Top 15 Email Marketing Services in 2021

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1. Why use email marketing?

If you’re wondering why you should use email marketing, the answer is, because it works. 


Email marketing has higher conversion rates than any other digital marketing platform!


It’s also quick, cost-effective, and relatively simple to understand and execute. 


Whether you’re a start-up or large-scale company - Email marketing is for you!  

2. What is the best email marketing service? 

Email marketing is becoming even more successful due to email marketing services


These software companies transform the saying “click of a button” into reality.


But there are so many of them, it may be hard to know who to pick.


All platforms claim their site to be the best and most affordable - so we decided to put it to the test.


We found that while there are many good email marketing services, some platforms have a bit more to offer. 


2.1. Systeme.io

Systeme.io logo

Systeme.io logo

Systeme.io is an all-in-one digital marketing platform that shines. 


Overall it’s the best email marketing service and here’s why: 


Systeme.io’s advanced email marketing tools include list segmentation, autoresponders, and user activity tracking. 


These come at a bargain of $0 per month! With their new Freemium Plan, you can start sending unlimited emails without paying a penny.  


In addition to the email marketing service, systeme.io can also create blogs, build sales funnels, create membership sites, and integrates with Zapier and Stripe


Systeme.io offers three paid plans and the amazing thing is, you can send unlimited emails on all their plans (even the Freemium one!). 


Systeme.io pricing:

  • Free ($0/month) - up to 1,000 contacts
  • Start-up ($27/month) - up to 5,000 contacts
  • Webinar ($47/month) - up to 10,000 contacts
  • Enterprise ($97/month) - up to 15,000 contacts 

Systeme.io allows interested users to try out and use their service with their Freemium Plan. This plan is completely risk-free and doesn’t even require a credit card!

2.2. SendInBlue

 SendInBlue logo

 SendInBlue logo

SendInBlue is a digital marketing platform that provides a combination of email and SMS marketing services. 


SendInBlue offers features such as autoresponders, segmentation, and A/B testing, which are pretty much standard with most email marketing services.  


If you’re looking for an easy to use, low budget option SendInBlue might be a good fit. 


SendInblue’s price range is flexible and largely dependent on the number of emails you send. 


Their packages include: 

  • Free plan which allows you to send up to 300 emails per day 
  • Lite ($25/month) - up to 100,00 emails  (Unfortunately, this price doesn’t include A/B testing)
  • Premium ($65/month) - up to 1,000,000 emails
  • Enterprise (custom)

2.3. MailerLite

MailerLite logo

MailerLite logo

MailerLite is a dedicated email marketing service with a global customer base of around 900,000 users


Along with automating email responses, integrations (including WordPress and others), installing pop-ups, and segmenting lists, MailerLite also provides a host of newsletter templates


MailerLite offers free and paid price options. 


The price of their paid plan increases according to your number of subscribers


Here's what MailerLite’s plans look like:   

  • Free plan for up to 1,000 subscribers 
  • 1,000 subscribers ($10/month) 
  • 5,001 - 10,000 subscribers ($50/month)
  • 10,001 - 15,000 subscribers ($75/month)
  • 15,001 - 20,000 subscribers ($100/month)

You can try out MailerLite’s features using their 14-day free trial to see if it’s the one for you.  

2.4. AWeber

AWeber logo

AWeber logo

AWeber is a solid email marketing service that features all the traditional tools one might expect.


With AWeber’s drag-and-drop email builder, you can create automated email sequences and add signup forms to your website


This service works best for small teams and is broken into six price plans.


These include:

  • 0 - 500 subscribers: $19/month
  • 501 - 2,500 subscribers: $29/month
  • 2,500 - 5,000 subscribers: $49/month 
  • 5,001 - 10,000 subscribers: $69/month
  • 10,001 - 25,000 subscribers: $149/month
  • 25,000+ subscribers: custom

AWeber offers discounts on their prices if you choose to pay quarterly or annually. 

2.5. Mailjet

Mailjet logo

Mailjet is a great product for teams as they offer real-time collaboration


This means you can have different departments giving their input on an email campaign


“Too many cooks spoil the broth”- while that's true for cooking, having many brains working on your email campaign is sure to give you a slight advantage


Mailjet also provides users with a drag-and-drop interface for creating emails, and their premium plan comes with all the automation, segmentation, and tracking statistics you need. 


