A Complete Review on Moosend: Is it the Best Email Marketing Tool?

No matter how the marketing landscape changes, email advertising remains the best and most effective way to nurture leads.

To make the most of your email marketing strategy without spending a fortune, you’ll need an all-in-one email marketing tool that’ll make it easy for you to run your online business.

Email marketing is important because it strengthens your bonds with your clients, one message at a time.

One of the biggest challenges with email marketing is how difficult it can be to choose the right service provider.

Moosend is a simplistic email marketing service, intended to quickly expand your lead-nurturing strategy.

There are very few other solutions on the market that give you the same “all-access pass” with all the features for your entire email marketing strategy.

Moosend has received resoundingly good reviews from their customers (including big names like Gucci and Vogue).

Let’s dive into Moosend’s features to see exactly what they’re offering.

Moosend comes with a good variety of features including a website builder, email marketing automation, and an easy-to-use user interface.

You can use their software to manage multiple email campaigns and mailing lists and to design and send newsletters created in their editor.

Before taking a deep dive into the features, here’s a list of the features Moosend has to offer:

Moosend comes built-in with a landing page builder that’s easy to use with a drag-and-drop editor that allows you to just add your content.

This means that you can build landing pages in just a few minutes!

Moosend has many customizable templates that you can use to build landing pages and newsletters that don't require much design skill.

Very few business owners know how to code, which makes this a useful feature since you won’t have to spend money on a web designer.

A benefit of using Moosend is that they offer modern templates.

Moosend knows that sluggish loading speeds hurt your business and drive customers away, which is why they offer ultrafast loading pages.

Not only will this keep your customers happy, but it'll also help your search engine optimization which increases your visibility.

Moosend has a strong interface that’s easy to navigate with its clean home page — the list of tabs on the left-hand side lets you find quick access.

Here’s a quick overview of more of its landing page features:

Your customers expect to receive personalized content, and since email is one of the most powerful channels for nurturing relationships, your email personalization should be up to standard.

With Moosend, you can personalize your email content based on preferences, products, customers’ behavior, and custom fields.

This is personalization at scale, and we love it!

All you have to do is create a single email, and all your customers will get the personalized version that works best for their unique needs.

For automation, you can use it for your business in these different ways:

To use email marketing, you have to get the email addresses first.

To help you, Moosend offers all kinds of subscription forms:

Moosend is a powerful engine underneath a simple exterior, and its marketing analytics are similar — here are the features on offer:

Moosend has 3 pricing plans available — the Free plan, the Pro plan, and the Enterprise plan, but you can also request a custom plan.

Since Moosend works on a sliding scale, your final price will depend on the number of subscribers you have.

It also works on Moosend credits, which we’ll explain to you in a bit.

Let’s dive into the price plans and features.

Moosend has a Free plan, which is great for businesses that are just getting started and for entrepreneurs who want to try out the software — and you won’t have to enter your credit card details to get started.

At no cost, this plan gives you access to:

Moosend’s Pro plan gives you everything else you need to grow and scale your online business after getting your first subscribers.

If you have a diverse audience and need to create multiple landing pages, then you should go for the Pro plan for the landing page editor.

In addition to everything in the Free plan, you’ll also be able to:

This plan is great for big companies, or if you have over 200,000 subscribers.

The pricing is not readily available, so you’ll have to get in touch with Moosend’s sales team to get a quote.

With the Enterprise plan, you’ll get custom reporting, your own IP address, and more — but still, you won’t get any extra core features.

Everything you really need is in the Pro plan.

If you don’t plan on using email marketing often, you might be more interested in paying when you actually send emails.

This is the so-called credits system: you pay for credits, which then allow you to send a certain number of emails.

At the same time, you’re getting all the features from the Pro plan, unlimited subscribers, and there are no “expiration dates.”

Moosend credits are handy if you don’t use email marketing often, or if you’re offering email marketing services to clients.

Moosend is a simple email marketing platform, but the learning curve is a bit steep — but you should still be able to launch powerful marketing campaigns with basic knowledge.

