Squeeze Page Templates — Which Elements are a Must for an Effective Page?

A squeeze page is a web page designed to capture the email addresses of potential customers.

These pages generally offer a lead magnet, such as free ebooks, educational emails, videos, and other downloadable content in exchange for a visitor's email address or other information.

At first glance, squeeze pages might look similar to landing pages, however, they're not quite the same — so, what’s the difference?

Let’s take a look, shall we?

A squeeze page is a type of landing page created with the sole purpose of capturing email addresses from visitors — versus other types of information.

Landing pages and squeeze pages are similar in that they contain everything you need on a single page.

They're both excellent for targeted campaigns that require visitors to take a certain action — and, because they usually only have one main CTA, conversions are easy to track.

That being said, there are a few key differences between landing pages and squeeze pages:

For some inspiration, below you’ll find squeeze page examples specifically built to fit several industries and are ready to use in systeme.io.

These templates, however, are easy to modify and adjust to fit your wishes.

It’s a common misconception that squeeze pages are only effective when used by big businesses and ecommerce websites, however, even online coaches can achieve success with a well-designed squeeze page.

Now that you know what a squeeze page is and have seen some inspirational templates, you're ready to create one that collects information from potential leads on your site.

It takes a lot of trial and error to create a squeeze page — what works for one website and industry may not work for another.

So, what's the best way to make a squeeze page that genuinely engages your visitors?

Let's take a look at all of the aspects you should include in your squeeze page design, as well as recommended best practices to follow when developing high-converting squeeze pages.

The offer you present is the most important element on your squeeze page.

What is it you’ll offer to convince visitors to provide their email addresses?

— The answer: A lead magnet.

A lead magnet is a piece of content you give out for free in exchange for your audience's contact information.

Since lead magnets don’t generate instant revenue, they establish a relationship with your customer and keeps your busines in front of their minds — in the hopes of prompting a transaction down the road.

Here’s a systeme.io squeeze page example where the lead magnet is a free ebook:

A lead magnet could just be the next accelerator you need in your marketing strategy to interact and connect with your target market in a more valuable and efficient manner.

To learn more about how to create a powerful lead magnet, feel free to read our blog post on lead magnets.

Your headline is the first thing visitors see when your page is open and loaded — It’s therefore of paramount importance that your headline of choice:

Now, how exactly does one write an effective headline?

There are 3 key characteristics that ensure headline efficiency:

This is the headline systeme.io opted for:

The copy of your squeeze page is, in short, the description of your offer.

In order to keep your squeeze page as focused as possible, consider limiting the amount of text you display above the fold by using short and concise sentences, bullet points, or even a short video describing the product.

There are 7 key steps to writing great copy:

Here’s how we approached the copy on one of our squeeze pages:

When it comes to writing copy for your squeeze page, it’s important to focus on your lead magnet’s benefits — they’re emotional triggers that can push visitors to take action.

Pro tip: You don’t need a ton of copy to generate more leads.

Now that you have your copy sorted, you’ll need one or more form fields for the visitor to submit their information.

Which brings us to our next step — opt-in forms.

Form fields are an integral part of your squeeze page — It’s where your visitors submit their personal information.

At a minimum, your signup form will include only an email field. However, it can also include fields such as first name, last name, occupation, location, and so forth.

Form fields should be specifically designed to ensure a smooth and effortless user experience, with as little confusion as possible.

There are 2 factors that determine whether a user will complete your opt-in form:

A good form design must meet a number of technical standards for usability and accessibility — a basic rule of thumb is: the shorter, the better.

I get it! You want to collect as much data about your visitors as possible, but is it really worth it to lose potential clients just so that you can fill a database?

Pro tip: Consider only the information you need at that moment in time!

Here, for example, the systeme.io team decided it was only necessary to include one form field to collect email addresses:

At times, marketing your copy isn’t always enough.

Your audience needs to hear the voice of other users or even companies to decide whether the form is worth filling out.

This is where social proof enters the game.

Social proof is a concept where people assume that the actions of others are correct.

Here are 6 ways of utilizing social proof on your online course sales page:

Not exactly a squeeze page, but here’s how systeme.io incorporates trust and credibility elements to minimize customer hesitation:

Considering a squeeze page’s primary goal is to increase your conversion rate by converting visitors into email subscribers, it makes sense that everything you include on your page should point towards that goal.

This means avoiding or removing any element that could potentially distract the visitors and cause them to abandon the opt-in form.

These unnecessary elements can include things like:

At times, your squeeze pages might not perform as well as you’d want them to — This is where testing comes into play.

Testing your squeeze pages ensures that you display the highest converting page to your visitors.

Systeme.io allows you to easily set up an A/B test to analyze your pages’ performance — check it out:

Additionally, when joining systeme.io, you’ll get access to some of our core features:

We know what you’re thinking: with all these high-quality features, the price will probably also be unbelievably high.

We offer 4 pricing plans:

Sign up to test-drive our tools, and upgrade when you're ready.

We'll be on the lookout for you!

In this post, we’ve given you everything you need to make a booming success of your squeeze pages.

With these templates and essential elements, we believe you’ll be able to create the best squeeze pages for your online business.

Once you’re ready to create a successful squeeze page, head over to systeme.io to get started for free!

Not only will our zero-experience-needed builder have your squeeze pages done in minutes, but we’ll also offer a bunch of features to help you further expand your business.

What are you waiting for?

Let’s capture those leads right now!

Join systeme.io today.