Our Guide on How to Monetize Your Website and Increase Earnings

Launch Your Online Business in Just 7 Days

Are you looking for ways to increase your earnings, or maybe just looking for more revenue streams for your website?

Then chances are you’ve heard about website monetization — which means that you can leverage your website to increase your revenue.

It’s all possible — and you could be earning more money from your existing website traffic, through strategies like showing ads or affiliate marketing.

It’s not as easy as just launching a website, placing some ads, and watching your bank balance skyrocket — there’s a little more to it.

With our easy step-by-step guide, you’ll learn how to monetize your website and increase your earnings.


Let’s get started.

1. Phase 1: Drive Traffic to Your Website

Drive Traffic to Your Website

At this point, you’ve already chosen great products, created and launched your website, and have some website traffic.

(Haven’t created your website yet? Get started with systeme.io’s free plan.)

The first part of learning how to monetize your website is finding ways to get more website traffic.

It’s important to know how many people visit your website — the more website traffic you get, the more opportunities you have to convert users.

More website visitors = more profit.

After all, it’s pointless putting monetization strategies in place if no one’s seeing your content to begin with.

If you don’t know what your current website traffic is, just click here to use SimilarWeb to find out for free — all you need to do is enter a URL.

The aim is to get more organic traffic to your website — paid traffic will cost you more money than what it’s worth.

We’ll go through the top 5 strategies to drive more traffic to your website and how to implement each strategy.

We’ll also give you a breakdown of the tools that’ll make the job a lot easier.

(If you already have loads of web traffic — feel free to skip to Phase 2 to learn ways to use it to generate more revenue.)

1.1. Implement content marketing

Implement content marketing

Our very first strategy is to implement content marketing on your website.

This means you create online content (such as videos and blogs) to stimulate interest in the products that you have to offer.

It’s all about offering your customers useful, valuable resources that help solve their problems.

You need to consistently create high-quality organic content.

Why is this important?

If your customers find useful content on your website, they’ll be prepared to pay for your products or come back looking for more content.

Remember to make your content highly valuable to your customers.

Not sure how to get started? See our step-by-step guide below.

1.1.1. Your step-by-step guide to content marketing:

Your step-by-step guide to content marketing

We’ve listed the top 7 tips to help you implement content marketing:

  • Create a content calendar — Plan when and what you want to share
  • Rely on data from your customers — Post relevant and desired content
  • Amp up your popular blog posts Update your blog posts to improve your website’s search engine optimization (SEO)
  • Create in-depth content — Research it well and keep it short and sweet
  • Diversify your approach — Share your content on a variety of social media platforms like Facebook, Instagram, Twitter, YouTube, etc.
  • Be SEO-focused — Discover high-ranking keywords and phrases to use

1.1.2. Our top tool tips:

We’ve made a list of content marketing tools to easily use this strategy:

  • Systeme.io — Your all-in-one business tool that helps you create sales funnels to turn visitors into leads (with email integration and blogging)
  • Kred — Measure your online influence by connecting with influencers that can make your brand stand out
  • BuzzSumo — Get insights about the content and keywords that are trending in your industry, get alerts when your competitors post new content, and monitor your performance with content analysis
  • Tweriod — If you use Twitter to market, then this tool will help you to share your content when your audience is online and paying attention
  • Uberflip — This is a useful tool to manage blogs, videos, ebooks, and more all from one central location

Content marketing really is that simple!

Remember that content marketing is all about connecting with your audience and offering them valuable information.

Click here for more tips to improve your content marketing strategy.

1.2. Use social media

Use social media

We all like scrolling through social media — and every now and then our attention gets caught by an interesting post that takes us to a website.

This is called referral traffic, and it drives more than 30% of all website traffic.

More than 3.4 billion people spend a lot of their time actively scrolling social media — which is why your website should get a slice of all that action!


Simply add backlinks to your website when you share your content.

1.2.1. Your step-by-step guide to using social media effectively:

Wondering where to start?

