Out of all available avenues, landing pages remain one of the most effective ways to drive traffic and boost conversions.
In fact, the average conversion rate of a landing page is 26%.
But to handle various landing pages, all on your own and all at once, can be a technical nightmare — until you find a service that does it all for you from a single dashboard.
Having the ability to rapidly create professional and custom landing pages with forms, images, and other crucial elements is a real game-changer.
We’ve scoured through the internet and found the 9 best landing page services in 2021 to get you started!
We’ll be comparing, reviewing, and ranking 2021’s 9 best landing page builders based on:
Although a fairly new player in the market, this all-in-one digital marketing platform is already skyrocketing in France, Spain, and the US.
Systeme.io is designed to help both budding entrepreneurs and inexperienced marketers automate and scale their marketing strategies.
This makes systeme.io’s landing page builder tool extremely easy to navigate, with:
Systeme.io’s landing page builder incorporates the following features:
Price-wise, systeme.io is one of the most affordable all-in-one marketing platforms out there.
In fact, systeme.io now offers a Freemium plan, granting you free but limited access to the platform for as long as you need.
This spares you from the burden of making a major and uninformed commitment right off the bat.
Take your time in exploring the platform and testing out its features.
Once you’re ready to commit, you can upgrade to a plan of your choice — completely hassle-free.
Click here to find out more about systeme.io’s pricing plans.
Used by over 15,000 brandsacross the world, Unbounce is undoubtedly one of the most highly-reputed landing page builders on the market.
With Unbounce’s landing page tool, you can build, launch, and optimize custom landing pages for any campaign — no coding skills needed.
Unbounce’s key features include:
Unbounce's real power lies in its A/B testing and targeting tools.
You can create multiple variants of your page from the Variant menu in the top toolbar.
Unbounce will then test them against each other to see which one gets you the most conversions.
In terms of targeting, Unbounce offers an option to dynamically replace text on your page with whatever your visitor searched for.
For instance, depending on what your visitor was looking for, you could change your headline to say "Human Resource Management Apps" or "HR Management Tools".
Functionality-wise, Unbounce is quite easy to navigate because of its:
Although Unbounce is one of the best landing page builders out there, it is rather expensive — especially for budding entrepreneurs.
Unbounce offers both monthly and annual billing for their three plans:
With annual billing, you’ll save 10% on your total billing amount.
To test out any of these plans, you can sign up for Unbounce’s 14-day free trial.
Just like systeme.io and Unbounce, Landingi requires zero coding skills to create custom landing pages.
Overall, Landingi is beginner-friendly as it incorporates:
Landingi’s key features include:
Landingi also has one of the most powerful editors.
Once you get started with their templates, you can move elements around to exactly where you want them to be.
Also, if your clients want to host their own landing pages, you can export whatever you make in Landingi to either WordPress or a custom server— and still use all of Landingi’s analytics and tracking features.
However, the editor — particularly the mobile editor — is often rated as difficult to use for beginners.
Landingi offers the following three price plans, all billed either monthly or annually:
All three plans grant access to unlimited landing pages, traffic, leads, domains and users.
However, the Create plan does not offer A/B split testing.
It also has very limited integration features.
Given that this plan is the most affordable option of the bunch, this is quite a bummer.
Nevertheless, all three plans come with a 14-day free trial.
And rightly so — this all-in-one marketing platform offers feature-rich, easy to use, and substantially powerful landing page creation tools.
It meets every requirement for a single user, larger teams, and agencies from different industries.
HubSpot’s landing page builder is beginner-friendly and intuitive, as it incorporates:
This allows you to create professional-looking landing pages in minutes.
Moreover, HubSpot’s key features include:
In terms of personalizing landing pages for individual visitors, HubSpot allows you to dynamically share different content based on your visitors’ location, source, device used, buying stage, and other fields.
This captured information can then be automatically uploaded to your CRM software.
Alternatively, you could use HubSpot’s free CRM software.
For more advanced users, HubSpot offers a wide array of more intensive technologies, including advanced analytics tools and vigorous testing tools.
This allows users to further optimize landing pages to capture as many leads as possible.
