Here In My Garage by Tai Lopez: The Anatomy of a Successful Ad

“Here is my garage, I just bought this brand new Lamborghini. It’s fun to drive up here in the Hollywood Hills.”

Immediately, anyone interested in making money or even if you’re not, you might be thinking, “who the heck is this guy?”

He takes these first five seconds and makes you want more so you don’t click to skip the ad. Once again, in 2015, we weren’t so numb to this.

Once he did this, everyone started standing in front of expensive cars, diving into infinity pools, and flying drones over neighborhoods they don’t live in to create attention.

He relates to his audience now by saying that it wasn’t that long ago that he was sleeping on a couch in the middle of the country in a trailer with $47 in his bank account.

What he does here is so powerful because it’s easy for people to click away now because they might feel like these types of goals are beyond them.

They might feel that it takes too much luck or good circumstances to get you there.

People might look at this guy and say, “he probably grew up a millionaire, and that’s how he got there.”

Nope, he affirms the fact that not too long ago, he was broke and sleeping on a couch. He also says he didn’t have a college degree either. He’s making wealth seem attainable for everyone. (because it is)

Then he hits you with a cliffhanger, “something happened that changed my life.”

I’m amazing myself as I’m listening to this, and I’ve heard it at least 50 times.

He says he bumped into a mentor, and another, and another until he had five mentors who would show him what they did to become multi-millionaires.

I’ll segway out of the video here for a second. What’s so smart about this is that Tai sold mentorship and training programs at this time.

So, he’s explaining to the viewers that having a mentor is what changed his life, and he’s selling mentorship. (I’ll assume you get the connection here) It’s brilliant, and it sparked a revolution of marketing.

By this point, the people listening are interested in Tai, and they’re likely to click over to the website.

For those who are on the fence about whether or not it’s a scam, he hits them with a bomb.

He says that it’s not a get rich quick scheme and there is no promise that you’ll ever make anything. He also says that you won’t be able to buy a Lamborghini tomorrow, but it can happen faster than you think if you have the right strategy.

There are a few touches of brilliance here as well. He hits you at the right time with that last piece of social proof. He says, “I promise nothing.”

For some of you, this might sound like a downer. But for the cynical people of the world, this is pure gold. It’s exactly what they want to hear.

They want to know that this guy is for real and when he’s honest and upfront about it, they’re more likely to bite on the offer.

This 40 second bit is probably my favorite yet. It’s almost like rolling through a video sales page while listening to Tai because every word that comes out of his mouth is geared for a response.

He says, “if you're a cynic or a pessimist, you don’t need to click because I don’t need to talk to everyone. But, if you’re an optimist, the dream is possible.”

It’s like a mix of reverse psychology and emotional response. If there are people on the other end listening to this and they feel bad about themselves or their current place in life, they’ll likely click through.

He understands that all the people who are optimists and opportunists have already clicked through, they didn’t need to get this far.

The only people still listening after three minutes are the most cynical people left. So now, he’s changed his message to be more attacking towards your emotions.

Next, he starts painting a picture for those who aren’t living their best life. He says you might not want a Lamborghini, but you might want a new job or a less stressful one.

This is called the “what if” strategy of psychology. You start by making a bold promise but then follow it with a more realistic one.

For example:

“You can make three million dollars next year selling our life-changing facial cream. The opportunities are possible for everyone. But maybe, you’re not interested in getting rich; what if you could make enough money to get out of debt or even enough to take a nice vacation next year?”

Makes sense, right?

Tai goes off the deep end here a little and refers to money as “fuel units.” He explains how he doesn’t call it money anymore, but instead, he sees it as the fuel for his life. In a way, it makes sense, and it’s just another way for people to look at it.

As a society, we’re scared of money, and we see money as evil. We grow up with parents that teach us that money isn’t important, and happiness is the goal of life.

Tai wants you to understand that it’s not about the money. Instead, it’s about having the money to do the things you really want with your life. That’s why he calls them “fuel units.”

Wrapping it up, Tai explains that he was fortunate enough to learn from mentors who were ahead of him, and they taught him these three things that changed his life.

He also talks about how their practical things that you can use right away.

Skeptical people may also think that they don't have enough time to take on anything else in their life.

Tai throws one last punch in there and explains that you can apply these three tips to your life immediately to start making a difference in your life.