Mailjet offers users two plans.


Basic Plan:

  • $9.65/month - 30,000 emails
  • $18.95/month - 60,000 emails
  • $68.95/month - 150,000 emails
  • $166.95/month - 450,000 emails
  • $333.95/month - 900,000 emails

Premium Plan:

  • $20.95/month -  30,000 emails
  • $41.95/month - 60,000 emails
  • $96.95/month - 150,000 emails
  • $229.95/month - 450,000 emails
  • $398.95/month - 900,000 emails

2.6. Drip

Drip logo

Drip logo

Drip is an email marketing service for eCommerce store owners


They offer advanced analysis of your store’s data so you can create personalized customer interactions. 

 

Drip’s user-friendly interface makes it simple to use for beginners. 


They offer effective automation tools and integration with WordPress and WooCommerce.  


Drip provides users with a free plan of up to 100 subscribers and unlimited emails. Their paid plans include:

  • Basic Plan ($49/month) - up to 2,500 subscribers
  • Pro Plan ($122/month) - up to 5,000 subscribers
  • Enterprise (custom) - beyond 5,000 subscribers

2.7. MailChimp

MailChimp logo

MailChimp logo

MailChimp is an attractive email marketing service and not just because of its cute mascot.


MailChimp offers users an extensive template selection which is easy to customize. 


With MailChimp you can also build websites, forms, and landing pages. 


They provide a winning deal on their free plan which includes 10,000 emails per month for up to 2,000 subscribers. 


MailChimp’s paid plans come with all the advanced email marketing features such as segmentation, integrations, A/B testing, and more.

  • Essentials Plan - $11.24 per month 
  • Standard Plan - $16.57 per month
  • Premium Plan - $325.46 per month

Mailchimp’s starting prices are really low, however, these prices are limited to 500 subscribers


Additional fees are charged if you have more subscribers. 

2.8. GetResponse

GetResponse logo

GetResponse logo

GetResponse provides an intuitive drag-and-drop builder to create emails. 


You could label GetResponse as an all-in-one marketing platform that is ideal for medium-sized businesses. 


One of GetResponse’s cool features is “Perfect Timing”, which predicts the perfect time to send out emails. 


Now that seems like a surefire way to increase your opening rate.  


GetResponse has a growing user base and comes with the advanced features you expect, such as segmentation, autoresponders, etc.  


Their 4 tier plans include: 

  • Basic plan - Starts at $15 per month 
  • Plus plan - Starts at $49 per month
  • Professional plan - starts at $99 per month
  • Max - custom

GetResponse’s starting prices have a limit of 1,000 subscribers and increases as your subscriber count grows.  

2.9. Constant Contact

Constant Contact logo

 Constant Contact logo

Constant Contact works well for small businesses


They feature a dashboard that shows you all your important email analytics


With Constant Contact, you get standard email marketing tools such as segmentation and the ability to track your performance


However, there is a lack of significant automation tools (which is surprising when you look at what they charge). 


Constant Contact offers two price options: the Email plan, and the Email Plus plan. 


These two are further broken down depending on the number of subscribers you need. 


Email Plan:

  • 0 - 500 subscribers: $20 per month
  • 501 - 2,500 subscribers: $45 per month
  • 2,501 - 5,000 subscribers: $65 per month
  • 5,001 - 10,000 subscribers: $200 per month    

Email Plus Plan:

  • 0 - 500 subscribers: $45 per month
  • 501 - 2,500 subscribers: $70 per month
  • 2,501 - 5,000 subscribers: $95 per month

Constant Contact offers a 60-day free trial for users to test their software. 

2.10. HubSpot

HubSpot logo

HubSpot logo

HubSpot is pretty straightforward to set up and offers a wide range of free features. They are an excellent platform for small and medium businesses looking to expand. 


With HubSpot’s free plan you get most of the standard email marketing features- but no A/B testing.


Paid plans include: 

  • Marketing Hub Starter plan - $50 per month for 1,000 contacts  and 5,000 emails
  • Marketing Hub Professional plan - $800 per month for 1,000 contacts and 10,000 emails

The only downside to using HubSpot is the limited number of contacts you’re allowed.