The best part is that HubSpot’s free plan grants complete access to the platform’s landing page builder tool.
This plan also includes:
If you’re a budding entrepreneur on a tight budget, this plan is ideal for you.
To access HubSpot’s library of landing page templates along with its other top features, you have three paid tiers:
This makes HubSpot one of themоrе ехреnsіvе platforms оn thе mаrkеt — particularly for the Enterprise plan.
It also means that HubSpot isbetter suited for larger clients.
Used by more than 40,000 small businesses, Leadpages helps you build landing pages where visitors can learn about your product and buy it — all in one place.
If features are one of your biggest concerns, Leadpages is probably your best bet.
With dynamic text replacement, CRM, and email integration, Leadpages offers a lot of features.
In terms of its landing page builder tool, Leadpages offers the following key features:
In terms of beginner-friendliness, Leadpages gets a 3/5 from us for their drag-and-drop functionality — you can create landing pages within minutes.
However, they do fall a little short when it comes to page design.
Their page editor is rated as difficult to use, and their finished pages don’t quite look as good as platforms like Systeme.io or Unbounce.
Another issue is that Leadpages doesn’t make it simple to publish using your domain.
So we recommend that you only commit to Leadpages if you don’t mind using their domain.
If cost is your main concern, then Leadpages is a good option for you.
Price-wise, LeadPages is one of the most affordable options on the market with the following 3 plans:
All the plans come with:
They also offer a 14-day free trial.
The downside is that you can’t use their free trial without inserting your credit card information.
So it’s not completely risk-free when it comes to having a free trial.
Although GetResponse is anall-in-one marketing platform, it is laser-focused on helping users generate profit from their landing pages.
GetResponse does this by helping you grow your contact list through offering exclusive incentives to convert high quality leads.
To get started with its landing page builder, you only need to follow these four simple steps:
Yes, it’s that simple!
GetResponse’s landing page builder incorporates drag-and-drop functionalities, making it even more user-friendly.
Key features of this landing page builder include:
These plans are decent options for starting marketers and business owners.
Also, all plans come with a 30-day free trial — no credit card required.
However, GetResponse’s landing page builder is not their primary product — their main focus is their email marketing tool.
The idea behind this is to let you build landing pages as fast as possible using the drag-and-drop editor, so that you don’t spend endless hours fiddling around with coding.
Thrive Architect logo
Thrive Architect’s key features include:
All of these features (and more) are available as part of Thrive Suite for $19 USD per month or $228 USD annually.
When you purchase Thrive Suite, you’re covered by a 30-day money-back guarantee, should you decide this isn’t the best landing page builder for you.
However, as with any advanced WordPress plugin, there’s quite a steep learning curve — especially for beginners.
Lander comes with a visual, drag-and-drop editor that requires no coding skills.
Overall, this makes the platform beginner-friendly and intuitive.
Lander’s key features include:
Both plans come with a 14-day free trial, without any credit card information required.
And if you anticipate more than 100k visitors, there are custom packages available, too.
Wishpond’s landing page builder is suitable for both beginners and more advanced users.
For beginners, this tool’s interface is intuitive and can be as simple as spending a few minutes with their drag-and-drop builder.
Wishpond’s landing page builder is also optimized for conversions.
You just have to use one of their templates and type in the information you want to collect via your landing page forms.
Wishpond’s landing page builder includes the following key features:
As an added bonus, Wishpond continuously holds webinars and publishes free eBooks and articles on the latest marketing practices.
Wishpond’s 3 price plans are as follows:
Every plan allows you to use any of the core apps (landing pages, pop-ups, forms, email marketing, etc), with the main differentiator being how many leads you can store in your account.
There’s a no-commitment, 14-day free trial for all 3 plans.
However, Wishpond is not solely a landing page builder — their product roadmap might prioritize other updates.
Ultimately, the best landing page builder for you depends entirely on your business goals, industry type, and digital marketing expertise.
We hope that our list of 2021’s 9 best landing page builders will help you carefully choose a solution that best balances functionality and cost with your overall business needs.
Then, you finally can start building attractive and high-converting landing pages for your business!
Good luck and happy building!
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