Sales Funnels for Beginners: How to Create a Sales Funnel That Converts

Sales funnels are an essential part of running an online business.

It’s what sets your business apart from a website, and it’s what you need to earn money.

We’re going to explore exactly how sales funnels work, and how and where to create one.

This is the very beginning.

People discover your business.

This happens mostly through social media, word of mouth, or research.

Sometimes people happen to click on a link or post of yours that entices them to make a purchase there and then!

Other times, they might take note of your business and come back at a later stage.

Either way, this is when your business gets exposure.

This is the time to lure prospective visitors to your site.

During this stage, prospects are aiming to find something.

That could be a product, a solution to a problem, or research.

This is when they really look at your content.

They study your prices and think about what you are offering.

It’s usually the time when visitors follow you on social media or subscribe to your email list.

This when they become a lead.

Leads come back to your site after doing their research.

You are now one of their main options, and they’re considering your offers.

This is the time to give them a deal they can’t refuse.

Offer them coupons, discounts, or throw in a bonus product.

Remind them of your offer through email marketing.

The lead has, for the most part, made a decision that they want to accept your offer.

They just need to take the final step.

During this stage, the lead becomes a customer and you get conversions.

They make a purchase, buy a service, or sign up for a subscription.

Now that you’ve gained a customer, you continue to reach out to them after their purchase.

Thank them, ask for their feedback, and let them know you’re available for assistance.

Your goal is to keep them coming back.

You’re marketing to a specific group, so it’s important to know your audience’s behavior and patterns.

You’ve got to monitor the traffic on your site.

Notice what links visitors are clicking on, and how long they spend on certain pages.

This will give you a better idea of how you need to market to them.

Another way of doing this is to interact with your customers.

Talk to them on social media (in comment sections of your ads, or in a Facebook group created for your customers).

What better way to understand your customers’ needs than by having a conversation?

You want to entice prospective customers to your page.

This is when you’ve got to utilize your platforms on social media.

Post, post, post!

Post different types of content, like videos or stories, to keep people interested.

Remember to always link your site to your content.

You can also sell ads if you’re willing to spend some extra cash.

Another way to lure in customers is by creating buyer personas.

By finding out what some of your customers’ needs are, you can create personas that your customers could relate to.

This is where your prospects will end up when they click on your link or ad.

You’re trying to turn visitors into leads, so you should appeal to them without being pushy.

Offer them a free product, like a book, informative video, or a ticket to a webinar, in exchange for their email address.

This is how you’ll communicate with them in the future, to market your product.

This is how you’re going to turn your leads into paying customers.

You can create an email campaign over a few weeks.

Provide fresh, interesting content every week to give them details about your business and what you can do for them.

Towards the end is the point that you make a great offer, and they consider purchasing from you.

Hopefully, this is when they become paying customers.

You’ll need to make sure your sales funnel is successful.

Here’s how you can optimize it:

Don’t forget to always show appreciation to your existing customers.

Keep interacting with them, thank them, offer discounts and coupons.

By keeping track of your sales funnel, you’ll know what works and what doesn’t.

This is what helps you keep your business running successfully.

The easiest way to create a sales funnel is by using software that can do it for you.

Typically, you would need a software for email marketing, and one to create a landing page, and one to monitor your sales.

That’s going to be a lot of different programs and cost you a lot of money.

Thankfully, there are software platforms that can do the entire process for you.

Instead of having 5 software programs, you only need one.

Affordable platforms like these give businesses the opportunity to become successful without spending too much money at once.