xFunnels Review: Is This the Smartest Funnel Builder?

Launch Your Online Business in Just 7 Days

Tony Robbins said, “Setting goals is the first step in turning the invisible to visible” — this is especially true for sales and marketing.

This means that if you want to launch an online business (or even just increase your revenue), you’ve got to have the best tools at your disposal.

Because let’s face it: there’s only so much you can do alone.

This is where xFunnels comes into the picture — a marketing platform that’ll improve your business from handpicking customers to getting sales.

How does xFunnels do all this and how efficient can it be for you?

Continue reading to find out!

1. What is xFunnels?

xFunnels’ logo

xFunnels’ logo

xFunnels is part of the Mintware Suite — it’s a sales funnel builder that allows you to build websites from scratch or by using its templates.

Mintware was created in 2017, and xFunnels went from concept to the sales funnel software we know in 2018.

xFunnels is a funnel builder that promises to turn your daily website visitors into leads, and ultimately into customers to bring you profits every day.

How does xFunnels get this done?

Simple! It tracks and analyzes the intent of your visitors — and this is where the funneling starts.

xFunnels recognizes and differentiates the customers who randomly clicked on your website for research purposes from those who are actually looking to purchase your product or service.

Setting up a sales funnel with xFunnels is easy and only takes a few minutes.

This is what xFunnels’ builder looks like:

xFunnels’ dashboard for building funnels

xFunnels’ dashboard for building funnels

With a variety of pre-made templates (for businesses of all kinds), xFunnels recognizes your website’s purpose from the get-go.

Their software does this by suggesting the best page designs for your business — all you’ve got to do is enter the details, sign up, and you’re set!

You can sit back and let xFunnels do the majority of your job for you — but make sure to keep editorial control and monitor the process.

Some similar sales funnel software includes tools like systeme.io, Kartra, LeadPages, and ClickFunnels — which all offer their own set of services.

While xFunnels has a powerful sales funnel builder, it lacks the effective marketing tools that your business needs.

This is disappointing, as marketing is necessary to grow your business.

When it comes to single-handedly taking care of all your marketing needs all in one place, the alternatives we’ll show you are better-suited tools.

2. Who should use xFunnels?


The target audience of xFunnels is essentially online businesses like yours.

Because you’re already looking for the best sales funnel software to use, it’s clear that you’re ahead of your competitors because you know just how important digital marketing is.

Sales funnel software is an important tool for your business’ marketing.

It’s imperative that you have a funnel that attracts and filters potential customers — and personalized, scalable content should be provided.

From young entrepreneurs to online business veterans, anyone can sign up for xFunnels to help grow their business.

Currently, the people who are using xFunnels range from individuals and affiliate marketers to drop-shippers and online companies.

The diversity of the people who use xFunnels is huge — this can be attributed to its highly useful features, constant support, and affordable price plans.


Speaking of support, xFunnels has a few tiers for their customer support including webinars, online calls, installation guides, and a ticketing system.

Excited to know what features are included in xFunnels’ software?

Keep reading to find out!

3. The features of xFunnels

With xFunnels’ landing pages and free-style customization, you get to create a website that will attract leads and ultimately give you the conversions that you need.

It’s an all-in-one funnel builder that lets you:

  • Design your pages visually (no coding skills needed)
  • Monitor and improve your lead generation
  • Market your products and services
  • Go the extra mile with branding and custom domains

xFunnels also takes care of one of the most significant parts of running a business — nurturing your existing clients.

Now let’s dive into xFunnels’ features.

3.1. Create and design landing pages

xFunnels’ drag-and-drop funnel builder

xFunnels’ landing page templates

xFunnels is a funnel building software, so it’s no surprise that the first feature is all about its tools to create and design landing pages.

You can create seamless landing pages with no tech knowledge with the templates xFunnels has included built-in.

You can do all your page building with xFunnels’ user-friendly interface.

