Wix Review: Is This Really the Best Website Builder for Your Business?

Launch Your Online Business in Just 7 Days

Wix is an all-in-one website builder that lets you design and build websites from the ground up — mostly for displaying your (creative) work, promoting your business online, starting a blog, or an online store.


This Wix review delves deeper into Wix’s key features and pricing model to see if it’s best suited to build your unique online presence.


We'll also introduce some notable alternatives to help you decide whether the Wix platform is the right site builder for your online business.


Ready to learn Wix in more detail?


Let’s get started.

What is Wix?

Wix logo

Wix logo

Founded in October 2006, the Israeli-based Wix platform is an invention of Avishai Abrahami, Nadav Abrahami, and Giora Kaplan.


After struggling to create their sites from scratch, the trio came up with the idea of building a simple, easy-to-use platform that allows anyone to create a website — without learning to code or master complex design skills.


This is how Wix was born.


Through word of mouth and ease of use, the platform evolved into a leader in website creation.


Then it started focusing on providing features and design capabilities for anyone to build an online presence.


With Wix’s feature-set, you can:

  • Build and design a professional website
  • Create advanced web apps using an open development platform
  • Manage all your contacts and collect subscribers from a central place
  • Track your site’s performance and statistics

If you’re looking to create, design, and manage your website online (all in one organized place) — whether as a chef, musician, yoga instructor or designer — Wix might be a good fit for you.


While this site builder helps you develop a web presence exactly the way you want, it falls short of expectations in some key areas.


Read on to see the best (and worst) of the Wix website builder.

Wix’s pros and cons

If you want a quick summary of the strengths and weaknesses of the Wix platform, we’ll walk you through some of them in this section.


To help you “hit the ground running”, as it were, here are the pros and cons of the Wix platform — based on real customer reviews.

Pros

  • Easy to build and manage web designs as a beginner
  • Wix has multiple built-in drag-and-drop editors for automatically generating the content, images, designs, layouts, etc
  • Comes with a drag-and-drop interface and multiple pre-built Wix design templates to choose from
  • Wix comes with built-in search engine optimization (SEO) functionality, mobile tools, over 200 native app integrations
  • It has a full range of in-demand features that help you build a great online presence

Cons

  • The platform has storage limits on both free and paid plans
  • The platform has limited functions (For instance, you can’t switch templates once your site goes live)
  • Wix templates can do well with additional features (such as APIs, payment integration, etc)
  • Sometimes the platform gets clunky, making it feel slow
  • The platform’s user interface (UI) isn’t consistent with its mobile site

Still undecided about Wix?


We know that looking for the best site builder (among a sea of great options) can feel like shooting arrows in the dark — firing off searches on Google hoping to hit the mark.


It doesn't have to be this way!


To help you make a good decision, here’s an in-depth look at Wix’s features.

Wix’s features

In this section, we’ve compiled Wix’s key features (in great detail) to help you see what the platform can do for you — but most importantly, to help inform your buying decision process.


What’s more, we'll also show you which features Wix lets you gain access to and how they’ll benefit your business online.

Wix editor

Without an efficient drag-and-drop editor, it’s near impossible to build and design a professional website with ease and absolute speed.


Before getting started (or creating a new Wix website), you need to consider which Wix editor is right for you and your business needs.


Unlike other site builders, Wix comes with 3 website editors:

  • Wix Artificial Design Intelligence (ADI) Editor — Perfect for beginners with little or no knowledge about website building and design.
Wix prompts users to customize their Wix website

Wix prompts users to customize their Wix website

Wix ADI platform creates a website within minutes.


However, it first prompts you to answer a few short questions (mostly about your website goals) before creating a basic custom site based on your answers.


Once Wix ADI infuses all design elements with content and builds you a site, just go ahead and customize texts, add your preferred images, etc.


Or you can just “publish” the website ADI just created and go live instantly.

  • General Wix Editor — Ideal for anyone looking for more customization options. This editor lets you personalize your website as you wish.
Wix standard drag-and-drop editor

Wix standard drag-and-drop editor

To get started, the general Wix editor lets you choose Wix designer-made templates and customize them using the Wix standard drag-and-drop editor, and add all the elements and blocks you need for your Wix site.

  • Wix Editor X — Great for web designers with a knack for building fully responsive websites that work best on different devices.
Wix Editor X platform

Wix Editor X platform

The Wix Editor X platform came into existence in 2020 and was specifically designed for web designers.


