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Moosend Review: Is It the Best Email Marketing Tool?

Moosend logo

Moosend logo

Tech has innovated everything it has touched. It’s only natural that business feels some of that magic, too.


Let’s be real: we can no longer handle dozens of different tools we need to run our businesses.


Fortunately, there are better options.


Today, I’m taking a look at an email marketing software that went above and beyond newsletters: Moosend.


Let’s hit that “Send” button!

1. What is Moosend?

Moosend is an email marketing automation platform, with quite a few fancy add-ons that can help you reduce the number of tools in your tech stack, and generate leads on the go.


Founded in 2012 in London, the UK, by two Greek founders: Panos Melissaropoulos and Yannis Psarras, who have both worked in IT before, Moosend only recently rose to prominence.

It has a 4.8 rating on Capterra, its clients include Gucci and Ogilvy, and customers compliment them on ease of use and excellent support.


(Plus, the li’l cow in their logo is adorable.)


There’s a lot to love about Moosend but as you might already know, I’m highly critical of online tools that promise to help you streamline marketing.


So without further ado (and with plenty of hope), let’s dive into the Moosend features!

2. Moosend features

Moosend features

We can divide the main Moosend features into 5 categories:

  • Email marketing
  • Automation
  • Personalization
  • Lead generation
  • Analytics

This is quite a lot for an email marketing software, which makes me want to love them from the get-go.


But it also means it’s time to put my marketing detective glasses on and get into the thick of it!

2.1. Moosend templates

Moosend templates

First things first, Moosend has a beautiful template gallery.


All you have to do is drag & drop the right elements to your newsletter. 


From there, you add your content, and you’re good to go!


There are newsletter templates for specific industries (e.g. accommodation and hotels), specific email marketing content (e.g. product launch) and more:

  • Automation
  • Black Friday sales
  • eBooks
  • Invitations
  • RSS

The list goes on and on. They really have one of the best organized email template libraries I’ve seen (and I’ve reviewed plenty of email marketing tools).


And in addition to email newsletter templates, Moosend also offers landing page templates:

Moosend's landing page templates

You’ll get Moosend landing page templates for all kinds of pages:

  • Product announcement
  • eBooks
  • Lead generation
  • Webinar registration

Personally, I find their templates to be more modern than, say, MailChimp and ConvertKit templates.


They’re also 100% responsive, so they automatically adapt to different devices.

Moosend landing page templates

Finally, the folks at Moosend also offer sign-up form templates, including:

  • Pop-up templates
  • Sticky bars
  • Floating bars
  • Full page forms

All in all, Moosend has a pretty solid template gallery


So far, so good!

2.2. Moosend designer

There is a special place in heaven for email marketing software (and software in general) that offers drag & drop editors.


Why?


First of all, very few business owners know how to code


Consequently, that means you have to spend money on web designers’ services to create every newsletter, landing page, and sign-up form.


Secondly, coding everything from scratch takes (too much) time.


Moosend’s drag & drop designer is a great asset!


All you have to do is pick the template you like the most, drag and drop the sections you want in your design, and add your content.


That’s literally all there is.


Additionally, you can get elements directly from:

  • Stock photo sites
  • Giphy
  • Google Drive and Dropbox
  • Facebook and Instagram

2.3. Moosend email segmentation

Moosend email segmentation

Audience segmentation is the key to achieving that sweet, sweet 4400% ROI from email marketing (on average, you get $44 for every $1 you spend on email marketing).


So, what is audience segmentation exactly?


Audience segmentation means taking all of your subscribers, and then dividing them into specific groups based on their shared characteristics.


For example, if you’ve got two types of people who buy your socks: professional athletes, and enthusiasts, then you wouldn’t send all of them the same content.


Why?


Because professional athletes want to make sure that their socks absorb sweat.


Enthusiasts want to be more like their role models, and they want to look cool.


Their why - motivation, which is crucial in marketing and sales - is different.


Audience segmentation allows you to understand every type of customer you have, and then divide them according to shared factors that ultimately make them buy your products.

Moosend email segmentation

Fortunately, Moosend plenty of options for email segmentation!


You can use criteria such as:

  • Demographics (Age, gender, etc.)
  • Behavior (Past purchases, products viewed, etc.)
  • Email opens and interactions
  • Time (When did they perform an action such as purchasing or viewing a product?)

