Top 15 Email Marketing Services in 2021

Best Email Marketing Services

1. Why use email marketing?

If you’re wondering why you should use email marketing, the answer is, because it works. 


Email marketing has higher conversion rates than any other digital marketing platform!


It’s also quick, cost-effective, and relatively simple to understand and execute. 


Whether you’re a start-up or large-scale company - Email marketing is for you!  

2. What is the best email marketing service? 

Email marketing is becoming even more successful due to email marketing services


These software companies transform the saying “click of a button” into reality.


But there are so many of them, which can make it hard to know who to pick.


All platforms claim their site to be the best and most affordable — so we decided to put it to the test.


We found that while there are many good email marketing services, some platforms have a bit more to offer. 


2.1. Systeme.io

Systeme.io logo

systeme.io's logo

Systeme.io is an all-in-one digital marketing platform that truly shines. 


Here's why it's the best email marketing service


Systeme.io’s advanced email marketing tools include list segmentation, autoresponders, newsletters, campaigns, and user activity tracking. 


These come at a bargain of $0/month! With our Freemium plan, you can start sending unlimited emails without spending a penny.  


In addition to the email marketing features, systeme.io also lets you create blogs, build sales funnels, create membership sites, and more!  


These are our 4 plans:

  • Free — $0/month — Up to 1,000 contacts
  • Startup — $27/month — Up to 5,000 contacts
  • Webinar — $47/month — Up to 10,000 contacts
  • Enterprise — $97/month — Up to 15,000 contacts 

Our Freemium plan is completely risk-free and it doesn’t even require a credit card to sign up! Test drive systeme.io today to see what it can do for your business. 

2.2. SendInBlue

 SendInBlue logo

 Sendinblue's logo

Sendinblue is a digital marketing platform that provides a combination of email and SMS marketing services. 


Sendinblue offers features such as autoresponders, segmentation, and A/B testing, which are pretty much standard with most email marketing services.  


If you’re looking for an easy to use, low-budget option Sendinblue might be a good fit. 


Sendinblue’s price range is flexible and largely dependent on the number of emails you send. 


Their packages include: 

  • Free — $0/month — Send up to 300 emails per day 
  • Lite — $25/month — Send up to 10,000 emails (Unfortunately, this price doesn’t include A/B testing)
  • Premium — $65/month — Send up to 20,000 emails
  • Enterprise Custom pricing

2.3. MailerLite

MailerLite logo

MailerLite's logo

MailerLite is a dedicated email marketing service with a global customer base of around 900,000 users


Along with automating email responses, integrations (including WordPress and others), installing pop-ups, and segmenting lists, MailerLite also provides a host of newsletter templates


MailerLite offers free and paid price options. 


The price of their paid plan increases according to your number of subscribers.  


Here's what MailerLite’s plans look like:   

  • Free for up to 1,000 subscribers — $0/month — Send 12,000 emails a month
  • For up to 1,000 subscribers — $10/month 
  • 5,001 - 10,000 subscribers — $50/month 
  • 10,001 - 15,000 subscribers — $75/month 
  • 15,001 - 20,000 subscribers $100/month 

The free plan limits the number of emails you can send — Starting at $10/month you get unlimited email sends.


You can try out MailerLite’s features using their 14-day free trial to see if it’s the one for you.  

2.4. AWeber

AWeber logo

AWeber's logo

AWeber is a solid email marketing service that features all the traditional tools one might expect.


With AWeber’s drag-and-drop email builder, you can create automated email sequences and add signup forms to your website


This service works best for small teams and is broken into 2 plans: The Free plan and MailerLite Pro.


MailerLite Pro lets you send unlimited emails and the pricing goes up depending on the number of subscribers that you have.


The pricing is as follows:

  • Free for up to 500 subscribers — $0/month — Send up to 3,000 emails a month
  • Pro — 501 - 2,500 subscribers — $29.99/month
  • Pro — 2,501 - 5,000 subscribers — $49.99/month 
  • Pro — 5,001 - 10,000 subscribers — $69.99/month
  • Pro — 10,001 - 25,000 subscribers — $149.99/month
  • Pro — 25,000+ subscribers — Custom pricing

AWeber offers discounts on their prices if you choose to pay quarterly or annually. 

