Start from Zero Review: Does It Really Help?

Start from Zero book

Start from Zero book

Did you know that if you’re an entrepreneur launching a startup, there’s a 20% chance you won’t make it past your first year?

Maybe those numbers don’t concern you, but nearly 50% of these businesses go kaput by their fifth year. 

So, even if entrepreneurs survive initially, many are working towards their own imminent doom as a business owner. It’s almost like prolonged suffering.

But there are things these numbers don’t tell you.

Such as, of the 80% of startups that do survive their first year, how many are actually thriving?

Another thing you’re not being told is that the entrepreneurs comprising the statistic of successful startups, also contributed to the statistic of failed startups.

And it was only through a series of resounding failures and false starts that they really got going—because they failed fast and cheap.

You should want to learn from an entrepreneur who’s made all the mistakes.

Especially if, after those blunders, they found their way to the top.

Why? Because they’ve learned all the necessary hard lessons that go into starting a business from the ground up. 

Beyond that, such an individual applied that knowledge towards becoming successful.

In fact, this individual has acquired enough insight through his failures and resulting successes that he was ASKED to write a book.

The person we’re talking about is Dane Maxwell, and the book in question is Start from Zero.

To get you started with a brief synopsis, Mr. Maxwell has helped create fifteen millionaires with his teachings

And his book will tell you the type of person who’ll be the likeliest to be a successful entrepreneur—weighing twenty-six separate personality factors.

Throughout this education literature, Maxwell explores concepts such as these:

  • Not exchanging time for money
  • The unique people whose products and businesses pay for their dream lives
  • Being independent of any person, platform, or anything else

You’ll find in this review that – while we’ll point out some flaws – we firmly believe Maxwell’s work cuts through the fluff and BS

Instead of hype, you’ll benefit from a comprehensive book filled with actionable lessons you can apply to your own business.

Through’s journey with this book, we found that it was ideal both starting entrepreneurs and those with an existing business that are aiming to scale their product revenues.

Furthermore, it’s meant to be something to hold onto past the point you’ve read it. 

Start from Zero can act as a guide during your process of evolving into a thriving entrepreneur.

1. About the author

Dane Maxwell

Before digging too deeply into Start from Zero, it’s crucial to look at Dane Maxwell to understand why he’s a credible source.

1.1. The beginning stages

The beginning

Let’s start looking at Dane from the point he was barely wet behind the ears at 22-years-old.

By this age, where he wasn’t even legal age to drink, Dane had already started 22 different businesses. One for every year he had lived. 

That’s especially poignant, considering most people don’t even launch ONE business at any time in their life.

Pretty impressive, right? Well, yes and no. 

After all, anybody can start a business just as quickly as they can send it down the toilet. 

Still, to launch companies so prolifically at such a young age definitely tells you something about Maxwell’s ambition.

Yes, the majority of these companies failed—but obviously, they did so quickly and cheaply enough to allow Maxwell to learn and apply vital lessons

Furthermore, some of those businesses offered enough success to sustain Dane’s dream.

1.2. Crucial lessons

Crucial lessons

Dane developed some essential insights during his early experiences buying and selling websites while making money with Google AdSense, such as:

  • There’s no one prescribed ethos or methodology to follow rigidly. Like centering his focus on passive income above anything else could lead to his own happiness and fulfillment.
  • Never attempt to purchase your own freedom in the case of a website deal gone south after transacting with an unethical businessman. Dane, at one low point, had lost all his entrepreneurial creations during his journey because of a raw deal.
  • After learning these hard truths, Dane began selling software and grasped the concept that his clients only wanted components of what he was trying to sell. They never sought out the whole thing. So, he realized the pending need to give his clients what they desired, instead of creating something and convincing them they needed it.
  • The above insight was a game-changer for Maxwell, as he now understood that he didn’t need to be an industry expert. In fact, the ideas didn’t have to be his own, nor did he really need to know what he was doing. What he needed to do, however, was listen intently to his clients’ needs. And solve client problems by being a facilitator. His job was to provide the experts to give his clients the proper guidance.

1.3. As Passion for business and education-based marketing

Passion for business

Throughout his time as an entrepreneur and business builder, Dane has developed a passion and cultivated his skills in education-based marketing.

Among the lessons discussed above, Dane teaches many of his pupils to clearly define who’s going to be interested in products. Then, they must find a way to engage and captivate that audience immediately.

From there, the focus is on providing clients with valuable, actionable content to build strong relationships and trust

Lastly, Dane expertly executes solutions to client problems with an intricately crafted approach.

It’s through this finely tuned framework that Dane makes the selling of products and services a fluid and simple transaction. 

Best of all? It’s mutually beneficial to both parties.

1.4. Where is Dane now?

Currently, with five software companies providing a lucrative passive income, Dane runs The Foundation, which is his favorite project.

Dane is so passionate about The Foundation that he spends most hours of the day and night on the project. But it’s not like it’s your standard “job.” 

It gives Maxwell immense fulfillment and pleasure because he’s explicitly doing what he wants.

One of the key takeaways from The Foundation’s framework is you can start with nothing

That means while having zero ideas as well as limited cash and less experience, the lessons Dane provides can start something special.

The above message is at the crux of the book, Start from Zero.

