The Top 9 Alternatives for Market Hero in 2022

Market Hero logo

Market Hero's logo

In 2020, email marketing brought in up to $7.5 billion in annual revenue worldwide.


With more than 4 billion email users in 2021, every business should jump at the opportunity to amp up their email marketing strategies.


The challenge is choosing the right Email Service Provider (ESP) when there are so many on the market.


Market Hero is a popular ESP, but it isn’t the only one of its kind.


To help you find the one most suited to your business needs, here’s our review of the 9 best Market Hero alternatives.

1. What is Market Hero?

Market Hero is a subscription-based email autoresponder that gives you insight into the effectiveness of your email marketing efforts.


They have a 14-day free trial period, and their monthly subscription price varies based on the size of your mailing list — starting at $19 for 1,000 contacts.


Their 8X Hero Academy course offers a step-by-step guide on how to build a successful business in 30-60 days through simple affiliate and membership funnels.


The course is quite expensive — priced at $997 (as a once-off payment) or $366 (spread over 3 payments).


Let’s take a look at some more affordable alternatives.

2. Systeme.io

systeme.io's homepage

systeme.io's homepage

Systeme.io caters to all types of entrepreneurs — course creators, freelancers, consultants, and online business owners.


Unlike most email marketing software, systeme.io lets you run your entire business from an all-in-one platform — including email marketing.


With systeme.io you can tag contacts on your email list and deliver curated content to them based on their actions.


We offer all the features of Market Hero, plus you can:

  • Build sales funnels in a matter of minutes
  • Set up a website or online course with our simple drag-and-drop editor
  • Create blogs to increase traffic to your website
  • Create membership sites
  • Create an affiliate program
  • Automate your entire online business
  • Run evergreen webinars

Systeme.io lets you integrate your email list with your sales funnels — this allows you to send unlimited emails, set up automated email sequences, and keep track of your emails with in-depth statistics.


With our software, there’s no need to waste your time with loads of different integrations to manage and market your online business.

2.1. Systeme.io's pricing

systeme.io Pricing

systeme.io's pricing

At systeme.io, we offer a Freemium plan to get you started (no credit card information required) — for $0/month, and you can keep your Free plan for as long as you want.


You can upgrade to any of our 3 paid plans once you’re ready.


All of our plans include the following:

  • Unlimited email sending
  • Unlimited file storage space
  • Unlimited membership site members
  • Unlimited blog posts
  • No transaction fees
  • Access to affiliate programs
  • 24/7 online support

Systeme.io starts at $0/month for 1,000 contacts compared to Market Hero’s $19/month for the same amount.


Choosing our yearly subscriptions saves you 30% on your monthly payments.


We also offer custom packages that allow for up to 100,000 contacts!


With our 24/7 support, email marketing couldn’t be easier!


Ready to start with the best all-in-one tool out there? Sign up for free now!

3. AVADA Commerce

Avada's homepage

AVADA's homepage

AVADA Commerce is an ecommerce solution provider that uses different features to help businesses increase their sales.


Some of the features on offer include:

  • Newsletters
  • Campaign reports and analysis
  • SMS automation
  • Segmentation
  • Popup forms

3.1. AVADA's pricing

Avada's Pricing

AVADA's pricing

AVADA’S Free plan lets you send 15,000 emails per month to a maximum of 500 contacts.


The free plan lets you:

  • Send monthly newsletters
  • Add coupons to your emails
  • Access the Spin To Win Shopify app
  • Abandoned cart reminders
  • Basic segmentation and reports

Their Pro plan for $9/month lets you send unlimited emails — The price increases depending on the number of contacts you have.


The Advanced plan for $49/month includes 2,500 contacts and integration options with Google and Facebook Ads. 


The Enterprise plan, for businesses with 200,000+ contacts, requires custom pricing through AVADA’s Support Team.


Some of the features offered in these plans include:

  • Email automation
  • Cart analysis
  • Cross-sell and upsell workflow
  • Priority live-chat support

AVADA’s mobile messaging plans cost $0.015 per SMS and $0.040 per MMS in the United States — prices vary depending on where you send your SMS.


They also offer a 14-day free trial period but no free plan.

3.2. Pros and cons

Pros

  • Affordable pricing
  • Unlimited design options for
    creating website layouts
  • Advanced internal search options

Cons

  • Only integrates with Shopify apps and Magento
  • Limited functionality with Yahoo
    and Yahoo products
  • Only good for dropshipping

4. AWeber

AWeber logo

AWeber's logo

AWeber allows you to generate leads, build a contact list, and send email newsletters.


You can integrate this software with your WordPress website and landing page software.


