How to Optimize Your Conversion Funnel

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We all wish we had the Midas touch and could turn our business ventures into gold.

One way to get more bang for your buck is to optimize your conversion funnel — to convert as many leads as possible into customers.

Keep reading and we’ll help you make your business a glittering success.

1. What is a Conversion Funnel?

A conversion funnel (also called a sales or marketing funnel) is a sales model that visualizes the steps you provide for your prospect on their sales journey with your business.

55% of business owners say that blog posts are what helped them generate the most leads, so what you have to offer here is as good as gold.

1.1. What Your Conversion Funnel Looks Like Now

Even if you haven’t got a purpose-built conversion funnel, as an online business owner, your sales funnel automatically exists.

At the moment, it might use the marketing model called AIDA and look a bit like this:

You’ll be using different marketing tactics at each step of your conversion funnel to guide website visitors to become loyal customers.

At the top of the funnel (TOFU), you’re increasing your market’s awareness and attracting their attention with a landing page or a social media advert.

In the middle of the funnel (MOFU), they interact with one of your calls to action and show an interest in your content, becoming a prospect.

Your prospects interact with your content, and this encourages a desire for your product.

They might fill in a lead form because they want more information.

At the bottom of the funnel (BOFU), you might trigger their action by creating a sense of urgency or offering a discount to convince your leads to make a purchase and become a customer.

At various points of this process, some people choose to end their sales journey, become distracted, or disappear from your funnel.

Naturally, the number of people in your funnel will decrease as they move down, that’s why it’s called a funnel.

That’s where funnel optimization comes in ― to keep as many people as possible on the sales journey you’ve laid out for them.

2. 5 Tips to Optimize Your Conversions on Any Funnel

You want your business to triumph, so why not implement these 5 easily actionable strategies and watch it flourish?

Let’s take you through these golden rules and arm you with the tools you need to make your business into a pot of perfection at the end of a rainbow funnel.

2.1. Boost your Traffic

The first thing you can do to optimize your conversion funnel is to draw more people to your website and business.

You need to create a greater awareness of what you have to offer, and you can do that in the following 3 ways:

Implement a Facebook Ads campaign or advertise on any social media platforms

You will widen your business’s reach to 3.78 billion daily active users
Facebook is still the most popular platform, so start there

Maximize your pages’ search engine optimization (SEO)

This puts you in front of more people who are looking for the solution you provide
This helps you create a relationship with your audience and improves their experience on your site
SEO ensures people are reading only the most relevant information based on their search parameters
SEO signals to search engines that your content is fresh, topical, and authoritative

Make use of affiliate marketing

Get existing clients to promote your product to their contacts
Give them a referral bonus if their promotion leads to purchases on your site

2.2. Catch Your Outliers

In marketing, outliers are people whose viewing and buying behaviors don’t match the general curve.

To catch them, you need to first find them and give them a golden offer that they cannot refuse.

To accomplish this, you need to do the following:

Identify the different segments of your audience and how they come to be on your website
Separate your segments. Do you get more conversions from email marketing or an advert on social media?
Run A/B or split testing to see which email, landing page, or advert prompts the most conversions from each segment
Use heat mapping software to see which parts of your page viewers focus their attention on
Understand and implement what appeals to each segment of your audience.

Continued analysis of this data, and subsequent testing, will ensure that you continue to produce and present content that has the widest appeal.

2.3. Minimize your Biggest Drop-offs

This refers to the number of people you “lose” in between the different steps and pages that form your conversion funnel.

Often the number of people lost between the first few steps of your funnel is bigger, and that’s normal.

The drop-offs you want to focus on are those at the lower levels of your funnel. These folks are potential gold mines.

The following contribute to high drop-offs at the BOFU:

People abandon their carts because of price discrepancies
Slow loading times. (53% of users abandon their search if a page takes longer than 3 seconds to load)
Problems with your cart integration
Lack of trust in your website’s security and ability to keep their credentials safe

Working to improve and maintain user experience (UX) is an essential part of making your business a continued success by:

Creating a more reliable website that users love
Fostering trust amongst your audience
Providing valuable and SEO boosting content
Encouraging customer loyalty and repeat purchases

Remember, if you address your prospects’ concerns, you’re more likely to convert them into customers.

2.4. Remove Unnecessary Steps

Having gone to the trouble of creating multiple custom steps to keep prospects in your conversion funnel, removing some steps seems counter-intuitive.

However, it’s generally acknowledged that fewer steps lead to greater conversion rates.

A simpler funnel means:

Your prospects are unlikely to get lost amongst too many pages if you only use what is necessary
Fewer but targeted offers won’t confuse your leads
You'll maintain the sense of urgency that encourages purchases

To simplify your funnel, try the following strategies:

Condense and combine steps where you can

Instead of 2 sales pages, use one page with two offers
Create one thank you page that you can use broadly
Turn your homepage into a squeeze page

Use 1-click upsell

Promise more value with just 1 click
Use a single upsell offer that promises value to all your customers

Use 2-step check-outs

Remember customer details and make shopping simple
Give customers the opportunity to update details as part of this process

2.5. Reward Customer Loyalty

This is a marketing tactic that you can apply at the very bottom of your conversion funnel.

You can encourage customer loyalty by:

Offering your customers special discounts for repeat purchases

MoniqueFit does this with a 15% discount for returning minions

Target them with exclusive offers and deals, making them feel special

Burnt Studios gives early access to their product launches for customers

Differentiate subscription levels ― create a sense of exclusivity to your content

Dr. Gary Chapman offers different subscription levels and delivers personalized content based on quizzes

Include an affiliate program, as we mentioned before

Converting prospects into customers helps you generate a profit, but encouraging your fans to become repeat customers and rewarding them is what gets you the gold star.

3. The Best Tool to Build a High Converting Sales Funnel

Source: systeme.io’s logo

Implementing these helpful tips doesn’t have to be an uphill struggle.

At systeme.io, our platform is packed with features that give you everything you need to bolster your business, such as:

Sales funnels
Email marketing
Website building and blogging
Affiliate program support
Business automation
Evergreen webinars and online courses
Ecommerce

Our software not only helps you build high-converting sales funnels, but we give you plenty of proven templates to experiment with.

With systeme.io’s analytics and split testing, you’ll study the performance of every step of your funnel to create high-converting content.

The seamless integrations with Paypal and Stripe on systeme.io will give your customers the best ecommerce experience and easy checkout methods.

Our Facebook Plug-in will smoothly put your product in front of your target market, helping you advertise the smart way.

With systeme.io’s full affiliate marketplace and support, you don’t have to worry about remembering to reward customer loyalty — we do it for you.

Finally, once you’ve optimized your sales funnel, we can help you automate your sales and marketing processes and take the pressure off your shoulders.

Systeme.io’s platform is so easy to use and does the work to ensure your business comes out on top.

4. Conclusion

If you’re new to digital marketing and online business, or even if you’re an old hand, there is no denying that optimizing your conversions is the goal.

High-converting sales funnels will increase your profit margins, and using cost-effective software to build them is a no-brainer.

Your business is something you treasure, and at systeme.io we understand that it’s worth its weight in gold.

If you’re looking to switch over to a platform that'll help your business go from strength to strength, just pick one of our highly affordable pricing plans that’ll work for you.

If you haven’t taken your business online yet (or you just want to enjoy our incredible freebie), sign up for our Freemium plan, and help your business shine.

Here at systeme.io, we pride ourselves on sharing our wealth of information.