The Top 9 Alternatives for Market Hero
In 2020, email marketing brought in up to $7.5 billion in annual revenue worldwide.
With more than 4 billion email users in 2021, every business should jump at the opportunity to amp up their email marketing strategies.
The challenge is choosing the right Email Service Provider (ESP) when there are so many on the market.
Market Hero is a popular ESP, but it isn’t the only one of its kind.
To help you find the one most suited to your business needs, here’s our review of the 9 best Market Hero alternatives.
1. What is Market Hero?
Market Hero is a subscription-based email autoresponder that gives you insight into the effectiveness of your email marketing efforts.
They have a 14-day free trial period, and their monthly subscription price varies based on the size of your mailing list —starting at $19 for 1,000 contacts.
Their 8X Hero Academy course offers a step-by-step guide on how to build a successful business in 30-60 days through simple affiliate and membership funnels.
The course is quite expensive — priced at $997 (as a once-off payment) or $366 (spread over 3 payments).
Let’s take a look at some more affordable alternatives.
2. Systeme.io
systeme.io's homepage
Systeme.iocaters to all types of entrepreneurs — course creators, freelancers, consultants, and online business owners.
Unlike most email marketing software, systeme.io lets you run your entire business from an all-in-one platform — including email marketing.
With systeme.io you can tag contacts on your email list and deliver curated content to them based on their actions.
We offer all the features of Market Hero, plus you can:
Build sales funnels in a matter of minutes
Set up a website or online course with our simple drag-and-drop editor
Create blogs to increase traffic to your website
Create membership sites
Create an affiliate program
Automate your entire online business
Run evergreen webinars
Systeme.io lets you integrate your email list with your sales funnels — this allows you to send unlimited emails, set up automated email sequences, and keep track of your emails with in-depth statistics.
With our software, there’s no need to waste your time with loads of different integrations to manage and market your online business.
2.1. Systeme.io's pricing
systeme.io's pricing
At systeme.io, we offer a Freemiumplan to get you started (no credit card information required) — for $0/month, and you can keep your Free plan for as long as you want.
You can upgrade to any of our 3 paid plans once you’re ready.
All of our plans include the following:
Unlimited email sending
Unlimited file storage space
Unlimited membership site members
Unlimited blog posts
No transaction fees
Access to affiliate programs
24/7 online support
Systeme.io starts at $0/month for 1,000 contacts compared to Market Hero’s $19/month for the same amount.
Choosing our yearly subscriptions saves you 30% on your monthly payments.
We also offer custom packages that allow for up to 100,000 contacts!
With our 24/7 support, email marketing couldn’t be easier!
Ready to start with the best all-in-one tool out there? Sign up for free now!
3. AVADA Commerce
AVADA's homepage
AVADA Commerce is an ecommerce solutionprovider that uses different features to help businesses increase their sales.
Some of the features on offer include:
Newsletters
Campaign reports and analysis
SMS automation
Segmentation
Popup forms
3.1. AVADA's pricing
AVADA's pricing
AVADA’S Free plan lets you send 15,000 emails per month to a maximum of 500 contacts.
The free plan lets you:
Send monthly newsletters
Add coupons to your emails
Access the Spin To Win Shopify app
Abandoned cart reminders
Basic segmentation and reports
Their Pro plan for $9/monthlets you send unlimited emails — The price increases depending on the number of contacts you have.
The Advanced plan for $49/month includes 2,500 contacts and integration options with Google and Facebook Ads.
The Enterprise plan, for businesses with 200,000+ contacts, requires custom pricing through AVADA’s Support Team.
Some of the features offered inthese plans include:
AVADA’s mobile messaging plans cost $0.015 per SMS and $0.040 per MMS in the United States — prices vary depending on where you send your SMS.
They also offer a 14-day free trial period but no free plan.
3.2. Pros and cons
Pros
Affordable pricing
Unlimited design options for creating website layouts
Advanced internal search options
Cons
Only integrates with Shopify apps and Magento
Limited functionality with Yahoo and Yahoo products
Only good for dropshipping
4. AWeber
AWeber's logo
AWeber allows you to generate leads, build a contact list, and send email newsletters.
You can integrate this software with your WordPress website and landing page software.