Some of the features on offer with AWeber include:

4.1. AWeber's pricing

AWeber’s Pro plan prices vary depending on the number of subscribers you have:

AWeber Pricing

AWeber's pricing

With AWeber you can pay monthly or yearly; the latter saves you 19.2% per year.

4.2. Pros and cons

Pros

  • Easy to use
  • 24/7 Support team
  • Integrated with WordPress
  • Good resources list

Cons

5. Mailchimp

MailChimp logo

Mailchimp's logo

Mailchimp offers audience data, marketing channels, and insights to help small businesses grow in a humble, creative, and independent way.


Their features include some of the following:

  • Signup forms
  • Marketing CRM
  • Creative Assistant and campaign templates
  • Real-time editorial feedback
  • Customer journeys
  • Date-based automation
  • Reports
  • A/B testing

5.1. Mailchimp's pricing

Mailchimp pricing

Mailchimp's pricing

Mailchimp’s prices for their 3 different pricing categories increase as your number of contacts increase.


Each category includes a free website and features such as:

  • Unlimited bandwidth
  • Site visit analytics
  • Online store with unlimited products

5.2. Websites and commerce

These 3 plans are for websites and commerce:

  • Free plan — 2% transaction fee
  • Core plan — $10/month with 1.5% transaction fee
  • Plus plan — $29/month with 0.5% transaction fee

Mailchimp also offers Transactional Emails that charge monthly by the block.


Each block is a credit for 25,000 emails, and prices get lower the more blocks you have, with 1-20 blocks priced at $20 a block up to $10 a block for over 161 blocks.

5.3. Pros and cons

Pros

  • Helpful Free plan for beginners
  • Extra resources (eg. guides and
    podcasts)
  • Strong reporting structure

Cons

  • Too many integrations
  • Fluctuating payment structures
  • Mailchimp bans affiliate
    marketing

6. ActiveCampaign

ActiveCampaign logo

ActiveCampaign's logo

ActiveCampaign uses powerful software and a lot of automation tools to help businesses run smoother.


ActiveCampaign accommodates B2C, B2B, and ecommerce businesses.


Their features include:

  • Marketing, customer, and email automation
  • Landing page building
  • Reports and analytics
  • Website personalization
  • Company training

ActiveCampaign’s built-in CRM helps you keep track of all the data.

6.1. ActiveCampaign's pricing

ActiveCampaign pricing

ActiveCampaign's pricing

ActiveCampaign’s prices increase according to how many contacts you have and can be billed monthly or yearly.


They have a 14-day free trial for all of their plan tiers, and sign-up requires no credit card information.


Below is the monthly price for each plan for 500 contacts:

  • Lite plan — $7.50/month (Usually $15/month)
  • Plus plan — $35/month (Usually $70/month)
  • Professional plan — $79.50/month (Usually $159/month)
  • Enterprise plan — $139.50/month (Usually $279/month)

If your business has 100,000+ contacts, you’ll need to contact their Sales Team to plan your pricing.

6.2. Pros and cons

Pros

  • Advanced automation
  • Built-in CRM
  • High deliverability

Cons

7. Drip

Drip’s logo

Drip’s logo

Drip focuses on keeping ecommerce independent against big markets.


The software grabs audiences through website traffic conversion, email automation, and visual builders.


Some of Drip’s features include:

  • Form builder and automation
  • A/B testing
  • Customer and event tracking
  • Email marketing
  • Segmentation
  • Multiple integrations

Drip works well with ecommerce because you can keep track of every little step someone takes in your store — from landing on your page, to when they hover over certain buttons.


You can also retarget customers through SMS, Facebook, and Instagram.

7.1. Drip's pricing

Drip pricing

Drip's pricing

Their texting rate is $0.015/SMS and $0.030/MMS.


Their monthly plan includes liquid templates for dynamic emailing and expiring links that redirect customers to a specific page once your sale is over.


Their 14-day free trial only lets you send 500 emails, although they require no card information to sign up.

7.2. Pros and cons

Pros

  • Good support team
  • Advanced tracking software
  • Custom and personalized email
    marketing

Cons

  • Focused on ecommerce only
  • Requires integration with Shopify
    or WooCommerce
  • SMS feature only works in the US

8. MailerLite

MailerLite logo

MailerLite's logo

MailerLite focuses on simplicity. Their email marketing software uses a simple interface for maximum usability.


Some of their features include:

  • Drag-and-drop editor
  • Website and landing page builder
  • RSS campaigns
  • Built-in photo editing

8.1. MailerLite's pricing

MailerLite pricing

MailerLite's pricing

MailerLite offers 2 packages, the Free and Premium plans, as well as additional add-ons.


The Free plan is usable for up to 2,500 subscribers, and it includes some key features:

  • Drag-and-drop editor
  • RSS campaigns
  • Multi-user accounts
  • Domain authentication (your own or theirs)
  • Free website (only 5 landing pages)

MailerLite’s Premium plan is available for up to 600,000 subscribers. Thereafter, you’ll need to contact them for high-volume pricing.


