How to Effectively Use Squeeze Pages and Landing Pages for Your Online Business

Launch Your Online Business in Just 7 Days

You've heard about landing pages and squeeze pages before, but what exactly are they? And which one should you choose?

There’s a common misconception about what exactly the differences between these two pages are...

So, we created this guide to explain the similarities and differences to help you understand which page is best for your online business.

Let’s get started!

What is a landing page?

A landing page is a standalone web page that visitors “land” on after clicking on a link from an ad, email, or any other traffic source.

Landing pages typically target a specific audience, provide a specific offer, and capture information using forms.

For example, let’s say you want to promote an online course, and as a preview, you offer your first lesson for free.

In this case, you would create multiple landing pages, each targeting a specific audience, to ultimately get your website visitors to provide the requested information in exchange for your course’s first lesson.

So, how do you ensure that your landing pages are actually converting?

Effective landing pages consist of the following elements:

Compelling main and supporting headline
Engaging copy
Striking visuals
Features and benefits
Lead form
Social proof
FAQ section
Call-to-action (CTA) buttons

Pro tip: Constantly A/B test your landing pages to see what’s working (and what’s not).

Benefits of landing pages

A landing page can be a huge asset to your online business.

Here are 4 major benefits of a landing page:

1. Increase conversion rates

A well-structured landing page can help you increase conversions and boost your online business sales! According to a study, the average landing page converts at a whopping 9.7% (that’s a lot in the digital marketing world).

2. Generate more leads

When you use lead generation forms on a landing page, it benefits your online business by growing your email list and gathering extra information about your customers.

3. Provide actionable data and insights

Data and insights can enhance your overall efficacy by assisting you in improving your understanding of your target audience and your marketing methods.

4. Develop personalized content for specific audience groups

When creating your landing page, you can be super specific with your copy, visuals, and offer to ensure that it speaks directly to the audience you’re after.

Now that we know what landing pages are and why they’re beneficial, let’s take a look at some examples of high-converting landing pages.

Examples of effective landing pages made using systeme.io

In this section, we’ll look at 1 of systeme.io’s landing pages, as well as 2 landing page templates our team has put together for users to use as inspiration to create their very own landing page.

First up, we have a click-through landing page created by systeme.io with systeme.io!

Source: systeme.io

Right off the bat, you notice the light blue background with a pop of bright blue in the form of a “Get Started Now and Save 30%” CTA button.

The page gets right into the action with a price plan that shows exactly what’s included in the Startup Annual Plan.

And just in case the reader had any doubts, they can immediately see our platform’s overall rating on Trustpilot and that it’s trusted by over 10,000 users.

Source: systeme.io

We made sure that our page visitors knew exactly how much they could be saving and how they would benefit from this offer.

Source: systeme.io

This page is a perfect example of a long-form page, and therefore it was necessary to include CTAs in multiple sections on the page so visitors won’t have to scroll to the top to take action.

Next, we provide a brief introduction to our platform’s key features.

Source: systeme.io

According to research, a page that includes social proof converts at an average of 12.5%.

No wonder our team added these ratings to our page!

Source: systeme.io

And finally, we’ve come to the last section of our page. Using a countdown timer in the footer instills a sense of urgency and serves as a reminder for the user to take action.

Next up, we have one of our templates. It’s offering a guide for users who would like to grow their business.

Why does this landing page design work?

Headline: The headline is bold, big, and instills a sense of desire by using the term “only”
CTA: Not only are there multiple CTAs on the page, but it’s also a bright contrasting yet fitting color that helps it stand out
Use of color: The colors that are used represent the overall branding of the business Green
Benefits: The benefits of the guide are nicely listed next to each other to ensure the visitors know what they’ll be getting
About section: A brief about section is a great way to introduce your business and goals

And finally, another systeme.io created template.

This template was designed for businesses that want to promote the launch of their app.

Why does this landing page design work?

Use of visuals: Here our team made use of the show-and-tell approach — In addition to the in-depth copy, the page has appealing visuals that are relevant to the app
Social proof: Near the bottom of the page, our team included a “reviews” section to ensure new users of a smooth overall customer experience
Features: All features that come with the app are briefly mentioned as an introduction to what the app is capable of

What is a squeeze page?

A squeeze page is a standalone page specifically made for collecting email addresses from your page visitors.

According to a market research analyst, squeeze pages are similar to landing pages.

However, the former is more product-focused.

Squeeze pages should entice visitors to provide their email addresses. This can be done by offering a special product (usually in the form of a lead magnet).

For example, let’s say you want to offer a free ebook.

In this case, you’ll want to create your squeeze page, include an offer, and collect the page visitor’s email address.

So, what's the best way to make a squeeze page that genuinely engages your visitors?

Here’s a quick breakdown of key squeeze page elements:

An irresistible, valuable lead magnet
A compelling headline
Brief, convincing copy
Only the necessary form fields
Trust and credibility elements

Note: Again, it’s important to A/B test different variants of squeeze pages, so you can see which performs the best and brings you more leads.

Benefits of squeeze pages

As we already know, squeeze pages are specifically designed to gain email addresses.

But, what’s the point of offering something valuable for free in exchange for a simple email address?

Let’s take a look at how your business can benefit from squeeze pages:

1. Grow your email list

Email marketing has an outstanding ROI of $42 for each $1 spent.

This makes sense when you see all the perks that come with email marketing.