Some of the features on offer with AWeber include:
4.1. AWeber's pricing
AWeber’s Pro plan prices vary depending on the number of subscribers you have:
AWeber's pricing
With AWeber you can pay monthly or yearly; the latter saves you 19.2% per year.
4.2. Pros and cons
Pros
Easy to use
24/7 Support team
Integrated with WordPress
Good resources list
Cons
Requires other software
Barebones email design tools
Cannot import third party subscribers
5. Mailchimp
Mailchimp's logo
Mailchimp offers audience data, marketing channels, and insights to help small businesses grow in a humble, creative, and independent way.
Their features include some of the following:
Signup forms
Marketing CRM
Creative Assistant and campaign templates
Real-time editorial feedback
Date-based automation
Reports
5.1. Mailchimp's pricing
Mailchimp's pricing
Mailchimp’s prices for their3 different pricing categories increase as your number of contacts increase.
Each category includes a free website and features such as:
Unlimited bandwidth
Site visit analytics
Online store with unlimited products
5.2. Websites and commerce
These 3 plans are for websites and commerce:
Free plan — 2% transaction fee
Core plan — $10/month with 1.5% transaction fee
Plus plan — $29/month with 0.5% transaction fee
Mailchimp also offers Transactional Emails that charge monthly by the block.
Each block is a credit for 25,000 emails, and prices get lower the more blocks you have, with 1-20 blocks priced at $20 a block up to $10 a block for over 161 blocks.
5.3. Pros and cons
Pros
Helpful Free plan for beginners
Extra resources (eg. guides and podcasts)
Strong reporting structure
Cons
Too many integrations
Fluctuating payment structures
Mailchimp bans affiliate marketing
6. ActiveCampaign
ActiveCampaign's logo
ActiveCampaign uses powerful software and a lot of automation tools to help businesses run smoother.
ActiveCampaign accommodates B2C, B2B, and ecommerce businesses.
Their features include:
Marketing, customer, and email automation
Landing page building
Reports and analytics
Website personalization
Company training
ActiveCampaign’s built-in CRM helps you keep track of all the data.
6.1. ActiveCampaign's pricing
ActiveCampaign's pricing
ActiveCampaign’s prices increase according to how many contacts you have and can be billed monthly or yearly.
They have a 14-day free trial for all of their plan tiers, and sign-up requires no credit card information.
Below is the monthly price for each plan for 500 contacts:
Lite plan — $7.50/month (Usually $15/month)
Plus plan — $35/month (Usually $70/month)
Professional plan — $79.50/month (Usually $159/month)
Enterprise plan — $139.50/month (Usually $279/month)
If your business has 100,000+ contacts, you’ll need to contact their Sales Team to plan your pricing.
6.2. Pros and cons
Pros
Advanced automation
Built-in CRM
High deliverability
7. Drip
Drip’s logo
Drip focuses on keeping ecommerce independent against big markets.
The software grabs audiences through website traffic conversion, email automation, and visual builders.
Some of Drip’s features include:
Form builder and automation
A/B testing
Customer and event tracking
Email marketing
Segmentation
Multiple integrations
Drip works well with ecommerce because you can keep track of every little step someone takes in your store — from landing on your page, to when they hover over certain buttons.
You can also retarget customers through SMS, Facebook, and Instagram.
7.1. Drip's pricing
Drip's pricing
Their texting rate is $0.015/SMS and $0.030/MMS.
Their monthly plan includes liquid templates for dynamic emailing and expiring links that redirect customers to a specific page once your sale is over.
Their 14-day free trial only lets you send 500 emails,although they require no card information to sign up.
7.2. Pros and cons
Pros
Good support team
Advanced tracking software
Custom and personalized email marketing
Cons
Focused on ecommerce only
Requires integration with Shopify or WooCommerce
SMS feature only works in the US
8. MailerLite
MailerLite's logo
MailerLite focuses on simplicity. Their email marketing software uses a simple interface for maximum usability.
Some of their features include:
8.1. MailerLite's pricing
MailerLite's pricing
MailerLite offers 2 packages, the Free and Premium plans, as well as additional add-ons.