This plan includes:

  • Everything from the Free plan
  • 24/7 live chat support
  • Custom HTML editor
  • Newsletter templates
  • Custom domains
  • Click maps
  • Location engagement reports

The additional add-ons you can purchase with the Premium plan include:

  • SitesPro (Extra $10/month) — Unlimited websites and landing pages
  • MailerPro (Extra $100/month) — Live support to help you import subscribers, create email templates and GDPR-compliant web forms, and analyze your metrics
  • Dedicated IP (Extra $50/month) — Improve your deliverability by isolating your sending reputation

8.2. Pros and cons

Pros

  • Beginner-friendly
  • No coding skills required
  • Integrates with Zapier

Cons

  • Lacking advanced automation
  • Difficult approval process
  • No social marketing integration

9. GetResponse

Getresponse logo

GetResponse's logo

GetResponse offers scaled online marketing solutions for entrepreneurs and small or large companies.


Some of GetResponse’s main features include:

  • Email marketing
  • Conversion funnel
  • Marketing automation
  • Website builder
  • Landing pages
  • Webinars
  • Signup forms

You can use their software to run A/B tests on email templates, copy, landing pages, videos, and more.

9.1. GetResponse's pricing

GetResponse pricing

GetResponse's pricing

GetResponse’s plans can be billed monthly, yearly, or bi-yearly with contact list sizes ranging from 1,000 to 100,000.


Their yearly option saves you 18%, and their bi-yearly option saves you 30% on your total expense.


They also offer a 30-day free trial for any plan, and no card information is needed.


The prices mentioned below are for 1,000 contacts. With higher contact lists, the prices increase.


GetResponse’s Basic plan, for $15/month, offers these tools:

  • Email marketing
  • Website builder
  • Autoresponders
  • Unlimited landing pages
  • 1 sales funnel and unlimited lead funnels
  • Facebook and Google Ads
  • Chats

The Plus plan is $49/month and includes everything in the Basic plan, as well as:

  • Marketing automation
  • Webinars
  • Contact scoring and tagging

The Professional plan is priced at $99/month and includes everything from the Plus plan with extra features such as web-push notifications and paid webinars.


For the Max plan, you’ll have to contact GetResponse for a custom quote.

9.2. Pros and cons

Pros

  • All-in-one tool
  • Simple to use
  • Efficient reporting software

Cons

  • Expensive
  • Limited drag-and-drop editor
  • Faulty API

Their prices are more expensive, and they don’t have any refund policies, but they do offer a 30-day free trial.

10. ConvertKit

ConvertKit logo

ConvertKit's logo

ConvertKit vows to make email marketing easier


They focus on the creative side of digital marketing, appealing to musicians, podcasters, coaches, and authors.


ConvertKit’s features include:

  • Landing pages
  • Email sign-up forms
  • Integrations
  • Email marketing
  • Automation
  • Commerce tool

10.1. ConvertKit's pricing

ConvertKit pricing

ConvertKit's pricing

ConvertKit’s prices vary based on the number of subscribers you have. Beyond 500,000 you’ll need to request a demo before being able to talk to their team.


If you select their yearly billing option, you’ll only be billed for 10 months.


The prices listed below are for 1,000 subscribers.


The Free plan includes:

  • Unlimited landing pages and forms
  • Email broadcasts and support
  • Sell digital products and subscriptions

The Creator plan for $29/month includes everything in the free plan, plus:

  • Free migration from another tool
  • Automated funnels and sequences

Lastly, the Creator Pro, priced at $59/month includes everything in the Creator plan, plus:

  • Facebook custom audiences
  • Newsletter referral system
  • Subscriber scoring
  • Advanced reporting

10.2. Pros and cons

Pros

  • Responsive support team
  • Useful landing page editor
  • Offer paid newsletters (extra
    revenue)

Cons

  • Expensive for the number of
    subscribers your have
  • 3 basic email templates
  • No Google Analytics integration,
    heatmap, or bounce rate tracking

11. Conclusion

By this point, you should know more than you ever thought possible about email marketing tools and the different ESPs out there similar to Market Hero.


For the best value for money, we recommend systeme.io — an all-in-one software solution for everything your business needs.


Not only is systeme.io cheaper than Market Hero, but we also offer features like our website builder, evergreen webinars, and affiliate marketing program that Market Hero doesn’t have.


Our free plan could save you up to $320/month on all the tools you’d usually need to start your online business.


Start email marketing with systeme.io’s Free plan today and join our 8,000+ happy customers!

Other posts about email marketing tools:

Get your free account

systeme.io is 100% free, forever