Follow our easy guide:

  • Choose your platforms — Set up a profile and add a link to your website
  • Promote your content — Every time you create new content, publish it on your business’s social media profiles
  • Track your metrics — Keep an eye on how much your audience engages with you on social media and set a goal to improve it!
  • Follow your customers — Work on ways to connect better with your customers by engaging with them on social media

Pick platforms that are popular with your audience — and include a few varieties to make sure that no customer is left behind.

social media

Here are some tips on using social media that you should keep in mind:

  • Post consistently and when your audience is active — No-one’s going to see your post at 4 am — so pick your times carefully
  • Share visual content — Attract people with eye-catching visuals and keep your text informative but succinct
  • Make your content easy to share — Embed a social media sharing tool on your blog or add click-to-tweet buttons to share snippets
  • Engage with your audience — Improve your brand image by answering your customers’ questions and getting feedback in real-time

1.2.2. Our top tool tips:

Try these tools to manage your social media presence:

  • Buffer — Schedule uploads at times that work best for your brand
  • Tagboard — Monitor keywords and hashtags relevant to your industry
  • Hootsuite — Track mentions and customer engagements, and schedule your content for automatic posting

Do you need to grow your business on social media? Click here.

grow your business on social media

1.3. Grow your email list

Having your content shared on social media is great — but the goal is to get more people to stay in touch and to drive them back to your website!

You have to successfully entice people to sign up so that you can get their contact details and stay in touch.

Email marketing is the way to do this because people are always checking their emails (91% of consumers say they check their emails every day!)

This will make it easier for you to get more conversions and encourage your audience to buy your products.

Though building and growing your email list may look hard, we promise you it isn’t!

Especially with systeme.io’s integrated automated tools that segment all your customers into the email lists you want.

And to make things easy for you — we’ve got a step-by-step guide on how to secure more subscribers for your list!

1.3.1. Your step-by-step guide to growing your email list:

growing your email list

Just follow these easy steps:

  • Choose an email marketer — You can’t use a Gmail account to send business emails because it’s against email marketing laws — rather sign up with an email marketing provider
  • Use sign-up forms — Add these to make it easy for people to sign up
  • Create an automated welcome email — This is the first email your new subscribers will get, so keep it professional and courteous
  • Hook them with a freebie — Offering someone an unexpected gift (like an ebook) is one of the quickest ways to form a bond with a customer
  • Write good, engaging content consistently — By writing quality posts that get shared you’ll get more exposure and convert more sales

Here are some more tips for you to grow your email list:

  • Run giveaways or contests — Nothing makes someone sign up for your email campaigns as fast as the chance of winning something
  • Add upsells to your posts — Add an offer to your original post that compels readers to enter their email addresses to receive it
  • Add a subscribe link — Make it easy to subscribe in just one click

Growing your email list means you can build relationships with your customers, get more leads, and persuade people to buy your products!

Make sure to stick with good email marketing practices and only email customers who gave their permission.

1.3.2. Our top tool tips:

Not sure how to grow your email list?

Have a look at these tools:

  • Systeme.io — We’ve got you covered with automated email marketing that integrates your email list with your sales funnels and websites
  • ThriveLeads — This tool allows you to have your own list building capability to collect email addresses
  • MailMunch — This is a form builder that works with a wide range of integrations like GetResponse and Zapier

Click here to learn more about growing your email list.

1.4. Nail your search engine optimization (SEO)

search engine optimization (SEO)

Implementing SEO strategies will improve your online traffic by helping your website rank higher on organic search engine results.

The majority of online traffic is driven by search engines.

What do you do when you’re looking for something, you Google it, right?

So do your customers!

They’re definitely not going to go to the third or fourth page of the search results to find what they’re looking for.

This is why SEO is the most important strategy for driving traffic to your website — people believe that if it isn’t on Google’s first page, it doesn’t exist!

Not sure what your ranking on Google is yet?

Use KeywordRankChecker to quickly check your website’s ranking in Google’s search results.

If your ranking on Google is very low, your site is not optimized enough.

1.4.1. Your step-by-step guide on being more SEO-focused:

But we’re here to help!

Follow our easy steps to get started:

  • Start with keyword research — Optimize your content around the keywords that people type into Google
  • Write SEO-friendly content — All you need to do is write a piece of high-quality content for each keyword on your list
  • Optimize content — Use the main keyword throughout your content
  • Improve your website’s speed and load time Google suggests a load time of fewer than 3 seconds — even a few seconds extra will cost you leads
  • Improve user experience — Websites that look trustworthy, up-to-date, professional, and with low bounce rates get better rankings
  • Format your content for the web — Simply write quality content that’s easy to read with shorter paragraphs, lots of headings, and images.