However, Moosend isn’t the only or the top email marketing platform.

Before we show you six alternatives to Moosend, let’s do a quick recap of the pros and cons of using Moosend in your online business.

To make it easier for you to decide whether Moosend is the tool for you, we’ve compiled all the pros and cons of this software (from real customer reviews):

At the end of the day, the choice is yours.

You need to find a tool that gives you the least hassle and that’ll fit the needs and budget of your online business — while still allowing you to grow your business to new heights.

Let’s dive into whether Moosend is recommended for your business.

We recommend Moosend if:

If you’re looking for a turn-key and true all-in-one solution, then systeme.io is the best service — and it’s packed with the necessary tools.

You can run your entire business on systeme.io — from selling your products to nurturing your leads through email marketing and automating your entire sales funnel with our easy-to-use builder.

With all the tools you need in one place, there’s no need for you to buy and struggle with numerous tools to get your online business running.

Using our services means that you can cancel the list of individual marketing tool subscriptions you have.

Let’s have a look at systeme.io’s features and affordable price plans.

Our funnel builder makes building the perfect tailored sales funnel super easy and hassle-free with these features:

Systeme.io allows you to integrate your email list with these features:

Easily create your website with these handy features:

Systeme.io is made to manage your affiliates and payouts all in the same convenient location with these features:

You can easily create your own online courses with our efficient templates and simple interface.

Systeme.io gives you all the tools, templates, and tips to make sure your content sells with these features:

Systeme.io provides you with marketing automation tools that handle all the finer details with these features:

Systeme.io gives you everything that Moosend has to offer and much more — all for a fraction of the price (or a Free plan to get you started).

All in all, systeme.io lets you run your entire business from a central platform, which also has email marketing.

This is a pretty significant time and money-saving option — as you won’t have to pay for any additional tools whatsoever.

In summary, we think Sender is perfect for startups and small businesses that want to get started with email marketing and get the best results for the best price.

As you can see, the plans all start at an advertised price, but there’s a sliding scale based on the size of your contact list.

Unlike Moosend, Mailchimp offers landing pages in its Free plan, but its lack of marketing automation tools makes Moosend the better option.

Some of the features you can get with Mailchimp’s paid plans that Moosend doesn’t offer at all include:

ConvertKit is another highly popular email marketing service.

Its features are incredibly similar to Moosend’s — but one of the rare differences is that ConvertKit mainly addresses creators while Moosend has developed special features for ecommerce.

Otherwise, the key features remain the same and include email marketing automation, landing pages, sign-up forms, and visual editing.

But just like Moosend, ConvertKit has a complex pricing system — and you’ll also have to face a hidden sliding scale of costs.

Because ConvertKit is just an email marketing platform, it’s important to note that you’ll still have to cover the costs of any other tools you need.

To join ConvertKit, you have to indicate how many subscribers you have.

If it’s below 1,000, you can make use of its Free plan which includes email support, ecommerce, and unlimited templates.

ConvertKit’s paid plans start between $29/month (for the mid-level plan) and $59/month (for the Pro plan).

However, its biggest downside is its hidden sliding scale of costs.

This means that if you're successful in growing your subscribers beyond 1,000 members, ConvertKit begins to charge you more and more.

ConvertKit doesn’t offer email automation in their Free plan.

If you’re choosing between landing pages and automation, we suggest automation — rather go with Moosend.

The main differences between ConvertKit and Moosend are that Moosend has automation in its Free plan, and it’s a lot cheaper once you upgrade.

Anything more than that, you’ll have to get in touch with AWeber.

All in all, we’re not impressed, and Moosend is definitely the better option.

All in all, we think ActiveCampaign is great for big businesses that generate a lot of data and need machine learning.

For small and mid-market businesses? Not so much.

Finally, SendInBlue offers everything that Moosend does (email marketing, landing pages, sign-up forms, CRM), but it adds a few extra goodies such as:

SendInBlue offers a Free plan, but to get access to features such as marketing automation and landing pages, you’ll have to upgrade to one of its three paid plans — which is once again tied to a sliding scale of costs.