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The two golden words in the world of digital marketing: traffic and conversion.
If you’re just starting out, it might be dawning on you just how important the two are.
And if you’ve been in the biz for a while, you know traffic and conversion are imperative for scaling.
Regardless of where you are at when it comes to running and marketing your own business, there’s a bunch of things that you can still add to your knowledge pool.
Digital marketing is as dynamic as it gets.
With new trends, ideas and experiments with each new update from Google, Facebook, you’ve got to stay in the loop.
The solution? Traffic and Conversion Summit 2020.
What is it, and what can you expect to learn?
Let’s find out!
Traffic and Conversion logo
Before digging into the activities and agenda for T&C 2020, let’s do a quick recap of what the event is about:
Traffic and Conversion Summit is a gathering of the biggest names in the digital marketing world.
They’ll all be in San Diego from December 15 to 17th this year.
Keep in mind, the experts aren’t just people thinking strategies through.
They’re people who’ve already taken their ideas about how to increase traffic and conversion rates, and executed them.
In turn, they’ve generated millions and billions for their businesses and other businesses in their networks.
And at T&C 2020, they’re there to share their knowledge with you.
Traffic and Conversion Summit is a 3-day long event that is chock-full of:
At this summit, you’ll learn all the tricks of the trade that have worked wonders for other people.
This year, the summit is hosting 108 sessions with 80 speakers who have made it big in the world of digital marketing.
You can expect plenty of actionable content that skyrocketed the growth of startups.
Thi sis not just fluff and peachy advice, but genuine proven and strategic content.
When it comes to scaling your business, there’s a huge difference between wishful thinking and actually implementing, so at T&C 2020, you’ll get inspired by speakers such as:
And many more!
When you hear these big celebrities and personalities talk about their initial struggles and how they put their energy into making the most of the resources they had, you will not only be inspired but will make a definite growth plan.
That is what attending the Traffic and Conversion Summit 2020 gives you - plan and conviction.
Pumped up and thinking about buying those tickets?
I respect the enthusiasm, but let’s check out the activities plan first to see if T&C 2020 covers the topics you need to know about.
Plus, with a vast array of activities, you’ll have to create your own schedule depending on the topics you care the most about.
The first day (Dec 15) of Traffic and Conversion Summit starts off strong with a 45-minute session on ‘The Only Marketing Trends You Actually Need To Worry About in 2020’ by Ryan Deiss, Founder of DigitalMarketer.
This is a great topic if you’ve been marketing your business for a while, and you want to stay ahead of the game.
After this, there will be various breakout sessions and a discussion on the topic: ‘5 Easy Strategies to Reduce CAC’ by Roland Frasier, CEO of All Channels Media LLC.
Great if you’ve been acquiring customers, or if you’re planning to launch a business and you’re predicting a high customer acquisition cost.
Another notable speech of the day is ‘20 Fresh, High ROI Ideas’ by Tara Zirker, Founder of Successful Ads Club which will take place in the afternoon.
There’s no shortage of great marketing ideas you can experiment with.
As always, I recommend staying focused on how your business operates, and keeping your mind open to adapt the strategies you hear.
After various sessions on different topics related to ROI, growth and ad strategies, you can attend ‘An Evening With Chip Wilson,’ who also happens to be the Founder of Lululemon Athletica.
At 6.30 PM, it’s time to decompress and engage with fellow marketers and business owners at the Marketer’s Ball will commence.
The second day’s seminars and speeches start at 10.15 AM so you’ve got time to grab a cup of coffee.
One of the most notable discussions of the day is ‘A Roadmap to NOT being replaced by a robot’ by Mike Rhodes, CEO of Websavvy.
Personally, I think this is one of the most important topics if you’ve already been in the business for a while, and you’re employing entire teams.
This panel can help you reconsider your automation strategy so you shift mundane tasks to automation software (e.g. automate your sales funnel), and let your people focus on what they do best: thinking strategically and creatively to boost your ROI.
At 3.15 PM, you can attend a speech on ‘How to get 10,000,000 views EVERY Month on Youtube (without spending on ads)’ by Charlie Houpert, CEO of Charisma on Command.