This explains all its advanced capabilities such as custom breakpoints, stack and scale media, grid layout, etc.


But that’s not all. Wix is also technically equipped to build, manage, and deploy web applications within its ecosystem.


Read on to learn more about this functionality.

Velo by Wix

Wix Velo platform’s dashboard

Wix Velo platform’s dashboard

Besides having multiple editors, Wix also comes with Velo — a feature within the Wix platform that allows designers to continuously create, manage and deploy web applications faster (for the Wix app market).


Just for the record, you can also build your website with Velo.


The Velo platform simply allows you to develop and build your dream website, and deploy web applications with just a few clicks.


There’s so much more you can do on the Velo platform:

  • Build dynamic websites and collaborate on any type of content
  • Create your site’s UI using the visual drag-and-drop editor and Velo APIs
  • Integrate with third-party APIs such as Stripe, Twilio, or SendGrid to allow payment processing, send automate SMS, etc
  • Create triggered emails, product pages, membership sites, etc and even add custom features such as content relationship management (CRM), online stores, Wix apps, etc
  • Create content-driven websites via integrated database management

The Velo platform has its own feature-set, covering various individual categories essential in building and designing your website:

  • Business — Business features lets you enhance the functionality of Wix store pages and Wix bookings sites, customize Wix blog, create Wix Pay API, and extend the capabilities of Wix CRM
  • Marketing — Marketing features allow you to customize your site’s SEO settings, use marketing tools and integrations, and create custom events triggered to Google Analytics, Facebook Pixel, etc
  • Coding — Coding features let you track apps’ logs and errors, create user interactions, create Wix editor elements APIs, write serverless functions, etc
  • Database — Database features allow you to design dynamic pages, build custom forms, collect and store content to use on your site, connect site elements to a database, and more

These features greatly appeal to your business and individual needs, but are there other Wix features worth paying close attention to?


Let’s briefly explore some of the platform’s extra but professional features.

Extra features

Wix website builder has bonus features that might sway your decision in choosing the platform for building and designing your website.


But will these extra features make a difference to you and your business?

Extrafeatures

These extra features are great, but they’ll most likely appeal to you depending on your goals and how often you’ll use them.


Before you settle on Wix based on its features, you need to ask: How much does this website builder cost?

Wix’s pricing

Wix gives you hosting, unlimited pages, and multiple templates free of charge.


However, to access even more features you’ll need to upgrade to one of Wix’s premium plans.

Wix pricing options

Wix pricing options

Speaking of plans, Wix’s pricing model is divided into 2 categories:

  • Website plans — Consists of 4 pricing options
  • Business and ecommerce plans — Consists of 3 pricing options

Overall, Wix comes with 7 pricing options:


(Website plans category):

  • Connect Domain plan — $4.50/month for a free SSL certificate and free Wix custom domain
  • Combo plan — $8.50/month for 2GB bandwidth and free custom domain for 1 year
  • Unlimited plan — $12.50/month for 10GB storage space and 1 hour of video, and unlimited bandwidth
  • VIP plan — $24.50/month for removing Wix ads, accessing free domain for 1 year, and up to 35GB of storage space

(Business and ecommerce plans category):

  • Business Basic — $17/month for up to 20GB of storage space, unlimited bandwidth, and 24/7 customer care support
  • Business Unlimited — $25/month for 1o hours of video, and up to 35GB of storage space
  • Business VIP — $35/month for 50GB of storage space and customized reports, and all other features including priority customer care

The Wix free plan has some limitations, though:


For instance:

  • Bandwidth is capped at 1GB every month
  • Forceful Wix ads on on your website
  • Display of Wix branding on your subdomain

To remove the Wix ad or branding, upgrade to the VIP plan for $24/month (in the “Website plans” category).


All the Wix pricing options (under business and ecommerce plans) category, come with a free custom domain for at least a year — it’s ideal for a short-term project, or to test-drive Wix before upgrading to a premium plan.


You can try out Wix premium features for 14 days before paying for them.


Are there other website builders directly competing with Wix?

Wix alternatives

Although Wix is beginner-friendly and comes with a range of built-in Wix apps, it’s not the absolute “best” or “top” website builder in the market.


There are other more affordable and easy-to-use site builders (with great web building tools and capabilities for growing a business online).


Among the best Wix alternatives is systeme.io.


