The Ultimate Guide: How To Create a Successful Coaching Membership Site

You can either charge a one-time fee for access or set up a monthly or yearly payment plan.

This way, you ensure consistent revenue regardless of the type of membership plan your members choose.

As a coach, a membership site can be the perfect way to showcase your expertise.

Value exchange is the key to successful membership sites.

If you add value to your members’ lives, treat them well, and go above and beyond their expectations, you’ll be creating a team of loyal followers.

Not to mention that being part of someone's journey and transformation is one of the most fulfilling experiences you can have as a coach.

Building a membership site, however, can be a tricky task.

As a coach, there are some things to consider before creating your membership website:

In the next section, we’ll have a look at what should be included in your membership site.

Your membership website should have a wide range of resources that is relevant to your membership model.

The following are examples of content types:

In the following section, we’ll see which 3 membership models are best for an online coaching business.

A membership model is a type of business plan in which individuals pay regular fees to access the value that an online business creates.

It offers a variety of:

Deciding on your membership model is the first step to creating your membership website.

To choose your ideal membership model, you'll need to answer 3 questions:

We’ve chosen to discuss 3 membership models that can be profitable for your coaching business.

Apart from scaling your business, group coaching is also cost and time-efficient.

With this model, it's not only the coach who benefits but also the clients.

Here are some perks clients can expect from a group coaching program:

Utilizing a group coaching membership website helps clients pursue and make their dreams a reality.

And more.

Subscription boxes offer your members unique experiences curated around products and themes, introduce new brands, and make checking the mail just plain fun.

And more.

There are a variety of ways to provide accountability to your members, however, the value is in the personal connections and feeling of support.

Now that you’ve planned and chosen your membership model, you’re ready to create your membership website.

The term “ideal members” can be defined as the group of individuals who are most likely to purchase your product or service.

Factors to determine your target audience and market include:

We recommend validating your idea before simply starting to create your site.

You can do this by:

Remember: An ambitious task is bound to take time, so you should not rush it and expect it to thrive.

Once you’ve defined your ideal members and validated your idea, you’ll need to determine where your site will be hosted.

Here are a few crucial features you’ll need from a membership site platform:

We recommend looking into a membership platform that is built to host your site and includes all features in one place — like systeme.io!

The design of your membership site plays a significant part in the general experience that you make for your individuals.

Here are some factors to consider for your website:

Ensure that the overall website design stays consistent with your branding.

You should, for example, keep to similar colors and themes.

You want your visitors to be able to easily navigate themselves around your site.

They’ll then quickly and without any hassle access your products and/or services.

Make sure your main menu is clear and contains all the most important links that your visitors would like to visit.

Your sign-up page has only one purpose, and that is to persuade your visitors to sign up.

A successful sales page includes (almost all of) the following elements:

All these contribute to creating an exceptional membership website.

Testimonials are key.

When your sites’ visitors see that others have joined your membership plan and have had positive experiences, it encourages them to join.

You can collect your customers' positive testimonials and include them on your website.

When creating content for your website, you need to understand that you’re going to be working with different and unique people.

You want to create content that will satisfy each visitors’ learning style preference.

Therefore, it’s smart to make content that includes:

It’s critical to clearly state what your membership site’s purpose is, as well as the value and benefits your paying customers will receive after joining.

If you’re a coaching business owner that sells individual coaching sessions you should:

While the benefit of owning a successful membership website is that you can make money monthly, it's critical to offer pricing that corresponds to your members' perceived value.

The following are types of pricing models you can use to determine your membership pricing:

This is why it's crucial to spell out each membership perk in detail.

You can more simply tally up the value-based benefits that your consumers receive once you've developed a list of them.

It's important to remember that it's your audience's view, not your own, that counts.

It’s important to keep your members updated with new content on an ongoing basis.

Not just any new content — exclusive new content.

When you send out fresh content to your members, you want them to feel like they’re a part of an elite online community with access to trade secrets.

In addition to engaging your members with exclusive valuable content, it’s important that you do so regularly.

You can ask your members questions like:

After you’ve conducted your research, only then should you tailor your content to meet their needs and desires.

Providing outstanding customer service is a critical component of any successful organization.

Here are a few ways you can provide exceptional customer service:

Regardless of how you choose to gratify your members, maintain a high degree of customer service throughout time — this is a fantastic approach to creating lifelong fans and members.

Beyond the customer service aspect, there are also the practicalities of your members' user experience, which leads us to our final tip.

Providing a smooth user experience is an important aspect of having a successful membership site.

You must ensure that the functionality of your membership site is:

One way to ensure your sites’ functionality is simple and smooth, is to partner up with a digital marketing platform and utilize its features to build a membership site.

If you want to keep things nice and simple, we recommend joining systeme.io’s Freemium plan, which allows you to handle all aspects of your online business.

You can build a membership site with our online course features.

An online course functions as a membership site, and the modules and lectures are ways for you to release your exclusive content to your members.

Let’s see how you can build your coaching membership website with systeme.io’s platform:

First, you’ll need an active systeme.io account.

Once you log into your account you will be redirected to the main dashboard.

Start by clicking on "Product/Sales" (number 1).

Then click on "Courses" (number 2).

Click on "Add module".

Additionally, all our plans include:

We ensure that you have a successful online business that is focused on producing valuable content using systeme.io.

Creating and maintaining a coaching membership website might seem like a big challenge to take on.

Defining your ideal member profile and selecting the right membership platform can be tricky when you're just starting out.

However, by keeping to the tips and using a tool like systeme.io, you’ll be running a successful site in no time at all.

Start creating and selling your coaching membership with systeme.io right away!