A Complete Guide: How to Build a Successful Webinar Landing Page

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A webinar on its own won’t succeed without a targeted page that converts prospects into registrants.

That’s where a webinar landing page comes in handy.

A well-designed landing page can increase conversions and boost sales.

In this post, we’ll look at what a webinar landing page is, what you should include in it, and how to create it.

Let’s get started.

1. What are webinar landing pages?

Source: Freepik.com

A webinar landing page is a web page created specifically to promote webinars and encourage site visitors to sign up for a webinar.

They function as the “landing” point for visitors who have clicked on a link from a marketing promotion, social media post, or advertisement.

Unlike usual web pages, a webinar landing page generally holds less data — this is to prevent visitors from losing interest and abandoning the registration page.

Webinar landing pages are useful for 4 reasons:

1. Improve the conversion rate

2. Track visitors

3. Attract target audience

4. Provide information to the audience

So, how can you get started?

We’ve put together a list of 12 best practices to help you create a high-converting webinar landing page.

2. What makes a great webinar landing page?

High-converting webinar landing pages are:

Effective
User-friendly
Compelling
Visual
Time-sensitive

Before we look at some webinar landing page examples, it’s important to understand what critical components a webinar landing page should have.

In addition to these features, you should also require a webinar platform — it’ll help you make your webinars more accessible and engaging for your viewers.

2.1. A powerful headline

Source: ExposureNinja.com

Your headline is going to be the first thing that visitors notice on your webpage.

So, you need a simple, straightforward, and bold headline that resonates with your website visitors’ context and captures their attention.

Writing a catchy headline is an art. You need to create stellar headlines with perfection to attract more traffic to your website and generate clicks.

Here are a few ways to create the perfect headline:

Use a descriptive headline — Shows readers the value they’ll be getting from your webinar upfront
Include emotional and power words — Invokes an emotional response in readers
Make it unique — Makes your headline more compelling
Provide answers for search intent — Helps readers find what they’re looking for quickly and efficiently
Ask a question — Makes your headline informative and actionable
Use simple but impactful language — Makes your headline appropriate and specific to your target audience

All these ways contribute to the click-worthiness of a headline.

2.2. Compelling content

Source: systeme.io

The content on your webinar landing page should focus on converting your website visitors into registrants.

To create compelling content, you should:

Use active language — Motivates the audience to take action by making statements that are direct, easy to grasp, and concise
Keep it brief and to the point — Avoids sign-up form abandonment
Perform an SEO test — Helps you analyze the landing page, increase traffic, and rank higher in the competition

When writing your content, your primary goal is to provide information that is relevant, actionable, and beneficial to your target audience.

2.3. High-quality visuals

Source: InnerEngineering.com

In the digital age, the old saying that a picture is worth a thousand words still holds true.

Images have been shown to improve performance and engagement across a wide range of internet platforms.

According to MDG Advertising, if you support your content with visuals, your visitors are 65% more likely to remember your page.

However, there is a catch: Photos must be used for a specific reason.

You should choose visuals that are:

Both relevant and authentic in their appeal to the viewer
Complement the color scheme of the landing page
Contribute to the overall message

3 things to keep in mind when adding visuals to your page are:

1. Stock photos, low-quality videos, and photographs do not add value to your landing page; in fact, they detract from it

2. If you utilize too many images on your landing page, it can get cluttered

3. Images will slow your page’s loading time, so ensure any you include are essential

You can, for example, add a header image behind the headline that can work as support to the topic at hand, or headshots of the speakers as an introduction.

2.4. A strong call to action

Source: systeme.io

The call to action (CTA) you use can make or break the impact of your webinar landing pages.

Your call to action needs to tell your customers exactly what you want them to do.

Your CTA should be:

Friendly with inviting language
Decorated with colors that are pleasing to the eye
Large enough to stand out
Descriptive and specific

The most common ways to use CTAs are:

In an opt-in form
A clickable button
On social media

Here are some used CTAs we generally see:

One thing to avoid is using words like “buy” or “pay” as it might look like you’re suggesting something the customer might not be ready to do.

2.5. An introduction to the speaker

Source: Hootsuite.com

When you briefly introduce the speakers of your webinar, it reassures the audience that it’ll be a lively and interactive session.

This can be especially significant in the case where your audience is new and is joining you for the first time.

You can add approachable and appropriate headshots of all the speakers — a little smile goes a long way.

It’s also important to insert any applicable credentials along with their headshots.

Credentials enhance your credibility and tell your audience that you’re a qualified expert in the topic being presented.

2.6. Viewer benefits

Source: Slack.com

It’s critical to clearly state what your webinar’s purpose is, as well as the value and benefits your viewers will receive after joining.

You can ensure this by:

Listing the topics you’ll cover
Telling them which questions you’ll answer
Listing the solutions for the target audience’s challenges

2.7. Key event details

Source: Hootsuite.com

It’s crucial to mention event details, such as date and time, on your webinar landing page.