And more!

Moosend segmentation templates

Interestingly enough, Moosend has its own segmentation templates, i.e. suggestions for how you should segment your audience to make sure all your content is hyper-targeted.


All in all, I really like their audience segmentation features!


They are very simple to use, and the suggestions are a nice touch for getting started - especially if this is the first time you’re sending email marketing campaigns.

2.4. Moosend email personalization

Moosend email personalization

Where there is segmentation, there can be personalization.


Why is this important?


First of all: your customers expect to receive personalized content.


According to a RedPoint Global survey, more than 63% of consumers expect personalization.


And since email is one of the most powerful channels for nurturing relationships, it makes sense that your personalization should be up to standard.


Now, a lot of other newsletter services make it really hard to personalize.


With Moosend, email personalization becomes a piece of cake.

Moosend email personalization

You can personalize your email content based on simple and complex factors:

  • Add subscriber custom fields (e.g. name fields so you can address each subscriber with their own name)
  • Preferences
  • Products
  • Behavior

And more!


In the example above, Moosend personalized trip suggestions for Nick who really, really likes Barcelona.


This is personalization at scale.


For example, if another subscriber that we’ll call Joe liked traveling to London, he’d have gotten the same email with different recommendations.

Moosend email

After viewing a particular set of products, Tom will get this product recommendation email.


On the other hand, Jane will get this one:

Moosend email

At the same time, all you have to do is create 1 email, and everyone gets the personalized version that works for their unique needs.


How is this possible?


With a little thing called...

2.5. Moosend email marketing automation

2.5. Moosend email marketing automation

Moosend is also one of the simplest email marketing automation platforms out there.


In fact, the entire segmentation and personalization at scale aspect of it is made possible by their automation system.


Moosend’s email marketing automation can work for you in a few different ways:


First, you can customize product offers triggered by your leads looking at specific products, or just a general product recommendation.

Moosic

You can also automate your onboarding sequences, possibly one of the most important sequences in your entire sales funnel.


On average, welcome emails have a 91.43% open rate.


With Moosend, you can have your welcome emails be triggered by new subscriptions, and then wait a day or two to follow up

Moosend add a product to the cart

Cart abandonment? No problemo!


If a customer adds a product to the cart, you can have Moosend wait a while to see if they proceed with the purchase, which triggers a thank-you email.


If they forget about their cart, you can set up an automated email sequence to remind them of the product.

Moosend templates flows

Once you get new leads, it’s important to differentiate between those who are ready to buy, and those who still need convincing.


Moosend has templates for two typical flows: a customer either buys a product right away (this automatically gives them extra lead scoring points), or they just click on the product offer (fewer points, but it shows conversion potential).


This is pretty handy, as lead scoring allows you to differentiate between leads whose order value you can maximize, and those you still need to nurture.


It can also help you understand how to make more money with your business through email marketing.

Moosend templates

Want to reward your super profitable customers, AKA: your VIPs? Moosend has a template for that!


Again, Moosend really does have a great template library, and that doesn’t just go for newsletter and landing page design.


It also applies to automation sequences, so you don’t have to be a tech whiz to increase your sales.

Moosend automation sequences

And after you’ve tested the templates, you can also create and infinitely scale your custom automations.


That’s also very simple with Moosend, as the automation relies on 3 components:

  • Triggers
  • Conditional/control steps
  • Actions

Triggers are actions your leads and customers take, and they set off the entire automation sequence. 


They include:

  • Email opens
  • Page views
  • Purchases
  • Clicks

And more!


Conditional/control steps dictate when the sequence will be launched. 


For example:

  • Launch the sequence depending on the weather in the contact’s location
  • Filter by contact preferences
  • Time delay

Then, decide what will happen next with actions such as:

  • Send a specific email campaign
  • Trigger an automation
  • Change lead score

And so on.


All in all, it’s really easy to get everything set up!

2.6. Moosend email A/B testing

Moosend email A/B testing

Finally, you can also A/B test your email campaigns.


You can test all kinds of aspects; from your copy, to the videos you share with your subscribers, and you’ll get detailed performance information.


And speaking of analytics...