The more traffic you get for free, the easier it will be to make bank with your business, so this speech is a must.
The highlight of day 2 will start at 5.45 PM with ‘A Conversation with Governor Schwarzenegger.’
I’m sure Schwarzenegger will offer plenty of inspiring advice, but if you want to go to T&C 2020 for tactics, this might not be the most interesting panel for you.
At the end of the day, you’ve got another party coming: the West Coast Cool Party at 7 PM.
Make sure you mingle because these summits are perfect for connecting with other business owners who can turn into strategic partners.
The first speech of the day is scheduled at 9 PM with Ryan Deiss, CEO of DigitalMarketer on the topic of ‘The Growth Flywheel: A Brand-New Framework for Predictable Growth.’
The flywheel is another metaphor for attracting sales, as well as maximizing the value of your existing customers.
It’s essentially a sales funnel that doesn’t stop converting, first proposed by HubSpot.
This is definitely going to be a useful discussion!
Day 3 mainly focuses on growth hacking, and it’ll definitely keep you on your toes.
Bring a notebook, is all I’m saying.
Finally, the closing speech will be delivered by Richard Lindner at 3.15PM.
If you want to know if T&C 2020 is the right fit for you, it’s best to take a look at what happened in 2019, and what the main takeaways were:
The entire race to be ahead is moving at an incredible pace, and marketers who don’t adapt will be left behind.
On day 1 of T&C 2019, Ryan Deiss discussed exactly this and showed how important it is to quickly adapt.
It’s not enough to just build an online brand- you have to create a movement with belief marketing.
This is something that Russell Brunson, the founder of ClickFunnels first discussed in his book DotCom Secrets in depth, and it’s becoming increasingly important.
Traffic and Conversion Summit 2019 helped attendees create actionable plans to become authorities in their industries and create movements around their brands.
Two things will always be the testament of digital marketing.
Traffic needs to be generated in huge numbers.
And that traffic has to be converted in even greater numbers to scale your business.
T&C 2019 speakers showed attendees how to do just that.
To really captivate and hold your target audience’s attention, you need to be unique, not just better.
The Internet has become a place with immense clutter and noise. How do you cut through that noise and establish yourself as the number one brand?
You use your different qualities and features to your advantage.
Of course, this differs for everyone and you need to figure out what defines your brand and advertise that.
Anyone who is remotely interested in digital marketing can attend this summit.
However, it is ideal for people who are already on the track to becoming digital marketing professionals and know the background and basics of it all.
If you’re completely new to digital marketing, brush up on your skills and knowledge and attend next year.
This event has been happening for eleven years now and will continue to grow.
The ones who should definitely attend this summit are online business owners, agency owners/employees, marketing professionals, bloggers, consultants, entrepreneurs and SEO experts.
It is designed for people to come and understand the nuances of digital marketing and figure out where they are lacking.
This summit will answer all your questions and give you strategies to think about.
While the booking started with three price points of different tickets, the one currently available and on sale is the Super Marketer priced at $1,995.
This is available till 20th August 2020.
After, you’ll only be able to purchase tickets for $2,595.
With that hefty price, you’re probably wondering if you should take the plunge.
Personally, I think you should - especially if you’re already at the point where you’re scaling your business.
There’s no doubt that T&C 2020 will have plenty of speakers who will offer actionable advice.
They’re a conference with tradition, and their speakers are all people who’ve built businesses from the ground up.
However, if you’re starting or growing an online business, I recommend investing that money into a tool that can help you attract traffic and convert it on autopilot.
You can implement all the concepts experts talk about during Traffic and Conversion Summit with systeme.io:
In fact, systeme.io was created to be the all-in-one platform to increase sales and reduce costs.
Instead of signing up (and paying for) dozens of tools you need to implement the best practices of marketing and conversion, you can do it all with a single platform.
systeme.io has 4 pricing plans which range from 100% free, to $97/month, which makes it more affordable than competitors like ClickFunnels.
At the same time, systeme.io also makes traffic and conversion really easy.
Everything is done visually, and you’ll get access to a full range of powerful features to make your business more successful.
With systeme.io, all you have to do is think about your next product.
We’ll take care of everything else!
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