Top 9 Best Squeeze Page Building Platforms for Capturing More Leads

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Are you looking for a squeeze page builder that will help you create professional-looking squeeze pages?

With so many different options for online marketing platforms today, it can be challenging to narrow down your options.

The goal of this post is to provide you with some insight into your options so that you can decide which builder is best for your business.

Let’s get started!

1. What is a squeeze page builder and why do you need it?

A squeeze page is a webpage created specifically to collect email addresses from visitors.

They are often confused with landing pages — squeeze pages are a subset of landing pages.

In other words, all squeeze pages are landing pages, but not all landing pages are squeeze pages.

Landing page builders are used to create your squeeze pages and make them more user-friendly and intuitive.

They also assist marketers in creating a targeted, customized squeeze page with appealing themes that entice visitors and convert them into leads.

Before we look at the best landing page builders, let’s see what makes a great landing page builder.

2. What makes a great landing page builder?

We’ve compiled a list of key criteria to give you an idea of what a great landing page builder offers:

  • Quick and easy to build new landing pages
  • Smooth and simple builder features
  • Effective templates
  • Design freedom
  • Efficient testing
  • Integration
  • Reasonable pricing

All the above contribute to creating the ultimate squeeze page.

Here are a few benefits of using landing page software:

1. Results-driven

Landing page builders make it easy to create highly targeted squeeze pages.

The best aspect is that most of them come with pre-designed templates that are specifically built to convert leads.

2. A/B testing

A/B testing is a must for your pages, as it is necessary to test every element before publishing it online.

The advantage of using a squeeze page builder is that most of them have a built-in A/B testing feature.

3. Pre-designed squeeze page templates

To entice your target audience, your landing page should have a visually appealing, innovative, and engaging template.

Landing page builders typically provide pre-made templates for a variety of specializations and domain categories.

In the end, you'll have highly tailored, individualized landing pages that are geared at positively influencing the target audience.

4. User-friendly

To use a landing page builder, you don’t need any technical knowledge or experience.

Most landing page builders have a drag-and-drop editor that allows you to easily add and move elements around on your landing page.

Now that you know what to look for in squeeze page building software, let’s look at some of today's best landing page builders.

3. What are the best squeeze page builders?

When it comes to landing page software, you have options — and it’s important to know what those are.

So we’ve done the research and listed some top marketing software to help you make your decision.

3.1. logo logo is an all-in-one digital marketing tool for anyone who is looking to launch, grow and scale their online business.’s sales funnel builder doubles as an intuitive landing page builder.

With’s landing page builder, you can:

  • Create a squeeze page — Create high-converting squeeze pages with our easy-to-use drag-and-drop editor
  • Speed up the process with proven templates — Choose from a stack of proven-to-convert templates and use’s page editor to tweak your page’s design just as you like it
  • Automate your marketing process — Optimize, automate and measure repetitive online marketing tasks

You can, for example, set up autoresponders — emails that are automatically sent over a specific period to the people who’ve opted into your page.

  • Run A/B tests on your squeeze page — Determine whether your squeeze page will be the best for your customers, or if you need to make some changes to improve the user experience
  • Analyze your page statistics — Such as click-through rates, opt-in rates, unsubscribe rates, and more
  • Email marketing — Create complete lists of all people who opt into your page. This makes it easier to send your customers targeted mails offers 4 pricing plans:’s pricing’s pricing offers a completely free, no strings attached plan best suited for new entrepreneurs or small businesses just getting started with their online business.

Landing pages aside, offers many more features all on one platform.

With’s forever-Free plan, you can:

  • Create sales funnels
  • Send unlimited emails
  • Have unlimited contacts
  • Run an A/B test
  • Integrate Stripe and PayPal with your payment pages
  • Have unlimited storage space
  • Create a blog

And more!

3.2. Leadpages

Leadpages logo

Leadpages logo

Leadpages is a website and landing page tool that enables entrepreneurs and marketers to turn clicks into customers with less tech stress.