2.7. Moosend email marketing analytics

Moosend email marketing analytics

Again, Moosend is a powerful engine underneath a simple exterior, and its analytics are similar.


First things first, you’ll be able to get an overview of all your campaigns at a glance.


Instead of having to dive super deep into the specifics, and then create an Excel sheet to compare the data, you’ll get all the information you need in one place.

Moosend email marketing analytics

Secondly, you’ll see complete contact profiles.


You can see which subscriber opened which email, what they clicked on, and so on. AKA: you’ll know what every subscriber cares about.


This is always handy to look at.


You might find a new shared preference, and then segment your audience accordingly.

Remember how I reviewed HotJar just the other day?


They create great heatmap software that shows you how your contacts interact with your content (e.g. clicks, scrolls, and so on).


Moosend also offers heatmap analytics for your email marketing campaigns.


Just like in the example, you’ll be able to see what your contacts click on, how they scroll, and what content they care about the most.


For example, you might find that some of your links are more enticing that others.


Similarly, maybe a lot of your contacts scroll over certain parts of your content without looking at them.

 contacts

From a bird’s eye view, you can easily travel down to micros with contact profiles.

You’ll see their entire journeys and behavior history.


Finally, you can track your Moosend email campaigns through Google Analytics, as well.


All in all, their analytics are pretty good for an up-and-coming email campaign service!

2.8. Moosend landing pages

Landing page

If you want to convert, you just can’t do without a landing page.


You can use landing pages for all kinds of things:

  • Turning (chance) visitors into leads
  • Satisfying search intent for search visitors, and making sure they know your product is the best one on the block
  • Converting leads into customers

When it comes to landing pages, there’s one golden rule: one “why,” one landing page.


Let me explain: you can’t have one landing page for all kinds of people.

20+ landing pages that convert

20+ landing pages that convert

If your audience is composed of people who buy socks from you, and people who buy shoes from you, you can’t just make one landing page for both and call it a day.


Why?


Because that landing page then speaks to no one in particular


Socks lovers will say: “Meh, this is confusing.


Shoe lovers will say: “Mmm, not sure this brand gets what I need. I’ll keep looking.


That’s why you need to create one landing page for one audience segment.


Now, if you’re doing all of that manually, it’s gonna be a hassle.


Fortunately, email marketing software providers like Moosend offer landing page creators so you can connect your landing pages to your mailing campaigns seamlessly, and create them in minutes.

landing page

The landing page editor is identical to the email editor.


You just have to drag & drop, and you can pick from all kinds of templates, as well:

  • Landing pages for courses and webinar registrations
  • Landing pages for eBooks
  • Landing pages for email subscriptions

And more!


The landing pages are 100% responsive, so you can convert on desktop, mobile, and tablet.


You don’t have to worry about your loading time, either.


Moosend uses a Content Delivery Network that guarantees your landing pages load super fast. 


Otherwise, if your landing pages loaded slowly, you could lose a lot of customers.

Moosend also has an important conversion-boosting element for your landing pages: the powerful countdown timer.


Personally, I’d like to see them add more elements like countdown timers.


You can also integrate elements such as:

  • Facebook Pixel and Google Analytics Pixel
  • Custom fonts
  • Custom JavaScript options

And if you run your website on WordPress, you can easily integrate Moosend with their plugin.

2.9. Moosend subscription forms

Moosend subscription forms

In order to use email marketing, you have to get the email addresses first.

To help you, Moosend offers all kinds of subscription forms:

  • Modal pop-up (Have your email campaign subscription form pop-up on your designated page)
  • Inline form (Add your subscription form within your content)
  • Floating bar (Add the subscription form at the top or the bottom of your page)
  • Floating box (The form will stay in the view as your visitor scrolls down the page)
  • Full page form (Put your form front and center)

Again, you’ll get plenty of templates to work with. You can customize them in the Moosend’s visual editor.

templates Form

You can choose which forms will be displayed, based on different criteria:

  • Pages
  • Devices
  • Countries
  • Cities
  • Operating systems
  • Cookies

You can also add the forms into your Moosend automation mix, and then funnel contacts to the right forms, sequences, and products.

2.10. Moosend eCommerce automation

similar users technology

Often, I see newsletter services that don’t differentiate between different industries.


