How to Start a Profitable Blog: The 9-Step Guide

Launch Your Online Business in Just 7 Days

Are you thinking about starting a money-making blog? Well, you’ve come to the right place.

To date, there are over 600 million blogs on the internet.

And every year, there are more innovative and surprisingly easy methods to monetize blogging, which is one of the reasons it’s become so popular.

Starting a blog is super easy, and this article will give you an extensive guide on how to start a blog and make money online.

Let’s get that blog up and running!

1. Create your blog

To earn a profit from blogging, you would first need a blog.

1.1. Step 1: Find your niche (and inspiration)

Find your niche


A niche market is a part of a larger market that targets a more specific audience.

Finding your niche audience means that you can cater and connect to the specific needs within the market.

To help find your niche, you have to ask yourself a few questions:

1. “What am I passionate about?”

2. “Is there a market that aligns with my passion?”

3. “Does this market have a large enough audience?”

4. “Can I offer a unique stance that will help me stand out?”

5. “Will I be able to relate and connect to the audience in an authentic way?”

With these questions in mind, you should be able to narrow your list down to a few niches.

Now, it’s time to consider the tricky question.

What’ll make the most money?

Unfortunately, passion doesn’t always equal profit.

That’s why you must focus your blog content on a profitable niche.

These are some niches that have the potential to help you earn a more lucrative profit than others.

Some of the most profitable niches from this year include:

  • Fashion
  • Food
  • Personal development
  • News
  • Traveling
  • Finance and investment

By combining the niches that suit you and your budget, you should find a distinct market sector into which you can launch your blog.

Your next task is to dive headfirst into research, starting with keyword research.

You want to learn about every corner of your blog niche so that you can use it to your advantage.

A keyword generator is an excellent tool for understanding your blogging niche — by doing keyword research, you can find out exactly what your target audience is asking.

Using the Google Search Console is another way to peek at what your competition is doing so that you can use their best strategies to your advantage.

Some essential research topics include:

  • Niche audience — Who are they? What do they want? What do they like? Is there a demand that needs meeting?
  • Your competitors — Who are the leaders within your niche market? What do they do well? What could they do better? Is there something that they’re all missing?

With this new knowledge, you can stride confidently into your niche market and find a comfortable spot to become a successful blogger.

1.2. Step 2: Research platforms that suit your blogging needs

Research platforms that suit your blogging needs

Now that you’ve decided on your niche, it’s time to start blogging.

To write your first blog post, you’ll first need a blogging platform.

These platforms help users manage and publish blogs and improve communication between bloggers and readers.

Here’s a list of the top free blogging platforms: is an all-in-one tool that keeps your blogging and business needs in mind.

Offering a host of proven templates, you can start your own blog and make money while you’re at it. offers blogging tools, free themes, email marketing tools, sales funnels, and so much more!

Your blogging business has never been in safer hands.

If you’re looking for a simple and sleek design, Medium is the platform for you.

You can think of Medium like long-form Twitter, except it has an algorithmic timeline that tells you what stories you're going to be interested in.

With over 100 million readers, Medium keeps it simple by focusing on the written content over the visual content.

3. WordPress

WordPress offers great value, including your own free WordPress site subdomain.

Alongside blogging features, WordPress offers various tools, such as customizing your WordPress dashboard, installing WordPress plugins, and running a WordPress site.

You’ll also have access to a WordPress theme which makes website design that much simpler.

However, the price of WordPress plugins and themes can rack up quite quickly.

Overall, the platform is incredibly good at creating an individualized experience for you to become a successful blogger.

This platform is perfect for those trying to connect with professionals and businesses.

Not only is it a platform made for professionals, but it can also send your blog posts directly to your built-in audience and give you the opportunity to write sponsored blog posts.

Instagram is a social media platform that provides a unique blogging experience and is recommended for microbloggers.

Besides being one of the most popular social media platforms globally, its format works well with visually-focused content.

Each of these top-blogging platforms will provide templates, themes, and functions that should make the building and publishing of your blog post a smooth, straightforward process.

Out of all of these, is your best bet, as it offers a blog feature that’s incredibly easy to use and perfect for new bloggers.

What’s more, the service starts free and grows with you as your blog and business grow.

