Wix Membership Sites: What are They and is it Worth Creating One?

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A paid membership site can strengthen and grow your online business in more ways than one.


So much so that 70% of businesses believe membership models are key to future business growth.


But what does it take to successfully create one and which platform is best?


Wix website builder is a good example, and in this Wix review, we cover everything concerning their membership features, plus some alternatives.


Let’s get started!

1. What is a Wix membership site?

Wix logo

Wix logo

When you sign up for a Wix account, free or otherwise, Wix allows you to add membership features to your website without any third-party apps.


These membership features are:

  • Pricing Plans
  • Member-only pages
  • Members area
  • Member roles

Once you include the above features on your Wix website, you can restrict access to exclusive content and services to paid plan holders or select members.


You’ll also be able to manage your paid membership site with ease and according to your business goals.


Now, let’s head over to the pros and cons section to see where Wix’s strengths and weaknesses lie.

2. The pros and cons of Wix membership sites

Wix membership sites have many advantages for your business, but they also have certain setbacks.


Let’s look at some of their pros and cons:

Pros

  • No third-party apps are needed to build your membership site
  • Adding the Pricing Plans app to your site is free
  • You can restrict pages to paid plan holders
  • Paid plans come with a 14-day money-back guarantee
  • People can register with their Facebook or Google accounts

Cons

  • Can’t connect courses with membership plans
  • You can’t sell paid memberships without a Premium plan
  • Only basic customization options available for your pricing plans
  • You can’t sell subscriptions with the Business Basic plan
  • You’re unable to customize the checkout page for your pricing plans

3. How to create a Wix membership site

In the next section, we’ll discuss all you need to know about building your Wix membership site and how to keep it up and running.

3.1. Wix’s Pricing Plans app

Wix provides you with the Wix Pricing Plans app to create different levels of paid membership for users.


Using this app, you can sell membership plans and membership subscriptions.


For example, once you create a Wix blog, you can monetize it by selling subscriptions for your blog posts to site visitors.


Unfortunately, Wix doesn’t offer subscriptions for physical products.


Below are features that come with the Pricing Plans app:

  • Free trials — Offer free trials for new clients so that they can get a feel for your business
  • One-time or recurring payments — Set a one-time fee or allow subscriptions that renew automatically
  • Payment system — Wix lets you connect with Wix Payments, PayPal, Stripe, and more

3.1.1. Creating a pricing plan

Example of pricing plans created on Wix

Example of pricing plans created on Wix

Creating a pricing plan on Wix involves 3 simple steps, and Wix allows you to create multiple pricing options:

1. The Wix app market

Once you land on the Wix app market, select the Wix Pricing Plans app and click “Add to site.”


To start, name your plan, create a tagline, and list your benefits or offers.


For example, if you’re an online coach, you could offer benefits like 1-on-1 coaching sessions, 2 strategy sessions per month, and more.

2. Connect your plan to content and services

You can offer content and services you created on your Wix site as part of your pricing plan benefits to reward repeat clients or create a community around your brand.


For example, you can connect an online program, like a 30-day fitness challenge for Wix users with your membership plans.

3. Set the price and duration of your pricing plan or free plan

You have 3 options to set your charges: One-time payments, recurring payments, or free plan.


Once set, choose the duration of your plan — recurring payments can be weekly, monthly, or yearly.


For example, for a recurring payment, you can provide monthly access for 6 months, or a one-time payment that provides access for 3 months before renewal.


A free plan can act as an incentive to attract potential paid Wix users and Wix understands this.


You can offer a Free plan to new site members for a certain time period, then restrict access to encourage them to buy a paid plan.


With these tips in mind, let’s look at how to connect Wix content to your membership plans.

3.2. How to connect Wix content and services to your plans

As mentioned earlier, the Wix platform allows you to integrate your membership plans with content and services from your Wix blog or site.


There are 2 ways to connect content and services to your pricing plans:

  • When editing an existing plan — Select “Connect & manage benefits” to add additional content and services
  • When creating a new pricing plan — Include content and services under “Connect & manage benefits”
 Connecting Wix Bookings’ services to a pricing plan

Connecting Wix Bookings’ services to a pricing plan

When creating a new pricing plan, you can offer members unlimited access to services that you created in Wix Bookings.


Below are other examples of content and services for which you can restrict access to paid membership plan holders:

  • Wix Groups — Build a community on your site where members can learn and share tips together
  • Wix Events — Create an online Zoom event or host a live streaming event and provide members with discounts on selected events

One significant downside to Wix content and services is that you can’t connect your online course to your membership plans.


However, Wix lets you create courses using Wix Bookings where site visitors can book and pay for this service.

3.3. Wix editor

Wix’s editor

Wix’s editor

Using their editor, you can edit any element on your Wix site to match your style or branding.


The editor contains hundreds of customizable elements — text, strips, images, shapes, and more.


This will come in handy as it’s crucial to maintain your brand identity when building your site.


Unfortunately, when it comes to membership plans, customization options are basic.


To edit your pricing plans, Wix allows you to:

  • Adjust the layout to make the information clear — Choose the alignment and bullet-point style for your plan offers
  • Customize how your plans are displayed — You can highlight a plan, add a ribbon, auto-renewal disclaimer text, and more
  • Personalize text on pricing plans — Select the color and font for the text on your plans

With Wix’s editor, you’re also able to:

  • Design your site for mobile using their mobile editor
  • Edit at any time you choose, even after publishing

3.4. Members-only page

To encourage customers to purchase paid plans, create members-only pages on your site.


To do this, you must first add a member’s area to your site from Wix’s app market.


Next, using Wix’s editor, you can restrict page access to paying customers or selected members (member roles) to make it a membership page.


Alternatively, create a paywall by connecting your paid plans to members-only pages.


Here is a step-by-step process for restricting page access:

1. Click “Main Pages” to the left of your editor

2. Click the 3 dots by “About,” then under the page settings, click the “Permissions” tab

3. Select “Members Only”, then choose who can access the page (all or selected members)

Creating members-only pages with Wix’s editor

Creating members-only pages with Wix’s editor

3.5. Members area

Adding a members area to your Wix site

Adding a members area to your site will build a community around your business — it also doesn’t take much effort with Wix.


Once they sign up, members can:

  • Create their own private accounts
  • Manage their bookings
  • View and follow each other
  • Track their purchases or transactions

Certain Wix apps, like Wix Bookings and Wix Stores, are automatically added to membership areas on Wix.


For example, if you’re using a specific Wix app on your site, like Wix Stores, members will have access to private pages like My Wishlist and My Wallet.

My Wishlist page in a member’s account

My Wishlist page in a member’s account

As with the Pricing Plans app, it’s free to add the Wix Members Area app to your site.


Once done, Wix will automatically add a login bar to the header section on all pages to give members quick access to their Wix accounts.


Members also have the choice to login using their Facebook and Google accounts.


Once the membership area is functional, you can access or create:

  • Member profile pages — Members have a choice on whether to keep their profiles public or private
  • The My Account page — Allows each member to access and update their personal info
  • Custom signup forms — Replace Wix’s default form and create forms that align with your site’s look

Wix also allows you to:

  • Manage member activity from any device
  • View all member activity from your Wix dashboard

Although Wix’s Members Area has many benefits, it has a rating of only 2.6 out of 5 on the Wix app market.


The main concern with site owners is that they kept receiving a lot of spam member requests or email addresses.

3.6. Member roles

On your Wix site, you’re able to create member roles and assign them to specific members.


For example, if you have a teaching site, you can create student and teacher roles and assign these roles to members on your site.


Once you've assigned your roles, you can give access to certain pages to any site member or limit access to some pages for specific members.

4. How much will it cost you to build a Wix membership site?

Wix’s Business and eCommerce pricing plans

Wix’s Business and eCommerce pricing plans

In addition to letting you create a membership site, Wix allows you to accept online payments from members.


For this, you must upgrade to a premium plan (Wix accepts all major credit cards) — specifically a Business and eCommerce Plan.


You can upgrade to a premium plan right from the Wix editor.


Wix’s premium plans not only allow you to accept online payments, but also boast ecommerce features for online stores.


Unfortunately, you can’t offer subscriptions to customers with Wix’s Business Basic plan — you would have to upgrade to a Business Unlimited or Business VIP plan.


Here are their 3 pricing plans:

  • Business Basic — $17/month
  • Business Unlimited — $25/month
  • Business VIP — $35/month

Each plan includes the following features:

  • Free domain name for 1 year
  • Remove Wix ads
  • Custom domain (for Free users, it’s “username.wix.com/sitename”)
  • Unlimited bandwidth
  • Sell unlimited products
  • Abandoned cart recovery software

It’s important to note that Wix offers a 14-day money-back guarantee for each premium plan.


Also, for paid plans, Wix support comes in the form of 24/7 customer care.

5. Wix alternatives

There are some great alternatives to Wix websites that you can use to create your membership site.


To start, let’s look at what systeme.io has to offer compared to Wix.

5.1. Systeme.io — The best Wix website alternative

systeme.io logo

systeme.io logo

With systeme.io, creating a membership site has never been easier. You don't even need any coding experience!

 systeme.io's online course and membership site builder

systeme.io's online course and membership site builder

Using our built-in membership site builder, you can:

  • Create your site using one of our fully customizable templates
  • Edit your membership sites using our drag-and-drop interface to match your branding
  • Set your content to drip for membership site members
 systeme.io's editor for a membership page

systeme.io's editor for a membership page

In addition to these features, you’re also able to:

  • Have unlimited membership members on your site, on every plan
  • Connect PayPal and Stripe to accept online payments

Since our system is fully integrated, you won’t require third-party integration to host members on your site.


Like Wix, you can market and sell your products online with systeme.io and have access to detailed analytics regarding the same.


We also allow you to sell membership subscriptions using our Free plan whereas with Wix, you’d have to upgrade to a Business Unlimited plan ($25/month).


Another advantage is that systeme.io lets you customize your checkout page, which isn’t possible with Wix.


Aside from letting customers create membership sites, systeme.io boasts other key features for businesses:

  • Funnel builder — Create sales funnels and add steps to guide prospects to the end of the marketing funnel
  • Email marketing — Send unlimited emails and automate effective email campaigns with our built-in email tool
  • Blog — Create a blog space and showcase your expertise to customers
  • Marketing automation — Automatically trigger course access and add automation rules to any site element
  • Affiliate marketing — Your site members automatically become your affiliates and can receive affiliate payouts for recruiting new members

What will it cost you to access our advanced features?

systeme.io’s pricing plans

systeme.io’s pricing plans

For starters, we have a Free plan that’s free forever and requires no credit card details to get started!


Our 3 pricing plans look as follows:

  • Startup — $27/month or $228/year for 5 membership sites
  • Webinar — $47/month or $396/year for 20 membership sites
  • Unlimited — $97/month or $828/year for unlimited membership sites

Some benefits of systeme.io’s Free plan that a free Wix plan lacks, are:

  • 1 custom domain
  • 3 sales funnels
  • Unlimited file storage (Wix only offers 500MB)
  • Online support
  • 1 click upsells and order bumps
  • Affiliate marketing

Systeme.io offers more with their Free plan compared to Wix since you can create an online business and start selling your offers straight away.

5.2. WildApricot

WildApricot logo

WildApricot logo

WildApricot is a cloud-based membership management software created for small to medium-sized businesses.


Like systeme.io and Wix, WildApricot has a site builder.


Even so, they’re primarily known for their membership site features:

  • Online member database — Store and update member records in real-time
  • Members-only pages — Offer access to exclusive member pages like blogs and forums
  • Membership directory — Set up searchable member directories to help members connect with one another

And more.


Let’s see how they compare to systeme.io and Wix with their pricing plans:

WildApricot’s pricing plans

WildApricot’s pricing plans

WildApricot offers customers both a Free plan and a free trial under their Regular pricing.


Since their Free plan only allows you to have 50 contacts, you’d be better off with their 30-day free trial that gives you access to their Community features.


WildApricot offers 7 Regular pricing plans:

  • Personal $48/month for up to 100 contacts
  • Group $60/month for up to 250 contacts
  • Community — $110/month for up to 500 contacts
  • Professional — $190/month for up to 2,000 contacts
  • Network — $350/month for up to 5,000 contacts
  • Enterprise — $420/month for up to 15,000 contacts
  • Global — $720/month for up to 50,000 contacts

Interestingly, with WildApricot, you’re able to access the same features regardless of which paid plan you choose.


In contrast, systeme.io and Wix’s pricing models offer access to more features as you scale your business.


WildApricot’s features for each paid plan include:

  • Member management
  • Event management
  • Email management
  • Online store
  • Online payments
  • Website builder

Like systeme.io, no credit card is required to start with WildApricot.


That said, they’re very expensive compared to both systeme.io and Wix.


For example, WildApricot’s cheapest plan costs $48/month whereas, with systeme.io, you can start for free and upgrade at any time.

6. Conclusion

Having a Wix membership site comes with many benefits such as making you a recurring income, building a community and scaling your business.


Although there are certain limitations, like having to upgrade to a premium plan to sell paid memberships and basic customization options for your membership website.


If you’re willing to overlook these setbacks, Wix may be a good choice for your business.


However, we recommend looking at syteme.io.


Even with a Free plan, you'll get access to nearly all of our features and advanced customization options.


Want to see what we can do for your membership sites? Sign up today!

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