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If you’re wondering why you should use email marketing, the answer is, because it works.
Email marketing has higher conversion rates than any other digital marketing platform!
It’s also quick, cost-effective, and relatively simple to understand and execute.
Whether you’re a start-up or large-scale company - Email marketing is for you!
Email marketing is becoming even more successful due to email marketing services.
These software companies transform the saying “click of a button” into reality.
But there are so many of them, it may be hard to know who to pick.
All platforms claim their site to be the best and most affordable - so we decided to put it to the test.
We found that while there are many good email marketing services, some platforms have a bit more to offer.
Systeme.io is an all-in-one digital marketing platform that shines.
Overall it’s the best email marketing service and here’s why:
Systeme.io’s advanced email marketing tools include list segmentation, autoresponders, and user activity tracking.
These come at a bargain of $0 per month! With their new Freemium Plan, you can start sending unlimited emails without paying a penny.
In addition to the email marketing service, systeme.io can also create blogs, build sales funnels, create membership sites, and integrates with Zapier and Stripe.
Systeme.io offers three paid plans and the amazing thing is, you can send unlimited emails on all their plans (even the Freemium one!).
Systeme.io allows interested users to try out and use their service with their Freemium Plan. This plan is completely risk-free and doesn’t even require a credit card!
SendInBlue is a digital marketing platform that provides a combination of email and SMS marketing services.
SendInBlue offers features such as autoresponders, segmentation, and A/B testing, which are pretty much standard with most email marketing services.
If you’re looking for an easy to use, low budget option SendInBlue might be a good fit.
SendInblue’s price range is flexible and largely dependent on the number of emails you send.
Their packages include:
MailerLite is a dedicated email marketing service with a global customer base of around 900,000 users.
Along with automating email responses, integrations (including WordPress and others), installing pop-ups, and segmenting lists, MailerLite also provides a host of newsletter templates.
MailerLite offers free and paid price options.
The price of their paid plan increases according to your number of subscribers.
Here's what MailerLite’s plans look like:
You can try out MailerLite’s features using their 14-day free trial to see if it’s the one for you.
AWeber is a solid email marketing service that features all the traditional tools one might expect.
With AWeber’s drag-and-drop email builder, you can create automated email sequences and add signup forms to your website.
This service works best for small teams and is broken into six price plans.
AWeber offers discounts on their prices if you choose to pay quarterly or annually.
Mailjet is a great product for teams as they offer real-time collaboration.
This means you can have different departments giving their input on an email campaign.
“Too many cooks spoil the broth”- while that's true for cooking, having many brains working on your email campaign is sure to give you a slight advantage.
Mailjet also provides users with a drag-and-drop interface for creating emails, and their premium plan comes with all the automation, segmentation, and tracking statistics you need.
Mailjet offers users two plans.
Drip is an email marketing service for eCommerce store owners.
They offer advanced analysis of your store’s data so you can create personalized customer interactions.
Drip’s user-friendly interface makes it simple to use for beginners.
They offer effective automation tools and integration with WordPress and WooCommerce.
Drip provides users with a free plan of up to 100 subscribers and unlimited emails. Their paid plans include:
MailChimp is an attractive email marketing service and not just because of its cute mascot.
MailChimp offers users an extensive template selection which is easy to customize.
With MailChimp you can also build websites, forms, and landing pages.
They provide a winning deal on their free plan which includes 10,000 emails per month for up to 2,000 subscribers.
MailChimp’s paid plans come with all the advanced email marketing features such as segmentation, integrations, A/B testing, and more.
Mailchimp’s starting prices are really low, however, these prices are limited to 500 subscribers.
Additional fees are charged if you have more subscribers.
GetResponse provides an intuitive drag-and-drop builder to create emails.
You could label GetResponse as an all-in-one marketing platform that is ideal for medium-sized businesses.
One of GetResponse’s cool features is “Perfect Timing”, which predicts the perfect time to send out emails.
Now that seems like a surefire way to increase your opening rate.
GetResponse has a growing user base and comes with the advanced features you expect, such as segmentation, autoresponders, etc.
Their 4 tier plans include:
GetResponse’s starting prices have a limit of 1,000 subscribers and increases as your subscriber count grows.
Constant Contact logo
Constant Contact works well for small businesses.
They feature a dashboard that shows you all your important email analytics.
With Constant Contact, you get standard email marketing tools such as segmentation and the ability to track your performance.
However, there is a lack of significant automation tools (which is surprising when you look at what they charge).
Constant Contact offers two price options: the Email plan, and the Email Plus plan.
These two are further broken down depending on the number of subscribers you need.
Email Plus Plan:
Constant Contact offers a 60-day free trial for users to test their software.
HubSpot is pretty straightforward to set up and offers a wide range of free features. They are an excellent platform for small and medium businesses looking to expand.
With HubSpot’s free plan you get most of the standard email marketing features- but no A/B testing.
Paid plans include:
The only downside to using HubSpot is the limited number of contacts you’re allowed.
You’ll have to pay an additional fee to increase your number of contacts ($50 for 1,000 contacts).
ConvertKit’s built-in landing page allows you to do email marketing without a website!
You just need a source of views, such as social media or Youtube channels.
ConvertKit comes with all the features you need in an email marketing service such as monitoring subscriber behavior, automating emails, and segmenting your email lists.
You get the same features on all their price plans which increases depending on your number of subscribers.
ConvertKit offers a 14-day free trial with a 30-day refund policy.
ActiveCampaign makes creating email campaigns fairly easy with their template editor.
The ActiveCampaign Marketplace offers over 250 pre-built automations that you use immediately.
They provide SMS integration as well as advanced automation and segmentation tools. You can also create mobile-friendly opt-in forms for your site.
They also give you the option of keeping your email templates, automation, and contacts when you migrate to them.
Active Campaign has four price plans:
The starting price for all the above plans is limited to 500 contacts.
Moosend allows you to create email campaigns using an interactive interface.
This platform offers good automation tools and ready-made templates which make it a delight to use.
Moosend comes with all the standard email marketing tools, we know and love - such as segmentation and subscriber tracking tools.
Moosend has a decent price range which makes it ideal for smaller businesses or bloggers.
Their price range has three tiers and is largely dependent on your number of subscribers.
Ontraport is brilliant at building email campaigns from scratch with its visual campaign builder.
In addition to this Ontraport also provides pre-built templates in their campaign marketplace.
Ontraport comes with most of the advanced email marketing features such as list segmentation, automation, and split testing.
Ontraport’s four-tier price plan is based on your number of subscribers.
Ontraport is a wise option for users who are more focused on the visual aspect of their email campaigns.
Keap (previously Infusionsoft) allows you to build complete customer profiles and send targeted email marketing campaigns.
Their amazing automation tools make it ideal for medium and large scale businesses who have a bigger customer base.
Keap offers three price plans:
To add more contacts you’ll need to pay an additional fee.
Keap offers users a 14-day free trial to test their features.
It's important to know exactly what features you’re looking for in an email marketing service.
Tools such as automation, list segmentation, and activity tracking are pretty much standard in most of the services on our list.
If you want to boost your sales, we recommend not just using an email marketing service but an all-in-one digital marketing service.
Systeme.io is an affordable software that offers just that!
And you’re able to send unlimited emails.
If you don't require any additional features then a low budget email marketing service like MailChimp or Constant Contact might be a better fit for your needs.
Whether you’re a startup or a large-scale business, this list will give you an idea of what to consider when choosing an email marketing service at the best price.
Now go get started, and watch those conversion rates hit the roof!
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