Best Squeeze Page Examples For Magical Conversion Rates

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Looking to boost your leads and skyrocket your conversion rates?

You’re not the only one.

61% of online marketers say that generating leads and increasing conversion rates remains their biggest challenge.

To overcome this challenge, you must consider expanding your email list and maximizing targeted email campaigns.

Why is that?

The reason is simple: Email is one of the most powerful tools in your marketing toolbox.

Consider these stats:

You’re 6x more likely to get a click from an email marketing campaign than you are from a tweet.
When it comes to conversion rates, a whopping 59% of consumers say emails affect their purchase decisions.
71% of people prefer to receive promotional content through email, whereas 17% prefer social media.

But how exactly do you convince your visitors to give you their email addresses?

And how do you capture their emails?

There’s one kind of page that gets the job done remarkably well: a squeeze page.

1. What is a Squeeze Page?

Source: InstaPage

A squeeze page is designed to squeeze — in other words, capture — a visitor’s email address by offering them something in return.

You persuade visitors to opt-in to a subscription list by providing good reasons as to why they should give their personal information in exchange for whatever you are offering.

This means that your offer should be valuable and irresistible enough to justify the need to ask for your visitor’s email address.

Your squeeze page’s offer must also be exclusive.

If you’re offering something that is available elsewhere (e.g. a video that’s free on YouTube) not only will your visitors be annoyed, but your credibility will also be damaged.

Examples of what you can offer on your squeeze page include:

Downloadable content offers
Exclusive access to online content
Free courses and workshops
Templates/designs

There is no “right” or “wrong” offer to use.

However, it is important to be mindful of your visitors and what digital asset will convince them to give in their email addresses.

Let’s say your visitors are newbies. They may find more value in an in-depth email course or an eBook.

However, if they’re busy and always on-the-go, they may find a podcast or an infographic to be more digestible and, thus, valuable.

2. Why are Squeeze Pages Important?

When you capture your visitors’ email addresses, you have the opportunity to push them further down your sales funnel.

Squeeze pages also help you obtain the information you need to nurture your leads.

And by nurturing your leads, you’re able to build a lasting relationship with your audience.

This is where “good” marketing turns to “great” marketing — with loyal customers and lasting customer relationships.

As such, squeeze pages have become recognized as extremely efficient and vital tools for all types of businesses looking to broaden their reach.

Source: Venngage

Due to its versatility, a squeeze page can be placed on a variety of platforms.

You can place squeeze pages onwebsites, articles, and social platforms — basically anything that has the potential to reach a wide audience.

Also, the direct and concise approach of squeeze pages means that viewers can quickly decide whether to give over their much sought-after personal information: their email addresses.

Squeeze pages are a slick, efficient way to obtain email addresses without bombarding your audience with tons of information.

3. Difference between a Squeeze Page and Landing Page

With so many new buzzwords coming up in the industry, it’s easy to get your marketing terminology mixed up.

This portrays marketing — an exciting and prosperous field — as intimidating and even frustrating to budding entrepreneurs and marketers.

It shouldn’t be this way.

The terms “squeeze page” and “landing page” are especially used interchangeably

However, these two terms do not refer to the same thing.

The difference is simple:

A landing page is a kind of page, which visitors land on when they visit a specific link.

It could be your home page or any other page of your site.

Landing pages serve a wide range of purposes.

For instance, a landing page can be used to educate visitors on a specific product or service.

Landing pages might also include:

Multiple sections
A display of different types of content
Multiple call-to-action (CTA) buttons within a single page

A squeeze page, on the other hand, has one goal: to capture visitors’ names and email addresses.

Squeeze pages focus on quickly communicating a single offer, to persuade viewers to give in their emails using minimal text and imagery.

The offer on a squeeze page can vary, but the “ask” remains the same.

Source: Themesgrove

Now here’s the slightly tricky part:

All squeeze pages are landing pages, but not all landing pages are squeeze pages.

A squeeze page is a type of landing page — one that is specifically designed to capture visitor email addresses (versus other types of information).

Instead of comparing apples to oranges, think of this as comparing apples to a very specific type of apples.

This table summarizes the key differences between a squeeze page and landing pages:

4. 10 Squeeze Page Examples To Learn From

Now that we know what exactly a squeeze page is — and isn’t — let’s take a look at what makes an excellent squeeze page.

We’ve gathered 10 examples of established squeeze pages from other businesses and websites to help get your creative juices flowing.

4.1. GQ

GQ’s squeeze pages almost always feature the face of a well-known celebrity with high photo quality.

Using a widely recognizable face is a clever move for a lifestyle and celebrity magazine — celebrity photos serve as badges of authority for this publication.

They also solidify GQ’s brand and automatically enhance its reputation.

What works

The recognizable photo of Zach Galifianakis associates GQ with powerful celebrities.
An eye-catching and thought-provoking headline is used.
This is followed by a subheadline that shows concern for the viewer, and creates a caring and “brotherly” feel to GQ — personal and persuasive.
The CTA button color is vibrant and stands out from the rest of the page.
The request for only an email address relieves friction for those who hesitate to share too much personal information over the web.
The “Privacy Policy” text in fine print reassures viewers that their information will not be misused or shared without their consent.
This fine print is also placed in an area that’s hard to miss.

What could be improved

More context could be provided on how exactly GQ improves the well-being of men — a benefit isn’t specified, therefore the subheadline is quite vague.
For instance, GQ could let viewers know they’ll get lifestyle advice from some of the world’s foremost experts, or style tips from celebrities. There could be a better value proposition here.
The CTA button copy is generic and a bore. If the goal of GQ Daily is to help men be better, something like “Make me better” would make for a much better and persuasive button copy.
Keep in mind: 90% of visitors who read your headline will also read your CTA.

Our tip

You don’t always have to use traditional badges for companies that you have worked with, which usually involve their name or logo.

Instead, other eye-catching photos and visuals can be used, as long as they are relevant to your actual brand and business.

4.2. Cotton On

This squeeze page example is more of a pop-up form, requesting only the viewer’s email address and no other personal information.

An eye-catching and irresistible offer is proposed: a solid 20% off your very first online purchase.

This cleverly persuades viewers to give in their emails — most likely without thinking twice!

Also, there are two ways to close this pop-up squeeze page, allowing viewers to easily click away from the offer.

What works

The offer is quite enticing. Your email address in exchange for 20% off your first online order? Sounds like a bargain!
Minimal text is used, immediately drawing viewers’ attention to the offer in bigger font size. This helps viewers’ make a quick decision.
The ultra-short form only asks viewers for one piece of personal information: email addresses.

What could be improved

To make the offer even more eye-catching, a full page or bigger form could be used instead of a small and avoidable pop-up box.
Altogether, the generic look could be improved. A hero shot of a Cotton On model would add tremendous value to this squeeze page.
In fact, images of people have a 66% higher click-through rate (CTR) than those of objects.
And 93% of all communication is nonverbal — a hero shot would further solidify the squeeze page’s offer.
The use of not one, but two exit methods is a bit risky and hard to miss. This increases the chances of viewers closing your squeeze page.
To entice viewers even more, a short sentence or two could be used to explain other benefits that they will receive, such as gathering points for more coupons.
Although the CTA button copy shown is slightly different from your average — and rather boring — “sign up” copy, it could be better.

Our tip

The juicier your CTA button, the more likely it’ll draw viewers’ attention and even persuade them to give in their email addresses.

4.3. WPForms

This squeeze page example from WPForms may seem unconventional for email list building.

However, the unique style of this squeeze page is definitely worth mentioning.

For an exclusive discount, all you need to do is enter your name and email address — an attempt at list building.

Then, click “Try Your Luck!” to spin the digital wheel for a random discount off the platform’s services.

A quite playful, interesting, and clever squeeze page!

What works

The fun and engaging concept behind this squeeze page makes it quite persuasive to viewers.
The offers made are also quite compelling, further persuading viewers to give their luck a try.
The headline “Special — WPForms Bonus Has Been Unlocked!” makes the offers seem exclusive, almost as if the viewer has earned it.

