Mailchimp’s Pricing Plans: Are They Worth it?

Mailchimp’s logo

Mailchimp’s logo

There’s no shortage of experts advising you to get started with email marketing as soon as you open the (digital) doors of your online business.


According to Statista, the global email marketing market is projected to be valued at $17.9 billion by 2027.


Email marketing is a necessity for anyone looking to make some serious returns!


Mailchimp has an 8.3/10 rating on Trustradius, and it’s a popular email marketing tool for business owners, freelancers, and creatives.


But is the tool worth it?


Today, we’re rolling up our sleeves to show you what Mailchimp’s pricing plans include.


Let’s get into it!

1. What is Mailchimp email marketing?

What is it?

Source: Giphy.com

Mailchimp was founded back in 2001 when email marketing was just starting in the digital world.


In the beginning, Mailchimp offered templates and mailing lists that made it a lot easier to get in touch with your audience. 


As automated marketing evolved, Mailchimp expanded to a fully automated email service provider (ESP).


Today, the platform claims to specialize in creating, sending, and tracking email campaigns.


From newbie business owners to professionals, Mailchimp suggests that its email automation is for everyone.


But what do they have to offer, and what will you get for the pretty penny you pay for their services?


It’s time to find out!

2. Mailchimp’s Free plan

 Mailchimp’s Free plan

 Mailchimp’s Free plan

While Mailchimp has 3 paid plans, it also offers a Free plan.


The Free plan includes basic features such as marketing CRM, a website builder, a single domain, forms, and landing pages.


Let’s see what features the Free plan has to offer. 

2.1. Contacts

If you decide to get started with the Free plan, you’ll be able to communicate with up to 2,000 email contacts and send up to 10,000 emails a month.

 

However, if you need to create multiple audiences to segment and personalize at scale, you won’t be able to do this

 

You’ll only get 1 audience to work with, which could be a significant impediment.

2.2. Marketing channels

Mailchimp’s marketing channels

Mailchimp’s marketing channels

Mailchimp also offers marketing features in the Free plan such as:

  • Landing page builders — A landing page creator that allows users to publish unlimited landing pages for free
  • Shoppable landing pages — A single, simple web page showcasing one particular offer (or a small group of products), that exists to get visitors to complete the purchase of the offer
  • Facebook and Instagram ads — Users can create Facebook and Instagram ad campaigns to reach different audiences and build brand awareness
  • Social media posting — Choose an integrated channel, add your content, and post across various social media platforms
  • Marketing calendar — The calendar displays users’ scheduled and completed marketing emails, social posts, postcards, and digital ads

You’ll get all of these in the Free plan, although they do come with a few limitations.

 

For example,  you won’t be able to schedule your social media posts — you’d need to upgrade to the Standard plan for that.

2.3. Templates

Mailchimp’s pre-built email templates

Mailchimp’s pre-built email templates 

Mailchimp offers basic pre-built templates for both emails and landing pages in their Free plan.

 

The choice of email templates is pretty limited though, with access to only a few of the templates out of the 100+ that you would get in the paid plans. 


If you have some coding experience and want to customize your templates, you won’t be able to in the Free plan, you’d need to upgrade.

2.4. Audience segmentation and behavioral targeting

Audience segmentation

Source: WPForms.com

You can segment your audience based on data, tags, group preferences, and other information collected by Mailchimp, including campaign activity and location.


With Mailchimp’s Free plan, you’ll be able to send targeted emails to different members of your audience and monitor their behavior.


This is one of the most useful features MailChimp offers, but as with the other features in the Free plan, it’s limited, as you can only work with one audience at a time

2.5. Subscriber tags and contact profiles

Mailchimp contact management

Mailchimp’s contact profiles page

Knowing your prospects’ names and email addresses doesn’t tell you a lot about them. 

 

This is where Mailchimp’s tags come in handy — you simply add the relevant tags to know exactly who you’re talking to. 

 

You can use this CRM feature not only for marketing but also to improve customer satisfaction and up-sell customers.

 

The contact profile feature gives users an in‑depth view of each person in their audience — it’s simple and accessible from any device.


Of course, you won’t be able to get the full functionality that can help you sell on autopilot, but it’s a decent start.

2.6. Websites

Mailchimp’s website builder

Mailchimp’s website builder

Mailchimp offers a free website builder and a single domain.

 

So in addition to building email campaigns and landing pages, users can also get their website up and running with Mailchimp and then synchronize their opt-ins. 

 

You simply choose from the available templates and then customize them to suit your brand.


The website builder and domain is nice to have in the Free plan, but you’d be limited to the templates Mailchimp offers.