1.4.2. Our top tool tips:

SEO is very important, so we’ve made it easy for you to implement with this list of tools that’ll get the job done:

  • Ahrefs — This automated SEO tool gives you keyword ideas and tracks how your website has ranked over time
  • Google Search Console — This tool is designed to monitor your website’s performance and increase your ranking on Google results
  • Moz Pro — This tool takes care of keyword research, rank tracking, site crawling, page optimization, and reporting all in one!

Click here for more techniques to improve your website’s SEO.

1.5. Make your website mobile-friendly

Make your website mobile-friendly

It’s crucial to make sure your website is mobile-responsive.

Did you know that over half of all internet traffic globally now comes from mobile devices?

In fact, 54.8% of all traffic is mobile as of 2021.

If your webpages aren’t optimized for mobile, visitors will simply leave your website and find a more suitable alternative.

More people will visit your website on their mobile devices, instead of desktop computers — so it’s crucial that your website looks good on mobile too!

Mobile-responsive websites are no longer a luxury or a nice add-on — it’s crucial to use responsive design features to drive conversions at every step.

1.5.1. Your step-by-step guide to a mobile-friendly website:

Any good website builder should include this functionsysteme.io does!

So, keep these tips in mind when designing your mobile website:

  • Eliminate complicated forms — Keep your forms as simple as possible and turn off the autocorrect function to make them easy to use
  • Keep text blocks as short as possible — Use visuals and keep your sentences short, copy-formatted, and clear
  • Simplify your website’s menu— Straight-forward menus make it easier for visitors to find what they’re looking for (a search bar is useful)
  • Think about the thumb zone — Make sure the buttons are large enough and far apart, within reach of the user’s thumbs
  • Ensure smooth payments — One-click payments are the norm for mobile devices because complicated steps will kill your conversions

1.5.2. Our top tool tips:

Need to make your website mobile responsive ASAP?

Check out these tools:

  • Systeme.io — All our landing pages are optimized to look good on any mobile device (and it’s easy with our drag-and-drop editor)
  • Wix — Easy to use, and all its elements are ready for mobile devices
  • Google’s mobile-friendly test — Use this tool to see how your website looks on mobile devices and to test its user-friendliness

Click here for our easy guide to make your website more responsive for mobile devices — so you’ll lose fewer customers!

2. Phase 2: Monetization Strategies

Monetization Strategies

After you’ve nailed the first phase, it’s time to get into the real stuff.

Monetizing your website comes with some major benefits:

  • It can increase your revenue — depending on how much traffic your website has, there’s potential for a lot more earnings
  • You get a chance for a passive income stream — your website’s traffic automatically turns into revenue after it’s set up
  • It allows you to get earnings from your blogbloggers can also monetize and get an income straight from their content

We’re going to walk you through the monetization strategies you can implement to make all these benefits a reality for your online business.

2.1. Affiliate programs and marketing

Affiliate programs and marketing

Affiliate marketing is one of the most popular ways to monetize a website.

This strategy lets you promote other companies’ products or services on your website that are relevant to your audience — all for a commission.

You promote their products on your platform to get them sales.

When you add affiliate links to your website, you’ll receive a commission from each person that clicks your affiliate link and completes a conversion action.

It’s a win-win for both parties!

Simply because the higher the product’s price, the higher your commission.

2.1.1. Your step-by-step guide to affiliate marketing:

affiliate marketing

Source: IamHesh.com

Follow these easy steps to implement affiliate marketing for your website:

  • Sign up for an affiliate program — systeme.io offers you access to our affiliate program on any price plan you choose (including the free one!)
  • Then find a product that you like and would recommend
  • On your website, you then endorse the product and promote it to your visitors and email subscribers (with your unique affiliate link)
  • If they like the product, they’ll click your affiliate link, purchase the product, and you’ll get a commission

Let’s look at an example:

  • Your company sells paint, but not paintbrushes
  • Paintbrushes are obviously something your customers would need when they buy paint from you
  • You decide to partner up with a paintbrush company, promoting their paintbrushes on your website
  • Every time one of your customers buys a paintbrush from that company using your link, you’ll receive a commission
  • Imagine if the paintbrush company promises you 10% of sales that come through your affiliate link — $100 of paintbrushes = $10 in your pocket for just referring a customer to that company

Seems simple enough, right?