The drag-and-drop editor lets you customize logos, fonts, colors, graphics, pop-ups, countdown times, and lead generation forms.

You can also create a number of page and funnel variants — where you can customize multiple elements at the same time to get the look and feel that you want for your website.

Not only is this great for getting started, but it also works like a charm for those last-minute campaigns — and no coding skills are required!

If you really like what you’ve done with a particular campaign, you can save it as a template and reuse it in the future.

It’s really useful that it allows you to disable their branding for all pages, and you can use your own custom domain to make your website truly your own.

Another bonus is that all their templates come with built-in search engine optimization (SEO) elements — which is useful since a lot of your website’s visitors are going to come from search engine results.

Their tools also allow you to edit your web pages in ways that will improve your website’s rankings in Google — such as by adding relevant keywords.

Since over 50% of all website traffic comes from mobile users, it’s also a plus that their templates are 100% responsive on desktop and mobile devices.

3.2. A/B testing, publishing, and sharing

A/B Testing

When it comes to new pages and templates, you’ve got to know which ones your customers like the best.

xFunnels allows you to create an endless number of A/B (split) tests — which is essentially where you show two or more variants of a webpage to random customers.

Statistical analysis is then used to determine which variations are better to optimize your website’s conversion rate.

This allows you to gauge and test your customers’ reactions to different pages so that you can improve them to better address their needs.

This means that you’ll get more leads, more conversions, and more sales!

xFunnels also has you covered when it comes to website security.

You can easily set up an SSL certificate to get that neat green padlock on your URL that shows your customers that they can trust your business.

xFunnels will also troubleshoot the most common problems to ensure that your subdomain is secure and safe to use.

You also don’t have to get a separate website or pay for hosting — because xFunnels includes it all by allowing you to host your files on their servers.

Plus, when it comes to social media integration, xFunnels lets you monitor all the comments, likes, and shares of your content.

You can also embed videos from a variety of sources with just a few clicks.

3.3. Lead generation and optimization

Lead Generation and Optimization

xFunnels allows you to visually create your sales funnel.

Simply drag and drop the right funnel steps to create your entire funnel.

If you’re short on time, you can use the templates to create engaging sign-up forms to collect leads and entire sales funnels.

And for those of you who are brimming with ideas and would love to create everything from scratch, xFunnels lets you do that as well.

Form validation is another excellent feature — because this allows you to keep a clean record of all the entered email addresses, making sure that your email campaigns actually get delivered to your customers.

It filters out all the bogus email spammers to ensure you have a minimum bounce rate, especially when it comes to optimizing your conversion rate.

xFunnels lets you easily export your leads and plug them into your marketing software — as it has no included features for email marketing.

3.4. xFunnels automation and optimization

In addition to helping you attract new visitors, xFunnels also helps you to turn them into leads and later into happy, converted customers.

What’s the first step? A/B testing — xFunnels lets you create an infinite number of variants for a single template so that you can know what your customers like best and ditch what they don’t.

The second step is scroll and heat mapping — both offered by xFunnels.

Heat mapping allows you to find out how much time your visitors spend on your page and identify which parts of the page they like the most.

The scroll mapping feature in xFunnels shows you how far users scroll down your website’s pages — letting you see where they lose interest.

Mapping colors are used to represent the most and least viewed parts of a page — from popular to not-so-popular.

When both scroll and heat mapping are combined, you’ll know exactly what you need to improve so that you don’t lose sales.

If you need to increase your sales, using the upsell and down-sell features will allow you to offer extra products at the checkout or to offer customers a cheaper or different product if they’re idling in their cart.

Your customers also won’t have to re-enter their payment information every time — which significantly reduces checkout friction.

You can integrate various payment gateways on your website with xFunnels’ Stripe, PayPal, and Google Pay integrations.

xFunnels doesn’t cater to every tool you’ll use for your online business — but they’ve made it easy for you to integrate other apps of your choice, including autoresponders, payment gateways, and Zapier.

