An Easy Way to Build Effective Lead Magnet Landing Pages in Just 1 Hour

Oh, and you don’t have to pay a penny, because the tool we’ll utilize in this post can be used for free ;-)

Are you on board?

Awesome, let’s get you that page!

While a normal landing page can sit anywhere in a marketing funnel — lead magnet landing pages usually sit on top of your marketing funnel.

If you don’t already have a lead magnet, don’t worry — there are quite a few you can choose from, and some could already be within your grasp.

Here’s a neat list of 6 great lead magnets that you can utilize on landing pages for maximum conversion rates:

So you now have a clear idea of what a lead magnet landing page is, why it’s important, and which lead magnets are best for your landing pages, what’s next?

Learning how to build a lead magnet landing page, of course!

We’ll make sure to cover both sides of the coin for each element in order to make you 100% equipped to engage your target audience.

When crafting your headline, you only have 1 task — Get prospects to click on your link/keep reading to see what you have to offer.

But as with most things, that’s easier said than done. So how do you go about writing effective landing page headlines?

Depending on your lead magnet, here’s how you write your headline:

Keep these bullet points in mind when writing headlines for your next lead magnet landing page.

As a bonus tip — always write your headlines before your start writing the copy of any landing or sales page.

It’s easier to make a promise and deliver on it rather than trying to deliver on a promise that you didn’t make yet.

Speaking of writing copy, it’s up next on your checklist for building a great lead magnet landing page.

So you got their attention with a solid headline, next is simply living up to the potential customers’ expectations with engaging content that directly speaks to them.

Here’s how you can do that on your lead magnet landing page:

Plus, keep the formatting clean with easy-on-the-eye fonts and colors.

Don’t overwhelm readers with walls of text or unnecessary fluff — and certainly don’t offer testimonials via external links.

Here’s a pro tip — An excellent body copy speaks directly to buyer personas with language that resonates with both potential and existing customers.

So far you have a lead magnet, a good headline, and landing page copy that goes along with it — the next step is to make it captivating with a few images and graphics.

It’s essential that all of your media is optimized for mobile as more than 50% of your target audience uses mobile devices — many businesses overlook this detail and end up losing new leads without even knowing it!

Stock images aren’t ideal to use on your lead magnet landing page — you don’t want your lead magnet landing page looking generic like the thousands of pages out there.

Instead, use real media that’s representative of you and your business to better confirm the value of your lead magnet.

Opt-in forms with fewer form fields tend to convert more leads.

And it makes sense, the easier the process is for qualified leads to get their lead magnet, the more of them would be inclined to sign up using your registration form.

Now for the last piece of the puzzle — CTAs to push potential customers to sign up.

Your call-to-action (CTA) button should be as direct as possible to encourage visitors to act and click on it.

For example, using phrases like “Download Now” or “Sign Up” as CTAs is a safe choice to make — but if you want to take it a step further, use personalized phrases like:

While you can’t always nail the perfect landing page from the start, you can rely on tools like A/B tests to improve your lead generation by testing out the different variables on your landing page.

Here’s how it works:

So it’s obvious you’ll need a tool — a landing page builder to let you build the lead magnet landing page you came here for, otherwise, it wouldn’t be fair…

So let’s even the playing field — Enter, systeme.io.

Now you have 55 minutes to create and sell products (both physical and digital) on autopilot, subscribe visitors to your email campaigns, provide order forms for payment processing, and so much more!

But what’s the catch here? This all seems too good to be true…

Well, we’ve been keeping a secret — systeme.io isn’t just a landing page builder.

In fact, our platform is a powerful all-in-one package built for creating, maintaining, and scaling online businesses.

We know, we know, we’re sorry!

But hey, we have more than 1000 reviews on TrustPilot with an overall rating of 4.9/5 — so we’re definitely doing something right!

Plus, your free account is free forever — so there’s absolutely nothing for you to lose, go sign up and we won’t even ask for your card info!

Alright, time to wrap this up quickly so you can go create your lead magnet landing page if you haven’t already. Today we’ve learned:

If you’ve made it this far without taking any action to build your lead magnet landing page, the challenge of you being able to do it in the next hour is still valid!

Go sign up to get your free systeme.io account — and simply follow the steps shown in this post.

We look forward to what awesome landing pages you’ll make. Until then, cheerio!