2. Summarizing Start from Zero

Start from Zero is an interactive book that requires your committed participation to best absorb and leverage its insightful lessons.

The aim of Maxwell’s work is to take you from having nothing to building meaningful business and income streams

It gives you the tools and insights to do so by shaping your brain into that of an entrepreneur.

As such, Dane has laid out seven unique adventures for his readers:

2.1. The three little rocks that’ll keep you afloat

In this adventure, you’ll grasp the knowledge that precisely illustrates how you’re going to manage jealousy

As an entrepreneur, you’re going to run into cases of envy, where people are outperforming you

It’s a natural feeling—but you can’t allow it to overpower you and must find a way to use it to your advantage.

Also, in this adventure, Dane will highlight the cardinal rule of successful entrepreneurship

This mantra, when applied correctly, will be your shield from being poor, lazy, and stupid.

Maybe that last part is a touch blunt, but that’s what we like about Dane. 

He cuts through the fluff and nonsense and tells you how it is.

2.2. Don’t sweat the disadvantages

This adventure is actually called “learn what you don’t need.”

Dane highlights how most entrepreneurs are far from irrefutable geniuses with all the answers. 

Most entrepreneurs are going in blind without a shred of expertise and hire great teams to get over the hump.

The paradigm shift that Dane focuses on in this adventure is you must stop noticing all the barriers in your way. Instead, he’s bringing your existing advantages to light.

2.3. Discovering your needs

Discovering your needs

There are characteristics and strengths you must develop if you’re intending to evolve as an entrepreneur

It won’t happen if you can’t deal with mitigating factors, such as a weak self-perception or fears of taking risks.

In this section, Dane utilizes his teachings to transform what you think of yourself on an identity level. He also hones into how you manage feelings of fear. 

When you handle those crucial elements of your mindset, everything that follows will seem automatic and natural.

More specifically, in this section, you’ll understand how to overcome the inhibitions that might otherwise hold you back.

2.4. Four distinct brains

Dane discusses four different kinds of brains in this adventure. Interestingly, he points out that most entrepreneurs can succeed with only two or three of these brains

But, if you’re able to develop all four, you’ll be amazed at the results (especially as you see your bank account grow).

2.4.1. Surveyor brain

Imagine being able to see the income streams in everything. Where other people might see materials, ideas, problems, noise, or anything else, envision yourself seeing pathways for income.

To us, that sounds like the entrepreneurial dream. And that describes the Surveyor brain to a tee.

2.4.2. Tiller brain

This brain acts as a perfect complement to the Surveyor, as you figure out how to till the surveyed landscape. 

Meaning, after you’ve seen a revenue stream, this brain helps you figure how to collect, making things a bit more concrete.

2.4.3. Planter brain

It’s hard to imagine being a thriving entrepreneur without being able to plant scalable product seeds from scratch

Of course, Dane points out that it’s possible to miss out on one of these brains, but lacking in the thorough and masterful planter brain seems like a tremendous setback.

2.4.4. Gardener brain

Dane helps you develop your ‘Gardener’ brain, and attempts to aid you in avoiding those activities that waste your time

In their place, you’ll end up gardening and growing revenue with valuable, streamlined actions.

2.5. Seven vital skills

 vital skills

Much of Dane’s teachings revolve around cutting through the nonsense and delving into what’s most important

Out of the hundreds – if not thousands – of skills you could learn, Maxwell extracts the seven skills below.

He firmly believes the following skillsets are what will help you sell, out-source, learn from mishaps, and be an authentic owner that leads from the front:

  • Using words that sell
  • Ownership vs. expert thinking
  • Being a newbie
  • Developing outcome vs. process thinking
  • Income happiness
  • Learning from mistakes, losses, and low-integrity moments
  • How to make the biggest leap

2.6. The Four levels of entrepreneurial growth

entrepreneurial growth

Dane Maxwell’s Start from Zero genuinely is meant to stick with you throughout your journey as an entrepreneur

As such, when you’ve established all the skills you’ve learned in the above adventures, you don’t simply put the book away to collect dust.

This adventure gives you a map to help you keep your eyes on the prize throughout your evolution. 

Whether you’re a total newbie or a seasoned entrepreneurial veteran, this map will keep you on the straight and narrow, so you never lose your laser focus.

2.7. Examples of real-world success

It’s all well and good for Dane to talk about the theories that’ll help you thrive as an entrepreneur. But have any of his tips ever worked for anyone?

In this adventure, there’s a list of fifteen individuals who followed his teachings to transform themselves into total rock stars

It acts as some necessary proof in the pudding, so to speak.

3. Our final verdict

We’ll give Dane’s work an A-minus.

The problem with any book of this nature is the idea that it’ll work for everyone, and Dane – being a salesman – falls into this trap

His journey isn’t going to be a hard-fast success for everyone, and merely getting this book won’t turn you into someone earning six figures. You, on your own, are going to have to learn these lessons.

Still, Dane provides insightful guidance throughout Start from Zero. 

And if you commit to his teachings, it will most certainly pay dividends during your entrepreneurial journey.

Then, once you’re ready to begin your entrepreneurial journey, provides a comprehensive tool at an affordable rate that’ll help run your entire business.

These articles may also be of interest to you:  

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-    8 Things That Only Can Do

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