Here are some of Leadpages’ most powerful squeeze page tools:

  • Built-in conversion guidance — Predicts your page’s performance before you publish it and gives you ideas on how you can improve
  • Unlimited lead collection and traffic — With Leadpages, there are no limits on the number of website visitors or leads you can have
  • Unlimited page publishing — Create as many pages as you wish without ever receiving a “bandwidth exceeded” message
  • Unparalleled page loading speed — Leadpages boasts page loading times of 2.4 seconds and a performance score of 30% higher than other landing page builders
  • Code-free customizations — Easily build professional-looking landing pages without needing to hire a professional. However, the customization of pre-designed templates is limited
  • A/B testing — This feature is only available to Leadpages’ Pro users
  • Mobile responsive, high-converting templates — Leadpages has a gallery containing 200+ website and landing page templates designed to convert leads into paying customers

Now that we know what’s included in Leadpages’ landing page package, let’s have a look at how much it’ll cost you.

Leadpages has 2 pricing plans:

Leadpages’ pricing plans

Leadpages’ pricing plans

The main difference between the two plans is that the Standard plan doesn’t include A/B testing.

Leadpages offers a 14-day free trial with both plans, to help you decide whether it’s the best landing page builder for your business.

The monthly prices of these plans are reasonable, however, when you compare its tools to other similar software, it’s a little pricey.

3.3. Landingi

Landingi logo

Landingi logo

Landingi is a comprehensive marketing software that mainly focuses on simplifying the building of landing pages.

Landingi’s squeeze page builder offers:

  • Drag-and-drop interface — Although easy to use, it lacks basic editing tools, such as rotate and hover buttons, and alignment and grid-scaling options
  • Smart sections — Make adjustments to all landing page sections simultaneously instead of editing similar sections one by one
  • Responsive web design — Each pre-designed template includes a mobile view that you can customize to make your landing page mobile-friendly
  • Duplication — With only one click, you can duplicate an entire landing page

This way, you can make a lot of similar pages with little differences in content and give each target audience group a slightly different-looking site that focuses on various benefits.

  • Free images and icons — With Landingi’s ​​image library, you can choose the proper visuals to enhance the look of your landing page
  • Templates — Each of their 300 pre-built templates are completely customizable
  • A/B testing — Landingi’s built-in split tester is only available with their high-end subscription plans

Speaking of subscription plans, Landingi offers 4 of them:

Landingi’s pricing plans

Landingi’s pricing plans

With all plans, you get unlimited conversions and landing pages.

Landingi doesn’t have a free version, but they do offer a 14-day free trial with each of their plans.

3.4. HubSpot

HubSpot logo

HubSpot logo

HubSpot is a customer relationship management (CRM) software specifically built for companies to attract, engage and delight their customers.

This marketing platform provides their users with a free landing page builder to create and test beautiful landing pages that generate leads.

With HubSpot’s landing page builder, you can:

  • Create and publish squeeze pages — After creation, you can preview what your page will look like on multiple devices

However, some users complain that the platform is extremely difficult to navigate and pages are difficult to modify.

  • Personalize content — Provide customers with the best experience possible by tailoring landing page content to individual visitors
  • Analyze, test, and optimize — HubSpot allows you to run tests on every element, including headlines, images, CTAs, forms, and more

HubSpot’s lower packages lack split-testing — if you want to use this feature you’ll need to purchase their Professional package starting at $890/month.

​​HubSpot’s landing page tool is part of their Marketing Hub software, and you can get started for free.

HubSpot’s Marketing Hub pricing

HubSpot’s Marketing Hub pricing

At first glance, HubSpot seems affordable, however, the features that are offered with the Free plan are limited, and as your business grows the price increases.

Another Debby-downer is the fact that once you’ve subscribed, there’s no backing out — this means no cancellations and no refunds.

3.5. Instapage

Instapage logo

Instapage logo

Instapage is a digital marketing software that marketers can use to maximize conversions by creating, personalizing, and optimizing post-click landing pages.

Let’s see how Instapage can help you create your squeeze page:

  • Landing page builder — It provides contextual element editing, 33 million images, and over 5,000 fonts to create the ultimate page
  • Templates — Instapage offers over 200 fully customizable and optimized templates to increase your conversions
  • On-page collaboration Directly collaborate with your teammates and clients in real-time to streamline the design review process
  • Image asset manager — Easily add and edit your own photos to further personalize your promotion or offer
  • Accelerated mobile pages (AMP) — This feature ensures that all your pages are fully optimized for mobile use
  • Blocks — Build hundreds of personalized landing pages by using individual page blocks that you can customize, save, and reuse

You can also create and manage global blocks, which ensures that all your pages are brand compliant.

