Amy Porterfield Review: Who Is The Real Amy Porterfield?

Launch Your Online Business in Just 7 Days

In this review, let’s talk about personal branding and course creation.

Have you been sitting over there with some form of information that you know you can use to create a valuable course that everyone will love?

The truth is, most of us have something to offer.

Russell Brunson, the founder of Clickfunnels, says that you only need to know a little more than the people you’re teaching to consider yourself an expert.

It’s easy to get imposter syndrome when you feel like you’re not “good enough” to train others on something, but we all have knowledge worth sharing.

In fact, Amy Porterfield created an entire business model around the process of translating her expertise and skills into valuable courses that people love.

Years later, she’s been able to not only escape the corporate rat race but create a thriving business that pays for her lifestyle and helps her to live life comfortably on her terms.

If that sounds interesting to you, this is a review you won’t want to miss!

1. Who is Amy Porterfield?

Amy Porterfield

Amy called herself a “yes, girl.” She was the one who was always there, trying to please her superiors with the hopes that they would someday grant her an opportunity that would change her life.

Her days in the corporate world landed her bigtime campaigns with brands like Harley Davidson, and she even worked with the legendary Tony Robbins.

Although she seemed to have it all, she still wasn’t happy working in the corporate environment.

That’s when she finally took the leap into entrepreneurship but was plagued for years by “shiny object” syndrome.

She hopped around from opportunity to opportunity as most new entrepreneurs do.

This process made everything much harder for Amy.

Let’s face it, when you leave the corporate world, there are some struggles and turbulence that you hit along the way.

Amy hit all of this head-on. She’d have to sit in front of family members who criticized her for leaving her job to tell them that there’s no money coming in yet, but it’s just right around the corner.

She’d have to stare at the computer screen, trying to make something happen for hours without any money coming in.

She threw together webinars, tried building email lists, failed launching products, and even tried one-on-one consulting, which led to severe burnout.

Why am I telling you all of this? Because this is the reality we all face as entrepreneurs.

Nothing is guaranteed when you let go of that paycheck, and you need to rely on yourself. It helps to have someone to relate to, and Amy’s story really resonates with me.

Finally, she made an interesting discovery. She realized that she could achieve her dream by helping others achieve theirs. It sounds a little far fetched, but it’s totally possible.

She noticed that the two align. That she could grow an email list, build courses, and promote webinars loaded with value.

Amy would do all of this with her target audience in mind, and she would be able to build her dream while helping her audience build theirs.

2. Amy’s motto, “action-by-action.”


If you look Amy up, you’ll find that her motto is action-by-action. I personally love this because, in her training, she doesn’t focus on the steps you need to take; instead, she focuses on the actions.

She doesn’t even want to put the thought of giving you a step that you need to take on your own.

Instead, she would rather refer to it as a necessary action that you “must” take to achieve the results you want.

When you start to look at it that way, it makes your goals seem much more attainable because you have the action plan that will get you there.

Amy offers a ton of free information on her website on how she started from nothing and is now coaching seven and eight-figure earners on how to scale and take their business to the next level.

The sky's the limit when you focus on the right things and implement small daily actions.

3. Amy Porterfield podcast

Amy Porterfield podcast

As I said, Amy provides a ton of free value on her website, which is usually the sign of a great entrepreneur.

The people who really care about and understand their audience are the ones who give away a lot for free. This couldn’t be more true about Amy.

Starting with her podcast, the Online Marketing Made Easy Podcast.

Here is where she interviews experts, develops action plans, and provides behind the scenes looks at her biggest business launches.

The goal of her podcast is to provide something useful for you to listen to that will provide you with actionable steps that you can apply to your business and life.

Amy also breaks up her podcast and training materials into different sections.

For example:

  • Start strong- This section focuses on how you need to build a lucrative email list to start your business. If you don’t have a large group of followers who are interested in what you have to say, you’ll have to use “push marketing” which involves hard selling and pushy sales tactics. Amy focuses on building a tribe of buyers who want what you’re putting out there.
  • Scale fast - Next, she teaches you how to leverage your time and profits to grow your business faster. This step is where most people struggle. Many people can make a little money or even a living online, but most don’t know how to scale. Amy will help you scale.
  • Sell more- She teaches you the Amy Porterfield webinar strategy for funnels and Facebook Ads so you can grow and automate your business.

In addition to focusing her content around applicable business strategy, Amy also helps you develop the right mindset for success in business as well.

After looking through some of the podcast episodes, I can see that a lot of her content leaves you with something that you would be able to quickly implement in your life upon completion.

4. Amy Porterfield courses

One thing that Amy is well known for is her course offerings.

She teaches others how to launch products and courses, so I would hope that she has a few successful ones herself.

No need to worry because she does.

She’s done well into the seven figures in course sales across business, entrepreneurship, funnels, ads, and mindset. Let’s take a look at some of her current and most popular courses.

***Keep in mind that Amy regularly opens and closes courses based on demand so at the time you’re reading this, one of these courses may not currently accept students.***

5. Digital Course Academy

Digital Course Academy

Amy Porterfield’s course, Digital Course Academy, helps online business owners take what they know and turn that into a digital product that generates consistent revenue.

It’s an eight-week program that covers everything from strategic planning to creating and launching your first course.

Since she has a lot of expertise in this area, I have high expectations.

5.1. Who is this course for?

If you have some skill or expertise that you think you could offer someone. Keep in mind that your skill doesn’t have to pertain to business.

IT doesn't have to be something that will make someone else money. You could make a course teaching people how to build something or even how to run marathons, it could be anything.

The course also works great for people who are doing consulting or coaching one-on-one.

You spend so much of your time conveying your information on an individual basis, and Amy will teach you how to put those valuable teachings into a course that is scalable so you can free up your time and prevent burnout.

Finally, this course will work great if you currently have a digital course that isn’t seeing the success you want.

5.2. How much is the Digital Course Academy

At the time of writing this, DCA is $1,997 or three payments of $369.

6. Amy’s B-School

Amy’s B-School

The B-School is an ever-changing course package that seems to adjust every time Amy launches it.

It’s essentially the basics of list building, content creation, and promotion that will help you grow your business and become more successful.

She also works with other popular entrepreneurs to provide these teachings.

At the time of writing this, Amy is offering a special B-Course bonus package that not only contains the course, but you also get a live event ticket to San Diego to sit with Amy and Marie Forleo for their course.

Your enrollment also includes ten weeks of exclusive access to Amy’s private B-School Facebook group, where you can network and communicate with other growing entrepreneurs.

The main value point here is that you have a team of people to hold you accountable.

The third bonus you get is a weekly live Q&A with Amy herself.

She promises that you’ll never stay stuck on something longer than necessary, and that’s because there is always someone around to help you get unstuck whenever that happens.

Amy wants you to hit the ground running as fast as possible, and never look back.

Next, you get a backstage pass to the success story that created all of this, Amy’s.

She is providing you with the exact business strategy that she used to grow her business from nothing to all of this.

She’s now teaching multi-millionaires how to grow and scale by creating value-packed courses using their knowledge and expertise.

6.1. How much is B-School with the bonuses?

First, let me say that this is one of the most comprehensive growth hacking courses on the market. I think that this would personally help anyone who is struggling to develop a personal brand online.

But, the program is not cheap, but it’s worth it.

It’s $1,999 or 12 monthly payments of $199.

You have to look at it this way, is she is selling a course for $1,999, what if she could teach you to launch a course that sells for $500 right out of the gate.

Do you think it would be worth that $1,999? I think so.

7. Amy Porterfield starter kit for course creation

Now, what if you don’t have any money to invest and you are taking things up from the ground level, that’s okay I get it.

When I first started, I didn’t have any money to put towards courses, so I had to find a soft place to land before I could start dumping money into things.

No need to worry because Amy has plenty of options for you to build up some capital so you can invest in one of her advanced paid courses.

I suggest starting with the appropriately named Ultimate Course Creation Starter Kit.

This guide provides you with everything you need to create a profitable digital course, and she gives it to you for free.

This includes deals on software, what tools you should use, how to start building a list from nothing, how to build your first funnel, so on, and so forth.

If you’re interested in building a course or creating a personal brand, this is where you want to start if you don’t have any money.

In addition to the starter kit, as I’ve said, Amy has a ton of free value on her podcast as well as blog posts all over the website that you can use as a springboard for your success.

The best entrepreneurs are the ones that provide plenty of free value, and there is no shortage of that on Amy’s website.

9. Thinking of starting or growing your online business?'s home page's home page

If your mouth is watering at the thought of getting all of these amazing tools and tips, I have one more thing to tell you. offers a full-service all-in-one marketing platform that is cheaper and more efficient than anything Amy can recommend for you.

Plus, you can use to do all of the things that Amy talks about, like building an email list, building a funnel, hosting a webinar, and automating everything.

You don’t need to have any previous technical knowledge, and you can start today for free!

All of our posts about famous entrepreneurs:

Download the book

Get this free guide

The New System to Launch

an Online Business

What you'll learn:

  • How to start your first online business in 7 days
  • How to master a high-income online skill
  • The secrets to scaling your business to the next level

We HATE spam. Your email address is 100% secure