Lead Generation Tips and Tools: 9 Easy Ways to Grow Your Audience

For small businesses, it can be a struggle to grow their audience.

With roughly 53% of marketers allocating more than half of their budget to lead generation tools, it truly proves that the more leads you have, the merrier your business will be.

But investing a huge amount of money in lead generation tools is not enough. The key is to do your research and to do it wisely.

In this post, you’ll learn the best tools, strategies, and platforms to help you generate more leads.

Ready? Let’s dive right in.

Lead generation is a marketing activity you use to gather information about your target audience and later use it to get them to take the desired action.

This desired action can be anything — from visiting your website to buying your product.

In any case, you need to know as much as possible about your prospective customers to keep them interested.

To generate leads you need to convince potential leads to give you their contact details so that you can add them to your email list.

If you invest your time and money in lead generation, these are some of the benefits you’ll see:

Before we get into which tool is the best, let’s take a look at the top 9 lead gen strategies used by online entrepreneurs.

After you decide which one of these marketing strategies suits you the best, you can properly choose which tool will be most helpful for your business.

Rely on your sales teams and all the sales and marketing data you gather to get a deeper understanding of your customer’s profile.

Once you find out what your customers' main problems and needs are, you’ll be better equipped to help solve them.

You should tailor your blog and landing pages so they provide the proper content for your customers’ needs.

That way, your customers will trust the information you give them in the future.

You’ll also be generating high-quality leads, as you’ll know that those that opt-in are part of your perfect target audience.

People are cautious to just give out their email addresses, so you need to provide something of value to make it worth their while.

Lead magnets can come in the form of:

Use that trust you’ve built with your customers and ask them to drop their email addresses so that you can give them what they need. Boom, contact details in the bag!

Word-of-mouth marketing, also known as affiliate marketing, is probably the oldest and the most organic marketing strategy ever.

It takes brand awareness to a whole new level and could help you attract more leads!

In fact, B2B marketers report that 62% of their leads come from referrals.

The best thing about affiliate marketing is that it will get you qualified leads because your paying customers are sending them your way, which means they are already interested in what you have to offer.

Before you ask for referrals, build a strong value that your customers can promote.

You can ask your paying customers for referrals through newsletters, but don’t be too pushy! One of the best referral strategies would be to create an affiliate marketing program.

With systeme.io’s Freemium plan you can do this easily and make your earning potential unlimited.

For example, if you run an online business, our marketing tool can help with your affiliate IDs automatically assigned to your trusted customers. Once they get you a new lead and customer, they’ll get a discount.

That way you’ll have loyal customers who will feel more like partners to your business, and a new strategy to bring in new ones!

Let’s be honest — Google Ads can be so boring.

Take advantage of that, and make an ad that’ll stand out!

Using Google Ads is extremely useful since it gets you sales-qualified leads because people will click-through if they’re interested in buying.

The best way to do that is to think like your potential customers. Write a creative and emotional ad that will meet your prospects’ needs.

The feature that makes your brand stand out should also be emphasized in the ad. Be sure to name every discount or deal you offer with an appealing CTA.

Don’t forget to do keyword research and to use SEO (Search Engine Optimization) while writing an ad, since it is a tool that will help your ad rank higher in the search results and therefore improve the sales process.

There are a lot of marketing tools on the market that can help you track your sales and marketing data.

Probably the best known is Google Analytics, and we’ll get into other marketing tools later.

Once you find a way for prospects to click on your ad and visit your website, it’s time to generate some sales leads.

By showing them an offer they can’t refuse, you will build trust with your prospects and give your brand a good reputation, which makes it more likely for your prospects to come back.

Make your offer more personalized from the data you’ve collected on your visitors to make custom landing pages and CTAs for your visitors.

Also, use urgency in your remarketing ad — tell them that the opportunity they saw but didn’t engage with is almost gone.

Remarketing is your second chance to reconnect with your prospects and to build that strong trusting relationship with them.

Social media platforms are where private lives and businesses meet — the perfect place for you to build trust with your prospects.

Get out there and meet your audience. Answer every question they ask, react to every review, and give practical advice to every problem they have.

The key to good social media marketing is interaction and posting regularly.

Ask questions, take quizzes, host a giveaway, ask for an opinion and use live chat tools.

Make posts about every offer and deal you have, and link them directly to your website with an appealing CTA button.

The good thing about social media platforms is that they offer single opt-in features, so your users can easily submit their information with just the click of a button.

Besides one-click email submission, these platforms also offer double opt-in features. To find out which one suits you the most, check out this link.

Now that you have the low-down on which lead gen tactics to use and learned what types of lead gen tools are out there, the next step is deciding which platform will help bolster your lead generation strategy.

There are thousands of them on the market but luckily, you’ve found this article, where you’ll be introduced to the cream of the best lead generation tools.

Systeme.io’s online platform is making huge waves in the SaaS (Software as a Service) industry thanks to its affordable and easy-to-use interface.

It’s the perfect tool for small businesses looking for an all-in-one solution —Lead generation doesn’t get any better than this!

With systeme.io, you can send unlimited emails, regardless of which plan you're on. And yes, even with our free version.

We also offer the following email marketing tools:

At absolutely no cost, entrepreneurs (especially those on a shoestring budget) can use systeme.io's Freemium plan to finally make headway into the world of online commerce and do business more affordable than ever before.

This is why systeme.io is the powerhouse of marketing management tools.

It’s an affordable, all-in-one solution that lets you scale your business easily with those leads dropping in your email list.

Once you use systeme.io, you don’t need to pay for multiple platforms because you have everything you need to build a business and boost your marketing efforts.

Plus, you don’t need to be a tech guru to use it!

LinkedIn Sales Navigator is a social selling platform that offers a lot of features to help you build an ideal customer base and increase your chances of conversion.

It's a really good social selling option for B2B businesses and, therefore, it’s perfect for B2B lead generation.

Here are some of the features on offer with this platform:

Sendinblue is a marketing automation platform to make it easier for you to generate leads while still focusing on other business concerns.

It’s built for small and medium-sized businesses, and users mostly use it to automate their email marketing campaigns.

Positioned as a complete marketing automation platform, it has marketing features that will help you generate leads and turn them into paying customers:

Remember how getting to know your ideal buyer persona’s needs is necessary for lead generation?

Quora is the perfect place to find those needs and to answer them.

If you found yourself to be an expert in your niche, it’s time to create a profile of authority and answer all the questions your followers have.

It’s a great way to investigate what your audience’s main problems are.

This also lets you increase your brand awareness and generate new leads by personally engaging with your prospects.

But, this isn’t a direct lead generation tool, so although it’s helpful for lead capture, it may not be enough to generate more leads.

Quora has a free version for site navigation and account creation, and one paid version which costs $5/month or $50/year.

Datanyze is a hardy sales intelligence and lead management software aimed at web technology companies. It’s also great with B2B lead generation.

It continuously evaluates millions of websites to find what technology your leads are currently using.

You can get insights into where your website visitors are going after they leave your website, and which of your customers are currently using technology that you are integrated with.

Pricing:

When it comes to pricing plans, Datanyze offers 3 of them:

SlideShare is a hosting service where you can find an endless amount of professional content to implement in your inbound marketing, such as:

If, while reading lead generation strategies, you thought going on social media is the best way for you to go, then this is the perfect tool for you.

Hootsuite finds, nurtures, and measures your leads on a variety of social media platforms, including the most current ones — Facebook, Instagram, and Twitter.

It also helps you manage multiple lead generation campaigns on social media.

Of course, the types of campaigns available depend on the pricing plan you choose.

These are the 4 plans on offer:

Long story short, there are loads of ways to get more leads and signups, and there are platforms to help you with it.

And it probably won’t be smart nor profitable to use all of them at once.

So, if there has to be only one — systeme.io is the best lead generation tool since we have everything you need at the lowest price.

Try out our Freemium plan and find it out by yourself!