3.5. Analytics and reporting

Analytics and Reporting

There’s a golden rule here: If you can’t see it, you can’t improve it.

The more insights you have, the better for you and your business — for the simple reason that you’ll understand your customers much better and you’ll be able to give them what they need.

xFunnels’ powerful reporting tools give you deep insights into what your visitors clicked — which works as a conversion booster.

xFunnels’ analytics tool will show you all the data you need, including:

  • User actions
  • Bounce rates
  • Page performance
  • Conversion and clickthrough rates

With xFunnels’ conversion pixel, you can trace the journey of a visitor from their arrival on-site, to browsing and finally when they buy your products.

This trajectory gives you an idea of which campaign is doing better and why.

If you’re using social media ads to generate leads, xFunnels’ conversion pixel will come in handy — you’ll be able to track every conversion.

Additionally, you’ll be able to create your buyer personas with ease and personalize it at scale for each and every customer.

Similarly, you’ll be able to retarget visitors — even those you thought you’d lost because they hadn’t filled out the form or converted.

4. Customers’ reviews of xFunnels

Customers’ Reviews

On Trustpilot, xFunnels only has a 2.9/5-star rating, and there are some mixed reviews — which shows that xFunnels isn’t all that it’s hyped up to be.

Have a look at what xFunnels’ customers are saying:

Reviews of xFunnels by its customers
Reviews of xFunnels by its customers

xFunnels' customer reviews

5. xFunnels' pricing

xFunnels' pricing

xFunnels comes as part of the Mintware Suite, but you can also buy it separately as pay-as-you-go software (with no cancellation fees).

So, how much will xFunnels cost you?

Here’s a breakdown of all the options.

5.1. The Mintware Suite


Source: Mintware.io

If you choose to go for the Mintware Suite, you’ll get these 4 tools:

  • Coach Zippy — This is the course building platform that allows you to create, customize, and market your online courses, get analytics, and integrate the tools you need (with no transaction fees)
  • xFunnels — The drag-and-drop website builder to convert your leads into customers to make sure you get sales
  • HQsuite — This tool allows you to create and manage live webinars, evergreen events, and interactive live meetings
  • zKart — A shopping cart platform to sell digital products to customers

With this option, you can choose from the following price plans:

  • Beginner — $149/month (billed monthly) or $99/month (billed annually for a total of $1,188 paid upfront)
  • Entrepreneur — $299/month (billed monthly) or $149/month (billed annually for a total of $1,788 paid upfront)
  • Startup — $449/month (billed monthly) or $249/month (billed annually for a total of $2,988 paid upfront)

With all these price plans, you can save up to 25% if you bill it annually — and all four tools (including xFunnels) are included in the price.

Not interested in the full Mintware suite?

Let’s look at how much xFunnels will cost you on its own with its 3 pricing plans:

  • xFunnels Beginner
  • xFunnels Entrepreneur
  • xFunnels Startup

Here’s a breakdown of the pricing options for these plans.

5.2. xFunnels Beginner

The most basic plan is the Beginner plan — which will cost you $39 on a month-to-month basis, or $29/month if you choose to be billed annually.

What’s included:

  • 50 funnels
  • 250 pages
  • 30 responsive templates
  • Access to their advanced drag-and-drop website builder
  • 50 responsive blocks
  • 5 modal pop-ups and bars

With this option, you can start attracting solid leads and getting conversions.

It’s perfect for small businesses or even individual bloggers.

5.3. xFunnels Entrepreneur

The mid-level plan is called Entrepreneur and will cost you $59 if billed monthly, or $39 if you choose to be billed annually.

What’s included:

  • 500 funnels
  • 2,500 pages
  • 100 responsive templates
  • Access to their advanced drag-and-drop website builder
  • 50 responsive blocks
  • 10 modal pop-ups and bars

This is xFunnels’ most popular plan.