2.7. Email marketing automations

Mailchimp’s email automation page

Mailchimp’s email automation page

When users opt for the Free plan, they won’t be able to automate their email marketing as extensively as with paid plans, but they’ll still be able to create email sequences such as:

  • Welcome emails
  • Order notifications
  • Cart abandonment notifications

The Free plan offers the necessities to get started with email marketing automation. 

 

But, as you scale, you’ll likely want a lot more, so you can continue to convert leads while you sleep. 


Inevitably, the Free plan will prove to be limited in its functionality. 

2.8. What you won’t get with Mailchimp Free

What you won’t get with Mailchimp Free

Source: GIPHY.com 

Unfortunately, in Mailchimp’s Free plan, you won’t get the following features:

  • Advanced, multi-step automations
  • A/B testing
  • Reporting
  • Wide range of email templates
  • Email and live support
  • More than 1 audience

Mailchimp offers an “ok” deal at best to get started for free.


But if you want automation from the get-go to help you increase your sales, you’d have to consider Mailchimp’s paid plans or an alternative tool

 

We’ll cover them below.

3. Mailchimp’s Essentials plan

Mailchimp’s Essentials plan

Mailchimp’s Essentials plan

Mailchimp’s Essentials plan is the entry-level plan, as it offers just the basics.


For $9.99 a month you're limited to 500 contacts, and you'll get just a few extras that aren’t available in the Free plan.


Let’s explore the features on offer.

3.1. More templates

Mailchimp’s pre-built templates

Mailchimp’s pre-built templates 

With the Essentials plan, you’ll get access to the complete gallery of over 100  Mailchimp templates for emails, landing pages, and websites.

 

You’ll also be able to remove Mailchimp logos from your email materials and customize your branding freely.

3.2. Audience segmentation and personalization

Mailchimp’s audience segmentation and personalization features

Mailchimp’s audience segmentation and personalization features

Unlike in the Free plan, the Essentials plan allows you to create 3 audiences, and you can personalize each of them.

 

You’ll be able to use tags and filters to define your audience members and create contact profiles.


Not only will you be able to segment based on demographic data, but you’ll also be able to personalize based on campaign engagement, app engagement, and purchase behavior.

 

For example, you can send email blasts with specific offers for leads (offering them a cheaper product), while also up-selling existing customers with more expensive products.

 

However, you still won’t be able to create automation sequences based on behavior.

3.3. A/B testing

Mailchimp’s A/B testing feature

Mailchimp’s A/B testing feature 

A/B testing campaigns test different versions of a single action to see how small changes can have an impact on your results.


With this feature in the Essentials plan, you can choose what aspects of your email marketing you want to test, like:

  • Your subject line
  • Your content
  • Time of email sending

This is a nifty feature if you want to figure out which marketing actions are likely to reap the most rewards.

4. Mailchimp’s Standard plan

Mailchimp’s Standard plan

Mailchimp’s Standard plan

According to Mailchimp, the Standard plan is the most recommended out of all the plans. 


In addition to the features from the Free and Essentials plans, you’ll also get a few extra features with the Standard plan.

 

The starting price for the Standard plan is $14,99/month for up to 500 contacts, and you’ll be able to have up to 5 audiences.

 

If you have 2,500 contacts, the price will go up to $49,99/month, and if you want to get in touch with 15k, the price jumps to $159/month. 

 

If you get more than 100k subscribers, you’ll have to upgrade to a different plan.

 

What do they offer for that price?

4.1. Behavior-based and multi-step automation

Mailchimp’s behavior-based automation feature

Mailchimp’s behavior-based automation feature 

This is perhaps the most important feature included in the Standard plan.

 

Behavior-based automation allows you to reach your customers at the right moment for them to convert, purchase, or strengthen their relationship with your brand.

 

So instead of scheduling your newsletters, you can create automation sequences that adapt to your customers’ schedules.

 

For example, you can send them an automated email once they try a new feature or browse through a specific product category on your page.

 

You can also create powerful IF/THEN automation rules based on different filters to set up your conversion, onboarding, nurturing, and all other kinds of email marketing campaigns.

4.2. Predicted demographics

Mailchimp’s predicted demographics feature

Mailchimp’s predicted demographics feature 

The predicted demographics feature enables users to make an educated guess about the gender and age of their contacts.


This is a useful addition, as it allows marketers to tailor their marketing efforts to suit specific, targeted audiences.


You can also calculate customer value from your historic data, as well as determine how likely they are to purchase your offers.

 

This feature can have a bit of a learning curve, but it comes in handy for scaling.