For further customization, you can hide page blocks for the mobile view to create a more optimal browsing experience.

  • Page version history — Visit and restore earlier versions of the pages you created and edited
  • A/B testing — Perform split testing on both normal landing pages and AMP landing pages to optimize them for conversions

Additionally, you can track visitor behavior, and test variations with new elements, layouts, and/or designs.

Instapage offers 2 pricing plans:

Instapage’s pricing

Instapage’s pricing

Instapage has no free version, but does offer a 14-day trial period.

Although the Building plan includes all of Instapage’s standard features, it’s still quite pricey for beginners.

3.6. Unbounce

Unbounce logo

Unbounce logo

Unbounce is a drag-and-drop builder that lets you create and publish your own landing pages, without needing a developer to code them.

Unbounce offers a landing page builder that allows you to:

  • Create landing pages — Choose from over 100 conversion-focused page templates and tweak them to make them your own

Unbounce recently added the Smart Builder feature (which is still in Beta), that can optimize your landing pages while you are busy building them.

  • Customize your pages — Make use of custom scripts to customize your squeeze page elements with JavaScript and CSS

With Unbounce’s Dynamic Text Replacement (DTR) tool, you can easily swap out parts of a text to match search terms and improve relevance.

  • Test and personalize squeeze pages — Unbounce’s Smart Traffic feature allows you to connect visitors with best-fit landing pages on autopilot

With Unbounce’s basic Launch plan, you can’t perform A/B testing and won’t be able to use their Smart Traffic feature unless you upgrade to the Optimize plan.

  • Publish your squeeze page — With Unbounce’s WordPress builder plugin, publish your landing pages straight to your WordPress or business domain

Unbounce offers 3 pricing plans:

Unbounce’s pricing

Unbounce’s pricing

With each plan, you can start creating and building unlimited landing pages for free.

The trial period is 14 days, and you’ll only be billed after the period lapses — that is if you choose not to cancel.

3.7. ClickFunnels

ClickFunnels’ logo

ClickFunnels’ logo

ClickFunnels is a popular sales funnels software that allows marketers and entrepreneurs to automate their marketing processes and convert leads.

With ClickFunnels’ Page Editor, you can:

  • Create and customize your squeeze page — ClickFunnels’ editor uses color-coded building blocks to simplify the building process
  • Add in page elements — Customize your page with over 50 elements, such as buttons, pop-ups, surveys, and more
  • Make your page go live ClickFunnels provides a Launch Checklist and performance tests that you can run to ensure your page is ready to be published

You don’t need to take any extra steps to make sure your pages are mobile-friendly as that is done automatically.

ClickFunnels offers 2 pricing plans:

ClickFunnels’ pricing plans

ClickFunnels’ pricing plans

Such hefty prices make you wonder if there are any coupon codes available — unfortunately, there are none.

There is, however, a 14-day free trial to get you started with any plan.

With ClickFunnels’ Basic plan, you’re limited to 100 landing pages, whereafter you’ll need to upgrade to Platinum to access more.

For any small business or beginner entrepreneur, the pricing might not be ideal when considering the limited features in the Basic plan.

3.8. Elementor

Elementor logo

Elementor logo

Elementor is a leading website builder platform for professionals on WordPress.

Let’s have a look at how Elementor can help you create a must-click squeeze page:

  • Intuitive building — Create unlimited landing pages for WordPress using beautiful, responsive templates and their live drag-and-drop editor
  • Templates — Choose from a variety of high-converting, fully responsive landing page templates to start building your squeeze page
  • Optimization and analytics — Connect Elementor with analytics and optimization tools, such as Google Analytics, Hotjar, and Optimizely

You can also track and gain insights into your visitors’ behavior and optimize conversions and ROI.

  • Personalization — With your analytical data, you can create personalized pages that are directly targeted to your audience

Elementor’s landing page builder is free to use and allows you to build unlimited landing pages.

For additional features, like hosting or admin access, you can opt for their Cloud Website plan ($99/year) that comes with a 30-day money-back guarantee.

3.9. Mailchimp

Mailchimp logo

Mailchimp logo

Mailchimp is an email marketing software specifically aimed at aiding small businesses to grow.

Mailchimp offers a landing page creator that you can use to build beautiful squeeze pages and sell your goods.

Here are a few additional Mailchimp features to help you create your squeeze pages:

  • Find your domain — Bring your website and landing pages under one domain to keep your brand in harmony
  • Templates — Mailchimp offers over 100 pre-designed templates to get your squeeze page started
  • Publish your page — Publish unlimited pages at no extra cost
  • Automated tags — Keep your audience organized and email marketing targeted by setting up your landing page to automatically tag contacts based on their interests when they sign up
  • Content studio — Store and find your images with no hassle
  • Mobile landing pages — Mailchimp’s mobile app lets you create a simple, one-click landing page where you can share updates about your business or drive traffic to your social accounts

You can also connect your payment platforms on the app.

  • Analytics and optimization — Run performance tests to find out which pages are high-converting and which aren’t

Mailchimp has 4 pricing plans:

Mailchimp’s pricing

Mailchimp’s pricing

Mailchimp offers a forever-Free plan that allows you to create unlimited landing pages.

Unfortunately, the templates provided are pretty basic and the analytical reporting is limited.

With all these page builder options, let’s narrow it down for you.

4. Our top 3 picks

Here we’ve compiled our top 3 landing page builders based on their overall rating, price, and landing page capability:

 top 3 landing page builders

In third place, it’s Landingi with a Capterra rating of 4.8/5, some pricier subscription options, no free plan, and their most basic plan doesn’t offer A/B testing.

In close second, we’ve got Elementor with a rating of 4.7/5 and only a free landing page builder.

However, if you’d like to make use of other features, you need to subscribe to their Cloud Website plan of $99 per year.

In first place, we’ve got with a rating of 4.8/5, our forever-Free plan, and a sales funnel builder that doubles as a landing page builder.

5. 5 key elements of high-converting squeeze pages (with examples)

Similar to a cake that needs eggs, flour, milk, and water — a high-converting squeeze page contains important ingredients.

These 5 elements are a recipe to give you a solid foundation for building a squeeze page that will inform and convert.

5.1. A powerful USP

Your unique selling proposition (USP) is the thing that makes your online business different from everyone else in your market.

Creating unique and awe-inspiring headlines is one of the best ways to set your business apart from the rest.

There are 3 types of headlines every squeeze page needs:

1. Main headline — Your main headline should be to ensure the visitors that they’re in the right place.

2. Supporting headline — A supporting headline’s purpose is to keep your page visitors excited and on the page.

3. Closing headline — This is your final chance to convince your visitors to provide their email addresses.

Things to consider when creating your headlines:

  • Ideal customer — Ask questions like: What does your ideal customer really want or why should your customers prefer your business above your competitors?
  • Solution — Examine the characteristics of your ideal consumer, and then sell your items in a way that demonstrates your ability to fulfill their needs and solve their problems
  • The big “why” — Convince your customers that your product or service is better than those of your competitors

Promise your visitors truthfully that you will cater to their needs and resolve their problems.

  • Make it snappy — You have mere seconds to catch your page visitors’ attention, and therefore it’s important that your USP is obvious and straight to the point

Let’s take a look at a powerful and effective USP:



This squeeze page is a perfect example of utilizing USP:

  • The main headline is straight to the point and attractive (since it's free)
  • The supporting headline says what the video course is about (a reminder as to why the visitor clicked the link)
  • The closing headline is the call to action (CTA) saying “watch the video”

5.2. Effective sales copy

Your sales copy should be aimed at increasing your sales.

Generally, a sales copy consists of messages that bring value and encourage people to make a purchase as soon as possible.

There are 3 easy steps to creating an effective sales copy:

1. Set your goals

When determining your goals, we recommend using the framework of the SMART objectives.

Be (S)pecific, make sure your goals are (M)easurable, (A)chievable, and (R)elevant, and implement (T)ime-based parameters to make sure everyone is on track.

2. Identify your ideal audience and acquire details

To create an effective sales copy you need to know who you’re selling to and why they should care.

You can ask questions like, what are their pain points, dreams, and desires, or what makes your offer special?

3. Plan your structure

Now that you have all the details, it’s time you sorted them out.

AIDA is one of the most used sales copy structures.

Catch your visitors’ (A)ttention, keep them (I)nterested, create (D)esire, and indicate an (A)ction to be made (“Sign up”, “Enroll here”).



