Can You Build a Reliable Income with a WordPress Membership Site?

Launch Your Online Business in Just 7 Days

WordPress remains one of the most popular blog and website building tools available42.9% of all websites are built using their software.


Building a membership website on WordPress is a cinch. Founded in 2003, they’ve had years to build a robust software platform and work out the bugs.


Here are some other reasons why WordPress might be the best platform for you:

  • There are over 55,000 WordPress plugins available (and counting)
  • It’s easy to use, even for beginners with no coding experience
  • It’s easy to find developers and designers who are familiar with it

While this platform is a powerful blog and website building option, can the same be said for its membership capabilities?

1. What’s the difference between a WordPress site and a WordPress membership site?

WordPress is fundamentally a content management system (CMS) — this means that it’s built to help you create, publish, and manage content online without the need for a web developer’s help.


A normal WordPress website or blog is the simplest way for you to share your digital content.


A WordPress membership website is a little different.


Here’s a table comparing WordPress websites vs. membership sites:

WordPress websites vs. membership sites

As you can see, a membership site offers you more ways to make money online, as well as increase your audience engagement.


Let’s take a look at the pros and cons of WordPress membership sites and see if this platform lives up to its promise.

2. Pros and cons of WordPress for membership sites

If you’re in a hurry, this section is for you.


Below, we’ve put together a list of the strengths and weaknesses inherent in WordPress, which you’ll have to deal with if you choose to use it to build your membership website.


Here are some pros and cons of using WordPress for a membership site:

Pros

  • The learning curve is pretty small and no coding experience is needed
  • You can start building your membership site for free
  • There are thousands of plugins and integrations available
  • There are loads of customization options available

Cons

  • WordPress sites need constant updating and crash often
  • More advanced features can become costly
  • Plugins and integrations mean extra costs and technical headaches
  • Customization, without the help of WordPress’ developers, is tricky

Keep reading to dig into the details of WordPress’ membership features and find out if this is the right tool for you.

3. WordPress membership features

While many membership websites make use of a WordPress membership plugin, there are several built-in features that can help you accomplish the task.

3.1. Password-protected posts and pages

The first membership feature provided on the WordPress platform is the ability to add password protection to your webpages and blog posts.


Here are some of the page settings that are available on WordPress:

WordPress Password feature

Source: Kinsta.com

With this feature, you can create a budget-friendly membership website in 1 of 2 ways:

  • Option 1 — Set up password protection on the blog posts and pages you want to use as your exclusive membership content
  • Option 2 — Create a completely separate website and set it to private, with similar password protection across the whole site

The first method isn’t ideal if you plan to have a fully-fledged membership site because you’ll waste a ton of time changing the settings and setting the password for individual pages.


The second option is better, but there is still an obstacle you’ll have to tackle — how to share the password with your members.


With a handful of members, it’s simple enough to send out an email, but once you scale, it becomes a more tiresome task.


You could use an email integration as a workaround, but email marketing tools don’t come cheap and integrations never provide a seamless user experience.


However, that’s not all that WordPress has to offer when it comes to memberships . . .

3.2. WordPress membership themes

WordPress membership themes

One of the biggest benefits of creating your membership website with WordPress is the ability to use a WordPress theme.


These will seriously speed up your membership website building time.


Here’s a list of some of the best themes you can use to build your own membership website:

  • Astra — Integrates with Membership plugins, has a free version, and is incredibly fast
  • Kallyas — Integrates with WooCommerce and includes the Zion page builder
  • Hestia Pro — Integrates with WooCommerce and other page builders and has lots of customization options
  • Core — Usually used as an online course theme, with 25 demo websites for different niches
  • LaunchPad — Powered by LifterLMS and perfect if your membership site will offer training across several niches

Most WordPress themes, especially those that come with membership functionality, also come with a cost of their own.


When you choose a theme, you’ll need to consider the cost as well as which WordPress plugins you want to use.


If you want to build your membership for free, then stop reading and head over to systeme.io. You can create and launch your membership site in less time than it will take to finish reading this post.

4. Top 3 WordPress membership plugins

If you’re still dead set on creating your membership website on WordPress, it’s worth considering a membership plugin.


These hyper-specific software add-ons are purpose-built to help you create a membership website that functions as you choose, without the limits of WordPress’ meager content blocking options.


With third-party plugins, you can:

  • Create membership levels
  • Build a members’ area
  • Use a specific, integrated membership theme

And more!


We’ve created a list of the top 3 membership plugin options so that you can choose the right Wordpress membership plugin for you.

4.1. MemberPress

MemberPress logo

MemberPress logo

The most widely used membership plugin for WordPress is MemberPress — created in 2013, with its users having achieved over $1 billion in sales, it’s easy to see why it’s a popular choice.


With this WordPress plugin, you’ll get access to the following membership features:

  • Build member registration forms and log-in pages
  • Create editable member profiles and membership roles
  • Use advanced payment processing with multiple payment gateways
  • Manage your membership website from a simple dashboard

However, premium WordPress plugins like this don’t come cheap. How much will it cost you to add MemberPress to your WordPress website?


MemberPress has 3 pricing options:

1. Basic plan for $279/year — 1 membership site with unlimited members

2. Plus plan for $449/year — 2 membership sites with unlimited members

3. Pro plan for $599/year — 5 membership sites with unlimited members

Unfortunately, there’s no free plan or free trial, just a 14-day money-back guarantee.


On top of the annual-only pricing, this makes the MemberPress plugin out of reach for small business owners.

4.2. Wishlist Member

Wishlist Member logo

Wishlist Member logo

Boasting more than 100,000 users strong, this WordPress plugin allows you to create online courses, launch a monthly membership and sell digital products online.


With Wishlist Member, you can also:

  • Protect free content for exclusive free communities with one click
  • Drip your content or schedule it to publish when you need it to
  • Build unlimited membership levels, and reward members with badges

Wishlist Member has 2 pricing plans available:

1. Wishlist Member for $199/year — 1 website with unlimited membership levels and members

2. Wishlist Member + add-ons for $399/year — 50 websites with unlimited membership levels and members

Wishlist Member also doesn’t come with a free trial or free plan, just a slightly underwhelming 30-day money-back guarantee.


With an up-front cost of $199, it’s still outside of most people’s budgets.

4.3. WooCommerce Memberships

WooCommerce logo

WooCommerce logo

The final and possibly best WordPress membership plugin unites your website, membership site, and online store.


WooCommerce itself is a suite of different plugins that work seamlessly with one another.


WordPress’ WooCommerce Membership branch is where we’ll focus our attention for today.


With this simple membership plugin, you can:

  • Restrict access and create dripped access to your content
  • Sell your products to members and sell memberships as part of other product offers
  • Offer special perks (like cheaper shipping) to members
  • Create multiple membership levels, including free trials, with different benefits attached
  • Communicate with members using a simple system of membership notes
  • Sell bulk membership access to groups and other businesses

This plugin is an obvious choice if you plan to use any other WooCommerce products, as they’re all built to work well together.


However, this plugin does not come with a lot of options.


There’s just 1 price ($199/year), no free trial or plan, and they have a 30-day satisfaction guarantee — marginally better than most plugins, but still not really an affordable option.


Keep reading to find out how to build your membership site with WordPress and the different options available.

5. How to create a membership site with WordPress

As a WordPress user, you’ve got 2 ways to create a membership website:

  • With a free WordPress.org account
  • Using a WordPress plugin

Let’s take a closer look at each of the above-mentioned options in a bit more detail:


Option 1 — WordPress.org

WordPress Membership Basic

Source: Barn2.com

If you’re new to online business and want to build your first membership site, then this is perfect for you.


Because WordPress.org is free, you’ll only need to pay for hosting, which starts at just $2.95/month, and a domain name that’s around $12/year.


Set up your own membership site by following these 3 steps:

1. Purchase web hosting and your domain name

2. Download and install WordPress software with your hosting provider

3. Start building your membership website and add password protection to your site or individual content pages

WordPress Password Protect

Source: Kinsta.com

Your membership site will probably end up looking like the test example at the top of this section.


Option 2 — WordPress.org + a membership plugin

Fizzle Membership Site

The most flexible and highly-recommended WordPress solution for membership websites is combining option 1 with a WordPress plugin.


While this option is the most flexible and membership feature-rich, it’s also the most expensive (at least $246/year), even if you choose the cheapest plugin we’ve suggested.


Membership websites like ZenBusiness (previously known as Fizzle) use this method to serve their community.


There are other plugins that might cost you less, but they won’t be as user-friendly or provide the support you’ll get from our selection.


Installing these plugins is also pretty simple from the WordPress dashboard — all you need to do is:

1. Download the plugin zip file to your computer

2. Log into your WordPress dashboard. Select “Plugins”, then click on “Add new” and upload the plugin zip file

3. Select “Install” and then click on “Activate plugin” once the installation is complete

Do these options still seem a little expensive or unnecessarily complicated?


We agree — that’s why we created systeme.io!

6. Systeme.io — An all-in-one WordPress alternative

systeme.io logo

systeme.io logo

Wave goodbye to overpriced membership solutions and complicated workarounds when you sign up for a systeme.io account.


Our powerful all-in-one software will help you build an entire membership business with our user-friendly membership and website-building features:

  • Drag-and-drop website builder
  • Detailed page analytics for your entire site
  • Restrict content without the need for passwords and plugins
  • Automatically grant membership access to unlimited members
  • Multiple membership access options
  • Unlimited storage space for your members-only content
  • Create comments sections to encourage personal and meaningful conversation with members
  • Accept one-time or monthly payments from PayPal and Stripe with 0% transaction fees
  • Send unlimited emails to your members and sell other products to your email list
  • Turn your members into brand advocates with your own affiliate marketing program

Systeme.io makes membership website building so easy, you can create one in a matter of minutes.