4.3. Social media scheduling

Mailchimp’s social media scheduling

Mailchimp’s social media scheduling 

You’ll be able to schedule your social post to publish at a time that works for you and your followers.


This is only available in the Standard plan, and it also offers the option to pause a post — this allows you to pause a social post until the scheduled publish date and time.

4.4. Dynamic content

Mailchimp’s dynamic content feature

Mailchimp’s dynamic content feature

The Standard plan’s dynamic content feature allows you to automatically personalize your emails based on different customers’ preferences.


For example, if you have different audiences, each audience will see content catered specifically to them.


This means you only have to launch a single email campaign, create two types of content, and the dynamic content feature will do the rest


Within this feature, you’ll be able to use Mailchimp’s send-time optimization and time-zone delivery function effectively. 

5. Mailchimp’s Premium plan

Mailchimp’s Premium plan

Mailchimp’s Premium plan 

Mailchimp’s Premium plan is suitable for the pro marketers who need more advanced personalization and email marketing automation to scale their business.


This plan starts from $299/month for up to 10,000 contacts and unlimited audiences, but users will have to pay more as contacts increase.

5.1. Features

In the Premium plan, users get access to everything in the Standard plan, plus some more sophisticated extras, such as:

  • Advanced segmentation — Advanced segments provide complex controls, so users can target contacts on a more individual level
  • Comparative reporting — Comparative Reports let you compare as many regular or RSS campaigns as you'd like from a single audience
  • Priority support — Premium users get access to priority phone support, live chat, and 24/7 email support
  • Multivariate testing — Instead of testing just one aspect, you can test multiple aspects at once and create combinations until you find the ideal one

Mailchimp’s Premium plan is pretty steep, though. 


So if you aren’t looking to create complex segmentation, or you don’t need an advanced reporting system, or multivariate testing, it’s simply not worth it.

6. Pros and cons of Mailchimp

Now that we’ve covered the pricing plans, it’s time to narrow down the pros and cons, so you can make the call as to whether Mailchimp is the tool for you: 

Pros

  • Mailchimp has a wide range of templates to choose from, with over 100 in the paid plans
  • Small businesses can get a generous amount of features in the free plan
  • Mailchimp offers an impressive 800+ integrations which expand the CRM functionality
  • Mailchimp has a simple interface, and reviewers have praised its ease of use
  • The list segmentation feature is great for targeted marketing and   allows users to appeal to different audiences

Cons

  • Mailchimp’s plans might be a tad pricey for business owners on a budget
  • Mailchimp doesn’t have an affiliate marketing feature
  • There’s no email or live support offered in the Free plan
  • As your contact list increases, so   does your monthly cost
  • If you want a custom domain, it will cost you an extra $137.81/year, regardless of what plan you’re on

6.1. Recommended if . . .

We recommend Mailchimp if: 

  • You’re looking to integrate different apps — Mailchimp offers a variety of integrations
  • You want to appeal to different audiences — Mailchimp’s behavioral targeting and list segmentation features allow for audience-specific marketing
  • You want an email tool that also has CRM features
  • You don’t mind paying more as your contact list increases

6.2. Not recommended if . . .

We don’t recommend Mailchimp if: 

  • You’re an avid affiliate marketer — Affiliate marketing will have you locked out of your account with Mailchimp
  • You don’t want to spend too much to get the full house — Mailchimp’s paid plans are amongst the most expensive on the market
  • You want a custom domain for free — Mailchimp offers this at an extra cost
  • You want access to 24/7 phone support at no cost, as only the Premium plan offers this

6.3. Are Mailchimp’s pricing plans worth it?

Considering

Now it’s time to answer the burning question: are Mailchimp’s pricing plans worth it?


Well, that depends. 


Each of the plans have restrictions on email sending and the number of audiences (lists) you can segment. 


So if you plan on increasing your contact list, you’ll have to think ahead a little.


The Free plan is capped in terms of personalization, templates, and automation. So if your business grows to a larger scale, it should be considered a temporary launching pad.


For most users, the paid plans would be more suitable. In the lower price range, the Essentials plan offers the bare basics but with limited automation rules.


The Standard plan, recommended by Mailchimp, has contact and email sending limits which make it less than ideal for large-volume email senders.


That being said, Mailchimp’s Premium plan offers some advanced bells and whistles, like multi-variate testing and priority phone support, but we’re not so sure that justifies the sky-high price of $299/month.


Mailchimp’s pricing plans require some extensive thought, and if you’re not quite convinced, we’ve got a powerful alternative in store. 