The Free plan is usable for up to 2,500 subscribers, and it includes some key features:
Drag-and-drop editor
RSS campaigns
Multi-user accounts
Domain authentication (your own or theirs)
Free website (only 5 landing pages)
MailerLite’s Premium plan is available for up to 600,000 subscribers. Thereafter, you’ll need to contact them for high-volume pricing.
This plan includes:
Everything from the Free plan
24/7 live chat support
Custom HTML editor
Newsletter templates
Custom domains
Location engagement reports
The additional add-ons you can purchase with the Premium plan include:
SitesPro (Extra $10/month) — Unlimited websites and landing pages
MailerPro (Extra $100/month) — Live support to help you import subscribers, create email templates and GDPR-compliant web forms, and analyze your metrics
Dedicated IP (Extra $50/month) — Improve your deliverability by isolating your sending reputation
8.2. Pros and cons
Pros
Beginner-friendly
No coding skills required
Integrates with Zapier
Cons
Lacking advanced automation
Difficult approval process
No social marketing integration
9. GetResponse
GetResponse's logo
GetResponse offers scaled online marketing solutions for entrepreneurs and small or large companies.
Some of GetResponse’s main features include:
Email marketing
Conversion funnel
Marketing automation
Website builder
Landing pages
Webinars
Signup forms
You can use their software to run A/B tests on email templates, copy, landing pages, videos, and more.
9.1. GetResponse's pricing
GetResponse's pricing
GetResponse’s plans can be billed monthly, yearly, or bi-yearly with contact list sizes ranging from 1,000 to 100,000.
Their yearly option saves you 18%, and their bi-yearly option saves you 30% on your total expense.
They also offer a 30-day free trial for any plan, and no card information is needed.
The prices mentioned below are for 1,000 contacts.With higher contact lists, the prices increase.
GetResponse’s Basic plan, for $15/month, offers these tools:
Email marketing
Website builder
Autoresponders
Unlimited landing pages
1 sales funnel and unlimited lead funnels
Facebook and Google Ads
Chats
The Plus plan is $49/month and includes everything in the Basic plan, as well as:
Marketing automation
Webinars
Contact scoring and tagging
The Professional plan is priced at $99/month and includes everything from the Plus plan with extra features such as web-push notifications and paid webinars.
For the Max plan, you’ll have to contact GetResponse for a custom quote.
9.2. Pros and cons
Pros
All-in-one tool
Simple to use
Efficient reporting software
Their prices are more expensive, and they don’t have any refund policies, but they do offer a 30-day free trial.
10. ConvertKit
ConvertKit's logo
ConvertKit vows to make email marketing easier.
They focus on the creative side of digital marketing, appealing to musicians, podcasters, coaches, and authors.
ConvertKit’s features include:
Landing pages
Email sign-up forms
Integrations
Email marketing
Automation
Commerce tool
10.1. ConvertKit's pricing
ConvertKit's pricing
ConvertKit’s prices vary based on the number of subscribers you have. Beyond 500,000 you’ll need to request a demo before being able to talk to their team.
If you select their yearly billing option, you’ll only be billed for 10 months.
The prices listed below are for 1,000 subscribers.
The Free plan includes:
Unlimited landing pages and forms
Email broadcasts and support
Sell digital products and subscriptions
The Creator plan for $29/month includes everything in the free plan, plus:
Free migration from another tool
Automated funnels and sequences
Lastly, the Creator Pro, priced at $59/month includes everything in the Creator plan, plus:
Facebook custom audiences
Newsletter referral system
Subscriber scoring
Advanced reporting
10.2. Pros and cons
Pros
Responsive support team
Useful landing page editor
Offer paid newsletters (extra revenue)
Cons
Expensive for the number of subscribers your have
3 basic email templates
No Google Analytics integration, heatmap, or bounce rate tracking
11. Conclusion
By this point, you should know more than you ever thought possible about email marketing tools and the different ESPs out there similar to Market Hero.
For the best value for money, we recommend systeme.io — an all-in-one software solution for everything your business needs.
Not only is systeme.io cheaper than Market Hero, but we also offer features like our website builder, evergreen webinars, and affiliate marketing program that Market Hero doesn’t have.
Our free plan could save you up to $320/month on all the tools you’d usually need to start your online business.
Start email marketing with systeme.io’s Free plan today and join our 8,000+ happy customers!
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© systeme.io. All rights reserved.