It also works the other way around — the paintbrush company can promote your paint on their website, earning a commission from you when their customers buy your paint.

If you’re going to try affiliate marketing, keep these things in mind:

  • Recommend products that are relevant to your audience
  • Only endorse people, products, and services that have convinced you of their worth and that’ll bring results to your customers
  • Make it clear on your website that you’re using affiliate links
  • Don’t use affiliate marketing if you sell a very similar product (or you’ll literally be giving your business away to your competitors!)
  • Don’t overpromote or clutter your website with lots of affiliate links

2.1.2. Our top tool tips:

 affiliate marketing tools

Not sure where to get started? Look at these affiliate marketing tools:

  • Systeme.io — Join our affiliate program (with a marketplace), and you can manage your affiliate links and payouts all in the same place
  • Clickbank — This is a marketplace where affiliates meet merchants, and there are over 4,000 products to choose from

Affiliate programs can be a very effective monetization strategy since the commissions are usually based on the sale price of the items in question.

Interested in affiliate marketing?

Systeme.io can help you get started with our forever Freemium plan (no credit card is required).

2.2. Create and sell (digital or physical) products

Create and sell (digital or physical) products

Creating and selling products is one of the oldest strategies to get an income from your business — both digital and physical products work.

Sell an ebook, an online course, or even limited-edition t-shirts!

All of these will help monetize your website and increase your earnings.

This is especially useful if you don’t feel comfortable with advertising on your website — and with the right product, you can make a lot of money per sale.

You also have the potential to make maximum profit per sale, because there’s no middleman taking a cut of your earnings.

Remember that product sales can either be digital or physical:

  • Physical products: These products are all physical items — and you just pack and ship when a purchase is made
  • Digital products: These are products like e-books, videos, online courses, membership sites, etc. — the inventory is limitless

If you have an online business, then you might already know how to sell physical products — but are you making money from digital products yet?

With digital products, all that’s required is time and mental energy.

Plus, you don’t have to continually replenish inventory, and once the product’s done, it’s done!

Try to update it every now and then to keep it relevant to your audience.

Need some ideas for creating digital products? Click here to find out more about the digital products you can sell in 2023.

2.2.1. Your step-by-step guide to creating and selling products:

creating and selling products

Not sure where to get started? Let’s break it down:

  • Decide what you want to sell — This should be easy if you’ve already decided on your business
  • Choose your selling platform and make product pages — You can even build your own website with product pages to market your products
  • Publish your product pages — Market it to your audience to get leads

2.2.2. Our top tool tips:

  • Systeme.io — Our all-in-one tool allows you to create your website in minutes, create product pages, and easily integrate payments
  • Shopify — This is a popular ecommerce tool that helps you sell your products (but there’s no email marketing)

Why not use systeme.io for an all-inclusive platform that will take care of all your business needs?

Have we mentioned that it’s free?

2.3. Start paid memberships

Start paid memberships

Paid memberships are when your website has restricted sections only available to paying subscribers — giving your readers incentive to pay.

For example, think of a news outlet that only shows you half an article before asking you to pay or subscribe — after already reading some content you’ll be hooked and likely to seriously consider subscribing.

The content of your membership site can include online courses, articles, industry insights, digital products, and even community engagements.

Paid memberships offer loads of benefits for you:

  • You’ll have access to an online community (to whom you can sell!)
  • It’s a steady source of revenue because products practically sell themselves, and if you offer value, you’ll get recurring subscriptions

But there’s a lot of free content online, making people hesitant to pay for something they can get for free somewhere else.

The success of this strategy will depend on the strength of your brand and online reputation.

If you have the knowledge your audience wants, and they’re willing to pay for it — then this is the monetization strategy for you!

2.3.1. Your step-by-step guide to create a membership site:

create a membership site

Not sure how to get started? Let’s break it down for you.

