Here's How Upselling and Cross-Selling Could Increase Your Revenue by 30%!

And for those people, this post is for you!

(Plus, stick around to find out how you can open your own ecommerce store for free, today!)

To know when and where to upsell or cross-sell your customers, you first need to understand what each term exactly means.

It means offering an upgrade, add-on, or a premium version of what an existing customer has already agreed to and/or planning to buy.

Example: You walk into a dealership to buy a new car. You put $100k in cash on the table — because you like to flex like that — and ask for the latest Lamborghini Huracán STO…

Naturally, the sales rep's jaw will drop, and the very next thing they’ll say is, “Do you want it fully loaded with all the options and extras”?

And there you go, an upsell just happened!

It means offering supplementary, additional, and complementary products that would provide a convenient and/or better experience for customers who are set on/already buying something.

Example: The sales rep of the dealership in the previous example would offer you life insurance when signing the papers for your new Lamborghini.

(Yes, they expect you to crash it)

Your average order value (AOV) is a performance metric that’s calculated by dividing revenue by the number of orders you’ve received.

For example, if you have an online store that generated $5,000 with 50 orders last month, your average order value would be 5000/50 which is $100 per order.

This is important because it indicates how much existing customers are spending each time they make an order, and it signals how much money you can generate from new customers.

And considering the fact that upsells and cross-sells can happen pre-purchase, mid-purchase, and post-purchase, it’s no wonder they can increase your revenue by up to 30%!

Still not convinced? Well, check the following statistics then.

What does all this tell you?

So, it turns out that not only are upselling and cross-selling good for your bank account, but they're also preferred by customers!

Since you probably don’t have a car dealership and you’re more into the world of ecommerce…

You’ll need an effective upselling and cross-selling strategy that’s going to give your ecommerce website more conversions, more sales, and more revenue.

That strategy is to ensure that you upsell and cross-sell everywhere in your buyer journey, but do it intelligently and intentionally.

And here’s how to exactly do that.

It doesn’t matter what you’re selling — physical products, digital products, or even services — have a list of everything you’re offering.

Start grouping offers that go well together, identifying premium offers, and figuring out complementary products that would provide your customers with the most satisfying experience while they’re on your site.

This is essential because it’ll allow you to create bundles that you can easily upsell, define opportunities for offering free bonuses, and would let you know what to offer your customers at different places, like:

As mentioned earlier, upselling and cross-selling can happen at any stage of the buyer’s journey.

Here’s what to upsell and cross-sell at each point.

It would be a bad idea to upsell a superior version of whatever your customer just bought.

But customer support teams upselling add-ons to someone who has already purchased a product is actually a pretty common sales technique.

And for cross-selling, you’ll have to carry out marketing campaigns that provide previous customers with personalized offers.

Your options vary in terms of what campaigns you should run, but you can never go wrong with automated email marketing campaigns, as email marketing still has an outstanding ROI of $42 for each $1 spent.

Make sure to have enough data on your customers’ past purchases; that way you’ll know what they’re interested in and can extend their customer lifetime value.

(This will also increase brand loyalty and customer retention in the long run)

But what if your problem isn’t strictly a lack of knowledge?

What if you’re looking for a platform that’ll allow you to easily sell all kinds of products, services, and online courses?

You join systeme.io today — for free!

What if we told you that we provide all that at systeme.io for free, with 0% transaction fees!

But wait a second, what is systeme.io?

It’s an all-in-one platform that was built to create, sustain, and grow online businesses.

And here’s how we can help you on your ecommerce journey:

At any point of the funnel, if a customer says no to any offer, they get redirected to a step in the funnel that we previously set (normally a thank-you page).

Moreover, once you throw in automation rules, A/B testing, and integrated email marketing into the mix, you’ll have a powerhouse of a platform to sell personalized offers to customers.

Not only will you be able to fully utilize upselling and cross-selling, but you’ll also have a fully functioning ecommerce business that’s running on a single platform!

The Free plan is free forever — get full access to the website builder and library of templates, a custom domain with unlimited hosting, a blog, A/B tests, coupons, and run your own affiliate program.

(You can even sell products/services with 0% transaction fees!)

Plus, the ability to send unlimited marketing emails, access to tags, automation rules, and so much more!

As you go up in the plans, you’ll get higher limits on all the tools you have in the free plan, and unlock new features as well.

Once you reach the Unlimited plan, you’ll have zero limits on all the tools we have at systeme.io — and while you’re at it, don’t forget to get a 1-1 coaching session.

(Plus, you get free migration for your entire online business with the Unlimited plan or any annual billing plan)

If any of this sounds interesting to you, go get your free account now and try it out for yourself. We won’t ask for your card info!

Below we’ve compiled a list of questions that kept popping up when writing this post.

Time to wrap this post up. What did we learn today?

And of course, we introduced you to systeme.io, an all-in-one platform that you can use to either kickstart your ecommerce journey or completely take it to the next level.

But why just take our word for it? Go grab your forever-free account right now and experience it for yourself!

Cheerio!