ClickFunnels Review 2021: Read This Before You Sign Up!
Table of contents
To establish a solid online presence, you need only two things — a great all-in-one tool and people who are interested in what you have to offer.
Finding the perfect all-in-one tool is a great victory, but in a market with so much to offer, it can be a challenging task.
In this review, we'll look more closely at ClickFunnels — an online sales funnel builder that's geared towards giving you a solution to all your business qualms.
So, let's see if it stands the test of being one of the top-rated sales funnel builders available on the market, or if there's a better alternative available.
ClickFunnels is an online marketing tool and sales funnel builder.
Its purpose is to become your entire marketing and sales team, all in one tool.
If you’re new to the world of selling, or you want an all-in-one (AIO) solution, that’s exactly what ClickFunnels has to offer!
If every customer goes on a journey to buy your products — a journey of convincing and educating the leads before they swipe their credit cards — then ClickFunnels promises that they'll help automate every single stage of the process.
At the end of the day, the idea is to have customers pouring in without having to handle all the work yourself — giving you the time to focus on other aspects of your business.
ClickFunnels allows you to create a nearly perfect sales funnel based on your website, and does so with your success at heart.
So, let’s get into exactly what ClickFunnels has to offer you and your online business.
ClickFunnels' funnel templates
ClickFunnels has over 20 funnel templates on offer.
They also have an entire marketplace dedicated to other templates, both user-generated and those created by the company itself.
What’s nice about their templates is that you can filter by industry, funnel types, and goals.
If you want to sell a product, you’ll find templates perfect for that!
Similarly, if you’re in the B2B sector, you’ll find templates built to increase customer engagement.
You’ll also find more complex funnels, like:
You don’t have to do a lot of research, you just have to choose your template, customize it, and get to work!
ClickFunnels' drag-and-drop editor
Before, you had to code everything yourself.
Now, you just have to drag and drop the elements you want on your page, and voilà: you have yourself a website, a landing page, and an entire sales funnel!
The drag-and-drop editor is certainly one of the greatest strengths of systems like ClickFunnels and systeme.io.
This feature also allows you to customize templates by dragging and dropping sections and columns of the page, and adding or removing sales elements like videos and CTA buttons.
In fact, you’ll come across plenty of crucial elements in ClickFunnels like:
Adding and using all of these features to engage your customers is as simple as dragging and dropping them onto your page!
And if you want to make changes, you can add custom CSS code.
ClickFunnels' affiliate marketing
One of the main strengths of ClickFunnels is that they offer specific elements like affiliate programs, membership sites, and webinar support.
ClickFunnels Backpack is an affiliate management tool that can help grow your funnel sales through the efforts of other people.
Using Backpack means that you can set up your affiliate program, manage it, and make commission payments.
So, how do you set up an affiliate program? Well, it's almost as simple as using systeme.io's affiliate marketing function:
And just like that, you’ll have a fully functioning affiliate marketing program!
ClickFunnels' actionetics feature
The key to sales is in the follow-up.
On average, 80% of sales require at least 5 follow-ups to close a deal.
ClickFunnels knows this, which is why they offer actionetics.
Actionetics is an automated follow-up funnel that allows you to follow up with your prospects without having to take the time to do it manually.
After all, one person can’t do as much as one automation script can!
ClickFunnels also allows you to build segmented lists and send follow-up messages via email.
You can build segmented lists based on the following information:
And, actionetics is completely free when you subscribe to ClickFunnels!
What’s great about follow-up funnels is that they allow you to maximize the revenue from every lead, without having to spend additional money on promoting your funnels or driving leads.
Only a few people convert the first time they visit your website, but with actionetics, you can keep your leads in the funnel, nurture them, and see how they convert into paying customers.
To help you maximize the value of your ClickFunnels account, the team created their own version of Netflix called FunnelFlix.
FunnelFlix is essentially a platform filled with videos and tutorials ranging from marketing systems, peak performance, business strategy, sales, copywriting, mindset, and of course, sales funnels.
This content is essentially driven towards helping you understand why sales funnels are important.
There’s also exclusive content like:
This is a pretty nifty feature as it allows ClickFunnels to educate their leads and their customers.
Other ClickFunnels features
The features mentioned above are those that draw most people towards buying ClickFunnels.
If that isn’t enough, here are some of the other features ClickFunnels has to offer:
All in all, quite impressive features for an all-in-one tool!