What could be improved

The page’s color scheme is slightly dull. To better match the playful nature of the squeeze page, a more vibrant and eye-catching color scheme could have been used.
Studies show that viewers are 80% more likely to read content that features colorful visuals.
This concept won’t work for more “serious” businesses, such as a law firm. It’s crucial to keep your overall brand and target audience in mind when creating your squeeze page.
The CTA button copy could be more personal and, thus, more inviting if it’s written in first-person narrative — “Try My Luck” has a much better ring to it.
In fact, personalized CTAs convert a whopping 202% better than generic CTAs.

Our tip

If this squeeze page style is appropriate for your business or niche, we strongly suggest that you go for it!

This will give your page a unique and engaging edge to it.

4.4. SeedProd

In this squeeze page example, viewers can sign up for a free guide on how to achieve their sales goals for the year ahead.

Offering a valuable free offer is an excellent way to generate potential leads.

However, it’s important to remember that your offer must align with your audience’s interests for it to be successful.

What works

Sufficient details are provided on what viewers will gain from the guide. The more comprehensive the benefits, the more viewers are persuaded.
The clean and minimal form is complemented with a contrasting visual taken outdoors.
Studies show that images taken outdoors have a 5% higher CTR.
The use of a first-person narrative in the CTA button makes the offer personal and inviting.
Viewers are reminded that they can unsubscribe at any time. This eases any pressure of commitment.
SeedProd’s privacy policy is also linked. This reassures viewers that it’s safe to hand over their email addresses on the web.

What could be improved

Although an aesthetic image is used to complement the form, a hero shot would be a lot more beneficial.
In fact, relevant hero shots could boost conversion rates by an incredible 1,148%.
A hero shot would also solidify the benefits listed on the form.
The inclusion of SeedProd’s social media links on the squeeze page could distract viewers from giving out their email addresses — if links on the page open to something else, you’re taking viewers away from the form.
This, in turn, defeats the whole purpose of creating the squeeze page.

Our tip

If you plan on keeping your squeeze page clean and minimal, make sure to use contrasting and visual photographs to captivate visitors and nudge them to take action.

After all, we are visual creatures.

4.5. Ramit Sethi

In exchange for their names and email addresses, Ramit Sethi’s squeeze page offers viewers a free copy of his New York Times bestseller book.

This valuable offer is accompanied by a moderate amount of text.

It’s also complemented by a high quality image of Ramit, as well as an image of the offer.

A disclaimer promises viewers that their information is protected, and they’ll get exactly what they sign up for.

What works

The headline is engaging and relatable. Who doesn’t want to live a rich life?
Similarly, the subheadline “Where should I send your free download” is conversational. This makes the viewer feel as if they are directly conversing with Ramit.
An image of the book’s cover is shown — you see exactly what you’ll be signing up for.
The value of the book is highlighted — viewers are reminded that they could get a New York Times bestseller at no cost.
The form is contrasted by a high quality hero shot of the author himself — Ramit is shown smiling and well-dressed. This can help viewers imagine themselves enjoying the benefit of Ramit’s book.
Also, studies show that images of real people perform better than stock images by 35%.
The copy creates urgency — it tells viewers that this promotion is something he has never offered before, and is only making available for a limited amount of time.
The CTA button includes personal copy in first-person narrative and uses a contrasting color to catch viewer attention.

What could be improved

Although appropriate for his audience, the overall writing style and tone of the copy could be better. A more enlightening and sophisticated tone could have further strengthened the overall value of his offer.
Similarly, the disclaimer is a bit excessive — “no B.S.” is unnecessary and quite informal.

Our tip

Although it’s okay to keep things light and nonchalant, it’s always important to be mindful of the tone and language that you use.

Sometimes, being too informal can be off-putting to viewers.

Your target audience may click away if your language and tone do not connect with them.

Also, make sure to highlight the credibility of your offer wherever possible.

This will strengthen your offer’s value and make it a no-brainer for viewers!

4.6. OptinMonster

OptinMonster’s squeeze page appears as a pop-up on their homepage, as well as on their blog.

This page offers visitors what seems like an eBook in exchange for their

names and email addresses.

