The best free Keap alternative

For small businesses selling digital products, courses, or services online, systeme.io is a better fit than Keap. Keap is a CRM-first platform built for service businesses with dedicated sales teams — its strength is pipeline management, appointment scheduling, and automated follow-ups. But it costs $299/month for 1,500 contacts and often requires a consultant to set up properly. systeme.io's free plan covers 2,000 contacts, unlimited emails, sales funnels, an online course, and affiliate management — and most users are set up and running within a day without outside help. For a small business on a tight budget, that difference is significant.

Systeme.io includes a drag-and-drop sales funnel builder with A/B testing, one-click upsells, and order bumps; online course hosting with student tracking and drip content; built-in affiliate program management; evergreen webinar automation; a website and blog builder; online communities; SMS marketing (included, no add-on cost); and physical product sales with inventory management. Keap doesn't include a funnel builder, course hosting, or affiliate management at any price point. Where Keap is stronger: its CRM has deeper contact management features and its appointment scheduling is more mature. For service businesses with a sales team, Keap's CRM is a better fit. For online sellers and course creators, systeme.io covers more ground at far lower cost.

Yes. From Keap, export your contacts as a CSV (go to Contacts, select all, then Export). Import that file into systeme.io under Contacts, mapping your fields and custom tags. Keap's automation sequences (called campaigns) need to be rebuilt in systeme.io's automation builder — the trigger-action logic is the same, though Keap's visual campaign builder is more complex than systeme.io's simpler rules-based system. Landing pages built in Keap can be recreated in systeme.io's page editor using templates. Users on systeme.io paid plans can request the free done-for-you migration service for assistance.

Systeme.io's free plan is a permanently free alternative to Keap that includes email marketing with unlimited sends, 1 automation rule, CRM pipelines, 3 sales funnels, 1 online course, affiliate management, a booking calendar, and 2,000 contacts — all at $0, with no credit card required. Keap has no free plan. Its entry plan starts at $299/month for 1,500 contacts. Even Keap's cheapest plan costs more than systeme.io's highest-tier Unlimited plan ($97/month). For small businesses that need email automation and a CRM without a large software budget, systeme.io covers the essentials and more at a fraction of the cost.

On Keap's Grow plan at $299/month, you pay $3,588/year for 1,500 contacts and basic CRM features — without course hosting, affiliate management, or a funnel builder. systeme.io's Unlimited plan at $97/month ($1,164/year) covers unlimited contacts, unlimited funnels, unlimited courses, and all features. That's a saving of over $2,400/year. If you're currently using Keap plus separate tools for courses (Teachable at $39+/month) and affiliates (Tapfiliate at $69+/month), the combined saving by moving to systeme.io Unlimited exceeds $3,600/year. The free plan saves you the full $3,588/year for basic marketing operations with up to 2,000 contacts.