ClickFunnels has a lot to offer, so let’s take a look at what the reviews say.
The main advantage of tools like ClickFunnels and systeme.io is that they provide you with blueprints for success.
The idea of using a sales funnel in your business strategy is quite a revolutionary one, so why don’t more people use it?
Well, it’s quite likely that most people struggle with implementing it into their business model.
It’s difficult to do, especially because you need to catch the attention of a potential customer, every step of the way.
There’s no way you can do all of that without some help!
Fortunately, ClickFunnels has pre-built funnel templates that allow you to input the needed information and watch as your business becomes automated.
This means that fewer leads will “escape” your funnel if they’re not ready to buy immediately.
Instead, they’ll keep funneling, becoming more educated on the values of your product until they’re ready to become a customer.
You can retain your customers and maximize their lifetime value with upselling and cross-selling.
And what makes ClickFunnels even better is that it helps you, even after the funneling process is completed!
Not a computer whiz? Not a problem!
When we think back to early marketing tools, we can’t help but give a little laugh and look towards our current setup with admiration.
Early marketing tools required you to pay exorbitant amounts for the software and training courses, just for you to be able to use the tool.
It was a mess!
Fortunately, people realized that their customers wanted simpler solutions, and with ClickFunnels you get exactly that.
ClickFunnels has an easy-to-use interface that clearly explains features and helps you create your landing page, website, or funnel in a matter of clicks.
Additionally, if you’re building a funnel, you can add and reorder steps as you please.
When you’re creating your landing pages and website, you’ll be using their simple drag-and-drop editor.
The only thing you have to focus on is dragging the right element to the right spot on your page — it’s as simple as that!
Building a landing page with ClickFunnels
If you’ve ever heard marketers talking about landing pages and conversion rate optimization, you probably got a headache.
It seems like it’s got a lot of moving parts, right?
Well, that’s why software like systeme.io and ClickFunnels allows you to streamline your landing page creation.
Firstly, you can choose from a variety of templates (seriously, we love ClickFunnels for giving us ready-to-use templates!) and customize them to your branding.
Secondly... Heck, there’s no second step.
Even a simple landing page will boost your conversions significantly, and now you have the added benefit of being able to change it as quickly as you please.
A time-saving benefit that ClickFunnels has to offer is its sales dashboard.
We know that sales analytics can be a huge pain in the cart!
But by using tools that display all your information on one page, you can eliminate all that unwanted stress.
ClickFunnels offers a dashboard that allows you to track the number of sales you make, as well as see your conversion rates from the first moment you launch your business.
And if you’re not happy with the results you’re seeing, you can always set up an A/B test to optimize your content.
Unfortunately, no software comes without flaws. And for all of its features, ClickFunnels has a few disadvantages — especially concerning pricing.
If you start with the Basic ClickFunnels plan, you’ll need to upgrade to their Platinum plan to build unlimited funnels.
If you don’t, you’ll only be able to make 20 funnels and create 100 pages.
Similarly, if you want to use follow-up funnels (a crucial feature for CRO), you’ll have to upgrade to Platinum.
ClickFunnels does offer a 14-day free trial, but that’s no saving grace for a startup business that really needs an all-in-one tool to get things going.
Many people find that the software is too simple and too expensive for its simplicity — and wouldn’t you agree?
ClickFunnels’ versatility is a double-edged sword.
While you get access to plenty of useful features, you may also find that none of them are explored or developed to the fullest.
This means that customization is very limited and might leave you better off learning a management system created for the purpose.
We think that software, especially something like ClickFunnels, should do what they do best and stick to it.
Unlike systeme.io, many software companies advertise themselves as the all-in-one solution without having the software to back it.
Clickfunnels is made for building sales funnels, and that’s what they do best.
If your customers are aesthetes, you will need powerful visuals.
In this case, ClickFunnels might not be the tool for you, especially because their customization options are severely lacking.
Again, they’re a funnel-building service, not a page builder per se.
ClickFunnels is made for utility, not beauty.
You can build simple landing pages, customize them up to a certain point, but that’s it.
Buggy software is acceptable now and then, especially if you resolve it quickly.
However, ClickFunnels has been subject to some reviews about their frequent software outages and bugs.
Here are some of those reviews:
If your business is investing a lot of money into advertising or driving traffic to funnels, a ClickFunnels glitch can cost you a lot of money.
