The 11 Best Landing Page Builders on the Market

There are plenty of sub-variations of landing pages that differ depending on goals and the industry of a business.

However, generally, there are two main categories of landing pages:

This landing page type is also known as ‘lead gen’ or ‘lead capture’ pages.

They have the purpose of collecting lead data like names and email addresses.

They predominantly use lead magnets (such as an eBook, report, whitepaper, or webinar) to entice people sign-up and join an email list.

They’ll usually feature a simple and straightforward CTA, which redirects traffic straight to a checkout page to make a purchase.

Side note: click-through landing pages are similar to sales pages — mainly because they’ve got comparable goals of sending traffic to checkout pages.

How do you choose the best landing page builder with so many options available?

We recommend evaluating landing page builders using the following:

A big reason for wanting to use a landing page builder is to make the creation process relatively easy.

So, make sure the builder you end up choosing is easy to use and doesn’t make your life harder!

Look for features such as a drag-and-drop editor, a preview function, the ability to create blocks, etc.

A good landing page builder should provide pre-built, proven-to-convert landing page templates that you can edit to your needs, instead of leaving you without some inspiration or guidance.

Additionally, mobile-optimized templates are a must!

When you create landing pages, they’ll need to match your brand.

Ensure you choose a landing page builder that delivers on customization features such as the option to change fonts and colors, upload your own visuals and content, create your own layout, etc.

Not only do your landing pages need to look good — they’ll also need to convert.

Before you choose your landing page builder, check whether it provides optimization features such as A/B testing and mobile optimization.

You’ll need analytics and performance reports to measure your landing pages’ success and make changes where needed to improve.

A good landing page builder will provide you with your very own custom domain and ideally not charge you extra for it.

(It’s not common for all landing page builders to offer a custom domain — so, it’s definitely something to check for)

And if you want to use systeme.io as a landing page tool, you’ll get:

Plus, in a world where more than 58% of your online traffic is coming from mobile devices, we ensure that you have mobile responsive landing pages.

We have 4 scalable pricing plans that have 24/7 support:

With systeme.io’s forever-free plan you’ll get access to our sales funnels builder and deploy up to 10 landing pages with unlimited storage and hosting.

You can connect a custom domain (with a free SSL certificate we provide).

Plus, send unlimited marketing emails, host unlimited students for your first online course, run your affiliate program, and build a list of up to 2,000 email subscribers.

But why stop there?

Optimize your mobile responsive landing pages with 1 A/B test at a time, set up your first automation rule, and connect it all to our built-in email marketing feature.

You have the freedom to sell your products — digital or physical — with 0% transaction fees and in various ways (one-time, subscriptions, memberships, etc).

As you go up in the plans, you’ll get higher limits on everything you have in the Free plan and unlock new features like evergreen webinars.

And if you go with the Unlimited plan, you’ll have limitless access to all of the systeme.io features, and you'll also get yourself a 1-1 coaching session to hit the ground running with our platform.

(Plus, you can migrate your entire online business to systeme.io for free if you go with the Unlimited plan or any annual billing plan — which are all available at a sweet 30% discount.)

It’s worth noting that with Unbounce, you’re limited by a number of conversions and monthly visitors you can have with each pricing plan.

(Unbounce’s definition of conversions: when someone completes your assigned conversion goal on a landing page or in a pop-up or sticky bar)

That means you can create an unlimited number of landing pages, but you can’t send as much traffic as you want to them.

This becomes painful when you realize that their starting plan is at $90/month and only allows 500 conversions/month.

That said, Unbounce focuses on more than just producing attractive landing pages.

They provide an A/B testing feature, AdWords integration, and detailed stats that can be a goldmine for marketers.

All in the name of improving conversion rates — which is the goal of your landing pages.

While Unbounce is a great landing page builder — its pricing tends to scare a few people off.

Unbounce has 4 plans:

That last pricing plan is a bit surreal if we’re being honest — considering the fact that Unbounce is mainly just a landing page builder and you’d still need other platforms to run your online business.

And as far as landing pages go, Ucraft has something for everyone:

The platform also comes with tutorials, guides, and free resources for everyone to learn how to build a landing page that converts.

Using Ucraft as a landing page builder or a complete website designing platform is affordable — but it’s also quite limited in terms of design options and raw capabilities.

For example, you don’t have an A/B testing feature and only have a few integrations.

At present, Ucraft offers 4 plans:

Ucraft also has 3 “Branded” paid plans for white-labeling and building a whole business website using features like an admin dashboard, custom templates, an ecommerce app, etc.

If you want to remove Ucraft’s watermark from the landing pages you create with their free plan, you can pay an extra $2.99/month.

