ClickFunnels Review 2021: Read This Before You Sign Up!

ClickFunnels Review

To establish a solid online presence, you need only two things — a great all-in-one tool and people who are interested in what you have to offer.


Finding the perfect all-in-one tool is a great victory, but in a market with so much to offer, it can be a challenging task.


In this review, we'll look more closely at ClickFunnels — an online sales funnel builder that's geared towards giving you a solution to all your business qualms.


So, let's see if it stands the test of being one of the top-rated sales funnel builders available on the market, or if there's a better alternative available. 

1. What is ClickFunnels?

ClickFunnels logo

ClickFunnels' logo

ClickFunnels is an online marketing tool and sales funnel builder.


Its purpose is to become your entire marketing and sales team, all in one tool.


If you’re new to the world of selling, or you want an all-in-one (AIO) solution, that’s exactly what ClickFunnels has to offer!


They base their offer on the idea of sales funnels and customer journeys.


If every customer goes on a journey to buy your products — a journey of convincing and educating the leads before they swipe their credit cards — then ClickFunnels promises that they'll help automate every single stage of the process.


At the end of the day, the idea is to have customers pouring in without having to handle all the work yourself — giving you the time to focus on other aspects of your business.


ClickFunnels allows you to create a nearly perfect sales funnel based on your website, and does so with your success at heart.


So, let’s get into exactly what ClickFunnels has to offer you and your online business.

2. A breakdown of the best ClickFunnels features

2.1. Funnel templates

Funnel templates

ClickFunnels' funnel templates

ClickFunnels has over 20 funnel templates on offer.


They also have an entire marketplace dedicated to other templates, both user-generated and those created by the company itself.


What’s nice about their templates is that you can filter by industry, funnel types, and goals.


If you want to sell a product, you’ll find templates perfect for that!


Similarly, if you’re in the B2B sector, you’ll find templates built to increase customer engagement.


You’ll also find more complex funnels, like:

  • Squeeze page funnels — Funnels that help you collect visitors’ email addresses
  • Upsell funnels — Once a customer purchases one of your more affordable products, you can choose this funnel to sell them a more expensive product
  • Cancellation funnels — If your lead abandons their cart, you can trigger a survey to save the purchase
  • And many more!

You don’t have to do a lot of research, you just have to choose your template, customize it, and get to work!

2.2. Drag-and-drop editor

Drag and drop editor

ClickFunnels' drag-and-drop editor

Before, you had to code everything yourself.


Now, you just have to drag and drop the elements you want on your page, and voilà: you have yourself a website, a landing page, and an entire sales funnel!


The drag-and-drop editor is certainly one of the greatest strengths of systems like ClickFunnels and systeme.io.


This feature also allows you to customize templates by dragging and dropping sections and columns of the page, and adding or removing sales elements like videos and CTA buttons.


In fact, you’ll come across plenty of crucial elements in ClickFunnels like:

  • 2-step order forms
  • Pricing tables
  • Webinar registrations
  • Membership content
  • Affiliate funnel structures

Adding and using all of these features to engage your customers is as simple as dragging and dropping them onto your page!


And if you want to make changes, you can add custom CSS code.

2.3. Backpack: Affiliate programs

Affiliate programs

ClickFunnels' affiliate marketing

One of the main strengths of ClickFunnels is that they offer specific elements like affiliate programs, membership sites, and webinar support.


ClickFunnels Backpack is an affiliate management tool that can help grow your funnel sales through the efforts of other people. 


Using Backpack means that you can set up your affiliate program, manage it, and make commission payments


So, how do you set up an affiliate program? Well, it's almost as simple as using systeme.io's affiliate marketing function:

  • Add an affiliate area to your sales funnel, and allow access to your affiliates
  • Create a commission plan
  • Enable Backpack for your funnel
  • Create a new affiliate type, and add it to the commission plan
  • Create commissionable products
  • Customize your affiliate area
  • Sign-up your new affiliates
  • Review affiliates, and make payments

And just like that, you’ll have a fully functioning affiliate marketing program!

2.4. Actionetics follow-up emails

Actionetics follow-up emails

ClickFunnels' actionetics feature

The key to sales is in the follow-up.


On average, 80% of sales require at least 5 follow-ups to close a deal.


