Sales Funnel Builder Software — Why is it a Great Marketing Tool?

Sales Funnel Builder

If you’re in the business of selling, you’ve probably heard of sales funnels.


If you want to get ahead in business, you need to craft a high converting funnel to turn leads into customers.


However, putting all the moving parts together can be a time-consuming process.


With sales funnel software, you can create funnels that boost revenue and provide other tools to help you grow your online business.


In this post, we’ll take a look at why you need a sales funnel and how to choose the best software for your business!

1. What is a sales funnel?

A sales funnel is a visual presentation of a customer’s journey from becoming aware of your business to purchasing your product.


A conversion funnel, or sales funnel, is aimed at converting leads to customers.


Leads enter the top of the funnel, and the funnel guides them to the bottom funnel where they finally purchase your product.


Of course, not everyone entering your conversion funnel will buy something — many will leave the funnel before reaching the final stage.


The type of sales funnel you use will depend on your product and business model, but if you’re in the business of selling, you’re already using a sales funnel.


For example — if you’re in the business of selling information products, like webinars, you’ll use a webinar funnel. 


Alternatively, if you’re promoting other people’s products, you’ll use an affiliate funnel.


Before we dig deeper into how to build a sales funnel, let’s take a look at the different stages in a sales funnel and why you need one.

1.1. Different stages of a sales funnel

Different stages of a sales funnel

A sales funnel consists of 4 different stages — Awareness, Interest, Desire, and Action


This is called the AIDA model, and each stage indicates a different position in your sales funnel.


Being aware of the different stages will allow you to tailor your marketing message and actions to the specific point in your customer’s journey.


Let’s take a look at the different stages of a sales funnel:

1. Awareness

Before anyone is going to be interested in buying your product, they first need to become aware of your business and product.


Your potential customers are most likely busy people, so in order to create awareness, you need to grab people’s attention.


For example, if you’re selling laptop bags, you might consider running a social media campaign showcasing your bags.


Your customer might not be looking to buy yet, but they’re now aware of you and what you do.

2. Interest

Once your target audience is aware of your business and product, it's time to create some interest in your product.


The interest stage is the tricky one, as there are already so many products on the market — many of them identical to yours.


Now is the time to get creative with your marketing campaign.


Focusing on interesting features is all good and well, but in this stage, you should focus most on the benefits — a laptop bag will protect their laptop, but why is it a benefit?


Protecting their computer means protecting hours of work and prevents damage, so it’ll save them time and money in the long run.


At the end of the day, your customer wants something that will benefit them.

3. Desire

Your potential customer is aware of your business and interested in your product. Now you need to cultivate desire.


In this stage, you want your customer to feel like your product is the best option and the only one they really want.


Instead of selling them on the benefits alone, you need to make your product desirable.


Not only will the leather computer bag last long (benefit), but it comes in an assortment of muted colors that will make them appear stylish and sophisticated (desire).


People buy based on emotion, not logic. 


Consider using emotion in your marketing message.

4. Action

Finally, your customer is convinced that your product is the one they need. They visit your shop and purchase the bag.


The last step needs to be as easy as possible — provide plenty of payment options, secure checkout pages, and an easy-to-navigate shopping cart.


Once your customer passes through your sales funnel, they return to the top of the funnel.


This is where customer retention rates come into play — 65% of your business will be from repeat customers.


It’s much easier to sell to an existing customer, and you’re also more likely to sell high-end offers to a customer who’s already aware of your business.


Investing in follow-up email marketing campaigns, social media campaigns, and reward programs to engage with existing customers and ensure loyalty will boost your sales.

1.2. What does a sales funnel look like?

So now we know how a sales funnel works, but what does a sales funnel look like?


A sales funnel consists of the following:

1. A marketing campaign, for example on social media, like Facebook, or email
marketing, that leads potential customers to your SEO website and blog.

2. Once they reach your website and find themselves interested in buying your
product, a pop-up or call to action (CTA) will lead your customer to a sales
page and give them the chance to opt-in to your email list if you have one.

3. On the sales page, they’ll be presented with your offer.

4. If they decide to purchase your offer, they’ll be directed to an order form.

5. Before reaching the checkout page, you can add upsell and down-sell pages
where you can suggest more products your customer might be interested in.

6. Next, they’ll proceed to the checkout page where they’ll purchase the product
— remember to make the sales page easy to navigate!

7. Finally, you’ll need a thank you page. Thank your customer for their purchase and provide another chance to sign up to an email list to get future offers.

And there you go, you have a sales funnel! If it looks complicated, don’t worry — a good funnel builder will do all this automatically.

1.3. Why do I need a sales funnel?

Now that you know what a sales funnel is, you might wonder why you need one.


Surely, only big businesses need to worry about things like sales funnels right?

Wrong.


Every business, no matter how small, can benefit from a sales funnel.


Let’s take a look at some reasons why you need to invest in sales funnels:

1. You can nurture your customer through the buying process

Today’s consumers are far more savvy — 81% of shoppers do their research before buying.


An effective sales funnel will guide your potential customer from their initial google search to the perfect solution — which is your product, of course!