Let’s see how we’ve structured our sales copy:

  • Attention — The big, bold printed “FREE” immediately captures the attention of the page’s visitor
  • Interest — The “Steal all the pages” headline is catchy and keeps visitors interested in what’s coming
  • Desire — offers an “11-step funnel template” and briefly explains what's included therein, to create some desire for the product
  • Action — There is a big, blue CTA to close the deal and acquire the email addresses of visitors

5.3. Clear features and benefits

The features of your offer are the details that potential subscribers should be aware of.

It gives them further information about what they'll get in exchange for their email address.

Demonstrate the value of a feature by showing how it may be used to solve an issue they are currently experiencing.

People are attracted to benefits — emotional triggers that motivate people to act.

Every feature must be accompanied by a benefit:


Landingfolio does a good job listing the features and benefits of their guide to writing headlines.

In every instance, they say what is included and what it could be used for.

5.4. Social proof

Social proof is the positive influence that is created by other people who have experienced something and got a good result out of it.

Using social proof on your landing pages, you can ensure your visitors that your product or service is worth investing in.

Here are some ideas for ways to add social proof to your squeeze page:

  • Customer testimonials — Happy existing customers' simple, short-form recommendations
  • Case studies — An in-depth, data-driven analysis of an existing customer's product or service
  • Social media — Tweets, Facebook posts, Instagram comments, and other forms of praise from existing consumers and/or brand advocates
  • Reviews — Impartially relative to testimonials. Use these for products that are too technical or in crowded and/or competitive industries

Here’s an example of how Zoom incorporated social proof on their page:



Not only does Zoom make use of customer testimonials, but they also offer a video of each customer telling their story.

What do you do, however, if you don’t have any social proof to add to your squeeze page?

Here are ways to gain your visitors’ trust without having social proof:

  • Give details — Provide a more in-depth description of the features and benefits they’ll get
  • Reflect their reality — Show that you can relate with your visitors on a personal level by sharing your beliefs
  • Make a promise — Specify the results your customers will get
  • Introduce yourself — Show your visitors there’s a human on the other side of the page by uploading a nice photo of yourself

5.5. A compelling CTA

Your CTA is the part of your squeeze page that tells your ideal customers to take a specific action.

Here are some tips for creating a compelling CTA and how utilized them:



  • Use a command verb — The use of the word “Get”
  • Use words that provoke emotion — The word “FREE” and the use of an exclamation mark makes the visitor excited while instilling a sense of urgency
  • Give a reason why the visitor should complete the action — The word “FREE” is also a good reason to provide the email address
  • Don’t be afraid to get a little creative — There’s a little icon that has been added by the CTA

We’ve provided the recipe, and now it’s your turn to go make that cake — and by cake, we mean the ultimate squeeze page!

6. FAQs

Below we’ve added 2 frequently asked questions from users — and the answers for them!

6.1. What are the different types of landing pages?

  • Squeeze pages
  • Long-form landing pages
  • Click-through landing pages
  • Product details pages
  • Video landing pages

Choose a format that suits your offer and your audience to keep those conversions up!

6.2. Are squeeze page templates effective?

Yes. Squeeze page templates are specifically designed to convert leads.

Many landing page builders provide these templates to:

  • Give you access to responsive page that are proven to get results
  • Save you time so that you don’t have to design everything from scratch
  • Let you customize responsive templates with zero technical headaches

That’s why we suggest you use — we’ve got all the features, templates, and more!

7. How to build a squeeze page in 3 easy steps with

  • Step 1: Create a step

We will use a blank funnel as an example.

Start by clicking “+ Create step”.

Create step
  • Step 2: Choose your page

Select “Squeeze page” and click save.

Choose your page
  • Step 3: Pick a template

Choose your template and customize it to your heart’s desire.

Pick a template

8. Conclusion

Whether you’re a start-up business or a big and bold company, you can only benefit from partnering up with a squeeze page building software.

Fortunately, there are loads of options to choose from — which means you’ve got nothing to lose.

Make sure the builder you pick has effective templates with a lot of customization freedom, possible integration options (or additional built-in features) and reasonable pricing.

We recommend!

Get started with our forever-Free plan and find out how our software can take your squeeze pages to the next level!

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