Here’s why:

  • Wix’s Free plan limits you to a few design templates and a basic page builder, while systeme.io’s Free-forever plan gives you full access to all the essential tools you need to run your business online
  • If you choose the systeme.io Free plan over Wix’s VIP plan, you’ll save $468 annually — plus, you'll access a full stack of marketing tools
  • Systeme.io makes your life easier by allowing you to focus on building your online business without using several web development tools

There are other remarkable Wix alternatives, such as Squarespace and Weebly (more of this in a moment).


But first, let’s take a closer look at systeme.io.

Systeme.io — The best all-in-one website builder

systeme.io logo

systeme.io logo

An all-around marketing platform is the foundation for building the most successful websites, and systeme.io is certainly one of the best.


Our feature-rich platform gives you access to all the tools and features you need to build your website and grow your business online.


Here are ways systeme.io has made website building a no-brainer:

  • It provides you with proven website templates to help speed up the website building process
  • Its easy to use drag-and-drop editor lets you create the website you want, without coding or design experience
  • It helps you fully integrate your email subscriber list, payment processors, and online courses into your website to save time
  • It lets you create and add a blog and deliver your web content to all your target audience with just a few clicks

But what's the essence of building a stunning website (for your online store) if you can’t grow its sales, emails, or your entire business online?


Unlike other generic website builders, our all-in-one platform takes care of all your marketing needs, and also gets you the following features:

  • Business automation and workflows
  • Online courses and membership sites
  • Ecommerce features to sell your products and services online
  • Sales funnels and email marketing

If your ultimate goal is to build websites and generate sales with no technical fuss, systeme.io is definitely for you.


How much does our marketing platform cost?

systeme.io pricing plans

systeme.io pricing plans

Systeme.io offers 4 scalable pricing options:

  • Free plan — $0/month for 1 custom domain, Paypal and Stripe integration, and 1 blog
  • Startup plan — $27/month for 3 custom domains, 5 blogs, and 10 automation rules
  • Webinar plan — $47/month for 20 workflows, 20 blogs, and send 100 email campaigns
  • Unlimited plan — $97/month for unlimited access to all features mentioned, including a 1-on-1 coaching session

You can test-drive all our advanced features (including other equally powerful additional features) free of charge.


Speaking of which, our Free plan is free forever.


Yes, you heard that right! And we won't even ask for your credit card details.


With all our pricing plans, you can access the following features:

  • Online support (there’s always a person waiting to help you 24/7)
  • Affiliate programs (integrate your affiliate program with your sites)
  • Unlimited students (we don’t put a cap on the number of students you can have when hosting seminars or webinars)
  • Unlimited file storage space (add any number of web pages to your site)
  • Unlimited emails (send unlimited to your contacts)

Compared to Wix, systeme.io is more affordable.


For example, Wix will cost you up to $27/month to upload nearly 500MB+ worth of files, accept payments, or add a custom domain to your website.


Our platform lets you do all the above at no extra cost, and even gives you the freedom to sell online with the free plan (you can't do the same on Wix).


Can Squarespace also outshine Wix?

Squarespace

Squarespace logo

Squarespace logo

Squarespace is also a popular all-rounded website builder and is best for building professional but creative websites.


However, it has stark differences with the Wix platform — Squarespace is curated with a more structured editor, while Wix is a chaotic website builder with multiple Wix editors (and many customization options).


With Squarespace’s core feature-set, you can:

  • Create a website with pre-made design templates
  • Sell digital products to power your online store
  • Market your online business, elevate your social media presence, and reach customers through email campaigns

Like all website builders, you’ll experience some drawbacks while using the Squarespace platform.


For example:

  • Its drag-and-drop editor doesn't auto-save your work. Rather, it prompts you to save your work after each change, which can be a little daunting
  • It doesn't have many customization options like Wix. As such, you can only customize your site within your design templates preset rows

Squarespace is a modern website builder but with a steep learning curve.


If you're planning to open an online store for selling digital products or for showcasing your latest creative designs using (high-quality images) — then Squarespace will come in handy for you.


How much will Squarespace set you back?

Squarespace pricing options

Squarespace pricing options

Squarespace pricing is simple, and you only pay for what you really need.


That said, this site builder comes with 4 pricing plans:

  • Personal plan — $19/month for unlimited bandwidth, SEO features for website visibility, and basic website metrics
  • Business plan — $33/month for mobile-optimized websites, premium integrations, and unlimited website contributors
  • Basic Commerce plan — $36/month for selling unlimited digital products, 224/7 customer support, and curated templates
  • Advanced Commerce plan — $65/month for advanced website analytics, Squarespace extensions, and Javascript and CSS complete customization options

To get started, you can try Squarespace features for 14 days before upgrading to their advanced pricing options (no credit card information is required to sign up for the 2-week trial).