Monetizing your blog is also made easier with

We have extra features such as email marketing, affiliate programs, product and service sales, online courses, and webinars to help get your blog content out for the world to read.

1.3. Step 3: Create appeal, state your intent, connect

Create appeal, state your intent, connect

There are two main approaches to creating your blog concept:

1. Build your blog around a product or service

2. Use your blog to share advice, expertise, and experience

Though the methods of earning a profit in both are very different, they’re equally as effective.

The choice comes down to your passion, skills, and niche.

It’s time to start carefully crafting your blog around your concept — this is where that earlier research comes in handy.

The newly discovered knowledge of your niche audience can help you design your blog to focus directly on the needs and wants of your viewers.

Right off the bat, you want your readers to:

1. Instantly find your blog appealing to the eye

2. Immediately know the intention of your blog

3. Instantaneously connect with the content

Let’s dive into how you can achieve this.

1.3.1. Instantly find your blog appealing to the eye

Firstly, you need to consider the overall theme of your blog.

Many readers can get lost in those first few crucial seconds of viewing your blog purely because they don’t find it attractive or know where to navigate.

The aesthetics of your blog is super important.

It’ll influence how potential consumers feel and think about your blog posts. Aesthetic design can affect long-term attitudes about products and even people.

So, remember to choose your design wisely.

Looking at your competitors can help narrow down your decisions.

The trick will be to create a balance between being similar enough to your competitors so that you fit into the market while also establishing a unique voice that’ll separate you from the rest.

If you’re struggling with the design of your blog, here are some examples to spark inspiration.

1.3.2. Immediately know the intention of your blog

Your methods need to be more direct.

Your concept should be front and center — subtlety is not your friend on this one.

The lack of ambiguity lets your reader know what your blog is about and helps draw in your niche audience.

1.3.3. Instantaneously connect with the content

Lastly, you have to connect with your audience through your content.

Things like format and functionality are essential aspects of accessibility.

The easier it is for your reader to understand and navigate your blog, the quicker it is for them to find the content they’re looking for.

There are a few tricks to help optimize the format of your blog posts so that you gain maximum interest.

For example, your content should concentrate on answering the questions, solving the problems, or meeting your blog niche audience’s demand.

Doing so will keep the audience coming back for more and help you build a consistent reader base.

Let’s look at an example to see how it’s all applied.

Check out Our Food Stories — a food, home, and travel blog:

Our Food Stories’ landing page

Our Food Stories’ landing page

Instantly, the viewer is hit with the stunning, sleek design and is welcomed into the warm and cozy home of a photographer and food stylist from Berlin.

Laura and Nora’s page swipes through relevant blog posts of delicious recipes and beautiful interiors, establishing their online blog as part of the food and interior design niches.

Their blog posts follow an elegant style and journal-like format, sharing their experiences and expertise.

This offers an instantaneous personal touch that’s super important in a niche built on personal experience.

This example also illustrates how a consistent and appealing theme centered around a clear purpose that caters to the audience’s demands creates a blog that’s neatly tied together in one home and food blog.

Our Food Stories’ pop-up opt-in form

Our Food Stories’ pop-up opt-in form

Notice the pop-up screen asking you to join their mailing list? That’s just another thing that Our Food Stories does right.

Continue reading to find out more about the importance of email lists and how to use them effectively.

2. Promote your blog

Promote your blog

With your blog up and running, the next step is to promote your new blog to your reader base.

The end goal here is to create an online community of readers where your blog can act as a hub for like-minded people to come together.

“But, how do I keep up with the marketing strategies when they are constantly evolving?”

Well, we’ve got you covered!

Below, you’ll find crucial techniques to keep you ahead of the marketing game.

2.1. Step 4: Use social media to your advantage

With over 3.6 billion people using social media, it’s hard to deny the power it holds on an international scale.


For this reason, it has become one of the most extensive marketing tools to grow your online business.

Social media platforms have so much versatility; it can be challenging to navigate them effectively.

Firstly, you need to know what you’re working with — some of the largest social media platforms include:

Each platform has a unique medium, audience, and tone.

You’ll need to use each one appropriately and masterfully to fit into the style of each platform.

Knowing what each platform demands will ultimately allow you to connect with your audience members and have a successful blog.