If you’re an artist or a freelancer, your sales funnel and your email marketing automation won’t be the same as when you’re an online store owner.


Fortunately, Moosend has specific features for eCommerce automation.


In addition to basic personalization and automation features that Moosend offers for all their users, if you’re an eCommerce entrepreneur, you’ll get plenty of extra features to help you.


First, the Moosend AI can send personalized product recommendations that match your customers’ tastes (based on their previous behavior and purchases).


This way, your sock lovers will get the coolest zebra-striped ones, and shoe lovers will get the boots that are made for walkin’.

Chain technology

Second, you can easily cross-sell your customers.


If a customer has bought a particular product, you can recommend a complementary or a similar product they might like, too.


This helps you maximize the value of your existing customers, and that’s always a safer bet.


Let’s be real: repeat customers drive 40% of a store’s revenue.

groceries

If you’re selling perishables, you can easily keep your customers stocked.


You can automate refill reminders, and make sure you’re actually getting recurring revenue.

Views a product

Finally, this same AI allows you to chart your customers’ journeys; from the point where they first find out about you, to the point of preferences and products they’ll never say no to.

2.11. Moosend integrations

Finally, because Moosend only helps you with email marketing, you’re going to need more tools to successfully convert your prospects.


Moosend integrates with tools such as:

  • Content Management Systems: WordPress, Drupal
  • Customer Relationship Management tools: Google Contacts, Zoho CRM, Salesforce, and more
  • eCommerce software: Magento, WooCommerce, ThriveCart, and more
  • Lead generation software: Elementor, OptiMonk, Zendesk, and more

And more!

3. Moosend pricing: is Moosend worth it?

Moosend pricing

Currently, Moosend has 3 pricing plans: free, paid, and enterprise.


However, it also uses a credits system, which I’ll explain in a sec.


As per usual, your final price depends on the number of your subscribers.

3.1. Moosend free plan

With Moosend’s free plan, you get all the core features, with the exception of landing pages.


Now, this is not ideal.


But if you’re just getting started and your audience targeting is simple (you don’t sell different products that satisfy different audiences), you’ll have no problem getting started without landing pages.

Working

With Moosend’s free plan, you’ll get:

  • Up to 1,000 subscribers
  • Unlimited emails
  • Email campaigns
  • Subscription forms
  • Basic templates
  • Countdown timers
  • AI product recommendations
  • Automation workflows
  • Analytics
  • 100+ integrations

What you will not get with Moosend’s free plan is:

  • Transactional emails
  • Landing pages
  • Custom reporting
  • Phone and priority support

But still, it’s a good plan if you’re just starting out.


I especially like the fact that they offer automation


Normally, that’s a premium feature with other newsletter services.

3.2. Moosend Pro plan

Work

Moosend’s Pro plan basically gives you everything else that you need to scale your business.


In addition to getting all the things you get in the free plan, you’ll also be able to:

  • Create landing pages
  • Use transactional emails
  • Phone support

You won’t get access to enterprise features because, let’s be real: you don’t really need them.


The main advantage of going with the Moosend Pro plan is the subscriber limit: you can have up to 200,000 subscribers.


However, your price changes as you go:

  • $8/month for up to 2,000 subscribers
  • $16/month up to 3,000 subscribers
  • $24/month for up to 5,000 subscribers

The pricing goes on accordingly. The highest possible price is $608/month for up to 200,000 subscribers.


But at that point, I hope you’ll be making so much money that $608 will seem like spare change.

3.3. Moosend Enterprise - Custom plan

work

I won’t dwell too much here. Moosend Enterprise, i.e. 


Custom plan is great for huge companies, or you, if you have over 200K subscribers.


The pricing is not readily available, so you’ll have to get in touch with them.


But with Moosend Enterprise, you’ll get custom reporting, your own IP address, and more.


Still, you won’t get any extra core features.


Everything you really need is in the Pro plan.

3.4. What are Moosend credits?

Moosend credits

If you don’t plan on using email marketing often, you might be more interested in paying when you actually send emails.


This is the so-called credits system: you pay for credits, which then allow you to send a certain number of emails.


At the same time, you’re getting all the features from the Pro plan, unlimited subscribers, and there are no “expiration dates.”


