Social Media: The best time to post according to the stats

Facebook is a social networking site that makes it easy for you to connect and share information with friends and family online.

With roughly 2.8 billion users, Facebook has become a platform known, loved, and used by many.

Knowing the right times to post on Facebook will benefit most businesses if done correctly.

Here are some interesting statistics to consider before using Facebook as your main posting platform:

Using Instagram as your primary social platform is best suited if you want constant user engagement.

Instagram integrates business tools into its platform seamlessly, which makes things so much easier for you!

Here are some tips on how to use Instagram for your business.

Using Instagram is one of the most effective ways of transferring user traffic to your other social platforms.

Using their shop feature also makes running your business from their platform a walk in the park.

Here you can find out how to build a successful online brand outside social media.

Additionally, geotags are especially helpful if you run your own store and want people to know where you’re based!

Here’s why you should make Instagram your primary social media platform:

If you are looking into using Twitter as a promotional platform, we want you to keep in mind that the lifespan of a tweet is short (+- 18 minutes).

Timing is crucial.

Twitter’s main audience (44% of users) falls between the ages of 18 - 24. This means that whatever you tweet, you want to keep short and sweet.

Keep your tweet light and informative!

You also want to remain active on Twitter after posting to answer any queries that followers might have.

I know using Twitter can seem daunting - as small businesses don’t receive a lot of interaction - but it can be a great place to engage with your business community.

Using Twitter can increase the perception of customer care amongst users. If you interact with your audience, you will seem like you genuinely care about their opinions.

It is also the perfect place to post promotional content and link other pages you might want to promote.

To ensure the best engagement with your tweets, check out these stats:

LinkedIn is a platform that favors those with professional careers.

The user interaction rates are also very low in comparison to other social media platforms.

Got to keep things professional, you know?

Here are a few things to consider when using LinkedIn as your chosen social media platform:

Pinterest is home to creatives.

The platform is created to share and save images, videos, and animated GIFs. The main purpose of saving images is to create pinboards where you can cluster information and create mood boards.

These pinboards are visited by internet users (who don’t need an account to be able to access content on Pinterest).

Posting to Pinterest relies more on what you post, rather than when you post.

This means that it can act as a background promoter for your business.

Pinned images redirect the user back to the website where the image is originally found - bonus!

Simply create an account for your business, post images, videos, or GIFs of your product, and wait for user traffic to shift to your social media profiles or your website.

Here are Pinterest’s user stats, just for the sake of knowing the demographics:

YouTube is a great way to share video content with your followers.

You can post ‘how to’ video tutorials for your products.

It is also a great way for you to share promotional business content, or to simply interact with your customers through vlogs (video blogs)!

According to YouTube demographics, 62% of businesses use YouTube.

Posting content to YouTube can work to your benefit as it is one of the social media platforms that are almost equally split in age demographics.

This means that you can target audiences of all ages.

If you’re not yet convinced, here are some YouTube stats:

Social listening is a crucial component in any business.

Be it a small local bakery or a large international company - business owners need to listen to their customers to know how they can improve their services.

The same applies to your online business and social media.

Understanding what your audience wants and needs can only work to your benefit!

You can use these insights to plan your long-term content strategies and to organize your content production.

Having analyzed your audience, you can use the relevant data to see how you can create and deliver fitting content.

Personalized content is a MUST HAVE if you want to keep your audience engaged.

People want to be seen and heard, so creating content that they prefer will give you a revenue boost (by up to 15%!).