It can also be difficult to tell if your pages are working as intended.
To avoid an angry customer, you may need to hire someone to check that your sites are running as you intend them to.
Their dashboard also changes... often.
Buttons will move around, pricing options will change, and the flow of creating funnels and pages will change a bit too much for users’ liking.
Consistency is crucial, especially if you’re offering a business solution.
We all know pricing is usually the deciding factor, especially if you’re choosing to invest a lot of money in one solution.
Unlike many other subscription services, ClickFunnels has three pricing options, of which the first two are realistically the most frequently used.
These plans consist of: the Basic plan, the Platinum plan, and the TwoCommaClubX plan (enterprise).
Pricing is something that makes or breaks most software subscription services, and ClickFunnels is no exception to this rule.
What’s shocking about their pricing is that even their standard plan starts on the pricier side.
Clickfunnels Basic is $97 per month, and Platinum comes in at $297 per month.
You also get a 14-day free trial to try out the service before committing to an expensive plan — but it does require your credit card details.
Additionally, it’s a bit of a hefty price to pay upfront — especially if you compare the pricing to systeme.io, a similar service that starts at $0 a month.
Let’s dive into what features you get access to when you buy into either plan to find out if any are suitable for your business.
Basic plan — $97/month
Platinum plan — $297/month
TwoCommaClubX Plan — $2,497/month
The main differences between the entry-level account and a premium account are as follows:
The Basic plan gets the main service, the funnel-builder, with some limitations on the number of pages (100), visits (20,000), custom domains (3), and only some of the full list of features.
Both plans also have unlimited contacts, unlimited members, all the advanced funnels, and A/B split tests.
The Platinum payment plan has the full list of features that include:
But who really benefits the most using ClickFunnels?
Well, it depends entirely on the business you run.
Theoretically, any small business or business startup would benefit from using ClickFunnels if pricing isn’t a concern.
There are natural variations in funnel types that appeal to some businesses more than others.
In our experience, the people who benefit most from ClickFunnels include the following:
ClickFunnels is a great service to use if you offer creative products or you’re independently venturing in your business field.
Essentially, if you’re trying to center everything around yourself and your brand, ClickFunnels’ software will offer good support.
Additionally, if you’re interested in selling books or courses, ClickFunnels will help because of how their funnel system is set up.
And if you’re unhappy with their preset funnel templates, then there’s always the option to start from a blank funnel. This is perfect if you want to set up a sales funnel that appeals to your business model.
If you’re a smaller business and you find yourself willing to pay the price for their software, then you probably won’t be wasting your money by using ClickFunnels.
But if you’re uncertain of paying the price that ClickFunnels has to offer, then we’re happy to let you know that there are better, cheaper options out there!
Are you comfortable paying ClickFunnels’ steep price? Why should you if there are much cheaper options out there?
Fortunately for you, systeme.io offers a free plan (you read right, $0!) that requires no credit card details for you to use the software.
What's not to love about that?
Using systeme.io will mean that you get access to a variety of features proven to work for large and small businesses alike — without having to pay a cent!
We think it’s a pretty good deal especially considering that systeme.io’s drag-and-drop editor is even simpler to use than ClickFunnels’.
If you’re an aesthete, you’ll also love the beautiful streamlined approach to building your business’s online presence with our simple-to-use templates.
And finally, if you want to run your business on autopilot, systeme.io allows you to build entire automation workflows.
We also offer more than 2 plans, with our most expensive plan costing the same as the most basic plan at ClickFunnels:
The features on offer with each of systeme.io's plans
Using systeme.io has never been easier — especially since the launch of our Freemium plan.
Systeme.io is built to work for almost any online business.
Additionally, you can test the features you’ll have access to, without the risk of investing a large sum of money.
Simply create an account and get started!
If you’re a small business owner or just starting out, our Freemium and Startup plan will be your best option.
If you’re running a large online business that requires you to promote through email campaigns, run webinars, and sell products online then the Webinar and Enterprise plans are built to do exactly that!
As you can see, we have a lot more on offer, for a whole lot less!
There are so many tools available online, driven towards making your business a success — and ClickFunnels is no exception.
ClickFunnels has some great features that no other sales funnel software has to offer, but it may not be worth the investment if you’re just starting out.
One of the better options out there is systeme.io — the tool that will get you to the same place, for less money!
Other posts about funnel builders:
Get your free account
systeme.io is 100% free, forever