Here’s an informative article that explains the differences between each platform mentioned above and how to successfully choose which ones will suit your blog’s niche best.

Once you’ve chosen your social media platforms, it’s time to start posting.

2.1.1. Consistency is key

You’ll need to have a regular posting schedule to keep your audience informed and coming back for more.

They’ll quickly learn your schedule and be ready for it each time you post a new blog.

By providing yourself with a schedule, you’ll give your new blog posts a jump start to success and keep your audience updated on all the latest information.

You can use scheduling platforms like Hootsuite and SproutSocial to help discover the best times to post your blog online.

The times you choose to post can make a significant impact on your reader engagement.

Below are also some tips on how to optimize your social media posts to achieve maximum engagement:

how to optimize your social media posts

It can be just as essential to connect your blog to social media as it is to connect your social media to your blog.

There are many different ways to integrate social media into your blog:

  • Add a share function
  • Add social media links to send readers to your profiles
  • Add social media login buttons to allow readers to comment

Integrating social media into your blog helps draw the reader further into your online brand and increases traffic to your recently published blog posts.

2.1.2. Network, network, network!

Another beneficial social media marketing strategy is networking with other bloggers.

Though they’re your competition, you both have the same niche audience.

You can use this to your advantage by bridging the gap between your reader bases.

The goal is to build a network by cross-promoting content and possibly guest posting for each other’s blogs.

If you have the capital, you could also opt for sponsored posts on other platforms to reach a wider, established audience.

Guest posting is a great way to promote your content.

This will help you create relevant posts in your niche, extend your reach, and lead you to a more extensive reader base.

If you're having trouble churning out your own blog posts and guest posts in time, you can speed up your writing process 10x by using AI-based tools like Jarvis.

2.1.3. Gain customers’ engagement

One of the most necessary aspects of digital marketing is engaging directly with your audience.

Engaging includes talking to individuals in your target audience, listening to what they have to say, and using this information to better cater to their needs.

Some ways to do this is to:

  • Use direct messaging to get to know the people within your audience
  • Be very active in the comment section — always read and reply to your audiences’ comments
  • Use features such as stories, surveys, step-by-step guides, and polls to ask questions directly to your audience

This first-hand experience will be 10 times more beneficial than any research you could find through a Google search.

You can get to know your audience on a personal level, so you can fine-tune who your niche audience is.

2.2. Step 5: Embrace your email list

Embrace your email list


Remember that pop-up screen we mentioned back on the Our Food Stories blog?

Well, this is where email marketing comes into play.

Email marketing is a digital marketing strategy where you send emails to further connect and engage with your audience.

Email marketing aims to draw prospects in, convert them to customers, and turn them into loyal fans.

It’s become one of the most effective and widely-used marketing tools, with 87% of marketers using email marketing to distribute their content.

You can follow these steps to build and grow your email list in no time!

The goal is to get people to give you their email addresses, a currency that many marketers make their main profit off of.

With this list, you can send your subscribers all sorts of marketing content such as offers, updates, surveys, resources, promotions, and newsletters.

As seen in the example above, one of the simplest ways to build your email list is to have an opt-in pop-up screen when anyone views your blog.

This strategy uses call-to-actions (CTAs) to encourage the viewer to act.

Viewers merely type in their email address, and it goes directly to your list, opening a clear pathway for communication.

Pro tip: Entice your prospects with rewards or special deals to get them to sign up to your email list.

An example of this would be to use the CTA: “Sign up now and get a free eBook!”

CTA Examples

This way, you provide value to your subscriber — a free eBook — and you get another contact to add to your email list.

Other prompts to consider include:

  • A discount on an offer
  • A free trial or product sample
  • A webinar
  • A free consultation or training session

The possibilities are endless!

Now that you have the email list, it’s time to use it.

Like social media, you’ll need to start sending out consistent, quality content that’ll offer real value to the customer.

To help with this process, we recommend you get a good email and web hosting company (like

This service offers the freedom of automating the majority of the process in your email campaign while directing it towards your blogging platform.

Have a read over our blog post on the top 15 email marketing services in 2023, and take your pick!

As with everything in business, you want to optimize your email list and learn how to use it effectively.

You can do exactly that through a process called segmentation.

