Evergreen Webinars: An Effective Way To Increase Leads and Sales

To understand how evergreen webinars can benefit you and your business, you must first learn what they are and how they work.

One of the best-performing topics is educational content.

This is because attendees are usually interested in learning valuable information from the webinar.

Oftentimes, participants may want to re-watch the content again if they find it informative.

There’s also another way to classify the types of evergreen webinars: on-demand webinars and automated webinars.

On-demand webinar:

Both automated webinars and on-demand webinars are excellent tools to fit the needs of your target audience, and they offer flexible scheduling options.

Now that you know the difference between these types of evergreen webinars, you can decide how to implement them into your business structure.

The answer to this question is an absolute yes!

In fact, the webinar market is projected to grow exponentially in the coming years.

They have been proven to drive lead generation for many companies.

Using an evergreen topic is the ideal strategy when creating your webinar — providing captivating information and topics that are always relevant to your target audience.

This also means that they are a long-lasting and stable source for gathering new leads.

Because of this, they make a great source of income for your business.

There are various key features of incorporating an evergreen webinar into your sales funnel process.

A few great incentives are:

Now that you have read about some of the benefits of an evergreen webinar, you can prepare your own!

The process of creating evergreen webinars is a simple one.

Research is an important step when creating content for a webinar.

Here are some options to consider when researching:

Here are some tips to creating high-quality content:

Create a plan for marketing and promoting your evergreen webinar.

You’ll need to provide enough information so that your audience knows what the presentation is about in advance.

Building a proper sales funnel is an integral part of increasing sales and potential client engagement for your business.

It allows you to directly connect with new customers anytime, anywhere.

Promoting it is equally, if not more, important.

The goal of many businesses is to boost their conversion rates and turn high-quality leads into long-term clients.

Here are some pointers to achieve that using evergreen webinars:

It is important to send a follow-up email to all of the webinar attendees.

You can email registrants 1 hour before the start of the webinar and send an email 5 minutes before the start time.

Then, email the attendees 10 minutes after the webinar to thank them for joining in.

In this follow-up email you can include offers, announcements, or other promotions.

An evergreen webinar generates leads and converts them to sales in an easy 3-step process:

Invite the target audience to attend the webinar through a marketing campaign.

This is where the attendee is introduced to the offer.

Focus on driving traffic, registering sign-ups, and sending reminder emails.

The focal point here is to keep the audience engaged and interested in the content of the webinar.

Here is where you provide the webinar attendees with valuable and relevant information.

In the end, be sure to include a CTA to generate sales from the viewers.

This step is done during the follow-up thank-you email and subsequent emails.

It’s a great way to keep in touch with potential clients and encourage them to take the next step in the sales process.

Keeping the webinar on a recurring schedule increases the chance for viewers to become potential leads.

Having an on-demand webinar option is a great way to offer viewers the flexibility they need.

With this option, they can watch the webinar at their convenience, or even re-watch it as well.

With additional effort from a well-thought-out marketing and promotion strategy, there is a high chance of boosting the number of conversions.

But above and beyond everything, you must have a very compelling offer that would entice viewers and make them consider buying what you’re putting on the table.

Follow this offer up with a clear CTA.

This can persuade the viewers to visit the sales landing page and potentially complete the purchase.

An evergreen webinar funnel simplifies the process that businesses use to generate leads and then convert those leads into buyers of your offer.

A great sales funnel for an evergreen webinar has the following elements:

You can improve your chances of getting a high conversion rate in your evergreen sales funnel if:

Here are a few additional steps that you can take to increase the effectiveness of your webinar funnel process:

With so many options out there, it is important to choose the right platform to supply all of your business needs.

Here are some things to consider when shopping around:

Now that you know what to look for in an evergreen webinar software, let’s take a look at a few options.

Many businesses have turned to systeme.io for their all-in-one marketing and business needs, and have enjoyed high success rates in generating leads, converting them into sales, and following up with clients.

Systeme.io gives you a tremendous amount of power to run any kind of webinar you’ve been hoping for.

For example, you’ll have a straightforward automation process that makes it easier and more convenient for you to host automated and on-demand webinars.

Using systeme.io to run a successful automated evergreen webinar is a simple process:

Now you are all set and can view your completed webinar funnel!

For more details, here is a great video showing the step-by-step process of creating an evergreen webinar funnel with systeme.io.

The great thing about systeme.io is that there is a 100% free plan, which gives you access to many great features.

The webinar plan is the perfect fit for hosting webinars at only $47 a month.

This includes up to 10 evergreen webinars.

Other options include the startup package which costs $27 a month, and the unlimited package for $97 a month, which includes an unlimited amount of webinars.

This software is mostly used to create an automated webinar with pre-recorded content.

However, this platform has many options for conducting live webinars.

Here are their pricing plan options:

Each package has its benefits regarding the features they offer.

This platform focuses mostly on engaging attendees in each webinar and giving the appearance that it is a live webinar, when in fact it is an automated webinar.

Here are the packages they offer:

Each level offers various features depending on your needs.

So what knowledge did we gain today?

Whether you have previous experience with building an evergreen webinar funnel or not, it’s now easier than ever to incorporate this method into your online business model.

When looking for the best platform to build your automated evergreen webinar funnel, look no further, as systeme.io has all the features to satisfy your business needs!

To get started, simply register and join systeme.io today!

Thanks for reading!