A Review of SEMRush: Is it Still a Leading Tool Trusted by Experts?

SEMRush is an all-in-one tool that comes with specialized toolkits for SEO, content marketing, market research, advertising, and social media.

It consists of a suite of utilities that offer a variety of insights to help you build brand awareness, reach new customers, and generate sales.

Founded in 2008, the company now has over 7 million users — which makes SEMRush one of the most popular SEO tools.

Its major customers include leading brands like Tesla, Apple, Samsung, Walmart, and the prestigious Decathlon Sports.

Their website further boasts that 30% of the Fortune 500 companies use SEMRush as their go-to marketing tool.

SEMRush works by giving you loads of information, which you can use to:

SEMRush comes with a complete SEO toolkit that includes 26 tools designed for keyword research, rank tracking, link building, and more!

Here’s a quick overview of what you can do with this popular SEO tool:

Most SEO projects start with basic domain analysis.

This means that you get a simple overview of the quality of your domain from an SEO perspective.

In SEMRush, it’s easy to perform domain analysis: You can enter any URL in its ‘domain overview’ section, and you’ll get an immediate sense of how it’s performing in search results — pretty handy!

The competitive positioning map feature is worth mentioning because it gives you an idea of where a particular website fits into a particular market.

This can help you to put your website into context against your competitors.

Keyword research is the first and most important part of your SEO strategy.

Before writing content, you’ll need to identify high-volume search terms.

To find basic statistics about keywords in SEMRush, you’ll enter a phrase into its ‘Keyword Overview’ tool to see:

SEMRush also gives you a metric for keyword difficulty where a higher percentage shows you that it’s going to be harder to rank for that keyword.

Another useful feature is that SEMRush shows you the number of backlinks that it’ll take for you to rank for your target search phrase — but this is sometimes replaced with vague SEO-related advice.

The Keyword Magic feature provides you with a list of keyword suggestions related to your target keyword.

All in all, SEMRush’s keyword tools provide you with a lot of information you need to make decisions on which keywords to target for SEO.

However, the data provided is for Google searches only. It would be better if metrics were available for some other search engines too.

SEMRush also has tools that allow you to track the ranking of your keywords over time, so you can monitor your progress or compare the performance of your keywords against that of your competitors.

The performance of a website in search results largely depends on the number of backlinks it has (external sites linking to it).

In SEMRush, there are 2 ways to look at your website’s backlinks:

SEMRush lays out the information very clearly, giving you insights into:

Identifying your organic competitors is one of the main things you need to focus on to rank high on search results — you need to understand what your competitors are doing and then do it even better!

SEMRush lets you identify your organic competitors by simply entering your domain name in the search bar and then navigating to ‘Organic Search’.

You can get access to information such as the keywords used by your competitors and their website traffic.

You can use this information to your advantage with SEMRush’s visual representation of where your website stands against your competitors.

By researching your competitors, you can then determine where they’re advertising and take advantage of this information.

One of SEMRush’s really useful features is its website auditing functionality.

This allows you to run a site audit to find issues that have a negative effect on your website’s search rankings, such as:

This tool scans your entire website and gives you actionable tips for what to improve on each page — this can be scheduled to run on a weekly basis.

These actionable tips can include suggestions on which keywords to add and cues on how to improve your content and meta descriptions.

Another thing that’s great about SEMRush’s site auditing features is that it doesn’t just tell you what things to do, it tells you why you should do them.

SEMRush’s SEO features are quite useful and comprehensive for those looking to improve their SEO, but that’s not all that this tool has to offer.

Let’s have a look at SEMRush’s other toolkits.

Displaying ads is one of the most popular website monetization strategies.

In its Advertising Toolkit, SEMRush offers you a few different tools focused on monetizing your website and running paid search campaigns:

SEMRush’s Content Marketing Toolkit gives you 14 tools to implement content marketing on your website and monitor your performance.

These tools include features such as:

More than 3.78 billion people spend a lot of their time actively scrolling social media — which is why your website should get a slice of all that action!

SEMRush doesn’t just enable you to track competitors in the search results, it also shows you how well they’re doing on social media.

SEMRush offers 2 tools in its Social Media Toolkit:

Compared to other types of tools, SEO tools like SEMRush are expensive.

That’s understandable because you’re not just paying for a tool’s functionality — you’re also paying for access to really large quantities of data.

But that doesn’t mean that you shouldn’t shop around to find a tool that fits the needs and budget of your online business.

Luckily, SEMRush’s pricing is straightforward, and we like that!

With SEMRush, you can cancel your subscription, downgrade, or upgrade your plan at any time. If you cancel within the first 7 days, you’ll get a full refund with no questions asked.

In terms of length, this trial is better than Ahrefs’ offering (a paid-for 7-day trial) but less generous than Moz’s 30-day free trial.

You’ll have to enter your credit card details when you sign up for the free trial.

SEO tools like SEMRush tend to be complex in nature, but the good news is that you get 3 channels of customer support: phone, email, and chat.

Let’s dive into the price plans and add-ons that SEMRush has to offer.

SEMRush is a solid SEO tool with a variety of features — for a steep price.

Its standout features are the link building and website auditing tools which give you a highly useful style of building backlinks and a super-easy checklist of ways you can improve your on-page SEO.

The main downsides are that SEMRush only provides data for Google’s search results, and all subscriptions only come with just 1 user account.

If you still find these tools won’t fit in your current budget, you’ll find other complete tools for less than half the price.

By complete, we mean that with systeme.io you can run your entire business all from one easy-to-use platform.

We’ve even got a forever Free plan to get you started!

Why would you want to opt for a more expensive tool that doesn’t give you everything you need?

Choose systeme.io and turn your business into a booming success!