ClickFunnels knows this, which is why they offer actionetics.


Actionetics is an automated follow-up funnel that allows you to follow up with your prospects without having to take the time to do it manually.


After all, one person can’t do as much as one automation script can!


ClickFunnels also allows you to build segmented lists and send follow-up messages via email.


You can build segmented lists based on the following information:

  • Who are your customers?
  • Where did they come from?
  • What's the last thing they purchased from you?
  • How have they interacted with your website and your products?

And, actionetics is completely free when you subscribe to ClickFunnels!


What’s great about follow-up funnels is that they allow you to maximize the revenue from every lead, without having to spend additional money on promoting your funnels or driving leads.


Only a few people convert the first time they visit your website, but with actionetics, you can keep your leads in the funnel, nurture them, and see how they convert into paying customers.

2.5. FunnelFlix

FunnelFlix

ClickFunnels' FunnelFlix

To help you maximize the value of your ClickFunnels account, the team created their own version of Netflix called FunnelFlix.


FunnelFlix is essentially a platform filled with videos and tutorials ranging from marketing systems, peak performance, business strategy, sales, copywriting, mindset, and of course, sales funnels.


This content is essentially driven towards helping you understand why sales funnels are important.


There’s also exclusive content like:

  • Traffic Secrets for marketing advice
  • Jay Abraham business strategy videos
  • Brick & Mortar for making the best out of local and digital

This is a pretty nifty feature as it allows ClickFunnels to educate their leads and their customers.

2.6. Other features

Other Features

Other ClickFunnels features

The features mentioned above are those that draw most people towards buying ClickFunnels.


If that isn’t enough, here are some of the other features ClickFunnels has to offer:

  • Mobile optimization
  • Smart shopping carts
  • Membership website features
  • A/B testing and conversion rate optimization (CRO)
  • Powerful analytics

All in all, quite impressive features for an all-in-one tool!

3. ClickFunnels' pros

ClickFunnels has a lot to offer, so let’s take a look at what the reviews say.

3.1. Takes a great method and makes it better

The main advantage of tools like ClickFunnels and systeme.io is that they provide you with blueprints for success.


The idea of using a sales funnel in your business strategy is quite a revolutionary one, so why don’t more people use it?

ClickFunnels' Pros

Well, it’s quite likely that most people struggle with implementing it into their business model.


It’s difficult to do, especially because you need to catch the attention of a potential customer, every step of the way.


There’s no way you can do all of that without some help!


Fortunately, ClickFunnels has pre-built funnel templates that allow you to input the needed information and watch as your business becomes automated.


This means that fewer leads will “escape” your funnel if they’re not ready to buy immediately.


Instead, they’ll keep funneling, becoming more educated on the values of your product until they’re ready to become a customer.


You can retain your customers and maximize their lifetime value with upselling and cross-selling.


And what makes ClickFunnels even better is that it helps you, even after the funneling process is completed!

3.2. Easy to use

Not a computer whiz? Not a problem!


When we think back to early marketing tools, we can’t help but give a little laugh and look towards our current setup with admiration.


Early marketing tools required you to pay exorbitant amounts for the software and training courses, just for you to be able to use the tool.


It was a mess!


Fortunately, people realized that their customers wanted simpler solutions, and with ClickFunnels you get exactly that.

Simple

ClickFunnels has an easy-to-use interface that clearly explains features and helps you create your landing page, website, or funnel in a matter of clicks.


Additionally, if you’re building a funnel, you can add and reorder steps as you please.


When you’re creating your landing pages and website, you’ll be using their simple drag-and-drop editor.


The only thing you have to focus on is dragging the right element to the right spot on your page — it’s as simple as that!

3.3. Landing pages are super simple to build

Building a landing page

Building a landing page with ClickFunnels

If you’ve ever heard marketers talking about landing pages and conversion rate optimization, you probably got a headache.


It seems like it’s got a lot of moving parts, right?


Well, that’s why software like systeme.io and ClickFunnels allows you to streamline your landing page creation.


Firstly, you can choose from a variety of templates (seriously, we love ClickFunnels for giving us ready-to-use templates!) and customize them to your branding.


Secondly... Heck, there’s no second step.


That’s it!


Even a simple landing page will boost your conversions significantly, and now you have the added benefit of being able to change it as quickly as you please.