Use our combined membership site and online course builder to start creating restricted content for your members.


Here’s our simple 5-step process:

1. Login to your systeme.io account, select “Products/Sales” and then click “Courses”

systeme.io’s Products/Sales menu

systeme.io’s Products/Sales menu

2. Select “Create new course”, complete all the details of your membership site, and then click on “Save”

systeme.io’s membership creator

systeme.io’s membership creator

3. Use “Add module” to create different sections within your restricted content

4. Use “Add lecture” to add different pages to your membership site

systeme.io’s membership webpage creator

systeme.io’s membership webpage creator

5. Select “Add student” to manually add new members to your membership website

systeme.io’s manual member enrollment

systeme.io’s manual member enrollment

With WordPress, building a membership site that creates a reliable, recurring revenue for you can be complicated.


Plus, it will cost you at least $246/year for the more advanced membership features.


With systeme.io, you can build your first membership site for free!

6.1. Systeme.io’s pricing

systeme.io’s pricing plans

systeme.io’s pricing plans

Unlike other membership-building tools, systeme.io offers a completely Free plan that never expires and isn’t limited to our most basic features.


Without paying a cent, you’ll get access to:

  • Space for up to 2,000 contacts
  • Unlimited email sends
  • 3 sales funnels with 10 pages, including deadline funnels
  • 1 blog space with unlimited posts
  • 1 membership site with unlimited members
  • 1 automation rule and workflow
  • 1 email campaign and contact tag
  • 1 order bump, A/B test, and 1-click upsell
  • Affiliate marketing management
  • 24/7 online support via email

And more!


To access more of these features, and advanced tools like evergreen webinars, you’ll need to upgrade to one of our other plans — the good news is that they’re infinitely affordable.


With systeme.io, you won’t need to pay for plugins or integrations.


You’ll never pay more than $97/month for unlimited access to literally every one of our features.


Where else can you build unlimited memberships at this price point?


If you’re still uncertain about WordPress memberships (and whether you should work with their platform), keep reading to discover the answers to your burning questions.

7. WordPress membership site FAQs

WordPress membership site FAQs

The complicated WordPress membership options and extensive plugins also left us scratching our heads.


These frequently asked questions (and answers) should help you satisfy any lingering doubts.

7.1. Can I create a members area in WordPress?

No, not with WordPress alone. You’ll need to install one of the membership plugins that have membership areas as one of their features.


Here’s a list of some of the best options to achieve that:

  • Password Protected Categories
  • Paid Member Subscriptions
  • WooCommerce
  • ProfileGrid
  • MemberPress

However, many of these plugins are expensive and might not deliver the interactive chat capabilities that systeme.io can at $0/month.

7.2. What is the difference between WordPress.org and WordPress.com?

There are a couple of important differences between WordPress.com and WordPress.org:

WordPress.com does include a few more features compared to WordPress.org, most noticeably creating a kind of paywall.


Unfortunately, it also comes with a price ($15/month, billed annually), and without the convenience and flexibility of building and maintaining a website on your own using just the software itself.

7.3. Can you build a membership site with WordPress.com?

Yes, but you’ll need to pay $180/year ($15/month billed annually) for the Pro account, plus at least $12/year if you want a domain name that is your own and sounds professional.


The process of creating your membership website with WordPress.com is also a little more complex:

1. Purchase a WordPress.com Pro account and sign in

2. Add your domain name to the native hosting

3. Start building your WordPress site

4. Implement one of the available membership templates

5. Use the premium content block to make some content available for members only

6. Implement one of the available membership plugins to get more advanced features

7.4. Are membership sites profitable?

Yes!


If you can get enough members to join and retain them as members, you can make some serious cash.


One of the best examples of this is the LinkedIn Learning (formerly Lynda.com) membership platform.


Before the name change, they were making over $200 million/year by charging just $25/month for membership. They now charge upwards of $29.99/month and have over 27 million users.


If you create an enticing and interactive membership, charge $10/month, and grow to 1,000 members, that’s an easy $10,000 every month. The odds are in your favor here.

8. Conclusion

Building WordPress membership websites isn’t difficult, but without membership plugins, you’ll battle to grow to the point where you can make a recurring income.


Even with a plugin, you’ll have plenty of upfront costs you’ll need to manage. On top of that, you’ll probably end up with a headache trying to navigate the different tools and make them work together.


That’s why smart business owners and budding membership makers opt for systeme.io, a 100% free option that’s easy to use and beginner-friendly.


Sign up now and build your first membership site within the hour!

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