A Complete Guide: How to Build a Successful Webinar Landing Page

A webinar on its own won’t succeed without a targeted page that converts prospects into registrants.

That’s where a webinar landing page comes in handy.

A well-designed landing page can increase conversions and boost sales.

In this post, we’ll look at what a webinar landing page is, what you should include in it, and how to create it.

Let’s get started.

A webinar landing page is a web page created specifically to promote webinars and encourage site visitors to sign up for a webinar.

They function as the “landing” point for visitors who have clicked on a link from a marketing promotion, social media post, or advertisement.

Unlike usual web pages, a webinar landing page generally holds less data — this is to prevent visitors from losing interest and abandoning the registration page.

Webinar landing pages are useful for 4 reasons:

Your headline is going to be the first thing that visitors notice on your webpage.

So, you need a simple, straightforward, and bold headline that resonates with your website visitors’ context and captures their attention.

Writing a catchy headline is an art. You need to create stellar headlines with perfection to attract more traffic to your website and generate clicks.

Here are a few ways to create the perfect headline:

The content on your webinar landing page should focus on converting your website visitors into registrants.

To create compelling content, you should:

In the digital age, the old saying that a picture is worth a thousand words still holds true.

Images have been shown to improve performance and engagement across a wide range of internet platforms.

According to MDG Advertising, if you support your content with visuals, your visitors are 65% more likely to remember your page.

However, there is a catch: Photos must be used for a specific reason.

You should choose visuals that are:

The call to action (CTA) you use can make or break the impact of your webinar landing pages.

Your call to action needs to tell your customers exactly what you want them to do.

Your CTA should be:

One thing to avoid is using words like “buy” or “pay” as it might look like you’re suggesting something the customer might not be ready to do.

When you briefly introduce the speakers of your webinar, it reassures the audience that it’ll be a lively and interactive session.

This can be especially significant in the case where your audience is new and is joining you for the first time.

You can add approachable and appropriate headshots of all the speakers — a little smile goes a long way.

It’s also important to insert any applicable credentials along with their headshots.

Credentials enhance your credibility and tell your audience that you’re a qualified expert in the topic being presented.

It’s critical to clearly state what your webinar’s purpose is, as well as the value and benefits your viewers will receive after joining.

You can ensure this by:

It’s crucial to mention event details, such as date and time, on your webinar landing page.

Another key detail to add is your time zone — especially if your webinar is internationally available.

If these details are missing, we highly doubt that anyone would show up to your webinar — not because they don’t want to, but because they weren’t told when it would take place.

Instead of trying to write content to convince your visitors to sign up, use past audience testimonials to do that for you.

If your business is new, you can add a verified icon to ensure authenticity.

You can even add some headshots to testimonials to boost trustworthiness.

If new users see how successful your past webinars were, they won’t want to miss out on the next one.

There are going to be visitors who won’t be able to attend your live webinar at the given date and time.

By recording your video, you can make it available to those who wanted to join, but for some reason couldn’t.

You can do this for free or at an extra cost.

When your webpage visitors click on your CTA button, ideally their page should be directed to a sign-up form.

3 common ways to incorporate a sign-up form into your webinar landing page are:

What HealthCheck360did right:

Where HealthCheck360 can improve:

What Hootsuite did right:

What ThoughtSpotdid right:

Where ThoughtSpot can improve:

What Tailwinddid right:

Where Tailwind can improve:

What Outreachdid right:

Where Outreach can improve:

What Semrushdid right:

Where Semrush can improve:

What Driftdid right:

Where Drift can improve:

What CXLdid right:

Where CXL can improve:

Systeme.io is a simple, affordable, and intuitive all-in-one business-building tool for anyone who is looking to grow their online business.

Let’s see how systeme.io can help you create a webinar landing page:

Then click on "Create".

Name your funnel (number 1).

Choose the "Run an evergreen webinar" option (number 2).

Click on the button with the magic wand symbol to edit your page (number 3).

Click on the button with the eye to view your page as your visitors will see it (number 4).

Always remember to click on "Save" when you're done (number 5).

Once you are in the editor, you can edit your page.

You can view the registration pop-up by clicking on "Popups".

You can also change the registration pop-up by clicking on "Edit Popup Settings" (number 6).

Again, click on “Save changes” to save your editing (number 7).

With systeme.io, you can also:

We offer 4 pricing plans, and with 2 of those you can create a webinar landing page: