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Did you know that email marketing generates $44 for every dollar spent?
Or that consumers who receive email offers spend 138% more than those who don’t?
Statistics like these prove the power of email marketing.
Whether you’re just starting to create your email marketing strategy or you want to boost the efforts you’re already making, choosing the right email platform can make your work a lot easier.
Two of the platforms you can pick from are SendGrid and Mailchimp, and you’ve probably heard about them before.
The question is, which one is best?
Keep reading as I compare these two email marketing tools!
SendGrid is a cloud-based email marketing tool that focuses on email deliverability and that allows you to send emails to your subscribers without having to bear the costs of managing your own email servers.
This is one of the top email platforms available today and it delivers more than 18 billion customer engagement emails every month, for huge brands like LinkedIn, Airbnb, Pinterest, and Uber.
SendGrid offers two types of products:
You can try SendGrid’s email API features for free for 30 days and, during this period, you can send up to 40,000 emails.
If you like it, you’ll have three plans to choose from:
As for the features, with Business you’ll get:
You can also try SendGrid’s marketing campaign plans for 30 days and you’ll be able to store up to 2,000 contacts and send up to 6,000 emails.
After that, you can upgrade to one of two paid plans:
Some of the features you can get access to with SendGrid’s marketing campaigns plans are:
Mailchimp is an all-in-one marketing platform that allows you to easily create, send and manage newsletter campaigns.
Mailchimp has a free membership for businesses that are just getting started with email marketing and three paid plans for those that are looking to boost their email marketing efforts:
Once again, the features you get access to depend on the membership you go for, but some that are available are:
As you can see, both SendGrid and Mailchimp have a lot of useful features that can definitely boost your email marketing efforts.
But of course, they both have pros and cons, and knowing them can it a lot easier for you to pick which one is best for you.
Let’s take a look at some of the differences between the two email tools:
As you can imagine, the answer depends on many factors: your email marketing goals, your budget, the size of your company, your team’s technical knowledge, and the list goes on.
But to put it in a simple way, between the two platforms we’ve discussed today, I’d say that the right answer is:
As I said before, one of the downfalls (or perks, depending on who’s using it) of SendGrid is that it is quite a technical platform to grasp.
However, if you or someone on your team does have the necessary knowledge to master this tool, then I’d say go for it.
You won’t waste much time exploring and understanding the features and you can make sure you make the most out of this tool.
If you have a long list of subscribers and send them newsletters on a regular basis, you might have had issues with other platforms due to the scale at which you’re operating.
In that case, switching to SendGrid is a good idea, as the tool is prepared to send millions of emails without compromising delivery or speed.
One of the first things I mentioned in this guide was that SendGrid has a special focus on deliverability so it shouldn’t come as a surprise that the software is a good option for anyone who wants to improve that factor of their email marketing strategy.
In fact, SendGrid has a 97% average delivery rate for businesses that opt for their Expert Services, which is a higher number than usual, and it can result in a 6% increase in your open rates.
Not being a developer or not having much technical expertise won’t stop you from creating a successful email marketing strategy for your business.
It just means that you’ll need to choose a tool that’s easier to master, like Mailchimp.
If you look for any reviews on this tool, you’ll see that it is exceptionally user-friendly.
Plus, it offers many resources and guides that can help anyone make the most out of its features.
As you know by now, one of the perks of using Mailchimp is the incredible automation features you’ll have access to… for free.
Given that SendGrid is still testing their automation tool, if that’s an aspect of email marketing that you want to amplify in your business, I’d say go for Mailchimp.
If you own a small business with a subscriber list of fewer than 2,000 emails and if sending 12,000 emails per month is more than enough for you, then the answer to “Which email service is best for me?” couldn’t be easier: it’s Mailchimp.
Simple: it offers a plan with amazing email marketing features for 0 dollars a month.
As your business grows, you’ll likely need to upgrade your membership but for now, to keep it cheap while ensuring high-quality features, Mailchimp is the way to go.
Just like any other digital marketing software, SendGrid and Mailchimp have their strengths and weaknesses and after reading about both of these tools, there’s probably one that seems more suitable for you.
However, both tools focus on email marketing.
But what if you need software that allows you to take care of other components of your digital marketing strategy?
Well, in that case, I’d say the right platform for you is Systeme.io.
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