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Email marketing produces on average a 4,200% return on investment (ROI) — that’s more than $42 profit for every $1 you invest!
Using a free email marketing tool means you can spend less and still earn more, maximizing your profits.
But finding the perfect email service provider (ESP) for your business can be quite tricky with the sea of free email marketing software on the market.
To make your life easier, here’s the ultimate list of free email marketing tools on the market today, including their features, pricing, and pros and cons.
Here’s a quick glimpse of all the tools we’ll be looking at in-depth and how they compare against each other:
Comparison chart of the top free email marketing services
Scoring a whopping 4.7/5 on Capterra and a 4.8/5 on Trustpilot, systeme.io is the best of the best!
It’s an all-inclusive marketing platform that includes top-quality free email marketing services.
Systeme.io also comes with a whole host of other features that meet all your digital marketing needs, allowing you to launch, grow, and scale your business all from one platform.
It’s hard to imagine you can get all these features and more for free.
Let’s take a closer look at systeme.io’s pricing:
Systeme.io offers 4 pricing plans, including a forever-free plan where no credit card details are required.
All plans, including the Free plan, come with:
Systeme.io’s Free plan has everything you need to launch a successful email campaign:
When you’re ready to take your email marketing to the next level, systeme.io’s affordable paid plans scale perfectly with your business.
Systeme.io really lives up to the hype — just ask our customers!
If you’re looking for the best free software for both your email marketing and your business, look no further than systeme.io.
HubSpot is an all-in-one CRM (customer relationship management) platform, scoring a 4.5/5 on Capterra.
Let’s see what HubSpot has to offer your business.
Here’s a list of HubSpot’s key email marketing features:
These features may sound convincing, but what can you do with the free plan?
No credit card details are required for HubSpot’s Free plan which gives you:
We can’t help but wonder what the point of 1 million subscribers is if you can only send 2,000 emails per month?
HubSpot seems to take the idea of “limits” very seriously — to remove the HubSpot branding and find practical use in these features, you’re going to need to upgrade to a paid plan.
Here’s what the paid plans are going to cost you:
As you can see, HubSpot gets pricey very quickly, never lifting the monthly email limits.
Here’s a quick summary of HubSpot’s pros and cons:
Based on real reviews, Sendinblue’s Capterra score of 4.5/5 shows that it’s a tool worth considering.
Here’s the breakdown of Sendinblue’s email marketing software and what you’ll get from the free version.
Sendinblue’s email marketing features include:
Unfortunately, not all of these features are available on the Free plan:
Sendinblue’s features per pricing plan
Sendinblue’s Free plan (no credit card details needed) includes:
However, the Free plan excludes:
To access these features, you’re going to need to upgrade to the Premium plan starting at $65/month, because even the Lite plan at $25/month excludes these key features.
Let’s take a look at Sendinblue’s Free plan pros and cons:
Sender is our next stop on our hunt for the best free email marketing software with a 4.6/5 score on Capterra.
Sender has some impressive free features to optimize your email marketing efforts — here’s the breakdown.
Sender’s email marketing features are mainly designed with newsletters in mind and include:
While some of these features are very appealing, where are the landing pages and A/B testing needed to optimize email marketing campaigns?
Let’s find out how this translates to the Free plan:
With Sender’s Free plan (no credit card details required), you’ll get:
While this monthly email limit is on the more generous side, it still doesn’t compete with systeme.io’s unlimited emails.
Here’s a quick review of Sender’s pros and cons:
Mailchimp’s free email service includes:
While Mailchimp’s Free plan offers some seriously impressive features, they still seem to be holding out.
Here are Mailchimp’s pricing plans:
Mailchimp’s Free plan includes:
Mailchimp’s Free plan lacks some fundamental functionality that can only be found in the paid plans, such as A/B testing, customer journeys, dynamic content, unlimited 24/7 support, and more.
While the paid plans may not look that pricey, bear in mind that the prices in the image above are for 500 subscribers only, and increasing the subscriber limit gets expensive very quickly.
Here’s Mailchimp’s list of pros and cons to determine whether or not it’s the best free email marketing software:
SendPulse defines itself as a multi-channel marketing platform but is mostly known for its email marketing services.
While SendPulse has one of the lower scores on this list with a 4.4/5 on Capterra, it’s still worth exploring — it might even surprise you!
SendPulse’s free email marketing service includes:
Now let’s check out the logistics of SendPulse’s Free plan:
SendPulse’s Free account gives you the following:
SendPulse also offers separate Free plans for transactional emails and web push notifications, including 12,000 transactional emails and unlimited web push notifications for 10,000 subscribers, respectively.
Compared to others on this list, SendPulse’s free email marketing plan is rather limited — especially with its 500 subscriber limit and lack of A/B testing, segmentation, and personalization features.
Here’s the final rundown of SendPulse’s pros and cons:
Omnisend is an ecommerce platform that seamlessly integrates email marketing into its software — making it the perfect tool for businesses running an ecommerce store.
Despite Omnisend’s high score of 4.8/5 on Capterra, its free service has some major limitations.
Let’s take a look at Omnisend’s impressive list of features:
Omnisend’s free services almost seem too good to be true!
Unfortunately, it is — the problem comes in when looking at the limits on the Free plan:
Omnisend’s Free plan includes:
Omnisend’s free email marketing software features are probably what got it its high score, but its limits are what stop it from being the best free email marketing tool.
It is, however, a great email marketing tool for small business owners who don’t need that many contacts or emails but can still benefit from all the advanced features.
Let’s weigh up Omnisend’s pros and cons:
MailerLite is another favored email marketing service, scoring a 4.6/5 on Capterra.
Let’s find out what makes this free email marketing software a go-to platform for many email marketers.
Here’s a list of MailerLite’s key features included in its free tool:
MailerLite’s free email marketing software covers its bases with basic, yet necessary, email features.
Here are a few things included in MailerLite’s Free plan:
However, here are a few more things that are excluded from the Free plan:
MailerLite’s features per pricing plan
While MailerLite delivers on the essential email marketing features, it lacks the advanced features that are offered by free versions of other email marketing software.
Here’s a last look at MailerLite’s pros and cons:
Mailjet is one of those free email tools that try to keep up with the big dogs but, unfortunately, just gets left behind.
Mailjet’s Capterra score of 4.3/5 shows that it might not be the best free email marketing service out there, but it’s still worth investigating.
Here are the key features of Mailjet’s Free plan:
Unfortunately, Mailjet’s features are incredibly limited compared to the other free email marketing services out there on the market.
Most of the basic functionality can only be found in the paid plans:
With Mailjet’s Free plan, you get:
Only with the paid plans can you get these fundamental email features:
Without these features on the free version, can you really run a successful email campaign for free?
Let’s check out Mailjet’s pros and cons for the final verdict:
EmailOctopus is a simple email marketing platform with a modest score of 4.6/5 on Capterra.
It’s perfect for small businesses or email marketing newbies that don’t want to be overwhelmed by a tsunami of complex features.
EmailOctopus’ free email marketing software includes:
EmailOctopus has a nice and simple spread of email features — nothing too fancy, but it still ticks most of the basic boxes.
Let’s check out the pricing plans:
Here’s what you can get with EmailOctopus’ Free plan:
While EmailOctopus lacks some important features, such as A/B testing, it may still meet the email marketing needs of some businesses.
However, we wouldn’t recommend it as the best free email marketing platform.
Here’s the final roundup of EmailOctopus’s pros and cons:
We know that was quite a lot of information, so here’s a quick recap of all the free email marketing services:
Comparison chart of the top free email marketing services
The 2 email marketing services with the most impressive features and highest Capterra scores are systeme.io and Omnisend.
Omnisend has some incredibly advanced email marketing features included in its free version. However, its limits of 250 subscribers and 500 monthly emails are major disadvantages that can’t be overlooked.
This makes Omnisend impractical for most businesses unless they’re really really small.
That leaves systeme.io!
This is the only email marketing service to offer unlimited emails, and it’s the most comprehensive out of the all-in-one platforms — no tool can host your entire business like systeme.io.
Systeme.io’s paid plans are also incredibly affordable compared to most tools on this list, so if your business needs a little bit more, systeme.io has you covered without breaking the bank.
It looks like systeme.io has won this round.
It’s no easy task finding an email marketing tool that’s not only free but also has every feature you need.
After reading this article, you should have a better idea of the top email marketing services on the market and each of their strengths and weaknesses.
Now you just need to find the one that matches your business’ needs and won’t let your marketing efforts go to waste.
Create a systeme.io free account today, and take both your email marketing and business to the next level — for free!
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