3.4. Sales dashboards

A time-saving benefit that ClickFunnels has to offer is its sales dashboard.


We know that sales analytics can be a huge pain in the cart!


But by using tools that display all your information on one page, you can eliminate all that unwanted stress.


ClickFunnels offers a dashboard that allows you to track the number of sales you make, as well as see your conversion rates from the first moment you launch your business.


And if you’re not happy with the results you’re seeing, you can always set up an A/B test to optimize your content.

4. ClickFunnels' cons

4.1. Pricing — yikes!

ClickFunnels Cons

Unfortunately, no software comes without flaws. And for all of its features, ClickFunnels has a few disadvantages — especially concerning pricing.


If you start with the Basic ClickFunnels plan, you’ll need to upgrade to their Platinum plan to build unlimited funnels.


If you don’t, you’ll only be able to make 20 funnels and create 100 pages.


Similarly, if you want to use follow-up funnels (a crucial feature for CRO), you’ll have to upgrade to Platinum.


ClickFunnels does offer a 14-day free trial, but that’s no saving grace for a startup business that really needs an all-in-one tool to get things going.


Many people find that the software is too simple and too expensive for its simplicity — and wouldn’t you agree?

4.2. Jack of all trades?

Jack of all trades

ClickFunnels’ versatility is a double-edged sword.


While you get access to plenty of useful features, you may also find that none of them are explored or developed to the fullest.


This means that customization is very limited and might leave you better off learning a management system created for the purpose.


We think that software, especially something like ClickFunnels, should do what they do best and stick to it.


Unlike systeme.io, many software companies advertise themselves as the all-in-one solution without having the software to back it.


Clickfunnels is made for building sales funnels, and that’s what they do best.

4.3. Limited customization

Limited customization

Source: Bitrix24

If your customers are aesthetes, you will need powerful visuals.


In this case, ClickFunnels might not be the tool for you, especially because their customization options are severely lacking.


Again, they’re a funnel-building service, not a page builder per se.


You shouldn’t expect them to have all the features that other page builders like Instapage or Thrive Architect have. 


ClickFunnels is made for utility, not beauty.


You can build simple landing pages, customize them up to a certain point, but that’s it.

4.4. Buggy software

The bugs!

Buggy software is acceptable now and then, especially if you resolve it quickly.


However, ClickFunnels has been subject to some reviews about their frequent software outages and bugs.


Here are some of those reviews:

Review 2
Review 3

More ClickFunnels reviews from G2.com

If your business is investing a lot of money into advertising or driving traffic to funnels, a ClickFunnels glitch can cost you a lot of money.


It can also be difficult to tell if your pages are working as intended.


To avoid an angry customer, you may need to hire someone to check that your sites are running as you intend them to.


Their dashboard also changes... often.


Buttons will move around, pricing options will change, and the flow of creating funnels and pages will change a bit too much for users’ liking.


Consistency is crucial, especially if you’re offering a business solution.

5. ClickFunnels' pricing

ClickFunnels Pricing

ClickFunnels' pricing

We all know pricing is usually the deciding factor, especially if you’re choosing to invest a lot of money in one solution.


Unlike many other subscription services, ClickFunnels has three pricing options, of which the first two are realistically the most frequently used.


These plans consist of: the Basic plan, the Platinum plan, and the TwoCommaClubX plan (enterprise).


Pricing is something that makes or breaks most software subscription services, and ClickFunnels is no exception to this rule.


What’s shocking about their pricing is that even their standard plan starts on the pricier side.


Clickfunnels Basic is $97 per month, and Platinum comes in at $297 per month.


You also get a 14-day free trial to try out the service before committing to an expensive plan  — but it does require your credit card details.


Additionally, it’s a bit of a hefty price to pay upfront — especially if you compare the pricing to systeme.io, a similar service that starts at $0 a month.


Let’s dive into what features you get access to when you buy into either plan to find out if any are suitable for your business.