Moosend credits are handy if you don’t use email marketing often, or if you’re offering email marketing services to clients.

3.5. Moosend free vs paid plan

work

Honestly?


If you’re just starting out and don’t have a lot of subscribers yet, go with the free plan.


It’s really easy to scale with Moosend as you grow, and the free plan has 99% of features you need.


(I’m still ticked off about the landing pages, though.)


However, if you have a diverse audience and you need to create multiple landing pages, then it might be best to jump straight to Pro for the landing page editor.



At the end of the day, the choice is yours.


What I can tell you is that Moosend is a simple email marketing platform, and the learning curve isn’t steep at all.


You should have no problems launching powerful marketing campaigns with basic knowledge.


However, Moosend isn’t the only or the top email marketing platform.


There are quite a few alternatives you can consider:

4. Moosend alternatives

4.1. Systeme.io: an all-in-one marketing platform

systeme.io's dashboard

systeme.io's dashboard

If you’re looking for a turn-key solution, not just email marketing, then systeme.io is the best service.


What does systeme.io do?


First, you can run your entire business on systeme.io; from selling your products, to nurturing your leads through email marketing, and automating your entire sales funnel.


You can check out the full list of systeme.io features here.


Essentially, systeme.io replaces numerous software you need to increase your sales:

  • Website or online storefront: You no longer need Shopify, or WordPress
  • Email marketing: Moosend doesn’t have to be a part of your stack, systeme.io has an integrated email marketing automation system
systeme.io's workflow builder

systeme.io's workflow builder

systeme.io's funnel

systeme.io's funnel

  • Marketing automation: Set up your automation workflows by dragging and dropping in systeme.io.

And more!


All in all, you can sell whatever you want, and market it in numerous ways just with systeme.io.

So how much are you going to be paying? Probably more than for Moosend, right?

Nope!


systeme.io starts from $27/month. Yep, the entire package.


The highest price you could pay right away is $97/month, and in that case you’d really get to create unlimited membership sites, upload numerous webinars, and more.

systeme.io pricing

systeme.io pricing

So if you want to start making money right away, claim your systeme.io free trial here.

4.2. Moosend vs MailChimp

Mailchimp logo

Mailchimp logo

Since MailChimp has practically become synonymous with email marketing, the Moosend vs MailChimp comparison is natural.


To cut things short, MailChimp is more expensive, comes with multiple plans, and its free plan is more comprehensive than Moosend’s.


MailChimp’s free plan includes:

  • Up to 2,000 contacts (more than Moosend)
  • Behavioral targeting (like Moosend)
  • Contact profiles (like Moosend)
  • Surveys (Moosend doesn’t offer this)
  • Templates (like Moosend)
  • Website design (Moosend doesn’t offer this)
  • Landing pages (with Moosend, they’re only available in the paid plan)
  • Pop-up forms (like Moosend)
  • Single-step automations like cart abandonment (like Moosend)

MailChimp’s free plan doesn’t include behavioral automation, which is kind of a bummer, but it does offer landing pages in the free plan.


Still, automation is indispensable today, so Moosend is a better option in that respect.

work

When it comes to paid plans, MailChimp’s pricing starts at $9,99/month, but again, it all depends on the number of contacts you have.


Some of the features you can get with MailChimp’s paid plans that Moosend doesn’t offer include:

  • Predicted demographics
  • Customer lifetime value calculator
  • Purchase likelihood
  • Lookalike audience finder - find more people like your best customers (MailChimp integrates with social networks like Facebook)
  • Surveys
  • Websites
  • Postcards
  • Retargeting
  • Social posting
  • Shoppable landing pages

All in all, Moosend and MailChimp are very similar.


However, if you appreciate things like retargeting and powerful analytics directly in your email marketing platform, MailChimp would be the better option.


But if you’re just starting out, Moosend is better- it’s easier to get the hang of, and it’s cheaper.


If you’re interested in MailChimp, you can read my in-depth MailChimp review here.

4.3. Moosend vs ConvertKit

ConvertKit logo

ConvertKit logo

ConvertKit is another highly popular email marketing service that’s been making the rounds recently.


Its features are incredibly similar to Moosend’s, so this is going to be a tough one, folks!


One of the rare differences is that ConvertKit mainly addresses creators. 