Since it’s mid-range in both budget and features, it’s excellent for mid-sized businesses that are already scaling up and looking to grow their businesses.

5.4. xFunnels Startup

The highest-level plan is xFunnels Startup — and it’ll cost you $99 if billed monthly, or $59 if you choose to be billed annually.

The Startup plan is designed for established businesses that just need an extra push to refine their leads and bring in more conversions.

What’s included:

  • Unlimited funnels
  • Unlimited pages
  • 150 responsive templates
  • Access to their advanced drag-and-drop website builder
  • 200 responsive blocks
  • 20 modal pop-ups and bars

All xFunnels’ price plans come with a 14-day free trial, but you’ll have to enter your credit card details upfront.

These plans have no cancellation fees and it’s 100% GDPR (General Data Protection Regulations) compliant.

But you should also know that all these price plans are not sales tax-inclusive, so you can expect to pay an extra 15% when checking out.

Not sure if xFunnels is for you? Have a look at our pros and cons list below.

6. Pros and cons: Is xFunnels worth it?

Pros and Cons

If you’re just getting your online business started and want to minimize your costs as much as possible, then yes ― xFunnels is a good option.

You’ll be able to cut these costs from the get-go:

  • Website design fees
  • Marketing tool fees
  • Customer Relationship Management (CRM) fees

At systeme.io we believe that the best option for any business owner is to run their entire marketing from a single platform.

Otherwise, it can be overwhelming (and costly!) to try to piece together all the different tools and the integrations you need to fill your business’ needs.

xFunnels’ core feature is its page builder — and with its few handy elements, you’ll be able to create great landing pages from scratch.

But if you want to act on the leads you collect, you’ll still need a separate email marketing tool or the full Mintware Suite (which has limited functionality for what your business needs).

Even though you can build your sales funnel, the only part of it that xFunnels can help you with is your landing page — for everything else, you’ll need different tools that you’ll have to integrate at extra costs.

At the starting price of $39/month, it’s not as great as you’d hope.

7. The 3 alternatives you should consider

Not sure if xFunnels is the tool you need?

Fortunately, there are quite a few xFunnels alternatives you can use — and they include email marketing, so you won’t have to go looking further than these alternatives for all your business needs.

7.1. Systeme.io

Systeme.io logo

Systeme.io's logo

Because xFunnels doesn’t have everything your business needs, we’ve included the only alternative you need — and it’s packed with easy tools.

Systeme.io is really the only tool you’ll need to run your online business — because everything you need is in one convenient place.

Using our services means that you can cancel the list of individual marketing tool subscriptions you have.

Systeme.io has all the features that xFunnels has to offer and so much more to make it as easy as possible for your business to thrive.

Let’s have a look at systeme.io’s features and affordable price plans.

7.1.1. Create sales funnels

Create sales funnels  with systeme.io

Create high-converting sales funnels with systeme.io

Our funnel builder makes building the perfect tailored sales funnel super easy and hassle-free with these features:

  • Build, automate and fully customize your sales funnels with our easy-to-use drag-and-drop editor
  • Speed up the process with our customizable templates
  • Integrate your email list, payment systems, and membership sites
  • Trigger email sequences and give users instant access to courses

Want to know more about our sales funnel creator? Click here.

We’ve also got you covered with more resources on how to create conversion-focused sales funnels.

7.1.2. Send marketing emails

Send marketing emails  with systeme.io

Email marketing with systeme.io

Systeme.io allows you to integrate your email list into your sales funnels and websites with these features:

  • Send unlimited emails to all your contacts
  • Set up automated email sequences
  • Keep track of your emails with in-depth statistics
  • Categorize your customers and send tailored emails

Want to know more about our tools for email marketing? Click here.