Thus, the more people on your mailing list, the more potential customers you have.

2. Initiate a funnel

Offering lead magnets is an easy way to bring people into your sales funnel.

Once they’re in the funnel, you can nurture them with targeted emails or even make an offer to further their buyer’s journey.

3. Boost trust and credibility in your business

A good squeeze page offering a free product can increase trust in your business, especially if you add credibility elements, such as social proof or product ratings.

Now that we know what squeeze pages are and why they’re beneficial, let’s take a look at some examples of effective squeeze pages.

Examples of good squeeze pages made using systeme.io

Just as we did above, we’ll be looking at 1 systeme.io real-life example and 2 systeme.io squeeze page templates.

In this squeeze page example, visitors provide their email addresses in exchange for a free ebook to learn how to launch an online business.

Source: systeme.io

So, why does this squeeze page design work?

Offer: Ebooks are one of the most popular lead magnet choices as they offer significant value through the information they contain
Visuals: Showing appealing visuals of what the users will receive can make the offer even more desirable
Headline: The headline is straightforward and tells the visitor exactly what the page offers
Copy: The supporting copy is to the point and tells the users exactly what they can expect from the ebook
Sign-up form: The opt-in form is short and only asks for the user’s email address
Call to action: Includes a clear call-to-action to entice the prospective customer to get the ebook for free
Assurance: Underneath the CTA button, visitors are assured that their email addresses are 100% secure

The next example we fished out of our library of templates, is specifically designed for businesses who are about to launch a new website.

Why does this squeeze page design work?

Headline: The headline is clear, eye-catching, and gives all the information as to the purpose of the page
Supporting headline: This little piece of text is kept short and direct and tells the visitor exactly what they're exchanging their email addresses for
Sign-up form: Only the necessary information is requested—no more, no less
CTA: The CTA button stands out and uses direct copy, which can be more effective in persuading users to act
Colors: The important information is emphasized by using a bright, contrasting color (blue)

Another systeme.io template. However, this time it’s a template that offers free video training to show users how to sell on autopilot.

Why does this squeeze page design work:

Headline: There’s no doubt about what the users will learn from watching this video
Copy: It briefly tells the user what they need to do to receive the free video training
Sign-up form: This sign-up form has 2 fields, but it’s still short enough for users to complete it quickly and easily
CTA: The CTA copy is personal instead of generic, which creates a more personalized customer experiences

At first glance, squeeze pages might look similar to landing pages, however, they're not quite the same — so, what’s the difference?

Squeeze page vs. landing page: What are the key differences?

A squeeze page is a type of landing page. In other words, all squeeze pages are landing pages, but not all landing pages are squeeze pages.

As a result, these pages have a lot in common. Both landing pages and squeeze pages use persuasive sales copy, lead generation forms, and a very clear call to action to entice visitors to convert.

However, there are a few differences:

Comparison of Squeeze pages and Landing page

Still don’t know which page to use?

The verdict: should you use landing pages or squeeze pages?

To determine whether you should use a landing page or a squeeze page, ask yourself the following 2 questions:

Verdict between Squeeze pages and Landing page

Which page are you ready to design? Systeme.io is ready to guide you through its easy-to-use page-building process — take a look at how we can help you!

Systeme.io: The best platform to create effective landing pages for conversion

systeme.io’s logo

Systeme.io is an all-in-one digital marketing platform that ensures your pages are enjoyable and effective in driving your customers further down the marketing funnel.

Systeme.io provides a landing page builder that allows you to:

Create a variety of pages — Create high-converting pages with our easy-to-use drag-and-drop editor
Speed up the process with proven templates — Choose from a library of proven-to-convert templates and use systeme.io’s page editor to tweak your page’s design just as you like it
Automate your marketing process — Optimize, automate, and measure repetitive online marketing tasks

Additionally, when joining systeme.io, you’ll get access to some of our core features:

systeme.io’s core features

Creating your pages has never been this simple — and affordable!

Systeme.io’s pricing

systeme.io’s pricing

Systeme.io offers a forever-free plan best suited for new entrepreneurs or small businesses just getting started with their online business.

With systeme.io’s forever-Free plan, you can:

Create sales funnels
Send unlimited emails
Have unlimited contacts
Run an A/B test
Integrate Stripe and PayPal with your payment pages
Have unlimited storage space
Create a blog

And more!

Once you go up through the plans, you'll get higher limits on all the features you have in the Free plan, and unlock new features like evergreen webinars.

FAQs about landing pages and squeeze pages

Source: freepik.com

Here’s a list of the commonly asked questions about these pages, and the answers to them.

What is the difference between a splash page and a landing page?

A landing page is a standalone page visitors “land” on after clicking on a certain link.

Their goal is specifically to grab visitors’ attention by presenting an offer and enticing them to take the desired action.

Splash pages are short, introductory screens that appear before you enter a website which can contain anything from promoting an offer or presenting a disclaimer to sharing information about a discount.

Are squeeze page templates effective?

Yes. Squeeze page templates are specifically designed to convert leads.

Many landing page builders provide proven templates on their platforms.

We suggest you use systeme.io — we’ve got all the features, templates, and more!

Conclusion

So, remember, if you’re wondering which page to choose, ask these 2 questions:

1. Do you want the customer to make a quick decision and provide basic contact details?

2. Do you want to provide more specific information and ask for extra personal details?

In either case, systeme.io will be there to make sure that your pages are designed for conversion!