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With a Capterra rating of 4.5/5, Moz Pro is a popular suite of SEO tools with a reputation for bringing SEO to the masses without dumbing it down.
But does this SEO pioneer still have what it takes?
In this in-depth review of Moz, we’ll focus on its most popular product, Moz Pro, to help you decide whether this is the tool for your business’ SEO needs.
Let’s get started!
The company behind Moz started out as a blog and online community where some of the world’s first SEO experts shared their research and ideas.
Moz is known for its marketing approach that recognizes the value of earned, rather than bought, customers — which is the essence of SEO.
It has become an all-in-one suite of SEO tools for online businesses to improve their search engine rankings and visibility to customers.
Moz delivers all the SEO-related data and metrics that online business owners need to implement better strategies and boost their SEO.
Currently, Moz offers their customers the following 4 products:
Built to run from a single web-based platform, this SEO tool aims to simplify finding errors, broken links, or SEO issues on your websites, web pages, or content that needs immediate fixing.
This review touches on all Moz’s products, but we’ll focus on Moz Pro, as it includes the software’s most popular and versatile features.
Let’s dive into the features that Moz Pro has to offer!
Moz Pro provides users with an all-in-one SEO tool to improve their website's organic traffic simply by making it more visible on search engines.
It covers keyword management, website crawling, link analysis, web page optimization, and more as an end-to-end SEO solution.
Let’s see what Moz Pro has to offer.
Moz Pro’s Keyword Explorer tool
Keyword research is one of the most important parts of SEO.
It’s all about finding a balance between how often a keyword is searched and how difficult it is to rank for that keyword.
Ranking for the right keywords can make or break a business’ success.
Moz’s Keyword Explorer tool takes a considerable amount of SEO data and calculates metrics that have meaning for marketers.
Here’s an overview of what you can do with Keyword Explorer:
In essence, Moz’s Keyword Explorer streamlines your workflow and improves how you discover and prioritize the best keywords to target in less time.
Here's our favorite feature — Moz includes a Priority Score that gives you the bottom line on whether a keyword is worth chasing.
Moz calculates this score using a metric you set on how important a specific keyword is to your business, based on your expertise.
Keyword Explorer lets you find better keyword opportunities with thousands of suggestions and by comparing the keywords for which websites rank well — all from fresh search data that’s less than 2 weeks old.
While you can use this tool for free, you’ll be limited to only 10 keyword searches, and you’ll still have to sign up for a Moz account.
Moz Pro’s Rank Tracking tool
Moz Pro’s Rank Tracking tool lets you quickly check the real-time ranking performance of any website for the keywords you want to track.
Here’s what you can do to track your keywords’ ranking performance:
Not only do these features help you see the progress of keywords, but knowing whether your targeted keywords are showing good organic rankings will give you valuable insight into what your customers want.
Moz Pro’s Website Crawling tool
Moz Pro covers you in this aspect by offering its own Website Crawling tool that’s effective for spot checks and routine crawls.
Fixing these errors can lead to a significant improvement in your online business’ SEO performance, so this tool is really valuable!
Moz Pro makes the process easier by providing links to how-to guides and recommended fixes.
This works great for users because it saves them some time in identifying basic SEO issues, and it shows them exactly what to do to fix these.
Plus, the recommendations are explained very clearly and look like this:
Moz Pro’s recommendations for fixing website crawling issues
These tips and easy solutions are definitely useful, but they can become overwhelming for SEO newbies who don’t know the lingo.
Moz Pro crawls large sites fast and keeps track of new and recurring issues.
It uses colorful charts to show the breakdown of the SEO issues, allowing you to quickly discover trends and opportunities for improvement.
Moz Pro’s Website Crawling tool is also an easy way to monitor the impact of technical SEO issues on your website’s overall SEO performance.
Moz Pro’s dashboard for on-page optimization
It's important that visitors going to your website can do two things right away: know what the page they land on is about, and easily find the information that they’re looking for.
This indicates to search engines that your page is meeting customer needs, which in turn boosts your ability to rank higher and drive more traffic.
Moz Pro’s tools for on-page optimization lets you:
If you put effort into on-page optimization strategies, you’ll see a boost in traffic and a rise in your search presence!
Moz Pro’s Link Explorer tool
Moz Pro’s Link Explorer allows you to get an in-depth assessment of your website’s backlink profile so you know where to improve your entry links.
Here are the features included in Link Explorer:
An example of Moz Pro’s Domain Authority Score
This suite of link-building tools has a steeper learning curve compared to Moz Pro’s Keyword Explorer.
These metrics reflect the SEO “strength” of a domain and its pages, based on their reputation and authority — this means that a link from a higher authority website will add more value than a lower authority link.
Moz Pro’s dashboard for generating custom reports
Moz Pro lets you run and export customized reports covering search rankings, links, site crawl data, and other SEO metrics for your website.
You can use Moz’s fully customizable report templates to cut down the time you spend on reporting, and you can add pre-generated charts and graphs.
You can even set up reports to be delivered automatically on a monthly or weekly basis — whenever you want.
If you’re looking to improve your business’ SEO without paying for an expensive subscription, you can start with these useful tools:
Moz’s free SEO tools are handy for anyone who’s new to SEO — and it’s something that keeps Moz true to its goal of bringing SEO to the masses.
Moz Local and STAT’s dashboards
In addition to Moz Pro, Moz has 3 other products: Moz Local, Mozscape API, and Moz Stat. Let’s have a look at what these tools bring to the table!
Here are all the features that Moz Local has to offer:
If you’re looking for link data and metrics to improve your business’s SEO, consider Mozscape API — this powerful tool uses over 40.7 trillion links to give you insight into your customers’ online activity.
Moz STAT is built for SEO experts and allows you to dig into a treasure trove of consumer research through deep search analytics to level up your game.
Now that you know all the products that Moz has to offer, let’s look at how much these SEO features will cost you.
In this section, we’ll break down Moz’s price plans, so you can decide which one (if any) is best suited for the SEO aspects of your online business.
While Moz offers you a 30-day free trial for any of its plans, you’ll have to enter your credit card details along with your business information for access.
Moz’s listed prices don’t include sales tax, so you’ll have a slightly higher bill than expected when you check out.
Moz Pro’s price plans
A Moz Pro subscription will give you access to Moz’s complete SEO toolkit, and every price plan includes:
Let’s take a look at the pricing options of Moz Pro.
This plan is priced at $99/month (or $79/month if you choose to be billed annually, which will save you 20%) and includes these features:
This entry-level plan only gives you 1 user seat, and it’s aimed at entrepreneurs who are entirely new to SEO or only need the basic tools.
This is Moz Pro’s most popular plan, and its main edge over the Standard plan is that it includes full access to the keyword research tools.
Priced at $179/month (or $143/month if billed annually), this plan includes everything from the Standard plan with some increased monthly limits:
While this plan offers you 2 user seats, there’s no account manager included.
This plan is aimed at businesses that are serious about their SEO and have in-house SEO teams and experts.
It’s priced at $249/month (or $199/month if you pay yearly) and includes everything from the Medium plan with these additions:
This plan increases the limits of the lower plans quite a bit, and it offers you up to 3 user seats — but you still can’t have an account manager (which is only available if you subscribe to the Enterprise plan).
This plan is priced at $599/month (or $479/month if you bill yearly), and it’s designed for companies with large in-house SEO and marketing teams.
It includes everything from the Large plan with some extra features:
This top-level plan offers you 5 user seats, and for every additional user seat you want to add, it’ll cost you $49/seat regardless of your chosen price plan.
If you need higher limits, you can also opt for a custom plan (Moz Enterprise) for which you’ll have to contact Moz to get an estimate based on your needs.
Let’s have a quick look at the price tags of Moz’s other products.
Moz Local’s price plans
Moz Local offers you 3 price plans to choose from:
As with Moz Pro, sales tax isn’t included in the listed prices, and the ultimate price you’ll pay is affected by your region.
Plus, if you want to purchase a plan for more than 100 locations, you’ll have to get a custom quote from Moz’s sales team.
With Moz Local’s Preferred and Elite plans, you can also opt for the Data Aggregators add-on for $40/year.
This gives you expanded local data distributions to improve your online listings for your local business.
If you’re considering using Mozscape API, have a look at its 4 price plans:
Mozscape API’s price plans
In addition to these plans, if you’re a free user of Mozscape API, you’ll only be able to send 1 request every 10 seconds, up to 2,500 rows per month.
Moz also has more extensive Enterprise plans available, and they’ll give you a custom quote based on what features and data you need.
If you’re interested in Moz STAT, you’ll have to directly contact Moz’s sales team because there are no pricing plans available.
You can also book a free demo to see if this product is for you.
Let’s take a look at whether Moz is worth its expensive monthly fees.
To make it easier for you to decide if Moz is the tool for you, we’ve compiled a list of pros and cons (from real customer reviews) to help:
The bottom line: Moz Pro is a really handy suite with all the SEO features that you’ll need for your online business — but its navigation is complex, and it’s not suitable for SEO beginners. It also gets really expensive really quickly.
We recommend using Moz Pro if:
We don’t recommend using Moz Pro if:
Read on to find out why you should rather be using systeme.io for your SEO needs — for a fraction of Moz Pro’s price!
Systeme.io is a simple and affordable business-building tool that’ll cover your SEO needs and everything else you need to run your online business.
Our most expensive plan only costs $97/month which is cheaper than Moz Pro’s most basic plan!
If that doesn’t convince you, we even offer a completely Free plan that you can keep for as long as you want.
There are just six tools you need to launch, grow, and scale your online business, and systeme.io has them all:
As a bonus, there’s no learning curve, making systeme.io the perfect solution for you regardless of whether you’re a newbie or an experienced marketer!
What are you waiting for? Get started with systeme.io now!
So, what’s the verdict?
Moz Pro has been the leading SEO tool for a long time — and it’s packed with almost too many useful features to improve your search rankings.
Unfortunately, it comes with a pretty steep price tag, and tax isn’t included.
In today’s competitive world, you really can’t afford to shell out hundreds of dollars for a tool that offers just SEO — you need an all-in-one platform that has everything your business needs.
Not only will our forever Free plan cost you nothing, but you also won’t ever need to enter your credit card details to get started.
It’s time to switch to systeme.io!
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