Hotjar Review: What Is It And How Does It Work?

You’ll no longer have to guess what your (potential) customers like.

With Hotjar, it all becomes very visual; you can actually see the data you need to improve your conversion rate.

All in all, it’s a handy little tool hiding powerful features underneath.

Let’s find out how it really works!

Finally, the third and last kind of Hotjar heatmaps are scroll heatmaps.

This is perhaps the most important heatmap for landing pages.

If you figure out that 70% of your visitors aren’t scrolling, you might want to put the most important information above the fold (the point after which the visitors have to scroll down, or the point after which the majority of visitors stop scrolling).

It can also help you optimize your conversion rate by modifying your page elements.

You might be mentioning something that’s off-putting to your visitors, which makes them stop scrolling.

And while heatmaps are the most popular Hotjar feature, they’re not the only feature that can show you how your visitors behave.

Since you can see what your visitors are doing, you can also take notes.

For example, in the image above, they noticed a visitor was pausing on certain parts of the site, and decided to test their copy.

You can also add tags to your recordings.

In general, Hotjar’s session recordings are a great way to optimize, troubleshoot, and improve your user experience.

And the best part is that it’s all happening visually.

You don’t have to code anything or spend hours analyzing reports. You just log in, and the information is right there.

You won’t only see percentages, though.

You can see the number of sessions, i.e. how many people make up that percentage.

Unfortunately, there’s a significant drawbackhere: Hotjar can only analyze visitors’ behavior on your pages.

To them, your sales funnel is exclusively comprised of website visits.

They don’t pay attention to traffic sources, or your conversion methods.

Yes, you can technically proceed to heat map view, but understanding how every element on your page (e.g. pop-ups, up-sells) affects your ultimate conversion rate won’t be easy.

However, when paired with systeme.io, which helps you create an entire sales funnel - step by step, Hotjar can work great!

Hotjar form analysis really dives in deep into how visitors perceive your forms, showing you data such as:

While Hotjar will help you understand what your visitors are doing, you might not always understand the reasons behind their actions.

For that, there are Hotjar feedback polls.

Astoundingly simple yet powerful, feedback polls allow you to survey your visitors while they’re still on your site.

Like in the example above, you can ask them questions relevant to their funnel stage, i.e. the page they’re currently visiting.

You can choose between a variety of questions and options for poll displays:

And of course, just as with everything else that Hotjar offers, you’ll be able to visualize feedback and results.

You’ll also be able to visualize your feedback at scale, understanding the general sentiment about particular aspects of your page, or your pages in general.

Hotjar is an analytics tool, after all. ;)

After seeing the pop-up, your visitors will be able to proceed to the survey and fill it out to help you get to know them better.

You can customize your questions and formats just like with polls.

However, I have one recommendation: don’t prompt surveys for first-time visitors. Polls would work better.

First-time visitors see no reason to help you improve by volunteering their time.

It’s much better to survey people who are your loyal customers, as they’ll be more likely to think through their questions.

Conversely, first-time visitors might be annoyed to see your survey pop-up.

And with that in mind, that’s how Hotjar does it on the technical side of things! With a combination of data monitoring and surveying features, it helps you understand how to optimize your conversion rate.

Don’t just build your sales funnel - automate it with systeme.io

This can all cost you as little as $27/month, so you don’t have to worry about paying for different tools that will help you attract and convert customers.

You get everything you need under one roof.

When you’ve created your website, pages, and your sales funnel with systeme.io, it’s time to bring Hotjar on board!

However, keep in mind that Hotjar only tracks conversions if your visitors complete the funnel steps in order.

So if someone goes straight to the checkout from the landing page, skipping the pricing page, that conversion will not be tracked.

(Fortunately, you can track that through systeme.io.)

From there, you can use Hotjar as you normally would:

Hotjar free plan is a great option if you’re not getting more than 2,000 page views per day.

Basically, if you’re just starting out, it’s going to serve you well.

However, there are few reporting limitations:

Nomad Capitalist Live is a four-day annual conference for people who are new to Nomad Capitalist and want to learn about:

Your final price depends on the number of page views you want to monitor per day.

All the prices are per site.

If you have multiple sites, you’re going to need to sign up for multiple plans.

If this sounds like a bit too much (or not enough, limit-wise), there are a few alternatives you should consider:

If you like the idea of having everything you need to run an online business in one place (starting from just $27/month), then stick with systeme.io.

In addition to helping you visually set up your website, pages, and sales funnels, systeme.io also offers: