Webflow vs. Wix — Top 5 Features to Look Out for When Choosing One

If you’re running on a tight schedule, here are the biggest takeaways for both platforms in terms of pros and cons.

Welcome to the face-off.

We will analyze the top features of both platforms in a head-to-head style battle.

Grab your notes, mark what you like and what you don’t like about this Wix vs. Webflow comparison, and see if we come to the same conclusion at the end.

Both Webflow and Wix are some of the best website builders out there — but which one of them is the best website builder for you?

Both Webflow and Wix have different styles when it comes to web design, so here’s what we will account for in each website builder:

With that in mind, let’s see what both web designers bring to the table.

On top of that, users frequently report bugs in the software.

So how does Webflow fair as a website builder?

We think it’s fairly decent.

Although, it has a learning curve.

The UI is not as intuitive as Webflow would like you to think, and while the platform shows promise, you’re going to need to invest in it to unlock its full potential.

The standard Wix website builder takes the form of a drag-and-drop editor that requires no coding experience to get started.

Other than just dragging and dropping web page elements to build your site, users can optimize SEO, edit content in a frontend environment, and tweak all kinds of settings to push the web design process to its limit.

Web design with Wix is always mobile-responsive, and for users who want more, Wix delivers with 2 more editors, Wix ADI, and Editor X.

The Editor X was designed for the developers and designers’ community who want to flex their coding skills for more functionality.

With Editor X, you can access the website code and integrate custom HTML codes, snippets, and more.

Similar to Webflow, Wix Editors has dynamic databases that allow you to edit a certain layout of a collection of pages at once.

This means that you could edit the layout of your blog once and it will change for all published blog posts.

But, again, no website builder is perfect.

In a nutshell, Wix is useful when it comes to designing websites quickly and easily in a short period of time but you’ll need to be prepared to handle all of its imperfections.

Verdict:

The two website builders definitely get the job done when it comes to creating powerful custom websites, but each comes with its own set of bugs and quirks. As such, it’s a tie.

Wix vs. Webflow: 1 - 1

Choosing optimized templates as the foundation of your website is a quick way to get up and running — you don’t have to reinvent the wheel for every web page you create.

And if you know anything about web design or the process of web development, you’ll know that being quick and efficient is the way to go.

That’s why Wix, Webflow, and other website builders like systeme.io provide a wide array of templates for users to utilize.

This takes the Wix-Webflow saga to new heights as ecommerce functionality helps both website builders become more than just tools for website building.

At this point, we’re entering the ecommerce platform domain, so if you’re looking to build online stores, pay attention to this section.

Take note that we’ll be discussing the features of each platform’s ecommerce plans and not all account plans just yet.

Verdict:

Both Webflow and Wix offer a compelling range of ecommerce tools, and the fact you get powerful and free hosting with any ecommerce plan is a nice plus. It’s another tie.

Wix vs. Webflow: 3 - 2

In this section, we discuss what both Webflow and Wix offer in their marketplaces to add more functionality to your websites.

Alongside being one of the best website builders, here’s how Webflow goes the extra mile when it comes to web design:

Webflow University is a huge forum that has comprehensive video tutorials, a library with FAQs, and open discussions from the community about everything related to Webflow.

Webflow combines the Designer, Editor, and other aspects of the platform to create a unique experience for content management.

For example, you can create collection pages that automatically pull the same styling for all buttons from the same template, instead of individually designing each one.

If you think Webflow is an overwhelming challenge, you have the option to hire an expert through the platform to help you build your projects.

Webflow doesn't currently have a feature to help you build a membership site, but they mention on their website that it will be “coming soon”.

This is yet another “coming soon” feature that Webflow advertises on their landing page.

The premise is that you’ll be able to trigger certain actions when certain events happen.

For example, you should be able to send certain notifications of discounts on a product if it’s performing well.

With Webflow, integrations are in big numbers and act as compensation for the lack of a proper marketplace.

Some of their popular integrations include Shopify, Zapier, and Crisp.

Not only is Wix a powerful website builder, but they also include additional features to help improve the functionality of your website:

Wix offers their users the ability to create membership sites, members-only pages, and more.

If you'd like a full, in-depth review of their membership features, check out our article here.