5.1. ClickFunnels' pricing options

Basic plan — $97/month

  • Up to 20 funnels
  • Up to 100 pages
  • 1 user
  • 3 payment gateways
  • 3 domains
  • Chat support
  • Access to the Funnel Hacker forum and FunnelFlix

Platinum plan — $297/month

  • Unlimited funnels and pages
  • 3 users
  • 9 payment gateways
  • 9 domains
  • Unlimited follow-up funnels
  • Priority support
  • Funnel Hacker forum
  • FunnelFlix with additional courses and materials

TwoCommaClubX Plan — $2,497/month

  • Unlimited funnels and pages
  • 10 users
  • 27 payment gateways
  • 27 domains
  • Unlimited follow-up funnels
  • Priority support + VIP phone support
  • Access to platinum TwoCommaClub courses and live events
  • Funnel Hacker forum
  • FunnelFlix with additional courses and materials

5.2. What’s the difference?

What’s the difference?

The main differences between the entry-level account and a premium account are as follows:


The Basic plan gets the main service, the funnel-builder, with some limitations on the number of pages (100), visits (20,000), custom domains (3), and only some of the full list of features.


Both plans also have unlimited contacts, unlimited members, all the advanced funnels, and A/B split tests.


The Platinum payment plan has the full list of features that include:

  • One time payments (Backpack feature)
  • Subscription plans (Backpack feature)
  • 3 SMTP integrations
  • Unlimited funnels, pages, visits, and custom domains
  • Priority support and template requests
  • Followup Funnels and Backpack

5.3. Which is best?

Which is best?

Source: DayTrading.com

But who really benefits the most using ClickFunnels? 


Well, it depends entirely on the business you run.


Theoretically, any small business or business startup would benefit from using ClickFunnels if pricing isn’t a concern.


There are natural variations in funnel types that appeal to some businesses more than others.


In our experience, the people who benefit most from ClickFunnels include the following:

  • Consultants
  • Public speakers
  • Coaches
  • Service providers
  • Ecommerce entrepreneurs
  • B2B businesses

ClickFunnels is a great service to use if you offer creative products or you’re independently venturing in your business field.


Essentially, if you’re trying to center everything around yourself and your brand, ClickFunnels’ software will offer good support.


Additionally, if you’re interested in selling books or courses, ClickFunnels will help because of how their funnel system is set up.


And if you’re unhappy with their preset funnel templates, then there’s always the option to start from a blank funnel. This is perfect if you want to set up a sales funnel that appeals to your business model.


If you’re a smaller business and you find yourself willing to pay the price for their software, then you probably won’t be wasting your money by using ClickFunnels.


But if you’re uncertain of paying the price that ClickFunnels has to offer, then we’re happy to let you know that there are better, cheaper options out there!

6. Systeme.io: Your saving grace

Systeme.io home page

Systeme.io's homepage

Are you comfortable paying ClickFunnels’ steep price? Why should you if there are much cheaper options out there?


Fortunately for you, systeme.io offers a free plan (you read right, $0!) that requires no credit card details for you to use the software.


What's not to love about that?


Using systeme.io will mean that you get access to a variety of features proven to work for large and small businesses alike — without having to pay a cent!


We think it’s a pretty good deal especially considering that systeme.io’s drag-and-drop editor is even simpler to use than ClickFunnels’.


If you’re an aesthete, you’ll also love the beautiful streamlined approach to building your business’s online presence with our simple-to-use templates.


And finally, if you want to run your business on autopilot, systeme.io allows you to build entire automation workflows.


We also offer more than 2 plans, with our most expensive plan costing the same as the most basic plan at ClickFunnels:

Systeme.io pricing

The features on offer with each of systeme.io's plans

Using systeme.io has never been easier — especially since the launch of our Freemium plan.


Systeme.io is built to work for almost any online business.


Additionally, you can test the features you’ll have access to, without the risk of investing a large sum of money.


Simply create an account and get started!


If you’re a small business owner or just starting out, our Freemium and Startup plan will be your best option.


If you’re running a large online business that requires you to promote through email campaigns, run webinars, and sell products online then the Webinar and Enterprise plans are built to do exactly that!


As you can see, we have a lot more on offer, for a whole lot less!

7.  Conclusion

There are so many tools available online, driven towards making your business a success — and ClickFunnels is no exception.


ClickFunnels has some great features that no other sales funnel software has to offer, but it may not be worth the investment if you’re just starting out.


One of the better options out there is systeme.io — the tool that will get you to the same place, for less money!


Other posts about funnel builders:

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