Learn Russell Brunson’s Perfect Webinar Secrets

More than a decade ago, Russell decided to dive into the internet marketing ocean. He attended a three-day seminar to learn more about it and to hang out with fellow entrepreneurs.

What Russell saw at that seminar made his jaw drop and his eyes pop.

The first speaker gave a 90-minute presentation, and at the end of his talk he sold a $2000 product. Amazed, Russell watched as people flocked to the back of the room to purchase the product.

Adding up all the buyers, Russell estimated the first presenter did $60K in sales.

And the next speaker did even better.

That presenter pitched a $5000 product. Again, people snapped it up, this time to the tune of $100K.

And the money merry-go-round continued like this throughout the seminar.

That did it—Russell was determined to claim a piece of this lucrative pie. But he was pretty shy at that time. He dipped his toe into the water doing teleseminars.

Eventually Russell got the opportunity to sell from stage. He poured weeks into crafting a presentation teaching people what they needed to know about internet marketing.

That first time up to bat, Russell struck out. Absolutely nobody rushed to the back of the room to buy his product.

Russell took the long “walk of shame” to the back of the room, where about 20% of the people told him how amazing the presentation was. Still, nobody bought.

Embarrassed, Russell holed up in his hotel room for the remaining three days of the conference.

He went back to teleseminars and left live events alone for a while. But he kept seeing other people make money.

To learn the tricks of the trade, Russell devoured public speaking courses.

Learning bits and pieces from courses put out by legends like Dan Kennedy and Bill Glazer, Russell started to cobble together his own system.

The pattern Russell saw in these courses was that 90 minutes wasn’t enough time to teach to change somebody’s life.

Instead, you need to use that time to inspire your audience and help them believe that what you’re able to do will work for them.

Along the way, Russell also learned from friends and mentors.

One of those mentors was Armand Morin, who closed a staggering 80% of the audience at one of his events.

Armand taught Russell a special close called “the stack” (more on that later).

Sure enough, Russell crushed it when he used the stack. “That was the first time I’d ever done $100,000 from stage,” Russell crowed.

Continuing to mix and match the best pieces of everybody’s strategies, Russell had another epiphany. He thought, “It worked on a seminar—let me try it on a webinar.”

Back then, live seminars and teleseminars were the order of the day. But by following the script he’d concocted, Russell struck internet gold right away.

For the first Perfect Webinar, Russell Brunson followed his script exactly. And he made a killing.

Russell advises people to do exactly what he does to this day: follow the script. If you do that, you can put together a high-converting webinar in one day flat.

Russell Brunson gives you the secret sauce recipe for The Perfect Webinar for only $4.95.

Of course, you have to give him your email, so he gets you to pay him to convert you to a lead.

But don’t worry. Although the formula is scratch-your-head simple, it works every time.

Webinars allow you to spend minimum time making maximum bank. You can make more in one day offering high-profit webinars than you can in one month selling regularly priced products.

When you offer webinars, you don’t come across as like a sleazy used car salesman.

Webinars lend cachet to nearly any business.

You also don’t have to have much traffic to make a webinar profitable.

A hundred clicks a day (depending on your price point, of course) should put you solidly in the black.

If you pitch high-dollar products or services, you’ll need even less.

One more selling point of webinars is that you don’t have to be an expert to put one on.

Follow a recipe, like Russell Brunson’s The Perfect Webinar, and cook up a delicious webinar. Eat and repeat for nearly any business.

Like their kissing cousins—live seminars, teleseminars, and infomercials—webinars, in essence, spin a story. Facts tell, stories sell.

On the webinar, tell them your story about doing things the hard way. Or if it’s not your story, go back to the original story.

Anyway, you—or someone else—put in the hard work to ease the pain.

Maybe you read hundreds of books or invested tens of thousands of dollars in furthering your education.

The idea is that you already paid the price to ease the pain.

All your audience has to do is shell out some cash to save themselves the time- and money-sucking trial and error you went through.

Although It’s hard to tell from this template, since it’s more of a mind map than an outline, The Perfect Webinar is divided into three parts.

Remember how your English teacher taught you that every story has a beginning, a middle, and an end? The Perfect Webinar has those, too.

But Russell calls the three parts the Intro, Content, and Let Me Ask You a Question (aka the Close).

For the body of The Perfect Webinar, remember that your job is not to teach. You can’t teach something that will change a person’s life in 60-90 minutes.

Your job is to inspire your audience and make them believe that what you’re selling can help them.

And you only try to convince people of ONE thing. If they believe that one thing, then everything else falls into place.

Inside of that ONE thing, you identify three secrets. The goal of this step is to identify their false belief patterns, shatter them, and then rebuild them.

One way to come up with the ONE thing is to use a fill-in-the-blank phrase: How to __________(something people want) without ___________________(something people hate).

For instance, Mike has a webinar where his ONE thing is how to make sell high-ticket packages without talking on the phone.

Then you’ve got to go through the “secrets.” These are the false beliefs that people have.

For instance, for the ONE thing about selling high-ticket packages, people might think that it’s too hard, it takes too much time, or it needs a certain amount of website traffic.

You go through and smash and obliterate those beliefs, one by one. What you have left standing is the ONE thing.

At this point, your audience is salivating. They’re almost compelled to give you money unless they don’t have any

People have the attention spans of gnats, so you’ll have to go through the stack over and over again. It feels weird and embarrassing, especially the first few times.

But if you drop the stack or skim over it, your conversion rate will go way down.

Take it from Russell. He learned the hard way never to leave a stack out of a webinar again.

Know your ABCs for closing: Always Be Closing.

Embed trial closes throughout your webinar.

Get people to give little yeses from the very beginning. Ask them, “Does this make sense?” “Are you getting this?” Your audience should always be nodding their heads.

At the end of the webinar, Russell has a 30-minute countdown clock. Three-fourths of his sales come in during those 30 minutes.

There’s also the “if all” questions.

After going over and over the stack, say, “Obviously I’m not going to charge you (the full value of the stack; let’s say $8,000), but let me ask you a question: If all (my product or service) did was (choose one selling point), would it be worth $8,000?”

Ask that “if all” question in three different ways. Then tell them it’s only a fraction of that amount, like $797.

Since they’ve already latched on to the $8,000 value, people can talk themselves into the bargain price of one-tenth of that amount.

One more valuable tip Russell shares in his YouTube video is the idea of putting up a PayPal Credit slide.

That way those who want your product or service but don’t have the money may be able to buy.

PayPal Credit is only for US-based customers who can pass a credit check. If they pass the credit check, they’ll have no payments or interest for six months.