  • Validate your membership idea — Start by gauging interest in the content you have in mind and whether it’s profitable enough
  • Decide on the content you’ll offer — Make sure your content type works for your audience
  • Think about how you’ll attract members — The easiest way to reach potential members is by providing some of the material for free and by enhancing your social media presence
  • Set up your membership site — Simply head on over to systeme.io and set up your membership site in a few clicks
  • Keep your community engaged — Don’t just sit back after you’ve hooked them to subscribe — stay updated on the niche, ask for your members’ feedback, and add new features or content

2.3.2. Our top tool tips:

Here’s a list of tools that can help you set up paid memberships:

  • Systeme.io — Our all-in-one tool allows you to create online courses and membership sites in just a few clicks — plus, you don’t have to worry about sending emails to your members, we automate it!
  • MemberMouse — With this tool, you can protect member-only content with a variety of access controls and track the activity of your members
  • Kajabi — This is an online course builder with everything you need to build a membership site (but look out for the steep prices!)
  • MemberPress — This is a WordPress plugin that lets you build WordPress membership websites and set up its processes

But remember, don’t put ALL of your content behind a paywall.

If you’re giving your audience good stuff for free — they’ll definitely be curious about how great the content behind the paywall will be.

Want to know more about paid membership sites? Click here.

2.4. Monetize your email list and newsletters

Monetize your email list and newsletters

Now we’ll dive into how to monetize your email list and newsletters.

We know that you’ve spent a lot of time and money building your email list (and keeping it up to date!) — now it’s time to make that list pay for itself.

If you sell products or services, it’s easy to see how monetizing an email list would work — simply promote what you already have available to buy.

Your email list and newsletters are some of the only ways that you’re in contact with your customers when they’re not actively busy on your website.

And a well-maintained list of targeted customers will yield paying customers — it’s all about the right offer for the right person at the right time.

2.4.1. Your step-by-step guide to monetize your email list:

But making money from your email list isn’t as easy as pitching your offer and watching the money roll in.

It’s much more strategic than that — we’re going to walk you through it:

  • Track your email list — Are your emails being opened? Do they even reach your customers, or do they go undelivered?
  • Get the right products in front of the right people — Systeme.io’s email list segmentation is what you need to focus your offers for customers
  • Add call-to-action buttons — You want to make it as easy as possible for customers to buy products or click on affiliate links in just a few clicks
  • Send emails at the right time — Sending emails at less optimal times won’t work — focus on when your audience is active with money to spend

Here’s a list of some more tips you’ll find useful:

  • Promote memberships — Promoting a premium site with exclusive content is one of the best ways to monetize your email list
  • Balance out monetization emails with other content — Use the golden 1:4 ratio. For every marketing email you send, you should be sending four newsletters with useful content your readers will enjoy
  • Add affiliate marketing links — Find relevant products that would be useful to your readers and place the links strategically on your blog

2.4.2. Our top tool tips:

  • Systeme.io — We have all the tools you need so that you can send tailored emails to specific groups
  • MailGenius — This is a tool that inspects your emails and finds triggers that might get them sent to the spam folder
  • MailChimp — This tool lays it all out clearly: import lists, create and send campaigns, and proceed to build your audience

No matter how you choose to monetize your email list, it’s important to move slowly and to not expect overnight results.

Monetizing your email list should be the natural result of the relationship you’ve built with your readers.

First focus on building a strong relationship with your audience — and the long-term results will be far better and profitable!

Want some more ways to improve your email marketing to get more leads and more sales? Click here.

2.5. Publish sponsored posts and reviews

Publish sponsored posts and reviews

Sponsored posts can be another steady source of revenue for your website.

Many companies go out of their way to look for websites and blogs that’ll feature their sponsored content or review their products.

If their products are relevant to your audience, this monetization strategy works well — it lines up with your site’s primary content, and it comes across as relevant and transparent.

Sponsored content is also known as native advertising or paid promotions — and it should offer as much value to readers as any other piece of content.

Ordinary product reviews or informational pieces that subtly promote a product or service can be just as effective as full-out sponsored posts.

As long as they feel authentic and are aligned with your site and audience.