Segmentation is a method of dividing your subscribers into smaller groups based on specific criteria (through customer tags) to create a more personalized and relevant experience.

There are many different ways to segment your email list — here’s a great article describing all the email segmentation strategies you can use.

When creating your email list, the last thing you want to be mindful of is to remember not to spam your subscribers.

Besides bugging subscribers into unsubscribing, your email deliverability is also affected.

Here are some tips to increase deliverability and avoid the disastrous spam folder:

5 tips To Increase Deliverability

Follow these 5 tips (alongside our full article), and you’re bound to get a growing email list!!

2.3. Step 6: Focus on being SEO-friendly

Focus on being SEO-friendly

SEO is something you’ll hear thrown around a lot in the world of digital marketing.

“But, what does SEO even mean?”

SEO stands for search engine optimization and, simply put, is the method of ranking on a search engine in the organic results (the unpaid sections).

To be SEO-friendly, you need to use precise and effective techniques to optimize your content so that your blog ranks highest in a keyword search.

The more SEO-friendly, the more traffic your blog receives.

What makes SEO even better is that you don’t have to worry about paying to make your blog rank higher on search results.

In fact, 70%-80% of people ignore paid search results, choosing to only click on the organic search results.

The key to SEO is to focus first on user intent, then on catering to the search engine crawlers.

Let’s walk through some of the most fundamental SEO techniques:

1. Do keyword research

An easy way to do keyword research is by using keyword finders, such as Ubersuggest.

This will help you to find keywords and write popular blog posts accordingly.

2. Write longer blog posts

The higher your word count, the more likely you are to increase your keyword frequency.

You’ll also have more opportunities to add internal links.

The longer the reading time of your blog post, the longer people stay on your site.

3. Get rid of anything that slows down your site

There’s nothing more frustrating than a slow site. This can easily deter traffic.

Read this article that lists 12 techniques of website speed optimization to help keep your website from losing potential customers.

4. Incorporate backlinking

You gain credibility as an honest and unbiased blog by including links to other relevant websites and articles.

Doing this can help you rank in search engine traffic.

5. Use internal linking

Internal linking helps Google search engines establish a hierarchy within your website’s structure and adds more link value to your most important pages.

6. Optimize your title tag, meta description, and headings

These play a unique role in SEO. To optimize your content, you can use the Google Search Console or read this blog post to find out how each feature should be approached.

Here’s another helpful article on how to create the perfect heading (H1).

7. Be careful with your URLs

Keep your URLs as simple as possible by sticking to only a few keywords that are easy to understand.

These techniques should increase your search engine traffic in no time.

If you want to optimize your SEO further, you can find even more techniques here.

3. Monetize your blog

Monetize your blog


Monetizing your blog is a great way to make money, but how do you do it?

You know that it’s super important to keep your readers engaged if you’ve been keeping up.

You can do this by providing valuable content, but that alone won’t bring in any money.

Let’s look at some ways you can make money blogging without changing too much about the way you create your content.

3.1. Step 7: Use effective sales funnels

The 4 stages of a sales funnel

A sales funnel can initially sound confusing and come across as difficult-to-use.

Well, it most certainly isn’t! And you probably already have one running.

The key is to be able to identify and optimize your sales funnel.

A sales funnel is a model that maps out the journey a customer goes on from starting as a prospect to eventually making a purchase.

The sales funnel model has 4 stages:

1. Awareness

This is the stage in the funnel when the user first becomes aware of your blog and what you have to offer.

2. Interest

Here, you try to spark the user’s interest and feed them quality content to hook them in.

3. Decision

This stage of the funnel is when the prospect decides whether or not to make a purchase and is the time to pull out those persuasion skills.

4. Action

The user has made the purchase, but it doesn’t stop here — now you can try upselling or express your gratitude and invite them back for more.

To better understand the 4 stages of a sales funnel here’s a helpful article exploring the best sales funnel examples.

Building an effective sales funnel can take a lot of hard work and practice. can simplify this process. We offer an incredible sales funnel feature to build a sales funnel in 30 seconds with just a few clicks.

You can start free here and make money blogging in no time!

3.2. Step 8: Sell products and services

Sell products and services


If your blog concept is centered around a product or service, this one should be pretty simple — sell your product or service.

Even blogs sharing experience, expertise, or advice can subtly incorporate their products and services.