This means Squarespace doesn’t have a real free plan.


Unlike Squarespace, Wix doesn’t make clear all their pricing options (which can be misleading to both new and existing business owners).


Is Weebly a better site builder compared to Wix?


Let’s find out.

Weebly

Weebly logo

Weebly logo

In the grand scheme of website building solutions, Weebly is a free and all-inclusive website builder (with an array of customization options).


Weebly is easy to use and does more than build sites — it also creates email newsletters, abandoned cart emails, and custom email marketing campaigns.


With Weebly’s feature-set, you can:

  • Build a website without any technical expertise
  • Collect and integrate all the data you need to run your website
  • Drive traffic to your site with integrated social marketing and SEO tools
  • Create a blogging platform with a drag and drop editor, manage comments, and schedule future web content

It‘s worth noting that Weebly (Like Wix) has 2 different drag-and-drop editors:

  • The Weebly editor (Classic) — Best for building customized websites but comes with limited customization options
  • The Square editor (New) — Perfect for creating ecommerce sites but not flexible enough compared to its classic version

Both of these site editors have a shallow learning curve, and not nearly as sophisticated as those of the Wix and Squarespace platform.


If you’re looking to create a free website to help you build a unique online presence and grow your customer base, Weebly might be just for you.


Let's see how much Weebly will cost you.

Weebly pricing options

Weebly pricing options

Weebly has separate pricing options for websites and online stores.


Overall, the site builder comes with 4 pricing tiers:

  • Free plan — $0/month for a free SSL certificate, up to 500MB storage, and custom domain with Weebly branding
  • Connect plan — $5 month for connecting to a custom domain
  • Pro plan — $12/month for unlimited storage and removing Weebly ads
  • Business plan — $25/month to access all features of other plans

With Weebly’s Free plan, you can get access to its ecommerce features including round-the-clock phone support.


However, you’ll need to upgrade to the Pro plan ($12/month) to remove Weebly branding or ads at the bottom of your site — the figure is less than Squarespace ($19/month) and Wix ($35/month) pro plans offer.


Weebly doesn’t have a free trial, but you can test-drive its features for as long as you like before upgrading to a premium plan.


If you’re not happy, Weebly will give you back your money after 30 days.


We’ve watched these website builders parade their key features and pricing plans in the alley of this Wix review, so who should you choose?


Who stands above the rest?

Wix Review — Is it the website builder you should go for?

As you’ve seen, Wix, systeme.io, Squarespace, and Weebly are all great website builders — so how do you choose which one to go for?


Here’s an overview of how these site builders stack up against each other.

Isitthewebsitebuilderyoushouldgofor

Compared to the other prime contenders, systeme.io is the only website builder that stands above the rest — it not only offers website building solutions but also marketing solutions to scale your business online.

FAQs about Wix

Still looking for relevant information surrounding the Wix platform?


We’ve put together a short list of some of the Internet’s frequently asked questions about Wix.

Can Wix websites be indexed by Google?

Yes, all Wix sites can be crawled and indexed by search engines (such as Google, Bing, etc).


Simply put, Wix is search engine friendly.


So whether you have a premium site or not, all your site content can be found on Google.

Can I use the Wix site builder to create landing pages?

Yes, you can.


Wix can build landing pages from scratch.


Alternatively, you can also choose custom landing page templates available on the Wix platform to quickly create a landing page for your campaign.

Can I host my Wix websites for free?

Absolutely!


Wix provides everything you need to build a website, including free multi-cloud web hosting.


Wix is simply a fully hosted-website builder.


In short, hosting is included as part of your set monthly fee.

Is Wix really good with SEO?

Previously, Wix had issues with SEO.


But the platform was upgraded and all issues were fixed.


Wix websites can now rank on search engines.


To better optimize your Wix site for Google, for example, make use of Wix's SEO tools along with good on-page and off-page SEO techniques.

Conclusion

Want a website builder with a shallow learning curve, ecommerce options, and effective SEO tools?


You’ll most likely benefit from what Wix offers.


Wix is a go-to option for those who want to build a personal online presence but have limited technical and design experience.


However, if you're looking for a website builder that not only builds your website but also grows your business online (without technical knowledge or expensive tools) — then look no further than systeme.io.


You'll get all the features you need to build your website and market your entire business without the need for learning web development skills.


Sign up for free today — we’ll make the whole design process easy and fast!

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