5 Tools of the Trade for 2023 Marketers

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The digital marketing landscape grows more and more saturated by the second.

In 2023, it’s more important than ever for marketers to take advantage of tools available to them and get the competitive edge they need to succeed.

But what tools will help marketers do that? It’s hard to tell these days.

So many versions of so many different tools are available. It can be tough to know which ones will help you stand out from the crowd.

Even so, we’ve got a couple ideas about what softwares will stick.

Let’s take a closer look at some of the essential tools of the trade for marketers in 2023.

1. Evergreen webinars

If you’re a growth marketer and you’re not using evergreen webinars, you are missing out on a huge opportunity.

But first, some basics:

A webinar is an online presentation (a seminar of sorts). Usually they are held by a live presenter who is sharing their screen.
An evergreen webinar is an automated version of the above. You record it once and then offer it to your customers on a rolling basis.

Evergreen webinars are great because you can use them over and over again, acquiring new customers every day without any additional work.

Using evergreen webinars allows you to activate your customers passively (that is to say, without effort).

Plus, webinar attendees are highly engaged, and have higher conversion rates than tons of other marketing channels.

In fact, webinar attendees have a 19% conversion rate.

Imagine now that that 19% conversion rate is maintained for an extended period of time (however long you decide to run your evergreen webinar).

Think of all of the new customers you can acquire!

Evergreen webinars will help you stand out from the crowd and maximize the potential of your advertising efforts.

Think of them as a win-win-win.

2. Landing page software

Landing page software will change the marketing game for you.

Having the ability to rapidly create landing pages that are optimized for conversion and your specific sales funnel will allow you to succeed as a marketer.

Landing page software will allow you to create super high converting pages that outperform the competition and ultimately help grow your company.

In fact, a study by WordStream found that the top 10% of landing pages converted 3-5x higher than the average converting pages.

That means that by finding the optimal landing page set up, you can boost your sales and make a LOT more money.

Again, this is super important in the super-saturated world of marketing.

To stand out, you need to get the details right, and landing page software can help you do just that.

3. Email marketing to stand out from the crowd

Email marketing isn’t a new strategy, but it is one that you have to stay up-to-date with to stand out from the crowd.

And this isn’t easy.

After all, the average email subscriber receives (at minimum) 13 emails in their inbox a day.

That is a lot of competition.

Standing out in an inbox isn’t easy, but using the proper tools can certainly help.

Some things to look for when you are selecting an email marketing platform:

Does it allow you to design the aesthetics of your email easily?
Do they offer list segmentation?
Can you personalize your messaging?
What types of analytic reports are available?

All of these factors will help you understand whether the email marketing service is offering what you need to best represent your company.

Once you have an email marketing software that works for you, you can do the following things to get ahead of the 2023 marketing game:

Grow your email list. Use lead magnets, high converting pop-ups, and other lead generation tools to get this right.
Segment it. Break your list into smaller groups based on specific criteria. This will help you target your messaging properly.
Get your message right. Use A/B testing functions to make sure you know what messaging style strikes a chord with your users.
Automate your email marketing. Once you have the above things figured out, you can automate it. This will make it much more manageable in the long term, as your lead list keeps growing.

4. Affiliate marketing software

If you’re not familiar with affiliate marketing software, now is the time to get familiar with it.

Affiliate marketing is when you develop partnerships with influencers and bloggers in your space that have an online audience and agree to pay them per lead that they generate for you using their site.

If you are at all familiar with affiliate marketing, you know how chaotic it can be.

These leads are crucial to your business, so you need to make sure you are able to be organized with each of your affiliates.

This is where affiliate marketing software comes in.

Affiliate marketing software is an easy way to manage and communicate with all of your affiliates, allowing you to make the most out of your affiliate marketing program.

And if in 2023, you’re one of the few marketers not yet activating the power of affiliate marketing, I highly recommend you do.

It can lead to exponential growth of your business when leveraged properly.

5. All-in-one marketing software

If all of these marketing tools sound great to you, you’ll probably love this next one, too.

Because this tool - the all-in-one marketing software - is a combination of all of the above tools.

Systeme.io, for example, is an all-in-one marketing software that allows you to:

Send newsletters
Launch a blog
Create an online course
Sell physical products
Create an affiliate program
Run webinars
and much more.

From this one software, you can control every aspect of your digital marketing strategy.

The tool creates a cohesive experience for you, the marketer, as you navigate from one marketing strategy to the next and continue to grow your business.

And you might be thinking that this kind of tool must be out of your price range.

You’ll be shocked to read, then, that Systeme.io is actually only $27 a month.

They wanted to make digital marketing accessible for everyone, so they made it affordable.