Let’s go through some of the most effective product and service options that will significantly help new bloggers center their writing around an offer:

1. eBooks

eBooks are a very popular digital service product, especially among bloggers who are more experience-based.

Almost every food blog has a recipe eBook, and every fitness blog has an epic exercise plan.

An eBook is usually an additional product, secondary to the central concept of the blog.

For example, a food blog writer might draw in readers with great recipes and expertise; then, once the reader is hooked, they’ll sell them a recipe eBook with unique recipes.

One of the reasons eBooks are so popular is that they’re so easy to make and they’re profitable.

With no paper or publisher needed, all the earnings become profit.

2. Online courses

Creating an online course is the perfect way to share your expertise while getting a return on your hard work.

Because yes, starting an online course can be a lot of hard work.

However, if you have the passion and can find a web hosting company, creating a course can be pretty easy.

Take, for example.

We provide an online course feature that guides you through building your online course, and we supply you with a platform for you to launch it.

We also supply resources on how to build an online course and then how to sell an online course.

Online courses are mainly used to compliment your blog but can also be used as your central concept if needed.

(Do you need a blogging platform too? We’ve got you covered with our Freemium plan!)

3. Webinars

A webinar is a term used for a seminar held over the web. Much like online courses, webinars are a place to share your expertise.

Unlike online courses, webinars are usually a one-time presentation and can either be live or pre-recorded.

Live webinars take place through a virtual meeting place (like Zoom or Skype) where the host and the audience can directly engage.

Pre-recorded webinars have the advantage of multiple replays.

Webinars can be used for:

  • Training courses
  • Q&A’s
  • Expert presentations
  • Product demonstration
  • Interviewing a guest speaker
  • A panel of speakers

To host a webinar, you’ll need a webinar platform.

You can learn more about the different webinar platforms and find a hosting plan that suits you best by clicking here., on top of everything else, also has a feature where you can run an evergreen webinar.

Evergreen webinars are webinars that never go out of fashion (or stop making money)!

They’re usually on-demand and contain content that remains relevant regardless of the date it was published.

Whether it’s an evergreen or regular webinar, there are a few important things to keep in mind:

  • When choosing your topic, draw from your research and find something important within your niche (usually the same as your blog’s niche)
  • Keep your webinar 60 minutes or less
  • Use high-quality equipment to improve the experience
  • Practice your presentation to help the event go as smoothly as possible
  • Visual slides can aid your presentation and increase engagement
  • Follow up your webinar with a CTA

Webinars, if done correctly, can be an easy and effective tool to market your new blog, share your expert advice, and build a better connection with your audience.

4. Membership sites

A membership site works by offering premium content and deals to your members at the price of a monthly fee.

One of the main advantages of this is that you get a recurring, reliable source of income.

A membership program also creates a smaller, more exclusive circle within your reader base with whom you can more deeply connect and communicate.

Just remember that your premium membership content has to be much more valuable than your regular content.

Your members should never ask themselves, “Is it worth it?”

You can consider incorporating your online courses, eBooks, and webinars into your membership to prevent this.

This way, you can ensure that you provide highly valuable content.

Building a membership site can get quite technical, so here’s a detailed article on creating a membership site.

3.3. Step 9: Affiliate marketing

Affiliate marketing

Affiliate marketing has overtaken advertising as the most popular way for businesses to make money online, with 81% of advertisers and 84% of publishers in the U.S. turning to affiliate marketing.

According to entrepreneur, Pat Flynn:

“Affiliate marketing is the process of earning a commission by promoting another company's product (or service).

You find a product, promote it to others, and earn a piece of the profit for each sale that you make.”

Affiliate marketing consists of three parts:

Affiliate marketing

The first step is to join either an affiliate network or an affiliate program.

These are two very similar concepts, with the main difference being:

  • Affiliate networks act as a middle man between the seller and publisher
  • Affiliate programs come directly from the seller

One of the pros of affiliate marketing is that joining most affiliate programs and networks is free.

At no expense, all the money that you make is converted into profits.

Here are lists of the top affiliate programs and affiliate networks in 2023.

You can pick the offer you want to promote and start making money through your chosen program or network.

To find out more, check out this article on how affiliate marketing can be a great asset to your blogging business.

