Complete Keap Review: Perfect Solution, or Good Option?

Fortunately for you, there are quite a few tools out there that can help you grow your business on autopilot!

Today’s review is all about Keap — Customer Relationship Management (CRM) software aimed to help you increase your sales and save time with automation.

So, is it worth it? Let’s find out!

Keap’s best feature, and probably the reason why many use it, is its strong CRM feature.

Keap started back in 2004 as a lead management automation tool.

So, it’s natural for them to have established themselves as key pioneers in the field of CRM.

By adding additional features to their software, they’ve managed to turn InfusionSoft into the platform we know today — Keap.

These additional features enable entrepreneurs to grow their businesses!

And you can see that it’s loved by many one-man bands by its rating of 4.1/5 stars on Capterra.

However, when it comes to integrating automation and email marketing sub-tools, it can start to get a little confusing.

So, let’s have an in-depth look at Keap’s main features to see what it has to offer your business.

Keap has a lot of features that work to its benefit, but that isn’t always a good thing.

It comes down to how effectively it can integrate with your business and its general usefulness to business owners.

With that said, here are the top features that Keap advertises:

These features allow you to seamlessly stay in touch with your leads and customers alike.

If you’re onboarding over 100 new leads daily, then it'll be impossible to get in touch with all of them.

With Keap, you can onboard new leads and follow up with them in a fast and efficient way.

These new leads need a welcoming email — welcoming emails are important to growing your business as they:

If you’ve got a tool that automates this aspect of your marketing, growing your business will be much, much easier!

And at the end of the day, you’ll be able to see how effective your email marketing is with Keap’s email reporting.

All in all, Keap’s email marketing features are simple but powerful, and a refreshing feature to see in a CRM tool.

Their templates also allow you to add a variety of conversion-driving elements to your Keap landing page, for example:

After building your landing page, you can add it to your automation sequence.

Since landing pages are the “crown jewels” of your sales pipeline, it’s great that Keap offers this feature.

The difference in traffic sources and other characteristics is a nice touch for large-scale personalization.

You can also automate your sales pipeline management.

For example, when a lead gets an offer, you can re-qualify them as a prospect.

Sales pipelines work great, but sales funnels are usually better when it comes to turning leads into prospects, and prospects into customers.

A sales funnel-building tool like systeme.io is a great alternative, and it’s free!

The features covered so far are the most effective features to use when wanting to get your business from zero to hero.

However, Keap also offers a few features for scheduling and paperwork:

The most significant of these is the Appointments feature, as it allows you and your customers/partners to work together to find the perfect time to schedule meetings — clash-free!

So, now that you have an idea of what you’re getting yourself into when using Keap, here are the pricing details.

Keap Lite is the first, most affordable plan built for smaller businesses and/or single entrepreneurs.

This plan will cost you $40/month for the first 2 months and $79/month thereafter.

The features include:

One downside of using Keap Lite is that you won’t be able to use the landing page builder or marketing automation tools.

This will make it a lot harder to scale your business.

Keap Pro will cost you $80/month for the first 2 months, thereafter, it'll cost you $159/month. This plan has everything in Keap Lite with the addition of:

This is the plan you’d have to pick if you wanted to grow your business as fast as possible with Keap.

Keap Max will cost you $100/month for the first 2 months, and $199/month thereafter. This plan is recommended for established businesses and teams.

Keap Max includes the Keap Lite and Keap Pro features as well as:

This plan is great if you're looking to upscale your business and you're 100% sure that Keap is the tool for you.

This subscription plan is priced on demand and is suitable for advanced ecommerce and sales team needs — it's essentially InfusionSoft before it became more user-friendly and was renamed Keap.

Just a reminder that these are the baseline prices if you are 1 user, with 500 leads.

If you have more contacts or want to add other team members, you’ll have to pay more.

Keap is equipped with lots of great features.

Below are some of the pros of using Keap:

Just consider the fact that you can build landing pages visually.

Normally, you’d have to either learn how to code or pay someone to do it for you.

With Keap, you just have to drag and drop sections to create an effective landing page.

Similarly, it doesn’t take a lot of knowledge to create automation rules.

This is why all-in-one tools like Keap which offer a few tools are great to use.

You don’t have to learn the intricacies of each tool; you can set things up with just a few clicks.

If you don’t use a tool like Keap, you’ll have to pay for a few tools, including:

And that’s what you need, just to get started — but a tool like Keap offers all of these features under one roof.

We all love saving money by paying for one tool versus individually paying for the entire toolshed.

What Keap doesn’t offer, it makes up for with its integrations.

If you run an online store, you can easily integrate Keap with:

Alternatively, you could just use systeme.io and get all of those features in one.

Keap is a handy tool, but it does have a few significant disadvantages:

You would get the most value out of Keap if you’ve been running your business for a while.

It’s pretty heavy on the CRM side.

And while email automation is a nice touch, it’s still not as simple and sales-focused as some other tools.

Normally, tools that offer landing page builders offer plenty of conversion-focused elements, as well as advanced sales funnels.

Unfortunately, Keap does not.

So yes, you might use it for a portion of your work.

However, if you want to minimize your costs and maximize your sales, then other tools can do it much better.

It's extremely expensive for what it offers.

Although the slider option on their pricing page is a nice feature, it may be a bit of a limiting factor.

Specificity is great in many things, but not marketing tool prices.

Keap could offer a lot more features for entrepreneurs to warrant the $79/month asking price for such a limited plan.

Below are our thoughts on whether or not you should consider using Keap for your business depending on the type of business you run and how you run it.

We recommend using Keap if:

We don’t recommend that you use Keap if:

And the best part? You can start growing your business with systeme.io for $0/month with our new free plan!

Customers have given reviews time and time again saying how easy systeme.io is to use.

What makes our software a great option is that it’s a super-powerful sales engine all under one sleek hood.

Stay in touch with your customers, turn leads into fans, and reach your revenue goals fast!

So there you have it!

It's no secret that Keap is a powerful CRM tool, but it does have its downsides.

With a tool like systeme.io, you get a variety of incredibly affordable plans loaded with simple, but powerful features to launch, grow and scale your online business with ease.

Are you ready to take your business to new heights? Sign up for our Freemium plan today!