OptimizePress Review: Does It Still Hold Value in 2021?

OptimizePress logo

OptimizePress logo

How do I generate sales and keep traction in the long run?


Questions like these don’t need to keep you up at night if you’ve just launched your online business.


The answer you’re looking for is OptimizePress.


Marketing themselves as a complete WordPress tool suite, OptimizePress promises a growing customer list and improved sales.


But does this statement hold up?


Let’s find out in this review.

1. What is OptimizePress?

OptimizePress is a WordPress landing page builder that allows you to:

If you’re running your website on WordPress, you can easily integrate OptimizePress to visually build your pages.


You can get OptimizePress themes for WordPress or use their existing plugins.


The best part is that you don’t have to write a single line of code or pay a web designer to set it up for you — it’s suitable for newbies!

2. OptimizePress’ Top Features

OptimizePress’ Top Features

Source: OptimizePress.com

OptimizePress has a variety of tools and features to help you get your foot in the door of digital marketing.


Let’s look at what’s on offer.

2.1. Landing Page Templates

Landing Page Templates

Source: OptimizePress.com

There's no need to design landing pages by yourself anymore.


OptimizePress includes a wide variety of landing page templates.


They’re also sorted into categories, so it only takes a few minutes to create a WordPress landing page that will help you:

  • Build your subscriber base
  • Get more webinar registrations
  • Book more clients

2.2. Create Landing Pages

Create Landing Pages

Source: OptimizePress.com

OptimizePress’ visual editor is one of the most helpful features this software has to offer.


Instead of continuous back-end loading and guessing, OptimizePress has an integrated page builder with real-time editing.


This saves your time with instant and easy editing.


You’ll be able to build a smooth website quickly and efficiently, without any coding knowledge.

personalization

Source: OptimizePress.com

This is where personalization happens!


Once you’ve chosen your template, you can add various features which will make your page more attractive and convert more leads.


OptimizePress offers a variety of elements, from images, videos, and headlines to social icons.


They also offer page elements that drive lead conversion, such as:

  • Lead generation forms
  • Countdown timers
  • Progress bars

And more!


It’s also surprisingly easy to change different elements and drag & drop different sections to flesh out your landing page.


If you know how to use PowerPoint, you’ll definitely know how to use OptimizePress.

2.3. Build Membership Sites

Build Membership Sites

Source: OptimizePress.com

Once you purchase an OptimizePress plan, you'll have your own membership dashboard to help you create and grow your membership site.


You can make accounts, build your own membership portal, and create content like articles and courses.


This is beneficial because it helps customers stay curious about your products and services.


It also helps drive traffic to your website and increase your revenue!

2.4. Business Across Devices

thedigitalmerchant.com

Source: thedigitalmerchant.com

With roughly 2.4 billion people using their smartphones for research and shopping, you have to make sure your landing pages work across different devices.


With OptimizePress, mobile responsiveness is standard.


Their templates are fully adaptable for tablets, phones, and desktops alike.


Don’t worry, all the elements mentioned above also work on mobile.


You can also edit them, meaning you can add some of the elements for desktop use but remove them for mobile use if you don’t like the way they look in the visual preview.

2.5. Marketing Funnels

Marketing Funnels

Source: OptimizePress.com

Remember when we mentioned sales and marketing funnels?


Well, OptimizePress gives you plenty of templates to create pages for your “marketing machines.”


You’ll get specific templates for:

And more!


Sales funnels rose to popularity with ClickFunnels and kept going because they're just that effective. Just ask AutoGrow.

2.6. Integrations and Funnel Automation

Integrations and Funnel Automation

Source: OptimizePress.com

OptimizePress comes with plenty of integrations for different marketing tools:

After you add integrations and create your pages, you can link your OptimizePress funnel with your third-party marketing tools.


Unfortunately, you don’t have all the tools in one place, so it can get a bit messy.

2.7. OptimizePress Checkout and Payments Plugin

Not only does OptimizePress work as an OptimizePress WordPress theme, but it also works as a plugin.