2.5. Mailjet

Mailjet logo

Mailjet's logo

Mailjet is a great product for teams as they offer real-time collaboration


This means you can have different departments giving their input on an email campaign


“Too many cooks spoil the broth” — while that's true for cooking, having many brains working on your email campaign is sure to give you a slight advantage


Mailjet also provides users with a drag-and-drop interface for creating emails, and their Premium plan comes with all the automation, segmentation, and tracking statistics you need. 


Mailjet offers users 4 plans — The Free plan gives you 6,000 emails a month (200 a day). 


The below pricing for the paid plans is for 15,000 emails a month:

  • Essential — $15/month
  • Premium — $25/month
  • Custom — Custom pricing

2.6. Drip

Drip logo

Drip's logo

Drip is an email marketing service for ecommerce store owners


They offer advanced analysis of your store’s data so you can create personalized customer interactions. 

 

Drip’s user-friendly interface makes it simple for beginners to use. 


They offer effective automation tools and integration with WordPress and WooCommerce.  


Drip provides users a 14-day free trial for up to 500 subscribers with a limit of 500 email sends. Or alternatively, you could pay $19/month for the same number of subscribers but with unlimited emails. 


Their pricing goes up according to the number of subscribers that you have:

  • 501 - 2,000 subscribers — $29/month 
  • 4,501 - 5,000 — $89/month
  • 9,001 - 10,000 — $154/month
  • 12,500 - 15,000 — $209/month

2.7. MailChimp

MailChimp logo

Mailchimp's logo

Mailchimp is an attractive email marketing service and not just because of its cute mascot.


Mailchimp offers users an extensive template selection that's easy to customize. 


With Mailchimp, you can also build websites, forms, and landing pages. 


They provide a winning deal on their Free plan which includes 10,000 emails per month for up to 2,000 subscribers. 


Mailchimp’s paid plans offer all the advanced email marketing features such as segmentation, integrations, A/B testing, and more.


And as with most email marketing tools, the pricing is dependent on the number of subscribers you have:

  • Essentials — 500 contacts $9.99/month 
  • Standard — 500 contacts — $14.99/month
  • Premium — 10,000 contacts — $299/month

Mailchimp’s starting prices are really low, however, these prices are limited to 500 subscribers


Additional fees are charged if you have more subscribers. 

2.8. GetResponse

GetResponse logo

GetResponse's logo

GetResponse provides an intuitive drag-and-drop builder to create emails. 


You could label GetResponse as an all-in-one marketing platform that's ideal for medium-sized businesses. 


One of GetResponse’s cool features is “Perfect Timing”, which predicts the perfect time to send out emails. 


Now that seems like a surefire way to increase your open rate.  


GetResponse has a growing user base and comes with the advanced features you expect, such as segmentation, autoresponders, etc.  


Their 4 tier plans include: 

  • Basic plan — Starts at $15/month 
  • Plus plan — Starts at $49/month
  • Professional plan — Starts at $99/month
  • Max Custom pricing

GetResponse’s starting prices have a limit of 1,000 subscribers and increases as your subscriber count grows.  

2.9. Constant Contact

Constant Contact logo

 Constant Contact's logo

Constant Contact works well for small businesses


They feature a dashboard that shows you all your important email analytics


With Constant Contact, you get standard email marketing tools such as segmentation and the ability to track your performance


However, there's a lack of automation tools (which is surprising when you look at what they charge). 


Constant Contact offers 2 price options: the Email plan, and the Email Plus plan. 


These two are further broken down depending on the number of subscribers you need. 


Email plan:

  • 0 - 500 subscribers — $20/month
  • 501 - 2,500 subscribers — $45/month
  • 2,501 - 5,000 subscribers — $65/month
  • 5,001 - 10,000 subscribers — $95/month    

Email Plus plan:

  • 0 - 500 subscribers — $45/month
  • 501 - 2,500 subscribers — $70/month
  • 2,501 - 5,000 subscribers — $95/month
  • 5,001 - 10,000 subscribers — $125/month

Constant Contact offers a 60-day free trial for users to test their software. 

2.10. HubSpot

HubSpot logo

HubSpot's logo

HubSpot is pretty straightforward to set up and offers a wide range of free features. They're great for small and medium businesses looking to expand. 


With HubSpot’s free plan you get most of the standard email marketing features — but no A/B testing.


Their paid plans include: 

  • Marketing Hub Starter plan — $50/month for 1,000 contacts and 5,000 emails
  • Marketing Hub Professional plan — $890/month for 2,000 contacts and 20,000 emails
  • Marketing Hub Enterprise plan — $3,200/month for 10,000 contacts and 200,000 emails

The downside to using HubSpot is steep pricing and the limited number of contacts you’re allowed.


You’ll have to pay an additional fee to increase your number of contacts ($50 for 1,000 contacts).  

2.11. ConvertKit

Convertkit logo

ConvertKit's logo

ConvertKit’s built-in landing page allows you to do email marketing without a website


You just need a source of views, such as social media or Youtube channels. 


ConvertKit comes with all the features you need in an email marketing service such as monitoring subscriber behavior, automating emails, and segmenting your email lists. 


You get the same features on all their price plans which increases depending on your number of subscribers


There's a free plan for a maximum of 1,000 subscribers.


Creator plan:  

  • 0 - 1,000 subscribers — $29/month
  • For up to 3,000 subscribers — $49/month
  • For up to 5,000 subscribers — $79/month 
  • For up to 10,000 subscribers — $119/month 

Creator Pro plan: 

  • 0 - 1,000 subscribers — $59/month
  • For up to 3,000 subscribers — $79/month
  • For up to 5,000 subscribers — $111/month
  •  For up to 10,000 subscribers — $167/month

2.12. ActiveCampaign

ActiveCampaign logo

ActiveCampaign's logo

ActiveCampaign makes creating email campaigns fairly easy with their template editor


The ActiveCampaign Marketplace offers over 250 pre-built automations that you can use immediately.


They provide SMS integration as well as advanced automation and segmentation tools. You can also create mobile-friendly opt-in forms for your site. 


When you migrate to them, they give you the option of keeping your email templates, automation, and contacts. 


ActiveCampaign has 4 price plans

  • Lite — $14.50/month 
  • Plus — $35/month
  • Professional — $79.50/month
  • Enterprise — $139.50/month

The pricing for the above plans is limited to 1,000 contacts

2.13. Moosend

Moosend logo

Moosend's logo

Moosend allows you to create email campaigns using an interactive interface


This platform offers good automation tools and ready-made templates which make it a delight to use. 


Moosend comes with all the standard email marketing tools — such as segmentation and subscriber tracking tools.   


Moosend also has a decent price range which makes it ideal for smaller businesses or bloggers.


Their price range has 3 tiers which are largely dependent on your number of subscribers:

  • Free — $0/month for up to 1,000 subscribers — Unlimited emails
  • Pro — $125/month for up to 25,000 subscribers
  • Enterprise — Custom pricing

2.14. Ontraport

Ontraport logo

Ontraport's logo

Ontraport is great for building email campaigns from scratch with its visual campaign builder. 


In addition to this Ontraport also provides pre-built templates in their campaign marketplace. 


Ontraport comes with most of the advanced email marketing features such as list segmentation, automation, and split testing.


The pricing of Ontraport’s 4 plans is based on your number of subscribers:

  • Basic — $79/month — 1,000 subscribers
  • Plus — $147/month — 2,500 subscribers
  • Pro — $297/month — 10,000 subscribers
  • Enterprise — $497/month — 20,000+ subscribers

Ontraport is a wise option for users who are more focused on the visual aspect of their email campaigns.


Unfortunately, they only offer a 14-day free trial. 

2.15. Keap 

Keap logo

Keap's logo

Keap (previously known as Infusionsoft) allows you to build complete customer profiles and send targeted email marketing campaigns


Their automation tools make it ideal for medium and large-scale businesses that have a bigger customer base. 


Keap offers 3 price plans — the following prices are for 1,000 contacts:

  • Lite — $109/month
  • Pro —  $189/month 
  • Max — $229/month 

To add more contacts you’ll need to pay an additional fee


Keap offers users a 14-day free trial to test their features. 

3. How to know which is the best email marketing service for you?

Whether you’re a startup or a large-scale business, this list will give you an idea of what to consider when choosing an email marketing service at the best price. 


It's important to know exactly what features you’re looking for in an email marketing service


Tools such as automation, list segmentation, and activity tracking are pretty standard in most of the services on our list. 


If you want to drastically boost your sales, we recommend not just an email marketing service but an all-in-one digital marketing service. 


With our Freemium plan, you'll be able to jumpstart your marketing with fast and easy emailing without having to pay a cent.


Systeme.io has everything you need to launch, grow, and scale your business — Sign-up for our Freemium plan today! No credit card details are required.

Now go get started, and watch those conversion rates hit the roof!

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