Unlike Webflow, Wix has a mobile app called the Wix Owner app where you can customize and manage your website on the go.

The app, however, is more suitable for tracking the performance of your website than anything else.

Similar to Webflow, you can hire a professional to help you with building and publishing your websites.

The Logo Maker is an AI tool designed to help you create brand logos for your business with . . . 50/50 results.

A lot of the time the logos are quite generic, but if you’re willing to put in the effort, you might get some decent designs.

You can also hire a designer to do it if you don’t want to deal with the AI tool.

Easily link all social media accounts to your website through website widgets (like Facebook or Instagram).

Verdict:

Both platforms offer extensive features (only the most important ones were mentioned in this list) and as such, it’s a tie.

Wix vs. Webflow: 5 - 3

Now we’ll discuss probably one of the most important factors when deciding between Webflow and Wix.

Both Webflow and Wix don’t really make their pricing plans straightforward, so this section will give you a clear overview of everything you need to know.

Webflow’s pricing tactics are confusing, to say the least.

The platform has 3 sets of account plans:

The Starter plan comes with a webflow.io domain, 50 CMS records/assets, and 1 GB of bandwidth.

These features grow/get replaced with better ones as you scale with the pricing plans.

The Standard plan comes with all of the features in the CMS plan, 500 items (the number of products, their variants, CMS assets, and categories combined), a 2% transaction fee, and a $50K annual sales volume limit.

These features grow/get replaced with better ones as you scale with the pricing plans.

The Starter plan lets you invite 1 team member and work on 2 unhosted websites. These features grow as you scale up in the plans.

Both the Starter and Core plans have Webflow branding on their websites and there’s no password protection either.

So, you can use the completely free version of Webflow but it’s not recommended when it comes to publishing your websites and projects.

Wix’s pricing is a bit clearer.

It has 2 sets of account plans:

With the Connect Domain plan, you get a custom domain, 1 GB of bandwidth, and 500 MB of storage space.

These features grow/get replaced with better ones as you scale with the pricing plans.

The VIP plan also gives you 1-year access to both the Visitor Analytics app for customized traffic reports and the Site Booster app which Wix says increases the performance of your SEO.

Also, if you sign up on their website, Wix has a free plan that comes with 500MB of storage — it has Wix branding as you may expect, and very limited features.

With the Business Basic plan, you get unlimited products, unlimited bandwidth, and 20 GB of storage space.

It doesn’t have automated sales tax calculations, subscriptions, or multiple currencies though.

Verdict:

Even on their most expensive plan, you’ll still save roughly $200 with Wix compared to Webflow. Wix is the obvious winner.

Wix vs. Webflow: 6 - 3

The numbers are in, and it looks like Wix wins this battle.

However, depending on how you’d like to build and manage your website, which web design platform should you go for?

Use Wix . . .

If you’re looking for a quick website launch, an established app marketplace to easily add more functionality to your website, and you’re willing to pay more for such convenience.

Use Webflow . . .

If you’re looking to invest time or money into making beautiful websites that have the performance behind them — and if you are willing to use code to unlock their full potential.

So for businesses - especially small business owners - both Webflow and Wix offer an easy way out of the grueling web development process.

If you aren’t happy with these 2 platforms, let’s offer an alternative.

And more!

But we believe that all that isn’t the best part about systeme.io — the best part is actually the pricing!

Each of our plans comes with unlimited emailing, file storage space and student access.

You can also create an affiliate program and accept payments using Stripe or PayPal at no extra cost.

On our Free plan, you’ll get:

And much much more.

Webinar creation is only available from our Webinar plan, but if you scale with our Unlimited plan, you’ll get unlimited everything that systeme.io could offer you (including free web migration).

Before we wrap up this post, let’s look at some burning questions users had with Webflow and Wix.

This post took some extensive research to craft, here are a few questions that kept showing up.

Both Wix and Webflow are solid when it comes to website building.

In fact, they’re probably 2 of the best in the website building industry as a whole.

To quickly recap what we covered today:

Systeme.io is an inexpensive, scalable, more feature-rich alternative to both Webflow and Wix.

If you’re not happy with what they have to offer, give us a shot today!

Cheerio!