4. Get your first blog post up and running!

Get your first blog post up and running

Now that you know all the ins and outs of blogging, let’s apply the tips you just learned about and get your first blog post up and running.

1. Understand your audience

Make sure that you have a clear understanding of your target audience before you write your blog post.

Use buyer personas to establish who you’re creating content for.

For example: If you’re writing content for teen users, you’ll focus more on entertainment, but you’d write about educational software and content for their parents.

2. Establish your domain

A content management system (CMS) will help you create a website domain where you can publish all the new blog content you produce.

They also help you to manage your website and respective landing pages.

When you use, you can create a website with a running blog in just a few clicks (and that’s not even mentioning the other features you’ll have access to)!

Another popular option is using a self-hosted WordPress blog with the respective WordPress themes and plugins.

Though, these can get a bit pricey if you want specific WordPress plugins and themes.

If your CMS hosting plan doesn’t provide the option of creating a free domain name, you can always create a BlueHost account and register your hosting and domain name there.

3. Customize your blog with free themes

Once you’ve established your domain, you can customize the look of your blog.

Customization allows you to reflect your online brand to your reader the moment they enter your website.

For example, if your blog targets surfers, you might want to consider blue as the primary theme color.

With, you can personalize your blog to your heart’s content without worrying about all the nitty-gritty details of setting it up from scratch.

4. Find your first blog post topic

Before you can start writing, you need to find a topic.

To do this, you can do keyword research and construct your blog post topic by using Google Analytics to look at what’s ranking in the search engines.

Here are 3 formats to consider using in your first blog post that might help you to frame your topic:

  • Listicles — “5 Reasons why Google Adsense Works”
  • Curated collection — “The Most Popular Blog Posts to Write about in 2023”
  • Comparison posts — “Google Search vs Other Search Engines”

It’s best to avoid “How to” blog posts at first — you should start with establishing yourself as a credible source before giving people advice on how to do things.

5. Generate your blog post title

Once you’ve decided what kind of blog post you want to write, it’s time to start thinking about working titles.

Here are a few things to keep in mind when generating your title if you want to rank in the search engines:

  • Include numbers — “5 Ways to Peel a Banana”; “Top 10 Banana Varieties”
  • Use action words — “Boost Your Potassium Intake”; “Make the Most of Old Bananas”
  • Target your primary keyword — “Why Bananas are Going Extinct”; “Does Britney Love Bananas?”

There’s a gentle evolution from topic, to working title, to final title:

  • Topic: Make money by blogging
  • Working title: How to Start a Money-Making Blog
  • Final title: 10 Ways to Make Money Blogging

You don’t have to hit the nail on the head the first time around; sometimes, it takes a few attempts to get the right title for your new blog post.

6. Write your introduction

These are the first lines your reader will be introduced to — you want to make it captivating, exciting, and actionable.

If you lose the reader’s attention in the introduction, they’ll stop reading before you’re able to provide them with valuable information.

Here are a few things you should consider doing in the introductory lines of your blog post:

  • Tell a story or joke (if it’s appropriate)
  • Be empathetic
  • Give interesting facts or statistics

You want to follow this up with a quick explanation of what your blog post is about and the problem it will address and solve.

7. Create a content outline

Sometimes blog posts can be overwhelming with the amount of information they contain.

So, much like a book, you want to create a table of contents that’ll help readers easily navigate to the section they want to read.

You want to organize the information so that the readers won’t feel overwhelmed with the information you’re presenting.

It will also guide you to know what to write about when and keep all the information flowing logically.

8. Write your blog post!

While this isn’t the last step, it will be the most important one — it’s time to provide all the valuable information you’ve been teasing!

Now that you have your topic, title, and outline, you can simply fill in the missing spaces.

Write about what you know, what you gathered in research, and back it up with facts, statistics, and testimonials.

Don’t forget to link to the data — external linking will help you rank in the Google search results and make you a more credible source.

5. Conclusion

With your blog building, promoting, and monetizing skills down, you should be well on your way to starting a lucrative blogging business.

Using will put you on track to success, and although there are many steps to consider to reach the final product, you can trust that your new blog will be making money in no time!

Just remember to follow your passion and let it drive your entire journey to success.

Good luck, and happy blogging!

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