7. Mailchimp’s alternative: systeme.io

systeme.io’s logo

systeme.io’s logo

Mailchimp has moved from being just an email tool to providing other automated marketing features, but you’re still not getting a full sales funnel


Systeme.io offers the all-inclusive package, with a full sales funnel so that you can make sure you nurture leads right till the end of their buyer journey. 


We’ll take care of your email marketing and much more. 


With systeme.io you’ll be able to:

7.1. Create automated sales funnels

systeme.io’s features for building sales funnels

systeme.io’s features for building sales funnels

A complete sales funnel is the key to building relationships with your customers that will last and make an impact.


With systeme.io’s powerful sales funnel builder, you can:

7.2. Email marketing

systeme.io’s features for email marketing

systeme.io’s features for email marketing

Combine our powerful sales funnel builder with our smooth email automation feature, and you’ll be able to:

  • Send unlimited emails to all of your contacts
  • Set up automated email sequences
  • Keep track of your emails with our in-depth statistics
  • Categorize your customers and send tailored emails to specific groups

Our email marketing tool will do the heavy-duty work for you. 


We’ll make sure your leads are always in the loop and informed.

7.3. Build websites and membership sites

systeme.io’s features for building websites

systeme.io’s features for building websites

Don’t have a website yet? Don’t sweat it! We’ll get your website up and running in minutes.


Taking your leads on their purchase journey with an appealing website just got a whole lot easier. 


Our website builder enables you to: 

  • Start with our established website templates and enjoy the building process with our simple interface
  • Create a custom website with our simple drag-and-drop editor
  • Integrate your membership site, payment system, and email list
  • Easily create a blog so you can deliver all your content to your audience

7.4. Manage your affiliates

systeme.io’s features for affiliate marketing

systeme.io’s features for building websites

We’ll make up for what Mailchimp lacks, and that’s an affiliate marketing feature.


Affiliate marketing is a great way to earn some serious income, that’s why we’ve made it simple.


After you sign up for our free plan, you get an affiliate ID and can start earning commissions from referrals immediately.


With our affiliate marketing feature, you’ll be able to:

  • Track your affiliates easily
  • Manage affiliate commissions and payouts all in the same place
  • Integrate your email list, payment system, and membership sites
  • Publish your offers on our marketplace for thousands to see

7.5. Create online courses

systeme.io’s features for building and selling online courses

systeme.io’s features for building and selling online courses

If you’ve got some course content you want to get out into the world, you can easily manage your gated content with our online course creator.


You won’t have to worry about the small things with our simple interface and our effective templates.


Rest assured that your online courses will be organized and delivered on time to your students. With this feature, you’ll be able to:

  • Create your course site with our simple editor
  • Integrate your course access with payments (from PayPal and Stripe) from your sales funnels and websites
  • Give timed access to your course
  • Create, market, and sell your course all in one place

7.6. Marketing automation

systeme.io’s automation features

systeme.io’s features for automated marketing

Automated marketing is the cornerstone of a successful online business, and in this fast-paced digital world, you’ll want to make the most of this feature.


Whether you’re a newbie or a pro, our automation features will allow you to: 

  • Capture leads automatically with integrated funnels and emailing
  • Automate repetitive email sequences for product and membership sites
  • Add automated rules to any element of your website and funnel
  • Automatically trigger emails and membership access

7.7. Pricing plans

systeme.io’s pricing page

systeme.io’s pricing page

Wherever you are on your entrepreneurial journey, our pricing plans have the right fit for everyone. 


All of our plans (including our Freemium plan) offer these features:

  • Unlimited emailing to your contacts
  • Unlimited file storage space so you can create sales funnels
  • Unlimited members on your site
  • No transaction fees
  • Access to our affiliate program that will make you money through referrals to systeme.io
  • 24/7 online support

Our Free plan is steps ahead of Mailchimp’s in terms of email sending, memberships, and templates just to name a few. 


You won’t have to settle for just the basics with systeme.io. 


Our most expensive plan ($97/month) will cost you a fraction of Mailchimp’s $299/month, and you’ll have up to 15,000 contacts to work with.


Whether you’re just starting out or looking to scale in a major way, our pricing plans are tailored to your individual needs. 

8. Conclusion

Now that you've got the low-down on Mailchimp’s pricing plans, choosing the right email tool for your business should be easier.


Mailchimp’s popular pricing plans aren’t for everyone, and we’re not quite sure they cut it when it comes to affordability.


Email marketing and automation need a powerful sales funnel to truly work, and Mailchimp’s lack of a sales funnel would make us second guess their rather expensive paid plans.


We’d recommend trying out systeme.io’s Freemium plan if you’re serious about managing your business seamlessly, in one place, without the hassle of integrations.

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