2.5.1. Your step-by-step guide to sponsored content:

guide to sponsored content

Source: EBSedu.org

But how does it work? Just follow these steps:

  • Find a business to collaborate with — Make sure it’s a business with products or services that’ll be relevant to your audience and their needs
  • Agree on a fee with the business — You get paid a flat fee or a sales-based percentage for showing sponsored content to your audience
  • Create or publish promotional material — This can be a sponsored post or even a review of their products that you market to your customers

These dos and don’ts are crucial to keep in mind:

  • Invest in your website strategy — The more popular your website is, the more you can charge for sponsored posts
  • Don’t be sneaky — Tell your audience when you show them sponsored content, don’t try to hide it, or they’ll lose the trust they have in your brand and they’ll be less likely to convert
  • Make sure the sponsored content is relevant — The information in the sponsored post or review should be useful to your audience because if it’s not you’ll lose customers and it’ll harm your SEO
  • You need to retain editorial control — Yes, the companies whose products you’re promoting are paying you, but when they advertise to your audience it reflects on your business’ brand and reputation

2.5.2. Our top tool tips:

  • Blogvertise — This is an easy-to-use blog marketplace for connecting publishers and advertisers
  • Cision — Its new content marketing database includes a searchable database of over 2 000 sponsored opportunities
  • GroupHigh — This is a blogger marketing software that helps companies find bloggers to promote sponsored content, manage and track relationships, and measure results
  • Nudge — This is a comprehensive content analytics platform that supports marketers deploying sponsored content
  • Sway Group — This is a large network connecting brands and bloggers

Remember to only show relevant products and services to your audience — or you risk losing your customers.

As usual, your audience should be your top priority.

2.6. Displaying ads

Displaying ads

This is one of the most popular monetization strategies — and it can be quite profitable if you use it correctly and in moderation.

It’s in your business’ best interest to run ads that perform well.

Why? Because you want to get people clicking, so you can earn those advertising revenues.

But this means that you’ll have to find companies within your niche and provide them with space on your site where they’ll display their ads.

These ads should be highly relevant and useful to your audience.

Simply because running invasive or irrelevant ads will ruin your customer’s experience when they are browsing your website.

A poor choice of ads will slow down your page loading speed, tank your SEO, and send your visitors running straight into the arms of your competitors.

So how will you know which ads will work best? Basically, you should be testing your ads and using the right tools.

2.6.1. Your step-by-step guide to advertising:

How do you get started?

Use our steps below:

  • Get a good amount of website traffic — This is necessary because you’re going to need a decent amount of traffic to get the interest of advertisers
  • Think about putting together a media pack — This should outline your prices and what potential advertisers can get in exchange
  • Look for advertisers — There are many advertising networks out there that you can use to find advertisers within your niche

Remember these useful tips when you’re using ads:

  • Optimize ads for the web and mobile — This way you’ll get clicks regardless of what type of device customers use to access your website
  • Optimize the way you display ads — The location and type of ad play a huge role in its profitability, so make sure it doesn’t interrupt your user’s experience. Too many ads can also dilute their effectiveness
  • Customize ad experiences — Changing the way specific customers see the ad can lead to more clicking
  • Test, test, test!Running A/B tests can increase the profitability of your ads simply because it gives you hard evidence about which types of ads you should use and which ones you should avoid

2.6.2. Our top tool tips:

Want to get some relevant ads for your website? Check out these tools:

  • Google AdSense — This service is for selling advertising space to relevant advertisers, but Google takes its share of fees for this service
  • Google Optimize — This tool is great for running those A/B tests to see what placement, size, locations, etc. works best for your website’s ads
  • Ezoic — This tool allows for multivariate testing to allow the personalized ads targeted at your specific customers

Want some more information on displaying ads? Click here to read our tips on improving your digital marketing strategy.

3. Monetization Mistakes You Should Avoid

Monetization Mistakes You Should Avoid

While there’s a goldmine of monetization strategies that you can pick and choose from — you’ll need to know the dos and don’ts.

For example, your customers don’t want to be bombarded with ads, and links to RSS feeds should be left in the past where they belong.

These things might’ve gotten the job done a few years back.

But simply put, there are just some strategies that won't work in 2023.

To put you on the right track, we’ve compiled a list of the 3 most common mistakes people make that counteract efforts to monetize their websites.