2. It allows you to target customers wherever they are in their buying journey

No matter how fantastic your sales page is, not everyone landing on your page is ready to buy.


A sales funnel helps you to target your lead in the specific stage they are in — awareness, interest, desire, or action — and allows you to send messages tailored to what exactly they need.

3. A sales funnel allows you to build a relationship with your client

With a sales funnel, your lead will get to know you, your business, and your product, so when it comes time to purchase, they’ll know where to go.


Not only that, the next time they want to buy something, they’ll return to the person they know — 91% of consumers buy from brands they recognize.


It’s worth the effort to provide your customers with relevant offers and promotions — you want to make sure they come back.

4. It will help you choose a marketing strategy

An effective sales funnel tailored to your business will help you understand your customer better.


By understanding the process your customer goes through before purchasing your product, you can adapt your marketing efforts to reach the people most likely to buy your product.

5. It will help you measure success

Finally, by mapping out your sales process, you can measure your success and see where in your funnel you’re losing leads.


Identifying and fixing those problems will allow you to create funnels that convert website visitors into customers.


As you can see, a sales funnel is vital in boosting sales and building your business.


Let’s take a look at sales funnel builders to help you through this process.

2. What is a sales funnel builder?

systeme.io funnel builder

systeme.io funnel builder

A sales funnel builder is a tool that allows you to set up the different parts your sales funnels will need:

  • A landing page with a sign-up form or pop-ups to encourage visitors to opt-in to your email list
  • Automated email sequences and email marketing campaigns
  • An eye-catching website and online store
  • Blogging capabilities and webinars to create content to engage your leads
  • An effective checkout page with a variety of payment options
  • Marketing automation, so you don’t have to do everything manually

Building each of these things manually, on different platforms, and then integrating them into an effective sales funnel is possible, but it takes a lot of time and money that can be better spent building your business.

2.1. Who should use a sales funnel builder?

We recommend — everyone does.


If you are a tech wizard or secret government hacker (if so, let us in on the truth about JFK), then you could juggle multiple different apps and tools to get the job done.


However, if you’re new to conversion funnels or too busy to find time to manage an assortment of tools and apps to get customers to your products — sales funnel software is the answer.


Using a sales funnel builder will save you time and money and allow you to focus on other aspects of your business.


One less thing to worry about.


However, funnel building software can be costly.


Let’s consider what you need to look for to find the best sales funnel software for your business.

3. What to look for in a sales funnel builder

Before investing in sales funnel software, let’s consider the most important features for choosing a sales funnel builder tool for your business.


We’ll discuss these in more detail, but a good funnel software will allow the following:

  • Multiple funnels — you will likely need more than one funnel, so your software should allow this
  • A custom website or blog
  • A/B testing
  • Compatibility with other business apps
  • Email marketing
  • It should be easy to use
  • Customer support
  • A policy that protects your content
  • Unlimited storage
  • Affordable

3.1. Build and analyze multiple funnels

Different products might require different sales funnels. 


As your business grows and changes, your marketing strategy will also evolve.


A tool that only allows a single funnel will not allow your business to scale, so the more sales funnels you can build and analyze, the better!

3.2. Create a custom website or blog

When you’re just starting out, having the logo of your sales funnel software on your website is not the end of the world; however, when you start to scale, this can become a problem.


A custom domain will allow you to create landing pages, websites, and blogs with your own logo and branding.


This will help you establish your brand and build your business, so make sure that this is an option.

3.3. A/B testing

With A/B testing, you get to test your sales funnels and landing pages to see which is the most effective to draw in potential leads.


Testing is vital to make sure you’re delivering the best user experience and ensuring that your page gets the attention it deserves.

3.4. Compatibility with other business apps

The tools a business owner needs for effective sales and marketing efforts can quickly become overwhelming.


The best option would be an all-in-one tool, like systeme.io, that does everything for you.


However, if you choose a tool that’s not all-inclusive, make sure it can integrate with your existing website and landing pages.


Also ensure that your funnel builder can integrate with useful tools, like Customer Relationship Management (CRM) software, and with other online apps.


Social media apps, like Instagram, can be a very useful tool to reach the right audience.

3.5. Email marketing

Email marketing is an incredibly powerful tool for nurturing leads, closing sales, and maintaining a good customer retention rate.


In order to communicate great deals, you need to be able to reach your customers, so email marketing tools are vital.


If your sales funnel builder also includes email marketing software, you know you’re getting value for money.

3.6. Easy to use

If you’re new to sales funnels, find a tool that is easy to use and does the work for you.


A tool with a drag-and-drop editor, existing landing page templates, and customizable funnel templates is ideal.


If you have a team, find out if any training would be required and how many users would have access to your sales funnels.


It’s no use having a team to build your sales funnels if the software only allows a single user at a time.

3.7. Customer support

In business, time is money, so having access to a responsive customer support team is important.


If your sales funnels go down, how long will it take to get everything up and running again?


The longer your funnel is offline, the more potential leads you lose.

3.8. Content policy

This is a big one and often overlooked.


Your sales funnel will be dealing with sensitive information, such as credit card details and contact information, so you want to be sure that your customers’ information is safe and secure.