Another key detail to add is your time zone — especially if your webinar is internationally available.

If these details are missing, we highly doubt that anyone would show up to your webinar — not because they don’t want to, but because they weren’t told when it would take place.

2.8. Social proof

Source: MadCapSoftware.com

Instead of trying to write content to convince your visitors to sign up, use past audience testimonials to do that for you.

If your business is new, you can add a verified icon to ensure authenticity.

You can even add some headshots to testimonials to boost trustworthiness.

If new users see how successful your past webinars were, they won’t want to miss out on the next one.

2.9. Recording your webinar

Source: Alibaba.com

There are going to be visitors who won’t be able to attend your live webinar at the given date and time.

By recording your video, you can make it available to those who wanted to join, but for some reason couldn’t.

You can do this for free or at an extra cost.

2.10. Webinar registration form

Source: PGcareers.com

When your webpage visitors click on your CTA button, ideally their page should be directed to a sign-up form.

3 common ways to incorporate a sign-up form into your webinar landing page are:

On the landing page itself
A pop-up form
Direct them to a different page

Here are a few fields to include on your sign-up form for optimal lead generation:

Contact information — Keep it simple and ask only the necessary data, such as name and email address
Future communications — Allow participants to opt-in or out of communications
Secure payment processors — Make use of popular payment processors, like PayPal or Stripe
Merchandise — Offer your participants the chance to buy your merchandise in advance
Conditional logic — Give your audience a choice on how interactive they’ll be during the webinar for example

Something to look out for is asking too much from a potential client — this can cause the visitor to become annoyed and abandon the registration form.

2.11. Dynamic design

A top priority should be the design of your webinar landing page.

Here are some crucial factors to consider when designing your page:

Establish the visual hierarchy — Make sure there’s a fair balance between text and the number of visuals: Flow is the key
Keep it simple — Avoid adding any unnecessary items; only add relevant information
Stick to your brand — Select a color scheme that aligns with your brand

Landing page builders often provide pre-designed templates that have already been proven effective in capturing fresh leads and helping organizations reach their goals.

This brings us to our final must-have element in creating the ultimate landing pages.

2.12. Using a landing page builder

Using the right landing page platform to create and host your site can save you time and money.

With digital marketing platforms, you can use pre-built templates to create effective and well-designed landing pages to increase conversions and boost sales.

If you’re looking to create high-converting landing pages for your webinar, we recommend systeme.io!

3. Top 8 webinar landing page examples

Let’s have a look at how some online businesses used the above elements to create their webinar landing pages.

We’ll be looking at what the businesses did right as well as where they could improve:

3.1. HealthCheck360

Source: HealthCheck360.com

What HealthCheck360 did right:

A big, bold headline — It’s the first thing we see when opening the page
On-page registration form — Simple sign-up that doesn’t require too many details
Strong CTA button — White font color on a dark background ensures that the button will not be overlooked
Confidentiality clause — Assures visitors that their information is confidential and safe
Viewers' benefits — Brief description of what viewers will learn

Source: HealthCheck360.com

Where HealthCheck360 can improve:

Add the speaker's credentials — Improves credibility
Visitors would need key details, such as when and what time the webinar is taking place — Currently nobody can tell whether it has already taken place or still will in the future

3.2. Hootsuite

Source: Hootsuite.com

What Hootsuite did right:

Asks questions — Builds up the reader’s interest in the topic
Lists highlights — Gives the reader an insight into what they can expect to learn
Includes learning objectives — Bullet points are used to show off the webinar learning objectives, which can generate excitement
Gives key event details — Provides the option to register for different time zones

Where Hootsuite can improve:

More descriptive imagery — Even though the image is visually interesting, it doesn’t support the topic of the webinar
Add social proof — Testimonials or viewer statistics can make this page even more enticing to viewers
Lengthy sign-up form — To avoid losing visitors, the registration form should be simplified

3.3. ThoughtSpot

Source: ThoughtSpot.com

What ThoughtSpot did right:

On-demand webinar — The webinar is pre-recorded, and can be accessed anytime after registration
Introduces speakers — Includes headshots, names, and credentials which improves credibility
Lists viewer benefits — Has a list of everything the viewers will learn when watching the webinar

Source: ThoughtSpot.com

Where ThoughtSpot can improve:

Use more visuals — Should include imagery that supports the topic at hand
Lengthy paragraph — Rather break the paragraph into smaller sections; this makes it easier to read

3.4. Tailwind

Source: TailwindCSS.com

What Tailwind did right:

Social proof — A previous viewer’s testimonial is added to the page, which creates trust that the webinar will be worth the watch
Multiple CTAs — Not only are the CTAs eye-catching but there is also more than one button to entice the visitor to watch the webinar
Free webinar — Tells readers that they can learn valuable skills without having to give out any money
Color scheme — The orangey-pink color perfectly imitates the Instagram theme, which contributes to a dynamic design