All paid plans come with a 14-day free trial period. No credit card details are required.

You can also connect your custom domain URL to create pages or integrate them using a WordPress plugin (If you have a WordPress wesbite).

It's right up there with Unbounce in terms of functionality when it comes to creating beautiful and responsive landing pages.

In fact, it’s fair to say that Instapage is better than most landing page software out there.

However, it’s important to note that you’ll have to invest in the really expensive custom pricing option to use the advanced integrations, heatmaps, and personalization tools.

As of writing this post, Instapage comes with 2 pricing plans:

Instapage offers a free 14-day trial as well.

But you’re here to create that perfect landing page, and for that, Wishpond gives you:

Now, granted, Wishpond isn’t as big as some other major marketing platforms out there.

But their team is often holding webinars and publishing eBooks and articles to help users learn more about marketing and how to use Wishpond.

However, you’re limited to the number of leads you can produce from your Wishpond toolkit every month — taking 1 from Unbounce’s book.

Wishpond used to offer 3 pricing plans at $75/month, $199/month, and $299/month respectively.

But at the time of writing this post, if you go to their pricing page, it’ll redirect you to a booking page where you can get a call with a marketing specialist and get updated info on their pricing plans.

A free trial should also be available if you pick up the phone and call their sales team.

While Leadpages isn’t a bad tool, especially for the price, it’s certainly not the best on this list.

The issues lie with the design and editing. The classic editor is clunky, outdated, and limited in customization options.

It’s also difficult to craft your own landing page design, as you can do with other landing page builders like Instapage, for example.

Plus, Leadpages’ interface isn’t that intuitive, and sometimes it feels clunky just to use it.

When it comes to pricing, Leadpages have 2 plans:

They also have a free trial available where you can take their platform for a test run.

Other features include directly running paid ads (like Facebook ads) to your landing pages, analytics and reporting dashboard, web push notifications, and more.

It also has numerous integrations with other platforms, and you can even connect with their API if you want to go full custom mode.

But naturally, it’s not all roses. For starters, the free plan is so restricted and has a lot of missing features, and simply navigating the platform and all its features aren’t as intuitive as many would like.

Then, building landing pages feels limited in terms of customization options compared to other landing page builders on the list.

GetResponse doesn’t exactly make it easy when it comes to pricing. In essence, what you’ll pay will depend on how many contacts you have in your pricing plan.

Speaking of which, there are 4:

There are also the Max and Max2 plans, which are aimed at mid-large companies and have custom pricing.

All in all, Landingi focuses on boosting digital marketing efforts for their customers, and they’re hailed as landing page software that’s extremely easy to use.

On the flip side, you’ll notice that most of their templates are quite simple, so don’t expect them to be the most dazzling of pages.

Plus, while Landingi is a strong and powerful landing page builder, to get the most out of the software, you’ll likely need to invest in the higher-priced package.

For example, A/B testing isn’t available with the cheaper packages — which all have a limit on unique monthly visits.

Landingi offers 4 pricing plans:

If your plan exceeds the monthly visit limit or you want to connect more domains, you can pay $5/month for each.

The platform positions itself as a great website building tool for people who are just starting out — scaling with them in functionality and pricing as they grow.

Notable disadvantages include not being able to change your website template once it goes live, the analytics are quite basic, and sometimes the software is buggy.

Wix has 2 sets of account plans:

There’s also an enterprise plan available for companies and large businesses — has custom pricing and you’d need to contact sales for details.

Websites made with Swipe Pages really shine for mobile visitors, as you can create an app-like interface for traffic to navigate through.

Plus, they’ve got plenty of ecommerce features as well to let you set up shop and kick off your ecommerce journey.

Swipe Pages is still relatively new, so they resort to offering integrations with the likes of Mailchimp, ConvertKit, Zapier, HubSpot, and more to extend their functionality.

Swipe Pages have 3 plans:

A 14-day free trial is also available. No credit card required.

Of course, ClickFunnels is a tool designed to allow users to sell products online, focusing on the creation of high-converting sales funnels.

So it makes sense for them to have sales funnel templates that are designed to sell the type of product or service you’re selling.

This conveniently means you will also have landing page templates to choose from.

But what’s not so convenient is that the templates look outdated, basic, and shallow.

Plus, while ClickFunnels is great for beginners with some excess cash, customization of pages is severely limited.

ClickFunnels offers two different pricing plans:

It’s not exactly cheap, and it’s a harder bill to swallow once you realize the Basic plan is limited to 100 total web pages and 20,000 monthly unique visitors.

So if you’re just looking to build a landing page, you’re better off with the previous options from the list.

Quite a bit of research went into writing this post, so we might just have the landing page builder FAQ you’re looking for!