In fact, it has quite a few plugins available, like Checkout and Split Testing.

OptimizePress Checkout and Payments Plugin

Source: OptimizePress.com

You can customize your checkout form and integrate it with your customer relationship management (CRM) software.


Here are some other things you’ll be able to do:

  • Accept payments with Stripe integration
  • Accept payment in different currencies
  • Add customers to your mailing list
  • Send out lead magnets
  • Review your sales analytics
  • Offer coupons

However, getting it set up might require professional help, which defeats the point of a landing page builder, don’t you agree?

3. OptimizePress Pros and Cons

OptimizePress Pros and Cons

Source: giphy.com

Let’s look at some of the pros and cons of OptimizePress listed below:

Pros

  • Over 40 different templates
  • A variety of editing elements
  • Easy-to-use visual editor
  • Mobile responsive
  • Plenty of integrations
  • Good page loading speed
  • No coding skills necessary
  • 30-day money-back guarantee

Cons

  • No code customization
  • Limited membership site features
  • Excludes email marketing
  • No free trial or free plan

What’s nice about OptimizePress is that the negatives don’t have to scare you.


If you’re not satisfied with the package you bought, you can get a full refund by making use of their 100% No-Risk Guarantee.


Remember that your claim must be placed within 30 days from when you made your initial purchase.


Because OptimizePress uses downloadable products, you’ll lose access to these features once you opt out.

3.1. We recommend OptimizePress if...

  • You don’t have any coding skills or experience

The Visual Editor feature is your best friend when you want to create perfect landing pages

  • You struggle to close a sale

With OptimizePress’ sales and offer page templates, you can create powerful pages that automatically sell your products and services for you.


All you have to do is drive traffic to these pages and your offer page does the rest.

  • You’re generally impatient

OptimizePress has gone the extra mile with their new Page Builder to ensure that you never have to worry about slow loading speeds ever again.

Source: OptimizePress.com

3.2. We don't recommend OptimizePress if...

  • Your business only sells physical products (or a variety of products)

If you don’t want to go digital, then OptimizePress’ marketing integrations will only stand in your way and waste your time.

  • You’re low on cash

OptimizePress doesn’t offer a free trial and can be expensive for people who can’t afford to pay an extra $199 every year — especially if free alternatives are available (continue reading to find out more...)

4. OptimizePress Pricing

OptimizePress Pricing

Source: OptimizePress.com

OptimizePress has 3 pricing plans:

4.1. OptimizePress Essential Plan

This is a great way to start building your first landing pages and is billed at $99/year


This plan is for 1 personal site only.


What’s included in your subscription:

  • OptimizeBuilder page building platform
  • Unlimited pages
  • Unlimited leads & traffic
  • SmartTheme marketing theme
  • 250+ Conversion optimized templates
  • 30+ Premium integrations
  • Regular product updates & new features
  • Email support from our global team

You get all the important features without being overwhelmed by the number of options.


If you plan on doing serious business with OptimizePress, you want to keep reading.

4.2. OptimizePress Suite Plan

The Suite plan is their best deal plan to date. Billed at $199 annually or $90 quarterly, this plan works for up to 20 personal sites.


What’s included:

  • Everything from the previous plan
  • OptimizeFunnels — the sales funnel builder for WordPress
  • Access to a prebuilt funnel library
  • OptimizeCheckouts — accept payments on your website with ease and sell recurring revenue subscription products
  • OptimizeLeads — hosted opt-in form software (add opt-in forms anywhere!)
  • Easy split testing — split test pages in your funnels for optimized results
  • Metrics dashboard — view stats for your opt-in rates and sales revenue
  • OptimizeUrgency — you can add scarcity alerts to your pages
  • Premium template collections

The Suite plan is the first plan that allows you to build marketing funnels.


Marketing funnels are visual representations of the steps users take from first finding out about your brand or product until they convert into a customer.


Before purchasing this plan, you’ll only be able to customize your landing and checkout pages.