What works

A statistical figure is cleverly included to boost the context, credibility, and overall influence of the offer presented.
In fact, 73% of people are persuaded when presented with stats — see what we did there?
The overall look of the squeeze page is attractive. There is no content clutter, as the copy is concise and straight to the point. Sometimes less is more.
Also, the page’s color scheme is simple yet eye-catching.
An image of what viewers will receive in exchange for their information is shown — they can visualize what they’ll be getting, making the offer more persuasive.

What could be improved

Although the copy explains what the offer is all about, it fails to mention the way the offer will be presented. Is it an eBook? An infographic? We can’t tell. Remember: clarity is key.
The CTA button is generic, impersonal, and boring. Remember, 90% of visitors who read your headline will also read your CTA.

Our tip

Keep in mind: statistics are hard data, and hard data represent facts.

Incorporating statistics in your squeeze page is an effective way of adding both context and credibilityto your offer.

4.7. Authentik Canada

Authentik Canada’s squeeze page offers visitors a valuable Western Canada travel guide at no cost in exchange for their email addresses.

Visitors can actually look over the guide whilst on the squeeze page.

Before submitting their emails, visitors must agree to subscribe to Authentik Canada’s newsletters and Terms of Use.

What works

The “Look over” function is a clever and nifty inclusion — this allows visitors to check out the offer before committing to subscribing.
It also greatly minimizes room for disappointment. Sometimes, offers are overhyped on squeeze pages. This makes subscribers feel deceived and, in turn, harms the company’s reputation.
By telling visitors that “25,369 people downloaded this guide”, the squeeze page leverages social proof to enhance the offer's credibility.
Marketers tend to skip social proof on their squeeze pages, even though nearly 9 in 10 consumers trust reviews and testimonials.
That is, 88% of consumers say they trust online reviews as much as their friends’ advice.
And 85% admitted to reading up to 10 reviews before they could trust a business.
By asking visitors to confirm whether they agree to subscribe to newsletters, viewers are explicitly reminded of what they’re getting themselves into.
Similarly, by pushing visitors to read the Terms of Use, visitors are able to see how their email addresses will be used. This puts them at ease when handing over their personal information.

What could be improved

Although visitors can “look over” the offer, the squeeze page would be more compelling if the offer’s benefits were highlighted on the page.
It’s unlikely that most visitors will actually read the Terms of Use. A concise sentence of what the Terms of Use consist of would be a safer bet.

Our tip

Testimonials and reviews are just as important as statistics or celebrity photos — they help build trust.

Where possible, include social proof to persuade more viewers to jump on the bandwagon.

4.8. CoSchedule

This squeeze page example offers viewers a rather generous freebie — a valuable bundle of more than 10 marketing guides, compiled by CoSchedule themselves.

To access this offer, viewers need only to provide their email addresses.

What works

The images, including the one that reads “+10 MORE,” shows prospects exactly what they’ll get after handing over their emails.
The CTA button copy is compelling — words like “unlock,” “ultimate guide,” and “free” are eye-catching and persuasive. It’s also written in first person.

What could be improved

The “No thanks, I don’t like free things” closing link isn’t needed. It gives visitors an extra way off the squeeze page.
Also, although some might find it humorous, others might find it annoying.
In fact, targeting correctly can boost conversions by 300% or more, so make sure that the humor you use is appropriate for your audience.
The CTA button color doesn’t stand out — this color is already used several times on the page.

Our tip

A squeeze page is a great opportunity to make a good impression.

Pick a color scheme and visuals with the purpose of captivating visitors and nudging them to take action.

But to successfully do this, avoid giving them more than one exit ticket.

They might just click off your squeeze page without properly glancing over it.

Also, carefully craft your copy — if you plan on incorporating humor, take the time to research what type of humor is appropriate for your target audience.

4.9. Nomadic Matt

Nomadic Matt’s squeeze page offers visitors free and valuable guides on how to travel on a budget.

To access these guides, viewers must subscribe to his weekly newsletters by giving in their first names, email addresses, and country.

The squeeze page also shows the popular media channels and publications that have featured Nomadic Matt’s advice.

