Ryan Deiss Review: What Can You Learn From Him?

Today, Ryan Deiss, who is 40 years old, is the bestselling author of two books on digital marketing that cover all the basics you need to make money online.

While information about Ryan Deiss’ net worth isn’t available, just one of his businesses, DigitalMarketer, earns around $10 million annually.

He’s also the founder and owner of companies such as:

(Spoiler alert: it’s a sales funnel.)

Last but certainly not the least, Ryan has managed to bring together an entire community of digital marketers, entrepreneurs and investors who want to learn from one another, and grow their ventures.

How?

By launching and hosting The Traffic and Conversion Summit.

(Imagine Comic Con, but for digital marketing enthusiasts.)

So yeah, the guy has quite a few ventures under his belt.

But which ones can help you grow and market your business?

DigitalMarketer is one of the most popular marketing websites today, and Deiss is the brain behind it.

The main goal of DigitalMarketer is to find more leads, and convert them into customers who will stick with you.

DigitalMarketer promises that you don’t have to start from scratch.

They’ve done most of the groundwork, and provide advice and action plans to drive more traffic to your website, convert that traffic to qualified leads, and subsequently grow your business.

In addition to offering free guides and tutorials about digital marketing, DigitalMarketer also offers paid courses and tools.

Courses and “Playbooks” (step-by-step tutorials) range from $20 to $400.

Every workshop has been designed with digital marketing professionals in mind.

They cover various tactics and strategies that have worked for other marketers, and you can pick up a few useful tricks along the way.

Still, they barely scratch the surface.

And keep in mind that these workshops are targeted toward beginner marketers, not business owners.

Initially designed to train their internal team, Deiss decided to make his courses available to the public.

The DigitalMarketer courses cover a wide variety of marketing topics:

We all love checklists, right?

However, checklists don’t really tell us how to do something - they just tell us what needs to get done.

Deiss’ Playbooks are more like a combination of checklists and step-by-step tutorials.

Whether you’re creating new campaigns, or improving your sales copy, DigitalMarketer offers comprehensive checklists, i.e. Playbooks.

There are a total of 15 Playbooks available on the website for $27 each.

Personally, I find the Playbooks to be a little underwhelming.

They’re good if you’re a total beginner, that’s for sure.

However, you can get that information online for free, and invest your $27 into something else (for example, an all-in-one tool to run your business).

In addition to courses, workshops, and step-by-step tutorials, Deiss’ DigitalMarketer also offers 3 membership programs, the first of which is DM Insider.

DM Insider is a premium program with:

If you want to level up your skills, Lab Plus is a decent solution.

From training templates, to swipe files, you’ll get plenty of marketing resources, as well as:

Ryan Deiss knows how dynamic the world of marketing is.

There was a time when ranking on Google was a breeze, and ads were cheaper than a bottle of Coke.

But in the new age of social media, influencers and the entire customer base shifting online, the reality is starkly different now.

This is where DigitalMarketer Lab ELITE comes in.

It promises to give you a shot.

With this program, you get a documented strategy that shows you how to:

What I personally dislike about Lab ELITE is that it covers some pretty basic concepts, and makes them out to be revolutionary.

Sales funnels have been around for a very long time, everyone uses them because we have to use them.

They automate customer acquisition and retention.

In short, sales funnels make us money.

Now, the 90-day marketing plan is nice (and so are live sessions), but what isn’t nice is the price.

Lab ELITE is $295/month, which is just too much for what Deiss offers.

So don’t worry, you’re not missing out by not buying Deiss’ books or participating in the DigitalMarketer courses.

You can learn everything you need to know about sales funnels here (for free).

Again, Goodreads reviews of Digital Marketing for Dummies are pretty mixed.

I wouldn’t put it in my cart just yet, especially because by now we’ve all realized that Deiss might have been one of the first to leverage digital marketing, but his tactics are household staples by now.

And if they’re something new to you, trust me, you can get information similar to what Deiss charges for online for free.

Here’s what you’re going to learn in Deiss’ Branding Blueprint:

Don’t have the time to spend on online courses, certification classes and books? Not sure they’re worth paying for?

No worries, I think DigitalMarketer and Ryan Deiss’ free resources are better anyway.

Podcasts included.

Ryan Deiss doesn’t run his own podcast per se, but his website, Digital Marketer has 2 podcasts that are just like the blog: useful, and informative.

The official DigitalMarketer podcast is hosted by Garett Holmes and Jenna Snavely.

The podcast focuses on interviewing experts at content and digital marketing.

They’ve seen it change over the years, and successfully adapted.

From building micro-moments with your customers, to scaling your six-figure business to a seven-figure business, there are plenty of topics that the DigitalMarketer podcast covers.

And with each episode, you learn new things that might work for your own strategy.

Some of the episodes are also more actionable, with specific advice for creating the perfect newsletter, and mastering Google Ads for lead generation.

All in all, it’s a good mix of digital marketing content!

Perpetual Traffic is a weekly podcast hosted by Amanda Powell and Ralph Burns.

This one has been around for a long time, and the archive has over 250 episodes.

It’s also significantly more actionable, covering topics such as:

Yes! Their free resources are amazing. I always like checking out the website to see if something changed (e.g. those pesky social media algorithms).

However, I don’t think the paid content is very useful for business owners.

I also take offense at Deiss not mentioning that there is a really, really easy way to automate your sales funnels.

There’s actually a tool that completely replaces different marketing software you need to create and automate your sales funnel:

That’s why we built systeme.io.

My team and I worked hard to replace our own ineffective sales funnel tools, and to bring down the costs so that we can actually earn some money from our projects.

It resulted in systeme.io, an all-in-one marketing and eCommerce tool.

It has everything you need, and that’s a promise.