You’ll have to pay an additional fee to increase your number of contacts ($50 for 1,000 contacts).  

2.11. Convertkit

Convertkit logo

Convertkit logo

ConvertKit’s built-in landing page allows you to do email marketing without a website


You just need a source of views, such as social media or Youtube channels. 


ConvertKit comes with all the features you need in an email marketing service such as monitoring subscriber behavior, automating emails, and segmenting your email lists. 


You get the same features on all their price plans which increases depending on your number of subscribers


Pricing: 

  • $29 per month for 0- 1,000 subscribers 
  • $49 per month for 1,000 to 3,000 subscribers 
  • $79 per month for 3,000 to 5,000 subscribers 
  • custom price for 5,000+ subscribers 

ConvertKit offers a 14-day free trial with a 30-day refund policy. 

2.12. ActiveCampaign

ActiveCampaign logo

ActiveCampaign logo

ActiveCampaign makes creating email campaigns fairly easy with their template editor


The ActiveCampaign Marketplace offers over 250 pre-built automations that you use immediately.


They provide SMS integration as well as advanced automation and segmentation tools. You can also create mobile-friendly opt-in forms for your site. 


They also give you the option of keeping your email templates, automation, and contacts when you migrate to them


Active Campaign has four price plans

  • Lite Plan - Starts at $15 per month
  • Plus Plan - Starts at $70 per month
  • Professional Plan - Starts at $159 per month
  • Enterprise Plan - Starts at $279 per month 

The starting price for all the above plans is limited to 500 contacts

2.13. Moosend

Moosend logo

Moosend logo

Moosend allows you to create email campaigns using an interactive interface


This platform offers good automation tools and ready-made templates which make it a delight to use. 


Moosend comes with all the standard email marketing tools, we know and love - such as segmentation and subscriber tracking tools.   


Moosend has a decent price range which makes it ideal for smaller businesses or bloggers.


Their price range has three tiers and is largely dependent on your number of subscribers.

  • Free Plan - unlimited emails up to 1,000 subscribers 
  • Pro Plan - $96 per year for up to 200,000 subscribers
  • Enterprise Plan - custom

2.14. Ontraport

Ontraport logo

Ontraport logo

Ontraport is brilliant at building email campaigns from scratch with its visual campaign builder. 


In addition to this Ontraport also provides pre-built templates in their campaign marketplace. 


Ontraport comes with most of the advanced email marketing features such as list segmentation, automation, and split testing.


Ontraport’s four-tier price plan is based on your number of subscribers.

  • Basic ($79/month) - 1,000 subscribers
  • Plus ($147/month) - 2,500 subscribers
  • Pro ($297/month) - 10,000 subscribers
  • Enterprise ($497/month) - 20,000+ subscribers

Ontraport is a wise option for users who are more focused on the visual aspect of their email campaigns.

2.15. Keap 

Keap logo

Keap logo

Keap (previously Infusionsoft) allows you to build complete customer profiles and send targeted email marketing campaigns


Their amazing automation tools make it ideal for medium and large scale businesses who have a bigger customer base. 


Keap offers three price plans:

  • Keap Grow - $79 per month for 500 contacts
  • Keap Pro -  $149 per month for 500 contacts
  • Infusionsoft - $199 per month for 500 contacts

To add more contacts you’ll need to pay an additional fee


Keap offers users a 14-day free trial to test their features. 

3. How to know which is the best email marketing service for you?

It's important to know exactly what features you’re looking for in an email marketing service


Tools such as automation, list segmentation, and activity tracking are pretty much standard in most of the services on our list. 


If you want to boost your sales, we recommend not just using an email marketing service but an all-in-one digital marketing service. 


Systeme.io is an affordable software that offers just that! 


And you’re able to send unlimited emails


If you don't require any additional features then a low budget email marketing service like MailChimp or Constant Contact might be a better fit for your needs. 


Whether you’re a startup or a large-scale business, this list will give you an idea of what to consider when choosing an email marketing service at the best price. 

Now go get started, and watch those conversion rates hit the roof!

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