What works

The headline is extra engaging — it concisely displays a benefit while also asking a question to which the answer is an obvious “yes.”
The headline is also very relatable to Nomadic Matt’s target audience — young to middle aged people who are itching to explore the world.
The word “free” is capitalized in the copy to draw attention to it.
The use of bullet-pointed copy conveys all the benefits of subscribing in a digestible manner.
Badges of major news media and publishers showcase that signing up is a no-brainer — Matt’s free advice is extremely valuable.

What could be improved

The white space in the upper right-hand corner makes the page look unbalanced. Granted, we’re being nit-picky because this is an all-around great squeeze page. But maybe centering his logo would make it even better.
A hero shot of Matt while travelling would also drastically increase the overall influence of the squeeze page.

Our tip

If you can capture the imagination of your readers through your headlines, you can be almost certain they will read your CTA.

And because of this, they just might convert.

So, take your time in carefully and strategically crafting these key elements.

4.10. Cookie + Kate

This small, pop-up squeeze page generously offers viewers a welcome guide and 5 printable dinner recipes.

To access these freebies, viewers must hand in only their email addresses.

The squeeze page also allows viewers to leave the page when they press on the “No thanks” link.

What works

The image featured is professionally taken, and serves as an example of all the delicious foods you’ll be able to cook when you subscribe.
In fact, squeeze pages with high-quality food images have a 38% higher CTR than those without food images.

What could be improved

While questions are great to use in headlines, this one doesn’t quite compel us to take action. It’s not benefit-focused.Why would we want more recipes? What do we stand to gain? Clarity is key.
A heading along the lines of “Delight your taste buds with new, delicious, and free recipes delivered to your inbox!” would be much more compelling.
Although the CTA button contrasts the white background, it’s the same color as the rest of the text. This almost makes it blend in with the page.

Our tip

When choosing a CTA button color, make sure it stands out from every other color and element on your page.

The last thing you want is an avoidable CTA button.

Remember: your CTA button is just as important as your headline.

4.11. Bonus tips:

Congratulations for making it this far on our guide!

For that, we’ll reward you with an additional two crucial tips on how to create the best squeeze page.

Add videos

Videos can be more engaging and twice as informative than simple copy.

They can also be easier to remember than simple text.

Thus, including them on your squeeze page could keep your leads on-the-loop with your business in an efficient and easily digestible manner.

Source: Krisha Studio

In fact, using videos on your squeeze page can boost conversions by a staggering 86%.

Videos could be just what you need to persuade people to take action.

However, it’s important to keep the following in mind:

Choose your video carefully — color videos have a 36% higher completion time than black and white videos.
Make sure that your video doesn’t take too long to load for your viewers — conversion rates drop by 7% for every extra second of page-load time.
In the same vein, a mobile page load time of over five seconds almost doubles the likelihood of visitors bouncing.

This brings us to our next vital tip: optimize your squeeze page for mobile.

Optimize for mobile

Squeeze page effectiveness statistics tell us that only around half of all current squeeze pages are actually optimized for mobile.

However, most users surf the Web on mobile — in fact, 59% of web traffic is now mobile.

See the problem?

By not optimizing your squeeze page for mobile, you’ll be turning your back on half of your potential customers.

It’s an absolute must to make sure that your squeeze page is accessible via mobile.

5. Creating High-Converting Squeeze Pages with systeme.io

systeme.io logo

With systeme.io, you can create the best squeeze pages possible — without the need for a developer or any prior technical experience.

Systeme.io has an extremely user-friendly and intuitive tool for building squeeze pages.

It also serves as an all-in-one digital marketing platform for just about every aspect of your business’s marketing.

This includes email marketing, crafting online courses, blogging, and so much more!

Systeme.io has recently launched a Freemium Plan, giving you on-the-house access to plenty of essential marketing tools and features.

This plan requires no credit card information — it’s simple, quick, and risk-free!

6. Conclusion

Squeeze pages help marketers build the most valuable tool for nurturing leads and boosting conversion rates: an email list.

We hope that our compilation and analysis of squeeze page examples will help you craft compelling squeeze pages!

Good luck and remember:

Clearly convey the value of converting to your viewers.

And actually deliver on your promise once they’ve handed over their email address.