This is also the first plan that offers lead generating forms, which is… surprising.


Considering most free software systems offer lead-generating forms nowadays, this could be a small setback.


Not to mention you can get free checkout plugins for WordPress.


Unfortunately, you also won’t be able to use the checkouts plugin with any of the earlier plans either.


Scarcity alerts are a nice touch, as they can significantly improve your conversion rate.

4.3. OptimizePress Agency Standard Plan

Finally, the Agency Plan. This plan is billed at $399/year and can be used for up to 20 client sites.


What’s included:

  • Everything from the previous two plans
  • Build sites & funnels for clients

The Agency Standard Plan shifts the focus from your business to that of your clients’.


The subscription plan essentially only offers client sites and funnel building as the only additional feature, which may be a rip-off to some but a great opportunity for others.


If customers aren’t necessarily interested in your products, perhaps you could help them market theirs, for a fee.

Source: giphy.com

If you feel like you’d be wasting money with OptimizePress (and we don’t blame you!), then stay tuned in.


Our alternative is the best for a reason.

5. The Best OptimizePress Alternative: systeme.io

Systeme.io's logo

Systeme.io's logo

5.1. What is systeme.io?

Systeme.io is multifunctional all-in-one marketing software designed to provide you with everything you need to create an effective business at an affordable price.


We’re here to help you transform your business from a personal passion to a massive, money-making machine.

5.2. Systeme.io Features

Systeme.io Features

Source: systeme.io

Systeme.io will give you plenty of templates to build your sales and landing pages, but you’ll also get:

  • Website hosting
  • Visual, drag & drop editor for your pages and your sales funnels
  • Powerful membership sites, courses, and webinars
  • Every tool your sales funnel needs — lead management, email marketing, and affiliate marketing
  • Email marketing and workflow automation
  • Dropshipping and blogging support

You don’t need WordPress. You don’t need OptimizePress or any other tool for your marketing operations.


Systeme.io has you covered!


So what does systeme.io have that OptimizePress doesn’t?


Why ask us when you can ask our 8000+ users?

5.3. Systeme.io Pricing

Systeme.io Pricing

Source: systeme.io

Time to hold your breath. Systeme.io has A LOT of features based on the plan you pick:

  • Sales funnels
  • Blogs
  • Membership sites
  • File storage space
  • Automation rules
  • Workflows
  • Tags
  • Email campaigns
  • 1-click upsells
  • Order bumps
  • A/B tests
  • Coupon codes
  • Stripe integration
  • Paypal integration
  • Run your affiliate program
  • 24/7 email support
  • Custom domains
  • Evergreen webinars
  • Free migration
  • 1-on-1 kickstart coaching session

With all of these features, systeme.io effectively replaces a lot of tools you’d need for OptimizePress (notably, email marketing).


We understand that not everybody has the funds to follow their passion for being an online business owner. Systeme.io makes sure that you won’t ever have to worry about that factor again!


With our free plan, you can create a powerful sales funnel for free, or if you're looking for something more, you can try out our paid plans starting at as little as $27/month!


You can choose from 4 systeme.io pricing plans, depending on your business needs.


Even our free plan will help you to convert more visitors.


And as a bonus, ALL plans (even the free one!) include:

  • Unlimited emailing
  • Unlimited file storage space create unlimited funnels based on templates proven to work
  • Unlimited membership site members
  • No transaction fees accept payments using Stripe or Paypal at no extra cost
  • Affiliate programs
  • 24/7 Online support

Choosing systeme.io is an absolute no-brainer.

6. Conclusion

All Too Easy

Source: giphy.com

OptimizePress is a neat add-on to WordPress, but it’s not powerful enough to warrant paying $200 for it.


Every year.


Systeme.io, which comes with landing page builders, as well as sales funnels and automation tools, is a much better choice at a very reasonable price point.


It offers a turn-key system that will generate sales while you sleep.


So what are you waiting for?


Sign up with systeme.io today!

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