7.1.3. Build websites

Build websites  with systeme.io

Build your website with systeme.io

Easily create your website with our optimized templates, our simple interface, and these handy features:

  • Start with our website templates and speed up the website building process with our easy-to-use drag-and-drop interface
  • Create the website you want with the drag-and-drop editor
  • Integrate your email list, payment systems, and membership sites
  • Create and add a blog for your audience

Want to know more about our website builder? Click here.

7.1.4. Manage your affiliates

Manage your affiliates  with systeme.io

Manage your affiliates with systeme.io

Systeme.io is made to manage your affiliates and payouts all in the same convenient location with these features:

  • Easily track your affiliates
  • Manage affiliate commissions and payouts
  • Publish your offers on the marketplace for thousands to see

You also get access to run your own affiliate program in all of our plans!

Want to know more about our affiliate program? Click here.

7.1.5. Create online courses

Create online courses  with systeme.io

Create online courses with systeme.io

You can easily create your own online courses with our efficient templates and simple interface.

Systeme.io gives you all the tools, templates, and tips to make sure your content sells with these features:

  • Create your course site with our easy-to-use editor
  • Integrate course access with payments (from PayPal and Stripe) from your sales funnels and websites
  • Give timed access to your course
  • Create, market, and sell your course in one place

Want to know more about our tools for course creation? Click here.

7.1.6. Automate your marketing

Automate your marketing with systeme.io

Automate your marketing with systeme.io

Systeme.io provides you with marketing automation tools that handle all the finer details with these features:

  • Capture leads automatically with integrated funnels and emailing
  • Automate and personalize repetitive email sequences
  • Add automated rules to any element of your website and funnel
  • Automatically trigger emails and membership access

These features are built-in because we know that time is money — and we also know you don’t have money to waste.

Want to know more about our tools for automated marketing? Click here.

7.1.7. Systeme.io’s pricing plans

All of our plans (including the free option) include:

  • Unlimited emailing to your contacts
  • Unlimited file storage space so you can create funnels based on our tried and tested templates
  • Unlimited members on your site
  • No transaction fees
  • Access to our affiliate program to increase your income through referrals to systeme.io
  • Online support whenever and wherever you need it

Here’s an overview of our 4 price plans:

Systeme.io Pricing

Systeme.io's pricing plans

Basically, systeme.io gives you everything that xFunnels has to offer and much more — all for a fraction of the price (or a free plan to get you started).

All in all, systeme.io lets you run your entire business from a central platform, which also has email marketing.

This is a pretty significant time and money-saving option — as you won’t have to pay for any additional tools whatsoever.

7.2. ClickFunnels

ClickFunnels’ logo

ClickFunnels’ logo

We’ve already reviewed ClickFunnels in-depth.

But, in short, it has the majority of features that xFunnels offers, with the addition of email and affiliate marketing.

It's somewhat more expensive, starting at $97/month, but you’ll need to upgrade to ClickFunnels’ Platinum plan for $297/month to use the follow-up funnels (email marketing).

7.3. LeadPages

LeadPages logo

LeadPages' logo

Guess what? We’ve reviewed LeadPages in-depth, too!

Unfortunately, LeadPages doesn’t have email marketing.

If you mainly want to use xFunnels for building landing pages and websites, then LeadPages is a much better option.

They have more templates, a sleeker platform, and LeadPages comes with plenty of customization options.

Since a LeadPages subscription starts at $25/month, they’re also significantly more affordable than xFunnels.

8. Conclusion

xFunnels has some very useful features — but only for building funnels.

Looking for a new tool (like xFunnels) to use for your online business shouldn’t have to mean that you have to shop around to get everything you need — you should rather consider an all-in-one alternative.

With systeme.io, you get all the tools that you need to launch, market, and grow your business all in one easy-to-use platform.

Plus, with our extremely affordable pricing, there’s no reason not to give your business a boost! It'll cost you next to nothing to grow your business with systeme.io.

Why on earth would you want to pay xFunnels’ prices to get something that doesn’t include all the tools you need?

Why not give our Freemium plan a chance?

Other posts about funnel building software:

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