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What is systeme.io SMS marketing?
systeme.io SMS marketing lets you send text messages to your contacts directly from your automation workflows using a Twilio integration. You connect your Twilio account, add SMS actions inside your workflows, and messages are sent automatically based on triggers like a purchase, a tag being added, or a timed delay. SMS is built into the same workflow builder used for email automation, so you can combine email and SMS in a single sequence.
Boost your conversions with text messages
Personalize your messages with dynamic variables (like first name) to increase engagement
Trigger SMS automatically based on user actions, such as a new purchase or clicked link
Combine email and SMS in the same workflow for maximum impact
Connect your Twilio account in just a few clicks to start sending
Track your results with detailed reports on delivery rates and failures
Create personalized templates
Write your SMS templates directly in the editor. Insert personalization variables like {first_name} or {email} to make every message feel unique to the recipient
Send messages on autopilot
Add SMS steps directly into your automation rules. Automatically send a confirmation text when a client buys a course
Integrate with Twilio easily
No coding required. Simply paste your Twilio SID and Auth Token into your systeme.io settings to link your account securely and start sending immediately
Monitor your performance
Stop guessing if your messages arrived. View detailed statistics for every campaign to monitor delivery rates, identify failed messages, and optimize your strategy
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Frequently asked questions about systeme.io SMS marketing
systeme.io includes sales funnel builder, email marketing with unlimited sends, online course hosting, affiliate program management, website and blog builder, marketing automation, booking calendar, CRM pipelines, SMS marketing, evergreen webinar automation, online communities, physical product sales, sub-accounts for agencies, and a creator store. All features are available on every plan, including the permanently free tier. Paid plans start at $17/month and increase the number of contacts, funnels, and courses you can have — but the feature set itself is the same across all plans.
It depends on your needs. The main advantage of SMS inside systeme.io is that it shares the same contact database and workflow builder as your email marketing, funnels, and courses. You do not need to sync contacts between tools or maintain separate opt-in lists. If you already use systeme.io and want to add SMS to your automation sequences, the built-in Twilio integration is the simplest path. If you need advanced SMS features like two-way conversation, shortcodes, or SMS-first campaigns, a dedicated SMS tool may be more appropriate.
The SMS feature itself is included in systeme.io at no extra charge — it is part of the automation workflow builder. However, SMS messages are sent through Twilio, which charges per message based on destination country. Twilio's standard rate for US SMS is approximately $0.0079 per outbound message (~$7.90 per 1,000 texts). You pay Twilio directly; systeme.io does not mark up or add fees on top of Twilio's rates.
Yes. You can add SMS send steps to any automation workflow in systeme.io — alongside email steps, tag actions, course access grants, and delays. A typical automated sequence might be: Day 0 — send welcome email, Day 1 — send SMS reminder, Day 3 — send follow-up email. The SMS and email steps share the same trigger and contact data, so you build one workflow instead of managing two separate tools.
Compliance is your responsibility as the business owner. You must collect explicit opt-in consent from contacts before sending them marketing SMS messages — a checkbox on your opt-in form stating they consent to receive SMS is the standard approach. Twilio (the underlying provider) also requires message opt-out instructions (e.g., "Reply STOP to unsubscribe") in every marketing SMS. systeme.io's workflow builder lets you add unsubscribe links and conditionally exclude contacts based on tags, but you need to set up the consent collection and opt-out process yourself.
Last updated: April 2026
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