ThriveCart Review: Is It Really Worth It?

ThriveCart logo

ThriveCart logo

Our customers’ carts are a big deal.

When a word can mean the difference between sales and cart abandonment, we have to pull all the tricks out of our sleeves.

That’s exactly what ThriveCart is here for.

As a sales cart solution designed to help eCommerce business owners convert more, it promises to help you reduce cart abandonment rates and increase sales.

But does ThriveCart make good on its promise?

Let’s find out!

1. What is ThriveCart?

ThriveCart markets itself as the best cart platform for marketers.

Okay, but how does that work?

In a nutshell, ThriveCart provides checkout templates.

So instead of building your checkout page and adding all the fancy elements that will maximize your conversions (e.g. one-click up-sells), ThriveCart does all of that for you.

You just have to pick the template you like.

This is obviously very useful if you’re new to eCommerce. 

But ThriveCart does have its specifics (including a few cons), and I’m going to review them in depth.

Let me say it before we go any further - what ThriveCart does not do is offer a website.

You’ll need a separate website, which can mean a lot of hassle with integrations. If you want the full package, you should check out other tools like

2. Who is ThriveCart for?

Who is ThriveCart for

When evaluating the usefulness of different eCommerce tools, I really love looking at the features and reverse-engineering the process.

One glance at ThriveCart’s features and it becomes pretty clear who it’s for:

2.1. Entrepreneurs selling digital products

digital products

If you offer your services or products as subscriptions, ThriveCart is a good choice.

It offers subscription and Dunning management (payment auto-retry), and it can handle all sorts of payment models, including split payments and free trials.

In my opinion, this is something that really makes ThriveCart stand out from the competition. 

The service shows an understanding of various business models.

2.2. Shopify store owners

Shopify store

Since ThriveCart integrates with Shopify, you’ll be able to use conversion features for your stores.

In fact, the majority of ThriveCart features are perfect for up-selling eCommerce customers. 

Coupons, one-click upsells, and other elements are perfect for maximizing order value.

2.3. Owners of membership sites

membership sites

ThriveCart also integrates perfectly with membership site platforms. 

So if you want to process payments, up-sell or cross-sell to your customers, this service is a great choice!

2.4. New business owners

New business owners

One of the main benefits of using these one-stop-shop solutions is that you can accomplish a lot without writing a single line of code.

Services like ThriveCart can help you convert more customers without paying for additional integrations, or spending a lot of time learning how to set everything up yourself.

And when I say “everything,” I mean...

3. What features does ThriveCart offer?

ThriveCart's features

ThriveCart offers plenty of features to help you get started:

3.1. Checkout page templates

Who could’ve known that checkout pages would turn out to be such a big deal?

(Okay, I always had a sneaking suspicion).

ThriveCart’s main selling point is its checkout page templates.

You’ll be able to choose the checkout type that suits your business:

  • Multi-step checkout (Collect your customers’ information across multiple pages)
  • Single-step(Collect your customers’ information on the same page)
  • Sales cart(Immediate checkout)
  • Embeddable(Checkout that appears when your customers click the button)
  • Pop-up(Checkout that pops-up when customers click the button)
Embeddable and pop-up checkouts

Embeddable and pop-up checkouts

From there, you’ll be able to customize the design of your checkout page.

3.2. Funnel builder

The key to increasing your conversion rates is removing friction from the checkout process.

At the same time, you want to give customers exactly what they need to proceed with their purchase.

It’s a fragile balance.

Fortunately, ThriveCart’s funnel builder helps.

You can add two powerful features to build the whole experience for your customers:

  • 1-click bump offer
  • 1-click up-sell

All your customers have to do is click, and the product will be added to their carts.

1-click up-sell example

1-click up-sell example

Why is this important?

These features remove friction.

If you redirect a customer to your product page, they could give up and abandon their cart. 

But if they can simply click to add extra products to their carts, they won’t leave.

You can also set rules for the post-purchase experience.

rules settings

Rules settings

Choose what your customers will see after they complete their purchase. This is a great opportunity to add them to your mailing list or ask them for referrals.

3.3. A/B testing

A/B testing is necessary for improving your checkout pages.

Normally, it requires a lot of coding and cross-referencing your results to see if one checkout type beats the other. 

But with ThriveCart, it’s pretty simple to set it up and evaluate your results.

My advice is to always stick with one variable.

For example, you could test a checkout with 1-click up-sells and a checkout without them

Avoid experimenting with two or more elements.

3.4. Affiliate marketing

Affiliate marketing is one of the best ways to promote your products. Fortunately, ThriveCart offers native affiliate marketing.

Affiliate dashboard

You’ll be able to:

  • Recruit affiliates
  • Set up commission structures
  • Pay only when your affiliates sold your products

This is really useful for first-time business owners. 

It allows you to reduce your marketing costs while increasing your revenue.

You can also set arbitrary rules for affiliates.

For example, you could reward top performers with additional bonuses.

This is some pretty powerful stuff, folks!

3.5. Dunning management

Now, this is where things get interesting!

If you’re running a subscription service, you automatically charge customers. But what happens if it bounces?

If you use ThriveCart, the system tries to charge your customers again. This is called dunning.

Dunning is incredibly important, as it allows you to retain the revenue you expected

Otherwise, you’d have to manually check which payments went through and try to charge your customers again.

3.6. Maximizing the value of your customers

Repeat customers are responsible for 40% of a store’s revenue.

ThriveCart is actually one of the rare tools that acknowledge this fact.

In addition to 1-click up-sells and bumps, it offers other features for increasing order values:

  • Product upgrades
  • Retargeting support
  • Coupons
  • Auto-followup
  • Customer hub

And if you decide to set up a referral promotion for your customers, you can easily track discount URLs to see who your #1 fans are.

3.7. Analytics

ThriveCart allows you to see your results at a glance.


It also displays your predicted sales.

When predicted sales are paired with A/B testing, you’ll easily understand how changes affect your revenue.

3.8. ThriveCart integrations

Finally, ThriveCart offers plenty of integrations to pick from.

Payment processors:

  • PayPal
  • Stripe
  • ApplePay
  • Google Pay
  • (for subscriptions and split-pay)


  • Slack
  • Google Sheets

Fulfillment services:

  • Lulu
  • Kunaki

Membership platforms:

  • Kajabi (via Zapier)
  • MemberPress
  • Wishlist Member
  • Teachable
  • OptimizePress

Webinar platforms:

  • Demio
  • WebinarNinja


  • InfusionSoft
  • Ontraport
  • HubSpot
  • ConvertKit
  • ActiveCampaign
  • AWeber
  • GetResponse
  • MailChimp
  • Drip
  • MailerLite

If you haven’t found the service you’d like to integrate with ThriveCart, you can do it with Zapier.

4. Designing your checkout experience with ThriveCart

First, you’ll have to add your products and fulfillment options (if you sell physical products).

If you have a membership site or you sell access to courses and webinars, you’ll have to connect ThriveCart with your native platform.

After that, it’s time to...

4.1. Choose your checkout template

Checkout templates

This is the part where you choose your checkout structure.

Your structure depends on your audience.

If they don’t like pop-ups, focus on fixed checkout appearances such as embeddable checkouts. 

If you want to remove friction, opt for a single-step checkout.

4.2. Design your funnel

Unlike, ThriveCart only allows you to create a checkout page. For some reason, they call it a sales funnel.

Again, I’d like to emphasize that ThriveCart is not the complete solution

It’s an add-on to your regular website that is good to have, especially if you’re processing a lot of payments and want to make sure you don’t lose sales.

You can set up your sales funnel/checkout page in a few steps:

  • Create the post-purchase experience
  • Choose up-sell or down-sell offers
  • Customize the appearance of your up-sells and down-sells

And there you have it!

5. ThriveCart support and service

ThriveCart support

When it comes to support, you’ll have access to useful ThriveCart tutorials in the knowledge base.

If you need additional assistance, you can submit a ticket.

Unfortunately, ThriveCart doesn’t offer other types of support, which can be confusing if this is your first time setting up a checkout page.

6. ThriveCart pricing

The first thing I noticed about ThriveCart was that you couldn’t find pricing information on their website

Instead, you’d have to Google it. This doesn’t have to be a big deal, but I’m not a fan.

ThriveCart used to have different pricing plans.

However, they’re currently offering lifetime access for $495

ThriveCart pricing

ThriveCart pricing

If you compare ThriveCart vs SamCart in terms of pricing, it seems cheaper to just pay $495 for ThriveCart than continuously pay $199/month for SamCart’s pro plan.

Still, keep in mind that you’ll need to pay for additional tools. ThriveCart doesn’t offer anything other than checkout page builders.

So if ThriveCart doesn’t seem like the perfect fit, don’t worry!

7. ThriveCart alternative:

ThriveCart may be a good solution for checkout pages and carts, but if you’re looking for something more powerful, try's home page's home page

Unlike ThriveCart, which only focuses on your cart, is the full package:

7.1. Sales funnels

Set up beautiful and efficient sales funnels, and launch a successful business.

You don’t have to write a single line of code! has a powerful drag & drop editor.

Sales funnels

Sales funnel

There’s no need to pay for separate website hosting, platforms for webinars, membership sites, or courses.

From sales and squeeze pages to payment pages, you can run your entire business on

7.2. Email marketing

Send email newsletters, nurture your leads with follow-up emails, and convert faster than ever before.


And the best part? You can automate everything!

7.3. Course, membership site, and webinar support

If you want to run a membership site, offer courses or webinars, you can do it without ever leaving


You can use the visual drag & drop editor to set up your courses and webinars in a matter of minutes. 

Processing payments for membership sites is easy, as well, and you can host them on

7.4. Affiliate marketing's affiliate program dashboard's affiliate program dashboard

Create your own affiliate marketing program, track commissions, reward top performers, and spread the word.

7.5. Automation

Workflow editor

Workflow editor

Create automated workflows and run your business on auto-pilot.

7.6. Dropshipping's editor's editor

If you’re running a dropshipping business, you no longer have to make do with what you’ve got. understands your business model, and helps you generate more revenue!

7.7. Blogging


Educate your customers, and make sure they keep coming back for more. 

And once they do, easily up-sell and cross-sell to them with squeeze pages.

8. pricing pricing is an all-in-one solution that replaces websites, platforms, email marketing software, and other funnel builders.

When you sign up for, you sign up for the real deal. comes in 4 separate pricing plans:

  • Free - $0/month - Unlimited emails for up to 1000 subscribers, 3 funnels, 1 membership site with unlimited members, and more
  • Startup - $27/month - Unlimited emails for up to 5000 subscribers, 10  funnels, 5 membership sites with unlimited members, marketing automation, and more
  • Webinar - $47/month - Unlimited emails for up to 10,000 subscribers, 50 funnels, 20 membership sites, 10 evergreen webinars, coupon codes, A/B testing
  • Enterprise - $97/month - Unlimited emails for up to 15,000 subscribers, unlimited funnels, unlimited membership sites, unlimited evergreen webinars + everything else in Startup and Webinar packages

Run your business without switching tabs.

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