Creating content and collecting addresses for your email list is also a time-consuming task, so what happens if your funnel crashes?


Is the information backed-up on a server where it can be retrieved, or is it lost forever?


The same goes for your content should you decide to move to new sales funnel software.


Make sure you’ll be able to migrate your hard work to a new platform. 


The content is yours after all, so make sure you can take it with you if you leave.

3.9. Limitations

Find out if there are any storage limitations.


Even if the software claims that you can create an unlimited amount of sales funnels, if there’s limited storage space, you’ll be limited to how many funnels you can actually build.


Ideally, you also want a tool that allows you to collect unlimited leads and allows for unlimited blog posts


You want to reach as many people as possible.

3.10. Price

The last thing to consider when it comes to finding a sales funnel builder is the price.


This kind of software can get very expensive, so you need to find something that fits your budget and provides value for money.


Take a look at this post for a detailed overview of the main players in the funnel business.


The good news is, you can get started for free!


If you want to try your hand at sales funnel building, look no further than systeme.io for an all-in-one tool to create high converting funnels and run your business.


Systeme.io has everything you need!

4. Build sales funnels with systeme.io

systeme.io logo

systeme.io logo

There is no shortage of funnel software on the market — in fact, we put together an overview of some of the most affordable options available.


But with systeme.io, you can start building your funnels for free! 


You don’t need to invest in a web developer to build your funnels for you.


You’ll be able to build a successful sales funnel, while running your entire business all in one place.

4.1. Systeme.io’s sales funnel builder

With systeme.io’s sales funnel builder, you can create sales funnels quickly and easily to boost your online sales.


Firstly, you get the option to build a lead generating funnel, a webinar funnel, or a funnel to sell physical products. 


You also have a custom funnel option, so you can really build any kind of funnel you need.


With our visual sales funnel builder, you can set up landing pages, sales pages, order forms, upsell and down sell pages, checkout pages, and anything else you need to convert leads into paying customers.


You can map out the different sales funnel stages from awareness to action, and with our drag-and-drop editor you can personalize our tested funnel templates to suit your business.


With automation rules, you can set up email marketing sequences to sell automatically every time a lead fills in a landing page form or clicks a Call-To-Action (CTA) button to join your list.


Since you can start for free, systeme.io is packed with value for start-ups and small businesses looking for a tool to scale as they grow.

4.2. Systeme.io’s pricing plans

systeme.io pricing plan

systeme.io pricing plan

With every plan, including the Free plan, you’ll have access to the following features:

  • Unlimited emails
  • Unlimited file storage space to build unlimited funnels based on proven templates
  • Unlimited membership site members
  • No transaction fees
  • Affiliate programs
  • 24/7 online support

Once you decide to upgrade from a free plan, you can pay per month or get a 30% discount on a yearly subscription!

4.2.1. Free plan

With the Free plan, you get access to all the features you need to build and manage your entire sales funnel:

  • Landing page builder
  • Blog
  • Membership site
  • Automation rules
  • Email campaign
  • 1-Click upsells
  • Tags
  • Order bumps
  • A/B testing
  • Coupon codes
  • Stripe and Paypal integration
  • Affiliate management software
  • 24/7 email support

With the Free plan, you can create 3 sales funnels with 10 sales funnel steps, allowing you to customize your sales funnels to attract your target audience.


You don’t need to provide any credit card details in order to sign up, and there’s no trial period. It can be free forever.


Once your small business starts to scale, systeme.io’s plans scale with you.

4.2.2. Startup plan

With the Startup plan, at $27/month, you’ll get more of everything and access to a custom domain.


You’ll also get access to 10 tags — this is a useful feature for sales funnels because tags allow you to segment your customers and your email list to optimize your online marketing campaigns.


With tags you can easily identify:

  • A first time customer or return customer
  • The product the customer bought which will allow you to recommend related products they might be interested in
  • Age, demographic, gender, location, or interests — Information that helps you tailor marketing messages to reach a specific customer, on a specific platform, anywhere in the sales journey

4.2.3. Webinar plan

With systeme.io’s Webinar plan, starting at $47/month, you’ll be able to build up to 50 sales funnels. You’ll also be able to create evergreen webinars.


Evergreen webinars are pre-recorded and can be made available for your customers to engage with at any time.


With the webinar tool, you can also create online courses.


Webinars and online courses are not only an information product you can sell — you can also educate your customer and guide them towards your service or product.

4.2.4. Enterprise plan

The Enterprise plan, at $97/month, gives you unlimited everything — unlimited landing pages, checkout pages, email marketing campaigns, sales funnels, webinars, and loads more.


With systeme.io in your corner, building funnels and running your marketing campaign is a breeze!

4. Conclusion

No matter the size of your business, it’s worth investing in an effective sales funnel to guide people to your product.


Using sales funnel builder software will make the process of creating your funnel easy and painless.


With an all-in-one marketing tool like systeme.io, you don’t need to worry about integrating different tools and software to get the job done — systeme.io has you covered!


Visit systeme.io today, and build your first 3 sales funnels for free!

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