Digital Marketing For Dummies: A Simple 5-Step Action Plan For Success

Are you looking to get your business online and start marketing to a global audience?

There are a few things you’ll need to do to get started with digital marketing.

We've put together a simple 5-step plan for you to follow to help you create the best digital marketing strategy for your business.

Let’s get to the action!

When a user types that keyword into a search box, the ads with the highest bids appear first in the search results.

This is a very effective form of marketing because it targets only those interested in what you offer.

PPC advertising is a marketing technique that gets results faster than most, which is why it is so popular.

It can become pretty expensive, especially if you’re trying to compete in a saturated market for a popular keyword.

Search engine optimization (SEO) is another way of promoting your business online.

Search engines such as Google, Bing, and Yahoo are the major players in this area.

They have their own search algorithms which determine how relevant your website is to the search terms entered by users.

If you create high-quality content optimized with the right keywords, your website is more likely to be listed on the first page of the search results when users search your keywords.

The goal is to build authority, garner trust, and provide useful information so that your audience finds your content valuable and will want to share it with their own social channels and audiences.

It's important to create valuable content that's also optimized for SEO — you could see a conversion increase of over 40%!

Depending on what kind of online business you’re running, there are loads of different types of emails that you can send to your audience.

These emails help you solidify your relationship, provide relevant information, and can assist with audience engagement.

If you want to ensure that people who are most likely to buy from you see your ads, use Meta for Business (which is the former Facebook Ad Manager).

A user’s personal profile can be used to target your ideal customer.

The system will allow you to target the audience you want to reach based on various criteria, such as interests, gender, occupation, age, language, geolocation, etc.

Understanding your ideal customer is pivotal to growing your digital business — either by making more sales or gaining new leads.

With such a huge number of mobile phone users, it’s only logical that mobile advertising has been on the rise for the past few years and is a huge part of the online marketing world nowadays.

It's used to promote websites, apps, and everything else you can think of.

Mobile marketing is especially good for local businesses.

Location-based marketing allows you to target people who are close to your business' location.

It could be a great way of reaching out to your ideal customers.

Mobile advertising also involves mobile apps.

Ads hosted on apps can be a great source of income from in-app purchases.

Systeme.io is a great choice for anybody who wants to start with affiliate marketing because we provide an all-in-one solution at an unbeatable price — it pretty much sells itself!

Or, instead of creating a video or blog post, you can simply write a short email or letter and send it to your audience.

The best way to apply the above-mentioned techniques to make money online is to actually combine some of them or even use them all together to help increase sales and generate leads.

Digital marketing has become an essential part of running a successful business.

There are several reasons why companies and individuals would use it in their strategic arsenal.

These include:

Once you've set your goals, you need to think about who your ideal customer is:

Your product or service is the main thing you want to sell online.

You'll need to decide whether it's physical or digital.

If it's physical, then you'll need to think about where you're going to get it from — will you be making it yourself or do you want to try dropshipping?

If it's digital, then you'll need to think through how you're going to market it.

Once you've decided on your target market and how you'll sell your product or service, the next step is to create the perfect offer. You need to create a compelling offer to get people to buy from you.

You can use any number of techniques to create an offer. Here are some examples:

Finally, you'll need to think about how much money you have to spend on your digital marketing.

A budget is simply a plan for how you're going to spend your money. The goal is to have a plan for every dollar that comes in and goes out.

There are a lot of different ways to set up a business budget.

The best way to start is by creating separate categories for your major expenses.

Some people like to break their expenses into categories such as advertising, hosting, autoresponder subscription, outsourcing, etc.

Others prefer to create one big category called "Business expenses".

You can use any method you want to create a budget. You could use a Google spreadsheet, a simple notebook, or an Excel table.

Whatever method you choose, the most important thing is that you have it in writing because you should constantly be updating your budget as your income changes.

You'll need to track all of your expenses for at least 3 months.

At the end of that time period, you'll have a pretty good idea of where your money is coming from and where it's going.

This is when you can adjust your budget to reflect your new income.

Once you have set up a plan using these 5 stepping stones, you can start implementing your digital marketing campaign.

Systeme.io is a fully-fledged SaaS marketing platform. It has everything you need to build and grow your online business from scratch.

With systeme.io, you can:

All these are essential tools that will help you create and implement your digital marketing strategy and lead your way to success.

Systeme.io offers a free plan and 3 paid plans. You can scale up through the plans to meet the growing needs of your business.

We have a Free plan, which allows you to have up to 2,000 contacts and includes:

You can select the plan that suits you best.

Just keep in mind that If you are looking for a business that allows you to market to a high volume of contacts for a reasonable fee, systeme.io is one of the best options out there.