Moosend, on the other hand, has even developed special features for eCommerce.


Otherwise, ConvertKit’s key features are the same:

  • Email marketing automation
  • Landing pages
  • Sign-up forms
  • Visual editing

ConvertKit also offers plenty of templates, and their email automations are simple and visual.

convertkit pricing

Like Moosend, ConvertKit keeps its pricing simple.


There are 2 plans: freemium, and the paid plan which starts from $29/month.


If you choose the free ConvertKit plan, you’ll get:

  • Email marketing for up to 1,000 subscribers (like Moosend)
  • Unlimited landing pages (Moosend doesn’t offer this in their free plan)
  • Unlimited sign-up forms (like Moosend)
  • Subscriber tagging (like Moosend)

Didn’t I tell you? They’re really, really similar.


Still, ConvertKit doesn’t offer email automation in their free plan, and if it’s a choice between landing pages and automation, I say: automation.


Go with Moosend.

a working woman

If you opt for the paid ConvertKit plan which starts from $29/month (and then goes up, based on the number of your subscribers), you’ll also get:

  • Email automation and visual automation funnels
  • Reporting
  • Free migration
  • Free trial

The main differences between ConvertKit and Moosend are that Moosend has automations in the free plan, and it’s a lot cheaper once you upgrade to paid.


Personally? 


I’m with Moosend on this one (or an all-in-one solution like systeme.io).


If you’d like to know more about ConvertKit, you can read my ConvertKit review right here and dive into the details.

4.4. Moosend vs AWeber

Aweber logo

Aweber logo

AWeber is one of the more expensive email marketing tools, and it doesn’t offer a free plan.


Other than that, it’s similar to Moosend and all other email marketing tools.


AWeber’s key features include:

  • Landing page and email designer
  • Templates
  • Email marketing automation
  • Audience segmentation

The good thing is: you’re getting all the features with all the plans, but your price depends on your subscribers.


AWeber offers 5+ plans, and the first plan will set you back for $19/mo if you have up to 500 subscribers.


Right away, I want to tell you that I’m not a fan of that limit.

Working

As you grow, you’ll have to upgrade to pricier plans:

  • $29/mo for up to 2,500 subscribers
  • $19/mo for up to 5,000 subscribers
  • $69/mo for up to 10,000 subscribers
  • $149/mo for up to 25,000 subscribers

Anything more than that, you’ll have to get in touch with AWeber.


All in all, I’m not impressed, and I think Moosend is the better option out of the two.

4.5. Moosend vs ActiveCampaign

ActiveCampaign logo

ActiveCampaign logo

ActiveCampaign is definitely one of the most powerful email marketing platforms on the block.


However, that means it comes with a steep learning curve.


In addition to email marketing automation, ActiveCampaign also offers solutions for:

  • Marketing automation (site tracking, event tracking, attribution, and more)
  • Sales and CRM
  • SMS marketing

It even uses machine learning to predict outcomes.


However, it doesn’t offer a landing page creator, nor is it as simple and visual as Moosend.


At the same time, ActiveCampaign is significantly more expensive, and doesn’t come with a free plan.

group work

The first plan (with up to 500 subscribers) will cost you $9/mo, but you are getting marketing automation.


If you want integrations (practically indispensable - ActiveCampaign is not an all-in-one tool like systeme.io), you’ll have to opt for the more expensive plan at $99/mo.


For more fancier gimmicks, you’ll need to pay even more.


All in all, I think ActiveCampaign is great for big businesses that generate a lot of data and need machine learning.


For small and mid-market businesses? Not so much.

4.6. Moosend vs Sendinblue

Sendinblue logo

Sendinblue logo

Finally, Sendinblue offers everything that Moosend does (email marketing, landing pages, sign-up forms, CRM), but adds extra few goodies:

  • SMS marketing
  • Live chat
  • Facebook ads
  • Retargeting

However, in order to get marketing automation, landing pages, and chat, you’ll have to pay $50/mo.


At the end of the day, Moosend is definitely the best, simplest, most affordable email marketing solution.


But if you want a complete marketing solution, go with systeme.io.

Stop paying for different tools even before you’ve started making money. 


Pay very little for one tool, and scale as you go.


systeme.io has got your back!


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