Sell or Be Sold Review: Learn How to Make Sales with Grant Cardone

Grant Cardone is a salesperson, real estate mogul, and thought leader.

He was named Forbes Magazine’s #1 marketer to watch in 2017.

He is also a New York Times best-selling author, thanks to his book Sell or Be Sold.

At the end of 2020, Cardone’s net worth was $300 million.

Does $300 million sound good to you? Keep reading to learn the secrets that made Cardone a millionaire.

Sell or Be Sold is full of invaluable lessons that will change both your business ― and your life.

The book starts by teaching its reader that everything in life is about sales, and that being good at sales is being good at life.

If being able to sell (ideas, products, services, anything) is a requirement for success then you need to be able to sell.

So there you have it, this sales book goes beyond your business life, right into your personal life.

Now, let’s have a look at the best lessons from Sell or Be Sold and discuss how to make these lessons actionable in your everyday life.

To become great, you first need to commit to getting great results.

To do this, Cardone suggests you write down all your failures. When a customer complains, write it down!

Rather than brushing it off as a problem with the customer or a problem with the price, commit to learning from your failures.

It’s your sale; take responsibility.

Eventually, you will begin to see patterns of similar complaints and you will notice which of your responses worked and which of them didn’t.

Now you can finetune the responses that do work.

Through a commitment to learning from your failures, you will start seeing results and you will be on your way to becoming a great salesperson!

How can you sell a product that you, yourself, don’t absolutely believe in?

The most important sale is selling yourself.

You need to believe in what you are selling so much that you become unreasonable ― only then will the product really start to sell.

The customer needs to see your conviction for the product to be utterly convinced that this product is the only option for them.

To sell yourself on your product, you must learn every great thing about it and become a fanatic.

Try to see the product as more than just a way for you to make money.

Rather see it as an amazing product that your customer needsin their life.

If you’re sold, they’ll be sold.

However, Grant Cardone offers a fourth option: massive action.

To take massive action is to overestimate, rather than underestimate, how much effort and work is needed to solve a problem or reach a goal.

Overestimating will lead to massive action being taken that goes beyond what is actually necessary.

Your results will be accelerated and you can move on to your next problem or goal.

Success in sales requires more action, so if you need one client, don’t phone ten, phone 100.

Put in massive effort to get massive results.

If a customer loves a product or if it solves a problem for them, price does not matter.

It’s your job, as the salesperson, to convince your buyer that they either love or need your product.

If you are struggling to make a sale, sell harder!

Blaming your difficulties on money could lead you to lowering your price and lowering your price lets the customer think your product is worthless.

As a salesperson, this is the last thing you want!

If the customer says they have a problem with the price, it’s your job to show them why the product is worth its price.

The most important five steps of the sales process are:

For success in sales Grant Cardone swears by these:

Salespeople make the world go round.

Be proud to be a salesman and ooze positivity! This will attract customers.

You have to see the sale, don’t leave it up to the customer.

You can’t sell something you aren’t sold on.

Ideally, you should own everything you sell because how can you sell something you wouldn’t buy yourself?

You need to find out what your customer values so you can sell to them in a way that makes sense to them.

Behave as though the sale is guaranteed and a decision will be made.

Speak about things that happen after payment such as shipping or installation.

Again, this is so important! Agree with your client so you can influence them from a favorable position.

Make sure your demonstration makes the product appear to be worth double your asking price.

If you’re selling something for $1000, show them why it’s worth $2000.

Don’t waste the client’s time. They will never buy from you if they feel as though they are wasting time talking to you.

Be time-efficient and let them know how much of their time you’re going to take at the start of your presentation.

Don’t ask questions, just move forward. You’ve already asked the questions when you met the client.

Now you know what they need, don’t give them a chance to back out. Start walking them through the buying process, and make it look easy.

You need to close the transaction. Know how to respond to every objection and make sure you get the close.

You must be persistent and learn from past failures to ensure success.

According to Cardone, a great salesperson: