DigitalMarketer Complete Review: Is It Worth IT?

DigitalMarketer is a website with tools and training for digital marketers.

(Yep, that also means business owners who want to promote their businesses online.)

Founded in 2011 as DigitalMarketer Labs, this organization has been working hard to turn every novice into an expert at digital marketing.

So far, they’ve helped hundreds of thousands of businesses increase their traffic and generate more sales.

Their clients include Uber and HarperCollins.

How do they do it?

With free resources like guides, and other resources such as: courses, membership programs, training, and conferences.

DigitalMarketer Lab is DigitalMarketer’s flagship program.

It’s a membership program with plenty of digital marketing resources, so you’re expected to pay a monthly fee for ongoing support and access to tutorials, videos, and training.

They have 3 plans, depending on your needs and levels of knowledge:

Cost: Free

DM Insider is a neat way to get started with marketing education, as it’s completely free.

You’ll get access to a compilation of various marketing resources, with different channels and methods.

Again, this is really the best program to start with, especially if you don’t know a lot about digital marketing, and you want to test the waters.

(I also don’t support paying for something you haven’t personally tried first, so give it a whirl with this free option.)

DM Insider consists of:

You’ll get 5 new marketing tactics to try out every Monday.

And you’ll also be able to check out the DigitalMarketer guides and tools.

How do they do it?

By reviewing 100+ marketing blogs every day, and then curating the most important information to send in the newsletter.

First, you’re getting access to 36 digital marketing playbooks (step-by-step training):

Moving on, the second thing you’ll get are monthly digital marketing workshops:

You’ll also get access to the DigitalMarketer Facebook community.

It’s a bit of a hit or miss, since the majority of the members are beginners, and there are only a few DigitalMarketer moderators.

Additionally, you’ll get discounts for tools like:

You can get the majority of digital marketing content offered in DigitalMarketer Lab Plus online for free.

At the same time, they’re not offering advanced tactics.

I’d skip this one.

Again: all the best to DigitalMarketer folks - their free content helps a lot.

But this paid program?

I’m not impressed, and I don’t think you will be, either.

If you plan on building a business selling your marketing services to clients, then DigitalMarketer certifications and courses will come in handy!

Like I said before, DigitalMarketer courses offer generalized insight into different fields of digital marketing, allowing you to work on becoming a full stack marketer.

They’re practically a full stack academy.

(This is not ideal for business owners who work in specific industries. But it’s a goldmine for digital marketers.)

Some of the DigitalMarketer courses you can take include:

Copywriting Mastery comes in handy for writing all kinds of sales and landing pages.

You’ll also get a certification of completion when you finish it.

You’ll learn:

All in all, this is a good course if you want to boost your sales through copywriting, or help your clients boost their sales.

However, DigitalMarketer Copywriting Mastery course is $495.

It might be better to get a Lab Plus subscription, and then cancel it once you’ve taken the courses you need.

DigitalMarketer’s Paid Traffic Mastery course is a good one if you want to get sales through paid advertising.

It covers Facebook, Google, YouTube, and Instagram adsso there’s something for everyone.

Again, this course is great if you’re turning into a full stack marketer.

You’ll learn:

All in all, it’s a good course for testing the waters of paid advertising.

I like the fact that they have a new module for video ads, they’re getting hotter by the minute.

However, $495 seems like a lot, consider that... yeah, you can get that information online for free, too.

The main benefit of these courses is that you can get it all in one place, plus a neat certification.

Finally, the last course I’ll touch on (they have quite a few) is DigitalMarketer’s eCommerce marketing course.

Why?

Because this course is specific to an industry.

If you own an eCommerce business, this is the one for you.

You’ll learn:

The entire course takes 4 hours to complete, which seems like too little for such a complex subject.

But then again, all DigitalMarketer courses are for total beginners.

If you already know how to set up an online store, and what email marketing automation is, you’re not going to get much value out of them.

But if this is the first time you’ve toyed with the idea of opening an eCommerce store, then it’s a good fit!

DigitalMarketer eCommerce Marketing Mastery costs $495.

(You’ll also get a certification.)

If you don’t need a DigitalMarketer certification, you can also get their crash courses AKA Playbooks.

I personally find the Playbooks to be the most useful because they’re step-by-step tutorials.

So if you want to apply knowledge immediately, you can follow along as they explain.

Here’s my two cents on some of the most popular DigitalMarketer Playbooks:

Short and sweet, DigitalMarketer Facebook Ads Playbook ($27) is just the way you want it when you’re first testing the waters.

What I like the most about this Playbook is that it helps you get started with $10 as your budget.

Not many tutorials will start you off that low, but the truth is: you can make magic with that little.

Still, you’ll need to do plenty of your own researchto optimize and refine your future campaigns. This is just a quick-start guide.

The Product Launch Playbook is great if you’re not sure how to launch your product and start generating sales right away.

Again, it explains the basics, and you’ll have to do your own ground work, but it’s better than nothing!

I’ll talk about systeme.io more in a while, but just rest assured: there is a way to set up and manage your sales funnel in one place.

Finally, the folks from DigitalMarketer also work on the Traffic and Conversion Summit- one of the biggest digital marketing and digital retail conferences.

This year in December, it’s taking place in California.

You’ll hear from:

I’ll be upfront: DigitalMarketer is an indispensable resource for digital marketing.

Especially with their constantly-updated free content and guides.

They have a whole archive of free digital marketing guides:

Personally, I really love DigitalMarketer.

I check them a few times a month because their tactics are great.

But the courses? Not so much. In fact, I’d say that the blog is more valuable than the courses and Playbooks.

Finally, if you want to take a digital marketing course, I recommend finding a specific course that specializes in marketing for your product or industry.

For example, Beau Crabill offers specific courses for eCommerce and dropshipping.

I promised I’d get around to systeme.io, didn’t I?

Once you’ve gotten the knowledge you need to market your business, it’s time to put it into practice.

Now, they majority of courses will tell you that you need:

systeme.io has everything you need:

The best part?

systeme.io starts from $27/month!

That’s quite a pretty penny you’ve saved there by using one tool instead of dozens.

So, what do you say?

Let’s get those sales for you!