Source: TailwindCSS.com

Where Tailwind can improve:

A lot to read — In this case, less is more, and the content you choose to add to your page should only be the most necessary information
Use more imagery — We would suggest using more pictures to support the topic

Source: TailwindCSS.com

3.5. Outreach

Source: Outreach.io

What Outreach did right:

Strong, clear headline — This tells the reader exactly what the webinar will be about
Minimal text — The reader isn’t overwhelmed and the page looks clean and sleek
CTA that stands out — Using a bright purple CTA in an all-white box helps the CTA to stand out from the page

Source: Outreach.io

Where Outreach can improve:

No introduction to the speaker — A lack of photos makes it hard to connect a face to a brand
No visuals — No imagery to support the topic

3.6. Semrush

Source: Semrush.com

What Semrush did right:

Introduced speakers — Their personal bios are linked to their names and headshots, which is brilliant because it avoids too much text while still fully introducing them
Visuals — There’s a mini slideshow of what the viewers can expect from the webinar
Event details — Provides the date for the webinar

Source: Semrush.com

Where Semrush can improve:

Unclear CTA button — The CTA is a “Play” button, which can confuse visitors because it might seem like just another video

3.7. Drift

Source: Drift.com

What Drift did right:

Social media share buttons — This makes it easy for visitors to share the webinar on a variety of social media platforms
Viewers benefits — Potential viewers can see exactly what they’ll learn if they watch the webinar
Key event details — It includes the date, time, and time zone that the webinar will take place
Great CTA button — The green CTA button sticks out like a sore thumb, but like in a good way

Source: Drift.com

Where Drift can improve:

Registration form — When CTA is clicked you chat with a chatbot to register yourself, which can be a little confusing

3.8. CXL

Source: CXL.com

What CXL did right:

Clear, bold headline — Clearly states what the webinar is about, and already introduces what the viewers will learn
Strong CTA — The use of their brand color scheme is smart and the CTA stands out against the white background.

They use the incentive, “Get Unlimited Access”, to inform viewers that the webinar can be watched multiple times.

On-demand webinar — The webinar is recorded so that people can watch it more than once
Introduces speaker — Clear headshot and introduction to the speaker, add to the credibility of the business

Source: CXL.com

Where CXL can improve:

Too much talk — You should only add the necessary content, and shouldn’t have to repeat any of it. A reminder to keep it simple!
Social proof — Even when you’re a popular business, like CXL, you should add social proof, as it helps convince any new visitors that don’t know much about your business yet

By now, you should have a good idea of the do’s and don’ts when creating your webinar landing page.

With that said, let’s have a look at how you can create a webinar landing page with one of the top landing page builder platforms out there — systeme.io!

4. How to create a webinar landing page with systeme.io

systeme.io logo

Systeme.io is a simple, affordable, and intuitive all-in-one business-building tool for anyone who is looking to grow their online business.

Let’s see how systeme.io can help you create a webinar landing page:

Step 1: Join systeme.io

First, you’ll need an active systeme.io account.

Step 2: Create your webinar landing page

Once you log into your account you will be redirected to the main dashboard.

Start by clicking on "Funnels".

Then click on "Create".

Name your funnel (number 1).

Choose the "Run an evergreen webinar" option (number 2).

Step 3: Edit your webinar landing page

Then select templates for your pages.

Click on the button with the magic wand symbol to edit your page (number 3).

Click on the button with the eye to view your page as your visitors will see it (number 4).

Always remember to click on "Save" when you're done (number 5).

Once you are in the editor, you can edit your page.

You can view the registration pop-up by clicking on "Popups".

You can also change the registration pop-up by clicking on "Edit Popup Settings" (number 6).

Again, click on “Save changes” to save your editing (number 7).

With systeme.io, you can also:

Easily send out webinar invitations
Create custom registration forms
Offer different payment options to registrants
Add agendas and speakers in a few clicks

And more.

Now that you know how to create a webinar landing page, let’s have a look at how much it will cost you.

4.1. Systeme.io’s pricing

systeme.io pricing

We offer 4 pricing plans, and with 2 of those you can create a webinar landing page:

Webinar — For $47/month you can run up to 10 evergreen webinars
Unlimited — For only $97/month you are capable of running unlimited evergreen webinars

Additionally, all our plans include:

Unlimited emailing
Unlimited file storage space
Unlimited students
No transaction fees
Affiliate programs
Online support

It doesn’t get any better than this!

5. Conclusion

By now, you should understand how to create a webinar landing page from beginning to end.

Implement our best practices, be inspired by templates, and create your own awesome landing page!

So, what’s keeping you from creating and promoting your webinar landing page?

With systeme.io, you can expect to create high-quality, high-converting landing pages all under one platform — simply join our platform today!