3.1. Monetizing too early


Like with everything in life, there’s a proper time to monetize your website.

There’s a reason why we dedicated the first half of this blog post to ways you can drive more traffic to your website — a tiny amount of traffic is not the go-ahead signal you need to start monetizing your website.

People will only convert into customers when they trust your brand — earning it takes time and work to maintain the value your website offers.

Look at it this way: If visitors (who’ve never heard of your brand before) come to your website, it won’t make a good first impression if you greet them with a lot of ads or bombard them with too many affiliate links.

To earn your target audience’s trust, you must first focus on traffic and lead generation campaigns, like blogging, basic SEO, or building an email list.

You also need to publish value-packed content and ensure that your website is secure.

Only once you’ve got a good-sized audience with lots of engagement can you start rolling out your chosen monetization strategies.

So how are you supposed to know when it's the proper time?

Using a tool like Google Analytics can help — all you need to do is make sure that your website has a solid stream of organic traffic coming your way.

3.2. Displaying too many and irrelevant ads

Displaying too many and irrelevant ads

One of the most common mistakes is when websites show way too many ads — to the point where it’s driving customers away.

And you don’t want that because the point of your website is to make money.

We know that you’re thinking: more ads = more opportunities to sell.

But there’s no point in having ads on your website if there are no customers around to see them.

Your customer’s experience should come before anything else— and loading up too many ads will drive them away.

Plus, it'll also increase your website’s bounce rate and downgrade your search engine rankings and website traffic — meaning fewer sales for you.

Imagine you’re shopping for a new printer, and your favorite website shows you an ad for real estate — Not what you’re looking for, right?

This could also shake your faith in your favorite website a bit because you’re wondering if they really know what you want.

What can you do? It’s easy. Don’t overwhelm your customers with monetization strategies, simply keep it moderate.

Only show your customers relevant ads for products or services that you really believe in — After all, it’s your brand’s reputation you’re gambling.

3.3. Interrupting your customer’s experience

Customers come to your website to buy your products or read your content.

They definitely don’t come with the goal of seeing ads or being subjected to other monetization strategies.

That’s why you should try to avoid intrusive ads or strategies that block the main content and other core elements of your website — especially if you care about the experience of your mobile users.

If your monetization strategies interrupt the experience of your customers, they’ll simply leave and go to a competitor that puts them first.

4. Remember to Put Your Audience First

Put Your Audience First

We know you’re excited to get started,

But before you do, we have a word of caution you should keep in mind.

And that’s to put your website’s audience first.

They’re your more valuable asset — and you don’t want to lose your customers or readers in the long run because you got a little too excited and implemented lots of monetization strategies that didn’t apply to them.

Plus, none of these strategies will really be effective unless you invest your time in making sure you grow and maintain your website’s audience.

Not sure where to get started? Here’s how:

  • Get started on building a professional, user-friendly website
  • Take time and get to know your niche
  • Experiment with different approaches and strategies
  • Publish a blog that is filled with value and useful information
  • You can even set up a newsletter
  • Engage with your audience by answering their comments and messages so you can build a good rapport with them
  • Scale-up what your audience responds to and ditch what they don’t like
  • Only then do you start thinking about the ways to monetize!

Because that’s how you’ll turn your website into a money-making machine — by knowing what your audience wants and giving it to them.

Your audience comes first, and website monetization comes second.

5. Conclusion


Website monetization is no easy task — and there are quite a few traps and mistakes you have to look out for.

But if you power through the launching phase, build up your audience, regularly publish content, and put in the work to get a solid email list — there’s no reason why you won’t succeed.

There’s a lot of different strategies you can use to get more earning.

Make sure to pick the ones that’ll resonate with your audience in ways that are relevant to their lives — the point is to get their attention.

Making money from your customers simply means you have to keep them satisfied with the experience and services your business brings to the table.

The possibilities (and monetization strategies) are endless — but only if you remember the golden rule: Put your audience first!

All you need is a profitable niche, a great marketing plan, and an even greater monetization strategy — and we’re here to help!

Try systeme.io’s Free plan today for all the tools you need to create, launch, and monetize your website — all in one place!

We can’t wait to get started! How about you?

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