Manage your CRM pipeline

Track every dollar in your pipeline. Visualize your sales cycle and ensure no opportunity slips through the cracks

In 30 seconds

What is a CRM pipeline in systeme.io?

A CRM pipeline in systeme.io is a Kanban-style board that lets you track deals, leads, and opportunities as they move through your sales process. Each card represents a contact or deal, and you drag it between columns (New Lead, Demo Booked, Proposal Sent, Deal Won) as their status changes. You can add notes, log interactions, and set up automation rules that move deals automatically when a contact makes a purchase, clicks a link, or subscribes.

Free
On every plan
Kanban
Drag-and-drop board
Custom
Pipeline stages
Auto
Stage movements
Kanban board
Drag-and-drop stages
Internal notes
Trigger-based automation
Team collaboration
Centralized contact data
Custom stage names

Manage your sales opportunities

  • Visualize your sales cycle with a clean, drag-and-drop Kanban board

  • Automate lead management to move prospects between stages based on their actions

  • Centralize customer data, including emails, notes, and interaction history

  • Customize your pipeline stages to fit your specific business model perfectly

  • Collaborate with your team to ensure no opportunity slips through the cracks

CRM pipeline view in systeme.io displaying leads organized by stages such as new leads, contact made, proposal sent, negotiation, won, and lost deals
Pipeline creation modal in systeme.io allowing users to define pipeline name and customize deal stages for lead management.

Customize your pipelines

Build a sales process that works for you. Add, remove, or rename stages to match your specific workflow, whether you are selling high-ticket coaching or B2B software

Visualize your opportunities

Get a bird's-eye view of your business. See exactly where every lead is in your dashboard, from "New Lead" to "Deal Won", and drag and drop them to the next stage instantly

CRM pipeline board in systeme.io showing contacts distributed across stages from new leads to closed deals with drag-and-drop management
Contact details panel in systeme.io CRM with profile information, communication options, and notes editor for managing customer interactions.

Manage your contact interactions

Keep your team aligned. Add internal notes to any contact profile to document calls, meetings, and deal breakers, ensuring you always have the full context before your next pitch

Automate lead movements

Stop updating deal stages manually. Configure automation rules to add new leads to your pipeline or move them to a new stage the moment they subscribe, click a link, or make a purchase

Automation rule setup in systeme.io assigning new sales to a specific CRM pipeline stage for streamlined deal tracking.

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Frequently asked questions about the systeme.io CRM pipeline

What is a CRM pipeline and how does systeme.io help me manage it?

A CRM pipeline is a visual representation of your sales process, showing every deal you are working on and where it stands. systeme.io's CRM uses a Kanban board format where each column is a stage (e.g., Lead, Qualified, Proposal, Closed). You drag deal cards between stages, add contact notes, and set up automation rules to move cards automatically when a contact takes a specific action. Because the CRM is built into systeme.io, deal contacts are the same contacts in your email lists and automation workflows, no syncing required.

How do I create and customize CRM pipelines in systeme.io?

Go to CRM in your systeme.io dashboard and click "Create a pipeline." Name your stages to match your sales process and add as many columns as you need. You can create multiple pipelines for different products or services. Deals are added manually or automatically — for example, an automation rule can create a new deal card when a contact submits a form or starts a free trial. Each deal card stores the contact's email, notes, and activity history.

Can I automate follow-ups and tasks in the systeme.io CRM pipeline?

Yes. Automation rules in systeme.io can move deal cards between pipeline stages, send emails, add tags, or trigger other actions based on contact behavior. For example: when a contact books a call (trigger), the system moves their deal card to "Demo Booked" and sends a confirmation email automatically. This removes the need to manually update the pipeline or remember to follow up.

Is systeme.io CRM really free and what are the limitations of the free plan?

Yes, the CRM pipeline feature is included on the free plan at no cost. You can create pipelines, add deals, move contacts between stages, add notes, and set up basic automation rules. The free plan limits your total contacts to 2,000, which also applies to CRM contacts. If you need more than 2,000 contacts in your CRM, the Startup plan ($17/month) supports 5,000.

How can I migrate my deals and contacts from another CRM into systeme.io?

Export your contacts from your current CRM as a CSV file and import them into systeme.io under Contacts. Map fields like name, email, phone, and any custom data. Then manually create your pipeline stages in systeme.io and move contacts into the appropriate stage. For large migrations, the systeme.io support team can help, contact them after signing up for the Unlimited or annual plan.

Last updated: April 2026

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