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59% of marketers report that email marketing is their biggest source of ROI, so it’s an integral part of any digital marketer’s journey.
Email marketing can bring amazing results, but choosing the right tool can be challenging.
Both ConvertKit and ActiveCampaign have an overall rating of 4.6/5 on Capterra, so it’s time to settle the draw.
That’s why we’ve carefully reviewed both ConvertKit and ActiveCampaign, so you can determine which tool takes the win.
Let’s get started!
ConvertKit is an email marketing service provider (ESP) designed with content creators in mind.
It promises to provide the best value on the market and skyrocket deliverability rates.
The platform also helps users build landing pages and sell their offers.
With ConvertKit, you can gain email subscribers by creating landing pages or opt-in forms, using their templates, or customizing your own.
Let’s take a look at their features.
ConvertKit boasts an array of features, and they’re not just limited to email marketing.
The platform also promises to help users avoid ending up in the spam folder of their mailing list, with a 98% delivery rate, as well as a 30% open rate.
We’ll have to see how their features measure up to their promise.
Their features include:
ConvertKit offers the following support:
ConvertKit offers an appealing set of features, but we have to ask the deciding question — how much will it cost?
Users have the option to choose between the Free plan (no credit card required), the Creator plan, and the Creator Pro plan.
All of their plans are priced for the standard amount of 1,000 subscribers, if you’ve got more contacts, you’d need to pay more.
The Free plan includes:
The Creator plan is $29/month and offers:
The Creator Pro plan comes with a few more bells and whistles at $59/month, and users get access to:
ActiveCampaign offers software for customer experience automation, which combines the email marketing, marketing automation, sales automation, and CRM (Customer Relationship Management) categories.
Reviewers have praised ActiveCampaign for its powerful automation features, as well as additional tools such as CRM.
However, if you’re a beginner, it’s easy to get overwhelmed with the variety of options and settings.
In addition to email marketing, ActiveCampaign also offers some other useful features:
All of ActiveCampaign’s packages have the option to be billed yearly for a 25% discount.
The platform also offers a 14-day free trial to test out their features.
Depending on how many subscribers you have, the price of the package increases — the pricing below is for 500 contacts.
The Lite plan will cost you $9/month, and it includes the following features:
The Plus plan comes at $49/month and offers everything in the Lite plan plus some useful extras:
ActiveCampaign’s most recommended plan is their Professional plan, which offers everything in the Plus plan and some advanced features:
ActiveCampaign also has an Enterprise plan for $229/month, and it provides users with everything the Professional plan offers, plus the following:
As with every platform, ActiveCampaign has some great aspects and some inevitable downfalls:
Now that we’ve taken a good look at both platforms, it’s time to take our pick — it’s a close call, but we have a winner!
Both ConvertKit and ActiveCampaign’s pricing plans are based on contact list count rather than how many emails users send, and ActiveCampaign is slightly more expensive.
With this in mind, we’d have to go with ActiveCampaign over ConvertKit.
ActiveCampaign’s features take a clean sweep when it comes to email marketing automation, customization, and reporting.
If you’re just starting out with email marketing, ActiveCampaign’s features can be a little overwhelming at first.
However, it’s definitely worth taking the time to get accustomed to ActiveCampaign’s features.
Here’s how they stack up against ConvertKit:
ConvertKit has a few creative limitations that just don’t warrant their high prices, so it’s worth paying a little more with ActiveCampaign to get the full house.
ActiveCampaign offers a pretty good deal as an email marketing service that will scale with your business.
But, if you’re searching for something that caters to all your marketing needs in one place, we’ve got a great alternative lined up!
If you’re looking for a platform that streamlines your email marketing for a more affordable price than ConvertKit and ActiveCampaign, we’ve got you covered!
Systeme.io is an all-in-one platform for digital marketers that offers powerful email marketing and automation — with a whole lot more to offer!
All of systeme.io’s features cater to beginners and more experienced entrepreneurs.
Our features include:
When it comes to pricing, it’s difficult to beat systeme.io’s incredible value for money!
Choose between our different price plans to cater to your specific needs:
All of our plans include the features listed above, as well as:
Email marketing is a breeze with systeme.io, and automated marketing has never been simpler.
Email marketing is the life force of any business, and having the right tool places you steps ahead of competitors.
After delving into what ConvertKit and ActiveCampaign have to offer, making the best decision to suit your business needs should be a whole lot easier.
Based on the features we’ve explored, ActiveCampaign seems to have the upper hand over ConvertKit.
But if you’re not entirely convinced, systeme.io’s all-in-one tool optimizes your email marketing and much more!
With systeme.io, you’ll be able to send unlimited emails, automate your email sequences, and integrate your contact list into your sales funnel in minutes.
Sign up for our Freemium plan today, it’s free forever!
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